Packaging Tape Printing Market

• Rising demand for printed packaging tapes for branding propels the market growth

Market CAGR for packaging tape printing is being driven by the rising demand for printed packaging tapes for branding. Packaging tape printing is becoming more popular in a number of applications such as bundling, carton sealing, branding, and others. Packaging tapes are lightweight packaging choices that are utilized for sealing, logo branding, strengthening, and have a preference overprinted cartons for brand advertisement marketing. Furthermore, the total cost efficiency of branding promotion via printed tapes versus huge printed cartons is propelling the industry.

For instance, in 2021, SupplyOne, Inc., the leading provider of value-added packaging products, purchased A&M Tape & Packaging, which specialises in printed tape applications in food, healthcare, e-commerce, and other industries. Packaging tape printing with superior qualities such as maximum-security bond, moisture barrier, strength, dimensional stability, and others is prefered for business branding. As a result of the increased use of packaging tape printing for branding and advertising, the worldwide packaging tape printing sector is witnessing significant growth potential.

In addition, packaging tape printing is widely used in the food and beverage industries for packaging, sealing, and reinforcing food boxes. Because of its advantages such as cost-effectiveness, recyclability, and productivity, digital printing tape is widely utilised in the food and beverage industry. Furthermore, the expanding consumption of packaged food and beverage items influences the increased need for printed tapes for added security, seal, and brand highlight.

According to the National Investment Promotion and Facilitation Agency, FDI inflows into India's food processing sector will be USD 393.42 million in 2020-21. The choice for packaging tape printing solutions in the food sector for branding promotion and increased security is increasing demand, resulting in significant market growth prospects.

HP Inc’s HP Thermal Inkjet (TIJ) 108mm Bulk Printing Solution was launched officially in January 2024 as part of its TIJ 4.0 Printhead technology suite that has revolutionized packaging processes across multiple industries. With high-speed capability, higher resolution, and longer throw distances reaching up to 10mm, HP is now making its 108mm Printhead available worldwide for various wide-swath high-volume printing applications without stitching.

For example, by using HP’s TIJ 108mm Solution for secondary coding & marking or late-stage packaging wide-swath mail addressing, or specialty packaging, customers can print larger 1D and 2D barcodes and characters in vertical or horizontal orientation at the top level of barcode scores for its speed as well as readability requirements. In addition, the Printhead has built-in pressure regulation that allows the custom installation of an ink delivery system.

The expansion of the e-commerce sector is a primary driver for the Global Packaging Tape Printing Market Industry. As online shopping continues to gain traction, the demand for packaging solutions that ensure product safety and brand visibility increases. In 2024, the market is projected to reach 19.3 USD Billion, with packaging tape playing a crucial role in securing shipments. Companies are increasingly investing in customized printed tapes to enhance their branding and customer experience. This trend is expected to contribute significantly to the market's growth, as e-commerce sales are anticipated to rise, thereby driving the need for effective packaging solutions.

The Global Packaging Tape Printing Market Industry is poised for substantial growth, with projections indicating a market value of 34.6 USD Billion by 2035. This anticipated growth reflects the increasing demand for packaging solutions across various sectors, including e-commerce, retail, and logistics. The market's expansion is supported by factors such as technological advancements, sustainability initiatives, and the rising demand for customization. As businesses continue to prioritize effective packaging strategies, the Global Packaging Tape Printing Market is expected to experience a robust trajectory, driven by evolving consumer preferences and industry trends.

Sustainability has emerged as a pivotal factor influencing the Global Packaging Tape Printing Market Industry. With increasing awareness of environmental issues, companies are seeking eco-friendly packaging solutions. This shift is prompting manufacturers to develop biodegradable and recyclable packaging tapes, aligning with global sustainability goals. As consumers become more environmentally conscious, the demand for sustainable packaging options is likely to grow. This trend not only enhances brand reputation but also meets regulatory requirements in various regions. The focus on sustainability is expected to drive innovation in packaging tape printing, potentially leading to a more competitive market landscape.

Technological advancements in printing techniques are significantly impacting the Global Packaging Tape Printing Market Industry. Innovations such as digital printing and flexographic printing are enabling manufacturers to produce high-quality, customized packaging tapes more efficiently. These technologies allow for shorter production runs and quicker turnaround times, catering to the growing demand for personalized packaging solutions. As companies strive to differentiate their products in a crowded marketplace, the ability to print intricate designs and logos on packaging tape becomes increasingly valuable. This trend is anticipated to enhance market growth, as businesses leverage technology to improve their packaging strategies.

The rising demand for customization in packaging is a notable driver of the Global Packaging Tape Printing Market Industry. Businesses are increasingly recognizing the importance of branding and customer engagement, leading to a surge in the use of customized packaging tapes. These tapes not only serve functional purposes but also act as a marketing tool, enhancing brand visibility during shipping. As the market evolves, the need for unique designs and personalized messages on packaging tape is likely to grow. This trend is projected to contribute to the market's expansion, with an expected CAGR of 5.43% from 2025 to 2035, reflecting the increasing emphasis on tailored packaging solutions.

The optimization of global supply chains is influencing the Global Packaging Tape Printing Market Industry. As companies strive to enhance efficiency and reduce costs, the importance of reliable packaging solutions becomes paramount. Packaging tape plays a critical role in securing products during transit, minimizing damage and loss. With the ongoing globalization of trade, businesses are increasingly investing in high-quality packaging materials to ensure the integrity of their shipments. This trend is likely to drive demand for advanced packaging tape printing solutions, as companies seek to improve their supply chain processes and enhance customer satisfaction.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American packaging tape printing market area will dominate this market, owing to rising demand for packaging applications, combined with the capacity of new technology to print sophisticated artwork, is likely to drive demand growth in the region. Because of its use in transportation and logistics, the United States is likely to account for the largest revenue share.

Further, the major countries studiedin the market reportare The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: PACKAGING TAPE PRINTING MARKET SHARE BY REGION 2022 (USD Billion)                             

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe packaging tape printing market accounts for the second-largest market share because of the increased need for attractive aesthetics and new printing styles in the region. Further, the German packaging tape printing market held the largest market share, and the UK packaging tape printing market was the fastest-growing market in the European region

The Asia-Pacific Packaging Tape Printing Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the presence of manufacturer and supplier of printing materials and equipment within the region. Moreover, China’s packaging tape printing market held the largest market share, and the Indian packaging tape printing market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in R&D to expand their product lines, which will help the packaging tape printing market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, packaging tape printingindustry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the  packaging tape printing industry to benefit clients and increase the market sector. In recent years, the packaging tape printing industry has offered some of the most significant advantages to medicine. Major players in the packaging tape printing market, including SIAT S.p.A (Italv). RR Donnelley & Sons (U S.), Canon U.S.A., Inc. (U.S.), FLEXcon Company, Inc. (U.S.), WS Packaging Group (U.S.) and Cenveo, Inc. (U S.) and others, are attempting to increase market demand by investing in research and development operations.

Avery Dennison Corporation is a worldwide corporation that produces and sells pressure-sensitive adhesive materials (such as self-adhesive labels), apparel branding labels and tags, RFID inlays, and speciality medical goods. The corporation is a Fortune 500 company headquartered in Mentor, Ohio. Kum Kleen Products, a collaboration of Mr. and Mrs. Ray Stanton Avery, was created in Los Angeles, California in 1935. In 1937, the name was changed to Avery Adhesives. Avery Adhesive Label Corp. was founded in 1946, and the name was then changed to Avery Adhesive Products, Inc. in 1958, and to Avery Products Corporation in 1964.

July 2020, Avery Dennison and Amazon have launched a collaboration to create sustainable packaging solutions.

3M is a multinational business based in the United States that operates in the domains of industry, worker safety, healthcare, and consumer goods. Adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical and electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software, and optical films are among the over 60,000 products produced by the company under various brands.

It is headquartered in Maplewood, Minnesota, a suburb of Saint Paul. 3M had $35.4 billion in total sales in 2021, ranking 102 on the Fortune 500 list of the top firms in the United States by total revenue. September 2020,,  3M and Avery Dennison have announced a strategic alliance to create new packaging solutions.