The global market has seen significant changes in behavior over the past few years due to a combination of factors such as technological change; customer preferences and increased demands for customized packages. Packaging tape used simply as sealing tool has turned out to be a vital branding element and communication tool across various industries.
One of the biggest developments witnessed by this industry globally is growing use of advanced print technologies when making these products. Digital printing methods are gradually taking over traditional ones like flexography or gravure printing. It allows for more flexibility, quicker turn-around times and cheaper production runs on short notice if necessary because digital machines make this possible while analog cannot do so well enough economically speaking. This transition enables firms to customize their packages with complex designs or messages tailored specifically towards individual clients who desire distinctive aesthetic values.
Customization is another factor influencing developments within the industry involved in production of adhesive tapes used in packing containers. Companies now know that they can create unique brand identities through appropriate designing practices on these covers. With personalized packages, businesses have a possibility to communicate their value better thus enhancing brand visibility among customers who must recognize a company’s logo, promotional message or color scheme from anywhere within its supply chain network.
Both customers and companies are increasingly oriented towards eco-friendly packaging. Packaging tapes that are friendly to the environment have become more popular as sustainability takes center stage. To respond to this, manufacturers are offering recycled packaging tapes or biodegradable elements in their products. Similarly, many organizations are using water-based dyes and adhesives instead of those solvents whose use is less sustainable hence contributing to global quest for more sustainable packaging solutions.
The boom in e-commerce has also brought about significant changes to the packaging tape printing industry. Today, online retailing is demanding an increasing number of safe and beautiful package which will bring a better unwrapping experience for the end-users. Thus, adhesive tapes bearing marks of businesses would be used not only as safety measures but also as part of package aesthetics thereby making any buyer get a never-forgetting brand-focused feeling.
Packaging Tape Printing Market Size was valued at USD 18.20 Billion in 2023. The packaging tape printing industry is projected to grow from USD 19.33 Billion in 2024 to USD 29.50 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.43% during the forecast period (2024 - 2032). The increase in demand for attractive clothes around the world, as well as the increased usage of printing technologies on packaging tapes by brand owners, are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Market CAGR for packaging tape printing is being driven by the rising demand for printed packaging tapes for branding. Packaging tape printing is becoming more popular in a number of applications such as bundling, carton sealing, branding, and others. Packaging tapes are lightweight packaging choices that are utilized for sealing, logo branding, strengthening, and have a preference overprinted cartons for brand advertisement marketing. Furthermore, the total cost efficiency of branding promotion via printed tapes versus huge printed cartons is propelling the industry. For instance, in 2021, SupplyOne, Inc., the leading provider of value-added packaging products, purchased A&M Tape & Packaging, which specialises in printed tape applications in food, healthcare, e-commerce, and other industries. Packaging tape printing with superior qualities such as maximum-security bond, moisture barrier, strength, dimensional stability, and others is prefered for business branding. As a result of the increased use of packaging tape printing for branding and advertising, the worldwide packaging tape printing sector is witnessing significant growth potential.
In addition, packaging tape printing is widely used in the food and beverage industries for packaging, sealing, and reinforcing food boxes. Because of its advantages such as cost-effectiveness, recyclability, and productivity, digital printing tape is widely utilised in the food and beverage industry. Furthermore, the expanding consumption of packaged food and beverage items influences the increased need for printed tapes for added security, seal, and brand highlight.
According to the National Investment Promotion and Facilitation Agency, FDI inflows into India's food processing sector will be USD 393.42 million in 2020-21. The choice for packaging tape printing solutions in the food sector for branding promotion and increased security is increasing demand, resulting in significant market growth prospects.
HP Inc’s HP Thermal Inkjet (TIJ) 108mm Bulk Printing Solution was launched officially in January 2024 as part of its TIJ 4.0 Printhead technology suite that has revolutionized packaging processes across multiple industries. With high-speed capability, higher resolution, and longer throw distances reaching up to 10mm, HP is now making its 108mm Printhead available worldwide for various wide-swath high-volume printing applications without stitching. For example, by using HP’s TIJ 108mm Solution for secondary coding & marking or late-stage packaging wide-swath mail addressing, or specialty packaging, customers can print larger 1D and 2D barcodes and characters in vertical or horizontal orientation at the top level of barcode scores for its speed as well as readability requirements. In addition, the Printhead has built-in pressure regulation that allows the custom installation of an ink delivery system.
The packaging tape printing market segmentation, based on type includes hot melt and acrylic. The hot melt segment dominated the market. Hot Melt carton sealing tape is constructed of a hot melt adhesive that provides an instant seal. This carton sealing tape is suitable for heavier boxes that require a more secure seal. Hot melt tapes are utilised in a variety of industrial and commercial applications, and they can be used to permanently seal boxes during storage and shipping.
The packaging tape printing market segmentation, based on material, includes polypropylene, PVC and others. During the projection period, the polypropylene segment is expected to increase at a CAGR of roughly 5.0%. Polypropylene's robust growth in the Packaging Tape Printing industry is influenced by its increasing demand across various end-use industries due to its superior features such as moisture barrier, dimensional stability, printing ability, aroma strength, and others when compared to acrylic-based adhesive tapes. Polypropylene material has emerged as a viable choice in package converters, with increasing applicability throughout industries, particularly in food and beverage.
The packaging tape printing market segmentation, based on printing ink, includes water-based and UV-curable. UV curable segment is expected to increase significantly during the projected period due to advances in light-curing technology. UV-curable, when combined with high-quality printing solutions, contributes in the speedy curing of ink. As a result, tape printers are increasingly using UV curable inks. However, the high cost of curing equipment is projected to limit ink expansion.
Domino announced the launch of its N610i-R digital retrofit module for hybrid printing at Labelexpo Europe 2023, which was held in November of that year. The N610i-R was meant for OEMs and converters interested in incorporating digital printing technology into their existing flexographic lines. On the other hand, a new N610i-R model offers all the advantages and flexibility of a hybrid inkjet printer and allows businesses to save more capital, waste, and space than would be possible with a dedicated hybrid press.
Figure1: Packaging Tape Printing Market, by Printing Ink, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American packaging tape printing market area will dominate this market, owing to rising demand for packaging applications, combined with the capacity of new technology to print sophisticated artwork, is likely to drive demand growth in the region. Because of its use in transportation and logistics, the United States is likely to account for the largest revenue share.
Further, the major countries studiedin the market reportare The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: PACKAGING TAPE PRINTING MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe packaging tape printing market accounts for the second-largest market share because of the increased need for attractive aesthetics and new printing styles in the region. Further, the German packaging tape printing market held the largest market share, and the UK packaging tape printing market was the fastest-growing market in the European region
The Asia-Pacific Packaging Tape Printing Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the presence of manufacturer and supplier of printing materials and equipment within the region. Moreover, China’s packaging tape printing market held the largest market share, and the Indian packaging tape printing market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in R&D to expand their product lines, which will help the packaging tape printing market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, packaging tape printingindustry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the packaging tape printing industry to benefit clients and increase the market sector. In recent years, the packaging tape printing industry has offered some of the most significant advantages to medicine. Major players in the packaging tape printing market, including SIAT S.p.A (Italv). RR Donnelley & Sons (U S.), Canon U.S.A., Inc. (U.S.), FLEXcon Company, Inc. (U.S.), WS Packaging Group (U.S.) and Cenveo, Inc. (U S.) and others, are attempting to increase market demand by investing in research and development operations.
Avery Dennison Corporation is a worldwide corporation that produces and sells pressure-sensitive adhesive materials (such as self-adhesive labels), apparel branding labels and tags, RFID inlays, and speciality medical goods. The corporation is a Fortune 500 company headquartered in Mentor, Ohio. Kum Kleen Products, a collaboration of Mr. and Mrs. Ray Stanton Avery, was created in Los Angeles, California in 1935. In 1937, the name was changed to Avery Adhesives. Avery Adhesive Label Corp. was founded in 1946, and the name was then changed to Avery Adhesive Products, Inc. in 1958, and to Avery Products Corporation in 1964. July 2020, Avery Dennison and Amazon have launched a collaboration to create sustainable packaging solutions.
3M is a multinational business based in the United States that operates in the domains of industry, worker safety, healthcare, and consumer goods. Adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical and electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software, and optical films are among the over 60,000 products produced by the company under various brands. It is headquartered in Maplewood, Minnesota, a suburb of Saint Paul. 3M had $35.4 billion in total sales in 2021, ranking 102 on the Fortune 500 list of the top firms in the United States by total revenue. September 2020,, 3M and Avery Dennison have announced a strategic alliance to create new packaging solutions.
In March 2023, Avery Dennison’s packaging tape business was bought by CCL Industries, a big supplier of pressure-sensitive materials, for $2.2bn that will strengthen the company’s position in the global market.
UPM Raflatac, an environmental company, launched water-based inks for packaging tape printing products in 2023. With this being the case, this ink is believed to be better than traditional solvent-based.
A digital packing tape printing platform from Cenveo was launched in 2023. Cenveo is a multinational corporation that specializes in the printing and packaging solutions industry, which is why it recently saw its digital packing tape printing platform launch. The main objective of this program is to enable customers to make packages that are more personalized and interactive.
In 2022, Berry Global acquired Tapecon. This acquisition has expanded its product line and increased its presence within the global packaging tapes market (Johnson). Therefore, with this acquisition Berry Global will have more product lines and increase its presence in the packing tapes market worldwide.
This change came about as a result of a report done on it in 2024 called “The QR Code Marketing Trend.” It should be mentioned that Sivakasi also produces barcode-laden bands that take no time to be scanned off them.
Some films measuring 1.6mm (about 0.06 inches) or less can also be found at Prism, while other holographic films combined with print using Filtrona Design and Prism Plus work well for brand promotion purposes. In addition to producing clear and ordinary tapes, they also produce brown ones. Also, note that Sivakasi currently produces tapes with barcodes that can be scanned off instantly after purchase.
According to an article published in 2022, it appears that there is an upward demand for tape solutions, as reported by Essentra Tapes. The Southeast Asia market has much interest in different items of packaging tapes range and systems offered by global supplier.
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