Patient Relationship Management Software Market Research Report By Deployment Model (Cloud-based, On-premises), By Application Area (Hospital Information System, Healthcare CRM, Patient Portals), By Size of Healthcare Facility (Small and Medium-Sized Healthcare Facilities, Large Healthcare Facilities), By Type of Provider (Hospitals, Clinics, Physician Groups) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Forecast to 2032

Patient Relationship Management Software Market Overview:

As per MRFR analysis, the Patient Relationship Management Software Market Size was estimated at 21.37 (USD Billion) in 2022. The Patient Relationship Management Software Market industry is expected to grow from 23.02 (USD Billion) in 2023 to 44.9 (USD Billion) by 2032. The Patient Relationship Management Software Market CAGR (growth rate) is expected to be around 7.71% during the forecast period (2024 - 2032).

Key Patient Relationship Management Software Market Trends Highlighted

Key market drivers for patient relationship management (PRM) software include the need for improved patient engagement, enhanced care coordination, and increased patient satisfaction. Opportunities for growth lie in the integration of artificial intelligence (AI) and machine learning (ML) to automate tasks, improve personalization, and deliver better patient experiences.

Recent trends in the PRM software market include the rise of cloud-based solutions, offering scalability, flexibility, and reduced IT costs. Additionally, the adoption of mobile-friendly platforms allows healthcare providers to engage with patients on the go. The integration of telehealth capabilities within PRM systems further enhances patient convenience and access to care.

Healthcare organizations seek comprehensive PRM solutions that streamline communication, manage patient data, and provide real-time insights. Advanced analytics capabilities empower providers with actionable data to improve patient outcomes, optimize resource allocation, and drive strategic decision-making. The integration of patient portals and patient engagement tools fosters patient self-management and empowerment. As healthcare becomes more patient-centric, the adoption of PRM software will continue to play a crucial role in delivering personalized, efficient, and patient-focused care.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Patient Relationship Management Software Market Drivers

Rising Need for Personalized Patient Engagement

In today's competitive healthcare landscape, healthcare providers are constantly seeking ways to improve patient engagement and satisfaction. Patient Relationship Management (PRM) software plays a critical role in enabling providers to deliver personalized and proactive care. By leveraging data analytics and machine learning, PRM systems can help providers identify and target patients with specific needs, preferences, and risk factors. This enables providers to develop tailored care plans, provide timely interventions, and improve overall patient outcomes.The rising demand for personalized patient engagement is a key driver of the growth of the Global Patient Relationship Management Software Market.

Increasing Adoption of Value-Based Care Models

The healthcare industry is undergoing a significant shift towards value-based care models, which emphasize outcomes and quality of care over volume of services. PRM software plays a vital role in supporting value-based care initiatives by providing providers with the tools and data they need to track and measure patient outcomes, identify areas for improvement, and optimize care delivery. By leveraging PRM systems, providers can improve patient satisfaction, reduce costs, and achieve better overall health outcomes.The increasing adoption of value-based care models is expected to drive the demand for PRM software in the coming years.

Technological Advancements and Innovation

The Global Patient Relationship Management Software Market is constantly evolving, with new technologies and innovations emerging regularly. Artificial intelligence (AI), machine learning (ML), and cloud computing are some of the key technological advancements that are shaping the future of PRM software. These technologies enable PRM systems to provide more personalized and predictive insights, automate tasks, and improve the overall user experience.As technology continues to advance, PRM software is expected to become even more sophisticated and integrated, offering new opportunities for healthcare providers to improve patient care.

Patient Relationship Management Software Market Segment Insights

Patient Relationship Management Software Market Deployment Model Insights  

The Global Patient Relationship Management Software Market is segmented based on deployment model into cloud-based and on-premises. The cloud-based segment is expected to witness substantial growth over the forecast period owing to its cost-effectiveness, scalability, and flexibility. Cloud-based deployment eliminates the need for organizations to invest in hardware and software infrastructure, reducing upfront costs. Additionally, cloud-based solutions offer real-time data access and collaboration, enhancing operational efficiency. The on-premises segment, however, provides greater control over data and security, which may be preferred by organizations with stringent regulatory compliance requirements.Despite the advantages of cloud-based deployment, the on-premises segment is expected to retain a significant market share due to the reluctance of some organizations to adopt cloud-based solutions due to security concerns and data ownership issues. In 2023, the cloud-based segment is estimated to account for approximately 60% of the Global Patient Relationship Management Software Market revenue, and this share is projected to grow to over 70% by 2032. The growing adoption of cloud-based solutions across various industries, including healthcare, is a major factor driving the growth of this segment.The growing need for improved patient engagement, personalized healthcare experiences, and efficient healthcare operations is fueling the growth of the market. The adoption of patient relationship management software solutions enables healthcare providers to centralize patient data, streamline communication, and enhance the overall patient experience, leading to improved patient outcomes and increased patient satisfaction.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Patient Relationship Management Software Market Application Area Insights  

The Global Patient Relationship Management Software Market segmentation by Application Area into Hospital Information System, Healthcare CRM, and Patient Portals offers valuable insights into the diverse applications of these solutions. Hospital Information System segment held the largest market share in 2023, accounting for nearly 40% of the Global Patient Relationship Management Software Market revenue. Its comprehensive capabilities for managing patient data, scheduling appointments, and facilitating communication drive its dominance. Healthcare CRM segment is projected to witness significant growth over the forecast period, owing to its effectiveness in enhancing customer relationships, personalizing marketing campaigns, and improving patient satisfaction.Patient Portals segment is gaining traction due to its ability to empower patients with self-service options, leading to increased patient engagement and loyalty. The Global Patient Relationship Management Software Market data indicates that the Hospital Information System segment is expected to grow at a CAGR of 6.5% during 2024-2032, while Healthcare CRM and Patient Portals segments are anticipated to grow at CAGRs of 8.2% and 9.1%, respectively.

Patient Relationship Management Software Market Size of Healthcare Facility Insights  

The Global Patient Relationship Management Software Market segmentation by size of healthcare facility offers insights into the varying adoption rates and requirements of different healthcare organizations. Small and Medium-Sized Healthcare Facilities, which constitute a significant portion of the market, are increasingly recognizing the benefits of Patient Relationship Management Software to enhance patient engagement, streamline communication, and improve overall care coordination. These facilities often have limited resources and need cost-effective solutions that can be easily implemented and integrated with their existing systems.On the other hand, Large Healthcare Facilities, with their complex operations and extensive patient populations, require comprehensive and scalable Patient Relationship Management Software solutions. They seek systems that can handle large volumes of data, support enterprise-wide collaboration, and offer advanced analytics capabilities to optimize patient outcomes and drive operational efficiency. The Global Patient Relationship Management Software Market data indicates that the segment of Large Healthcare Facilities is expected to witness significant growth in the coming years due to increasing investment in digital health infrastructure and the need for improved patient management capabilities.

Patient Relationship Management Software Market Type of Provider Insights  

The Global Patient Relationship Management Software Market segmentation by Type of Provider includes Hospitals, Clinics, and Physician Groups. Hospitals held the largest market share in 2023 and are expected to continue dominating the market throughout the forecast period. The increasing adoption of patient relationship management software by hospitals to enhance patient engagement, improve care coordination, and streamline administrative tasks is driving the growth of this segment. Clinics are also adopting patient relationship management software to improve patient care and satisfaction, and this segment is expected to grow at a significant CAGR during the forecast period.Physician Groups are increasingly implementing patient relationship management software to manage patient relationships, improve communication, and enhance care coordination, contributing to the growth of this segment.

Patient Relationship Management Software Market Regional Insights  

The Global Patient Relationship Management Software Market is expected to reach a valuation of USD 44.9 billion by 2032, witnessing a steady market growth. Regionally, North America is anticipated to hold a significant market share due to the presence of numerous healthcare providers and a high adoption rate of advanced technologies. Europe follows closely, driven by government initiatives promoting healthcare IT adoption and favorable reimbursement policies. The APAC region exhibits promising growth potential, fueled by increasing healthcare expenditure and rising healthcare awareness.South America and MEA are also expected to contribute to market expansion, albeit at a slower pace compared to other regions. These regional insights provide valuable data for businesses seeking to expand their footprint and tailor their strategies to specific markets.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Patient Relationship Management Software Market Key Players and Competitive Insights:

Major players in Patient Relationship Management Software Market are focusing on developing innovative solutions to meet the evolving needs of healthcare providers. Leading Patient Relationship Management Software Market players are investing in research and development to enhance their product offerings and stay ahead in the competition. The Patient Relationship Management Software Market development is driven by the increasing adoption of cloud-based solutions and the growing demand for personalized patient care.

Salesforce Health Cloud is a leading provider of Patient Relationship Management Software Market solutions. The company offers a comprehensive suite of tools that help healthcare providers manage patient relationships, track patient data, and improve communication. Salesforce Health Cloud has a strong presence in the market and is used by a wide range of healthcare organizations, including hospitals, clinics, and physician practices. The company's success is due to its focus on innovation and its commitment to providing customers with a high level of support.

Another major player in the Patient Relationship Management Software Market is Oracle Cerner. The company offers a range of solutions that help healthcare providers manage patient relationships, track patient data, and improve communication. Oracle Cerner is a leading provider of electronic health records (EHRs) and has a strong presence in the healthcare market. The company's success is due to its focus on providing integrated solutions that help healthcare providers improve efficiency and patient care.

Key Companies in the Patient Relationship Management Software Market Include

• NextGen Healthcare.


• Greenway Health.


• Epic Systems Corporation.


• Teladoc Health.


• GE Healthcare.


• Practice Fusion.


• Cerner Corporation.


• Allscripts Healthcare Solutions, Inc.


• McKesson Corporation.


• Siemens Healthineers.

Patient Relationship Management Software Market Developments

The Patient Relationship Management (PRM) software market is projected to grow from USD 23.02 billion in 2023 to USD 44.9 billion by 2032, at a CAGR of 7.71%. Key factors driving this growth include increasing adoption of cloud-based PRM solutions, rising demand for personalized patient experiences, and growing focus on improving patient outcomes. Recent news developments in the market include the acquisition of PatientKeeper by Roper Technologies and the launch of new AI-powered PRM solutions by vendors such as Salesforce and Oracle. These developments indicate a shift towards more advanced and integrated PRM systems that can provide a comprehensive view of the patient journey and enhance patient engagement.

Patient Relationship Management Software Market Segmentation Insights

• Patient Relationship Management Software Market Deployment Model Outlook
  
  
  
  • Cloud-based
  
  
  • On-premises
  
  
  
  


• Patient Relationship Management Software Market Application Area Outlook
  
  
  
  • Hospital Information System
  
  
  • Healthcare CRM
  
  
  • Patient Portals
  
  
  
  


• Patient Relationship Management Software Market Size of Healthcare Facility Outlook
  
  
  
  • Small and Medium-Sized Healthcare Facilities
  
  
  • Large Healthcare Facilities
  
  
  
  


• Patient Relationship Management Software Market Type of Provider Outlook
  
  
  
  • Hospitals
  
  
  • Clinics
  
  
  • Physician Groups
  
  
  
  


• Patient Relationship Management Software Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa