Pet Jerky Treat Market Overview
Pet Jerky Treat Market Size was estimated at 2.41 (USD Billion) in 2022. The Pet Jerky Treat Market Industry is expected to grow from 2.61(USD Billion) in 2023 to 5.3 (USD Billion) by 2032. The Pet Jerky Treat Market CAGR (growth rate) is expected to be around 8.21% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Pet Jerky Treat Market Trends Highlighted
According to a new report on the pet jerky treat industry, the prospects of this emerging sector seem quite optimistic. pet ownership has been on the rise, accompanied by increasing demand for organic and natural pet foods, which is expected to stimulate this market further. As the trend towards pet-humanization grows, pet owners will allocate a higher budget for premium pet food products, including jerky treats that conform to their taste. In fact, an increasing number of consumers are opting for jerky treats made with natural rather than chemical additives. The development of new flavors and functional pet treats that meet the healthcare needs of pets also offers plenty of potential. Besides, the growth of online retailing opened up new possibilities and e-commerce makes it easier to find and buy a larger variety of jerky treats.
Pet Jerky Treat Market Drivers
Increasing Demand for Premium Pet Food Products
The rising trend of the humanization of pets has resulted in the increased demand for better and healthy pet food products. The pet owners are looking out for treats that not only taste good to the pets, but also provide health benefits. Pet jerky, essentially dehydrated meats and poultry, are a useful and appetizing way to provide pets with some additional protein and other valuable nutrients. As the market for upscale goods for pets grows, so is the market for pet jerky.
Growing Adoption of Pets and Pet Ownership
The increasing number of pet adoptions and growing pet ownership rates worldwide contribute significantly to the growth of the Pet Jerky Treat Market Industry. As more individuals and families welcome pets into their lives, the demand for pet care products, including treats, toys, and accessories, rises. The growing pet population presents a vast opportunity for market players to tap into and cater to the needs of pet owners.
Advancements in Pet Treat Technology and Innovation
The pet industry is constantly evolving, driven by advancements in technology and innovation. Pet jerky treat manufacturers are incorporating novel ingredients, flavors, and textures to cater to the diverse preferences of pets and pet owners. The use of specialized dehydration techniques and the introduction of functional ingredients, such as probiotics and antioxidants, enhance the nutritional value and appeal of pet jerky treats. These innovations not only improve the palatability of the treats but also meet the growing demand for healthier and more functional pet products.
Pet Jerky Treat Market Segment Insights
Pet Jerky Treat Market Pet Type Insights
The pet jerky treat market is segmented based on pet type into dogs and cats. Among these segments, the dogs segment held the largest market share of 60.1% in 2023. This dominance is attributed to the higher population of dogs ly and their higher consumption of treats compared to cats. The Pet Jerky Treat Market size for dogs segment is expected to grow at a CAGR of 8.5% during the forecast period to reach USD 3.2 billion by 2032. The cats segment is expected to witness a steady growth rate in the coming years, owing to the increasing adoption of cats as companion animals.
The Pet Jerky Treat Market size for cats segment is expected to reach USD 2.1 billion by 2032, growing at a CAGR of 7.9% during the forecast period. Key factors driving the growth of the pet jerky treat market include the increasing pet humanization trend, rising disposable income, and growing awareness of pet health and nutrition. The market is also expected to benefit from the increasing trend of online pet food and treat purchases.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Pet Jerky Treat Market Flavor Insights
The flavor segment plays a crucial role in driving the Pet Jerky Treat Market revenue. Among the various flavors available, chicken has emerged as the dominant segment, accounting for a significant market share. The popularity of chicken-flavored treats stems from its palatability and widespread acceptance among pets. Beef and pork flavors follow closely behind, catering to the preferences of pet owners who seek treats with a richer taste profile. Duck and lamb flavors, while representing a smaller market share, offer unique and premium options for discerning pet owners.
The Pet Jerky Treat Market segmentation based on flavor provides valuable insights into consumer preferences and helps manufacturers tailor their offerings to meet the evolving demands of the market.
Pet Jerky Treat Market Texture Insights
The texture of pet jerky treats significantly influences consumer preferences and market dynamics. Soft jerky treats, characterized by their pliable and moist texture, are highly palatable and preferred by younger pets and those with dental issues. Chewy jerky treats offer a satisfying and extended chewing experience, appealing to pets seeking a more substantial snack. Crunchy jerky treats, with their brittle and crispy texture, provide a stimulating and crunchy sensation, catering to pets with strong jaws and a preference for harder treats. In 2023, the soft jerky treats segment held a dominant share of the Pet Jerky Treat Market, accounting for approximately 40% of the market revenue.
The chewy jerky treats segment followed closely, capturing around 35% of the market share. The crunchy jerky treats segment, while smaller in size, exhibited a promising growth potential, owing to the increasing popularity of dental hygiene among pet owners and the growing demand for treats that promote oral health.
Pet Jerky Treat Market Ingredients Insights
The Ingredients segment of the Pet Jerky Treat Market is expected to witness significant growth in the coming years, driven by the increasing demand for premium and healthy pet food products. Single-ingredient treats, which cater to pets with allergies or sensitive stomachs, are gaining popularity, with a projected market value of USD 1.2 billion by 2024. Grain-free treats, appealing to the growing trend of pet owners seeking alternatives to grains, are also expected to experience strong growth, reaching an estimated USD 850 million by 2024.
Natural and organic treats, positioned as healthier options, are anticipated to reach a combined market size of USD 600 million by 2024, reflecting the growing consumer preference for minimally processed and sustainably sourced pet food products.
Pet Jerky Treat Market Packaging Insights
The packaging segment plays a crucial role in the Pet Jerky Treat Market, influencing consumer purchasing decisions and product preservation. In 2023, the packaging segment accounted for 22% of the overall market revenue, valued at USD 498 million. Among the various packaging types, bags emerged as the dominant segment, capturing a market share of 65% in 2023. Their flexibility, cost-effectiveness, and ease of handling make bags a preferred choice for manufacturers. Tubs, with their airtight seal and durability, held a significant market share of 25% in 2023.
They offer excellent protection against moisture and oxygen, preserving the freshness and quality of pet jerky treats. Boxes, although less prevalent, accounted for a 10% market share in 2023. Their rigidity and premium appearance make them suitable for high-end pet jerky treats. The Pet Jerky Treat Market is expected to continue its expansion, with the packaging segment projected to reach USD 895 million by 2032. This growth can be attributed to increasing pet ownership, rising disposable income, and growing awareness of pet health and well-being.
Manufacturers are also investing in innovative packaging solutions to enhance product appeal, convenience, and sustainability.
Pet Jerky Treat Market Regional Insights
The regional segmentation of the Pet Jerky Treat Market offers valuable insights into market dynamics across diverse regions. North America holds a significant market share, driven by the high pet ownership rate and increasing disposable income in countries like the United States and Canada. Europe follows closely, with a growing demand for premium pet food products and a focus on pet health and well-being. The Asia Pacific region is expected to witness substantial growth due to rising pet adoption rates and the increasing humanization of pets, particularly in countries like China and India.
South America and the Middle East and Africa (MEA) regions are also showing potential for growth, albeit with varying market dynamics and specific regional preferences. These regional insights are critical for market players to understand the specific needs and preferences of consumers in each region and tailor their products and marketing strategies accordingly, leading to effective market penetration and growth.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Pet Jerky Treat Market Key Players And Competitive Insights
Major players in the Pet Jerky Treat Market industry are adopting advanced technologies to improve their market position. Leading Pet Jerky Treat Market players are investing heavily in research and development activities to develop new and innovative products that meet the evolving needs of their customers. The Pet Jerky Treat Market industry is characterized by intense competition, with key players focusing on differentiation through product innovation and brand building. Key players are also expanding their geographical presence through acquisitions and partnerships to cater to the growing demand for pet treats in emerging markets. The Pet Jerky Treat Market Competitive Landscape is expected to remain dynamic, with continuous innovation and competitive strategies shaping the future growth of the industry.
A prominent competitor in the Pet Jerky Treat Market, Mars, Inc., has a strong presence and offers a wide range of pet food and treat products. The company has a well-established distribution network and a strong brand portfolio, including brands such as Pedigree, Whiskas, and Royal Canin. Mars, Inc. focuses on product innovation and invests heavily in research and development to cater to the changing needs of pet owners. The company has a dedicated team of scientists and nutritionists who work on developing new and improved pet food and treat products. Mars, Inc. also places a strong emphasis on sustainability and ethical sourcing, which aligns with the growing consumer demand for responsible pet ownership.
Another key player in the Pet Jerky Treat Market, Smucker's, has a portfolio of well-known brands, including Milk-Bone, Pup-Peroni, and Kibbles 'n Bits. The company focuses on providing high-quality pet food and treats at affordable prices. Smucker's has a strong distribution network and a dedicated sales force that serves pet retailers across the United States. The company has also made strategic acquisitions to expand its product portfolio and geographic reach. Smucker's is committed to innovation and product development, with a focus on creating healthy and nutritious treats for pets. The company has a team of pet nutritionists who work on developing new products that meet the specific dietary needs of different pet breeds and ages.
Key Companies in the Pet Jerky Treat Market Include
Weruva
Smucker's
The Honest Kitchen
Open Farm
Mars Petcare
Zignature
Primal Pet Foods
Blue Buffalo
Wellness Natural Pet Food
Earthborn Holistics
Nature's Variety
Merrick Pet Care
Caru Pet Food
Nestle Purina
Nature's Logic
Pet Jerky Treat Market Industry Developments
The pet jerky treat market is anticipated to reach a valuation of USD 5.3 billion by 2032, expanding at a CAGR of 8.21% from 2024 to 2032. The rising humanization of pets, increasing disposable income, and growing awareness of pet health and nutrition are key factors driving market growth. Moreover, the increasing number of pet adoptions and the popularity of premium pet food products are contributing to the market's expansion. Key players in the market include Mars, Incorporated, Nestle Purina PetCare, and Smucker. Recent developments in the market include the introduction of new flavors and varieties of pet jerky treats, as well as the growing adoption of sustainable and eco-friendly packaging solutions.
| Report Attribute/Metric | Details |
| Market Size 2022 | 2.41(USD Billion) |
| Market Size 2023 | 2.61(USD Billion) |
| Market Size 2032 | 5.3(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 8.21% (2024 - 2032) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2023 |
| Market Forecast Period | 2024 - 2032 |
| Historical Data | 2019 - 2023 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Weruva, Smucker's, The Honest Kitchen, Open Farm, Mars Petcare, Zignature, Primal Pet Foods, Blue Buffalo, Wellness Natural Pet Food, Earthborn Holistics, Nature's Variety, Merrick Pet Care, Caru Pet Food, Nestle Purina, Nature's Logic. Â Â |
| Segments Covered | Pet Type, Flavor, Texture, Ingredients, Packaging, Regional |
| Key Market Opportunities | Dog Ownership Surge Premiumization Trend Functional Jerky Development Online Channel Growth AsiaPacific Market Expansion |
| Key Market Dynamics | Increasing pet ownership Growing demand for premium pet food Rise in disposable income Growing popularity of online pet product sales Increasing awareness of pet health and nutrition |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The pet jerky treat market size is expected to reach USD 5.3 billion by 2032, exhibiting a CAGR of 8.21% during the forecast period of 2024-2032.
North America is expected to dominate the pet jerky treat market, holding a significant market share due to rising pet ownership, increasing disposable income, and growing awareness about pet health and nutrition.
The growth of the pet jerky treat market is primarily attributed to the increasing demand for convenient and nutritious pet treats, rising pet humanization, and growing pet adoption rates worldwide.
Some of the key competitors in the pet jerky treat market include Mars Incorporated, Nestle Purina PetCare, The J.M. Smucker Company, Champion Petfoods LP, and Blue Buffalo Company, Ltd.
Pet jerky treats are primarily used as rewards during training, as snacks between meals, and as supplements to regular pet food.
The pet jerky treat market is expected to exhibit a CAGR of 8.21% during the forecast period of 2024-2032.
The pet jerky treat market faces challenges such as concerns over pet obesity and the availability of counterfeit products.
Emerging trends in the pet jerky treat market include the growing demand for grain-free and organic treats and the increasing popularity of subscription-based pet food services.
Factors that could restrain the growth of the pet jerky treat market include increasing competition from alternative pet treats and economic downturns.
The COVID-19 pandemic had a positive impact on the pet jerky treat market due to increased pet adoption and spending on pet care products.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Research Analyst Experienced business professional with a demonstrated history of working in the cfnb industry. skilled in market research, and market estimation. strong professional with a masters focused in marketing management.
Get in Touch
© 2024 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
