Packaging Tape Printing Market Analysis

Global Packaging Tape Printing Market Overview

Packaging Tape Printing Market Size was valued at USD 18.20 Billion in 2023. The packaging tape printing industry is projected to grow from USD 19.33 Billion in 2024 to USD 29.50 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.43% during the forecast period (2024 - 2032). The increase in demand for attractive clothes around the world, as well as the increased usage of printing technologies on packaging tapes by brand owners, are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Packaging Tape Printing Market Trends

• Rising demand for printed packaging tapes for branding propels the market growth

Market CAGR for packaging tape printing is being driven by the rising demand for printed packaging tapes for branding. Packaging tape printing is becoming more popular in a number of applications such as bundling, carton sealing, branding, and others. Packaging tapes are lightweight packaging choices that are utilized for sealing, logo branding, strengthening, and have a preference overprinted cartons for brand advertisement marketing. Furthermore, the total cost efficiency of branding promotion via printed tapes versus huge printed cartons is propelling the industry. For instance, in 2021, SupplyOne, Inc., the leading provider of value-added packaging products, purchased A&M Tape & Packaging, which specialises in printed tape applications in food, healthcare, e-commerce, and other industries. Packaging tape printing with superior qualities such as maximum-security bond, moisture barrier, strength, dimensional stability, and others is prefered for business branding. As a result of the increased use of packaging tape printing for branding and advertising, the worldwide packaging tape printing sector is witnessing significant growth potential.

In addition, packaging tape printing is widely used in the food and beverage industries for packaging, sealing, and reinforcing food boxes. Because of its advantages such as cost-effectiveness, recyclability, and productivity, digital printing tape is widely utilised in the food and beverage industry. Furthermore, the expanding consumption of packaged food and beverage items influences the increased need for printed tapes for added security, seal, and brand highlight.

According to the National Investment Promotion and Facilitation Agency, FDI inflows into India's food processing sector will be USD 393.42 million in 2020-21. The choice for packaging tape printing solutions in the food sector for branding promotion and increased security is increasing demand, resulting in significant market growth prospects.

HP Inc’s HP Thermal Inkjet (TIJ) 108mm Bulk Printing Solution was launched officially in January 2024 as part of its TIJ 4.0 Printhead technology suite that has revolutionized packaging processes across multiple industries. With high-speed capability, higher resolution, and longer throw distances reaching up to 10mm, HP is now making its 108mm Printhead available worldwide for various wide-swath high-volume printing applications without stitching. For example, by using HP’s TIJ 108mm Solution for secondary coding & marking or late-stage packaging wide-swath mail addressing, or specialty packaging, customers can print larger 1D and 2D barcodes and characters in vertical or horizontal orientation at the top level of barcode scores for its speed as well as readability requirements. In addition, the Printhead has built-in pressure regulation that allows the custom installation of an ink delivery system.

Packaging Tape Printing Market Segment Insights

Packaging Tape Printing Product Type Insights

The  packaging tape printing market segmentation, based on type includes hot melt and acrylic. The hot melt segment dominated the market. Hot Melt carton sealing tape is constructed of a hot melt adhesive that provides an instant seal. This carton sealing tape is suitable for heavier boxes that require a more secure seal. Hot melt tapes are utilised in a variety of industrial and commercial applications, and they can be used to permanently seal boxes during storage and shipping.

Packaging Tape Printing Material Insights

The  packaging tape printing market segmentation, based on material, includes polypropylene, PVC and others. During the projection period, the polypropylene segment is expected to increase at a CAGR of roughly 5.0%. Polypropylene's robust growth in the Packaging Tape Printing industry is influenced by its increasing demand across various end-use industries due to its superior features such as moisture barrier, dimensional stability, printing ability, aroma strength, and others when compared to acrylic-based adhesive tapes. Polypropylene material has emerged as a viable choice in package converters, with increasing applicability throughout industries, particularly in food and beverage.

Packaging Tape Printing Ink Insights

The  packaging tape printing market segmentation, based on printing ink, includes water-based and UV-curable. UV curable segment is expected to increase significantly during the projected period due to advances in light-curing technology. UV-curable, when combined with high-quality printing solutions, contributes in the speedy curing of ink. As a result, tape printers are increasingly using UV curable inks. However, the high cost of curing equipment is projected to limit ink expansion.

Domino announced the launch of its N610i-R digital retrofit module for hybrid printing at Labelexpo Europe 2023, which was held in November of that year. The N610i-R was meant for OEMs and converters interested in incorporating digital printing technology into their existing flexographic lines. On the other hand, a new N610i-R model offers all the advantages and flexibility of a hybrid inkjet printer and allows businesses to save more capital, waste, and space than would be possible with a dedicated hybrid press.

Figure1: Packaging Tape Printing Market, by Printing Ink, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Packaging Tape Printing Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American packaging tape printing market area will dominate this market, owing to rising demand for packaging applications, combined with the capacity of new technology to print sophisticated artwork, is likely to drive demand growth in the region. Because of its use in transportation and logistics, the United States is likely to account for the largest revenue share.

Further, the major countries studiedin the market reportare The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: PACKAGING TAPE PRINTING MARKET SHARE BY REGION 2022 (USD Billion)                             

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe packaging tape printing market accounts for the second-largest market share because of the increased need for attractive aesthetics and new printing styles in the region. Further, the German packaging tape printing market held the largest market share, and the UK packaging tape printing market was the fastest-growing market in the European region

The Asia-Pacific Packaging Tape Printing Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the presence of manufacturer and supplier of printing materials and equipment within the region. Moreover, China’s packaging tape printing market held the largest market share, and the Indian packaging tape printing market was the fastest-growing market in the Asia-Pacific region.

Packaging Tape Printing Key Market Players & Competitive Insights

Leading market players are investing heavily in R&D to expand their product lines, which will help the packaging tape printing market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, packaging tape printingindustry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the  packaging tape printing industry to benefit clients and increase the market sector. In recent years, the packaging tape printing industry has offered some of the most significant advantages to medicine. Major players in the packaging tape printing market, including SIAT S.p.A (Italv). RR Donnelley & Sons (U S.), Canon U.S.A., Inc. (U.S.), FLEXcon Company, Inc. (U.S.), WS Packaging Group (U.S.) and Cenveo, Inc. (U S.) and others, are attempting to increase market demand by investing in research and development operations.

Avery Dennison Corporation is a worldwide corporation that produces and sells pressure-sensitive adhesive materials (such as self-adhesive labels), apparel branding labels and tags, RFID inlays, and speciality medical goods. The corporation is a Fortune 500 company headquartered in Mentor, Ohio. Kum Kleen Products, a collaboration of Mr. and Mrs. Ray Stanton Avery, was created in Los Angeles, California in 1935. In 1937, the name was changed to Avery Adhesives. Avery Adhesive Label Corp. was founded in 1946, and the name was then changed to Avery Adhesive Products, Inc. in 1958, and to Avery Products Corporation in 1964. July 2020, Avery Dennison and Amazon have launched a collaboration to create sustainable packaging solutions.

3M is a multinational business based in the United States that operates in the domains of industry, worker safety, healthcare, and consumer goods. Adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical and electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software, and optical films are among the over 60,000 products produced by the company under various brands. It is headquartered in Maplewood, Minnesota, a suburb of Saint Paul. 3M had $35.4 billion in total sales in 2021, ranking 102 on the Fortune 500 list of the top firms in the United States by total revenue. September 2020,,  3M and Avery Dennison have announced a strategic alliance to create new packaging solutions.

Key Companies in the packaging tape printing market include

• Quad/Graphics Inc. (U S.)


• Hewlett-Packard Development Company LP. (U.S.)


• I. du Pont de Nemours and Company (U.S.)


• Xerox Corporation (U.S.)


• SIAT S.p.A (Italv).


• RR Donnelley & Sons (U S.)


• Canon U.S.A., Inc. (U.S.)


• FLEXcon Company, Inc. (U.S.)


• WS Packaging Group (U.S.) and Cenveo, Inc. (U S.)

Packaging Tape Printing Industry Developments

In March 2023, Avery Dennison’s packaging tape business was bought by CCL Industries, a big supplier of pressure-sensitive materials, for $2.2bn that will strengthen the company’s position in the global market.

UPM Raflatac, an environmental company, launched water-based inks for packaging tape printing products in 2023. With this being the case, this ink is believed to be better than traditional solvent-based.

A digital packing tape printing platform from Cenveo was launched in 2023. Cenveo is a multinational corporation that specializes in the printing and packaging solutions industry, which is why it recently saw its digital packing tape printing platform launch. The main objective of this program is to enable customers to make packages that are more personalized and interactive.

In 2022, Berry Global acquired Tapecon. This acquisition has expanded its product line and increased its presence within the global packaging tapes market (Johnson). Therefore, with this acquisition Berry Global will have more product lines and increase its presence in the packing tapes market worldwide.

This change came about as a result of a report done on it in 2024 called “The QR Code Marketing Trend.” It should be mentioned that Sivakasi also produces barcode-laden bands that take no time to be scanned off them.

Some films measuring 1.6mm (about 0.06 inches) or less can also be found at Prism, while other holographic films combined with print using Filtrona Design and Prism Plus work well for brand promotion purposes. In addition to producing clear and ordinary tapes, they also produce brown ones. Also, note that Sivakasi currently produces tapes with barcodes that can be scanned off instantly after purchase.

According to an article published in 2022, it appears that there is an upward demand for tape solutions, as reported by Essentra Tapes. The Southeast Asia market has much interest in different items of packaging tapes range and systems offered by global supplier.

Packaging Tape Printing Market Segmentation

Packaging Tape Printing Market By Product Type Outlook

• Hot Melt


• Acrylic

Packaging Tape Printing Market By Material Outlook

• Polypropylene


• PVC


• Others

Packaging Tape Printing Market By Printing Ink Outlook

• Water-based


• UV-curable

Packaging Tape Printing Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America