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Organic and Natural Tampons Market Share

ID: MRFR//5765-HCR | 100 Pages | Author: Rahul Gotadki| December 2024

The Organic and natural tampons market has witnessed a surge in demand driven by a growing consciousness of private and environmental fitness. As clients are looking for sustainable and chemical-unfastened alternatives, corporations in this market appoint various market proportion positioning strategies to differentiate their products and capture a vast share of the growing market. A key approach includes acquiring certifications and ensuring transparency in product labeling. Companies strive to attain organic and herbal certifications, which include USDA Organic or Global Organic Textile Standard (GOTS), to reassure purchasers of the purity and authenticity of their tampons. Transparent labeling, which includes specified component facts, builds consideration and attracts environmentally conscious consumers. Offering a wide variety of organic and natural tampons is essential for market positioning. Companies broaden product traces that cater to specific purchaser preferences, which include versions in absorbency, size, and packaging.
To seize a much broader market proportion, companies can also undertake accessibility and affordability techniques. This entails making organic and natural tampons available in mainstream shops, supermarkets, and online structures at competitive prices. Enhancing accessibility ensures that eco-friendly tampons are reachable to a broader demographic. Collaborating with fitness and health influencers is a famous method. Companies have interaction influencers who align with the values of natural and herbal merchandise to sell their tampons. Authentic endorsements from influencers can drastically affect consumer belief and contribute to elevated market percentage. Emphasizing social and environmental obligation is a core positioning method. Companies speak their commitment to moral sourcing, honest hard work practices, and reduced environmental impact.
Actively searching for and integrating consumer feedback is vital. Companies that concentrate on customer options and issues can adapt their products to satisfy evolving wishes. Engaging with the client community via surveys, social media, and consumer reviews enables corporations to live responsive and relevant in a hastily converting market. Implementing subscription offerings and loyalty applications is a retention-focused approach. Companies offer subscription models that offer convenience and cost savings for regular tampon customers. Loyalty programs, reductions, and rewards contribute to patron retention and make stronger emblem loyalty over the years.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2022
Forecast Period   2023-2032
Growth Rate   7%

Organic and Natural Tampons Market


The Organic and Natural Tampons Market is projected to reach USD 0.9 Billion by 2030 at CAGR 7% during the forecast period 2023-2032. The organic tampons are made from organic cotton grown without insecticides or pesticides. These are also free from chemical fragrances or dyes. The applicator is made of biodegradable or renewable content. Not all the organic labeled tampons are organic. Some are made from regular cotton mixed with rayon that might be bleached and whitened with chlorine. Those tampons may also contain chemical fragrances and dyes. The applicator of such tampons might also be made from pearly plastic. Different types of organisms are available in the market that vary in size and absorbency.


Organic and Natural Tampons Market


The surge in demand for the tampons by working women health propels the growth of the organic tampons in the market. In addition, the rise in awareness about menstrual hygiene will increase the demand for organic tampons in the near future. However, the surge in the prevalence of infection in the urinary tract also supports the growth of the organic tampons market. The changes in lifestyle and the rise in awareness about the harmful effects of toxic, chemical-based conventional tampons are increasing the usage of organic tampons among women in developing countries. Organic tampons are considered safe and comfortable for use, due to which the demand for them is gaining momentum.


Segmentation


The global organic and natural tampons market has been segmented into type, size, and odour type.


Based on type, the market is segmented into cardboard applicator, plastic applicator, digital tampon, and others.


Based on the size, the market is segmented into junior tampons, regular tampons, super tampons, and super-plus tampons. The regular tampons segment is expected to account for the largest share segment of the market in 2017.


Based on odour type, the market is segmented into fragrance based and non-fragrance based. The non-fragrance-based segment is expected to account for the largest share segment of the market in 2017.


The market segmented, by region, into the Americas, Europe, Asia-Pacific, and the Middle East & Africa. The organic and natural tampons market in the Americas further segmented into North America and South America, with the North American market divided into the US and Canada.


The European market has been segmented into Western Europe and Eastern Europe. Western Europe has further been classified as Germany, France, the UK, Italy, Spain, and the rest of Western Europe.


The market in Asia-Pacific has been segmented into Japan, China, India, South Korea, Australia, and the rest of Asia-Pacific. The market in the Middle East & Africa segmented into the Middle East and Africa.


Geographically, the Americas is anticipated to dominate the global organic and natural tampons market owing to a well-established player, increasing demand for tampons by working women, and the rising prevalence of urinary tract infections.


Europe is expected to hold the second largest position in the global organic and natural tampons market. The market growth in this region is attributed to increasing awareness about menstrual hygiene.


The organic and natural tampons market in Asia-Pacific region consists of countries namely China, Japan, Republic of Korea, India, Australia and Rest of Asia-Pacific. The Asia-Pacific region is expected to be fastest growing region.


The Middle East & Africa has the least share of the Organic and Natural Tampons market.


Organic and Natural Tampons Market, by Type



  • Cardboard Applicator

  • Plastic Applicator

  • Digital Tampon

  • Others


By Size



  • Junior Tampons

  • Regular Tampons

  • Super Tampons

  • Super-Plus Tampons


By Odour Type



  • Fragrance Based

  • Non-Fragrance Based


By Region



  • Americas

    • North America

      • US

      • Canada



    • South America



  • Europe

    • Western Europe

      • Germany

      • France

      • Italy

      • Spain

      • UK

      • Rest of Western Europe



    • Eastern Europe



  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Rest of Asia-Pacific



  • The Middle East & Africa

    • Middle East

    • Africa




Key Players:



  • Procter & Gamble (US)

  • Bodywise (UK)

  • ALYK (US)

  • Bon Organics (New Zealand)

  • Seventh Generation (US)

  • The Honest Company (US)

  • Maxim Hygiene (US)

  • TOM Organic (Australia)

  • NutraMarks (US)

  • Corman S.p.A. (Italy)


Recent Development:


May 2023: Corman S.p.A. (Italy) launched a biodegradable and compostable plastic tampon applicator under the brand Organyc in the Netherlands. Moreover, this product was also launched globally in the third quarter of 2023. Tosama's and Corman's teams of researchers and developers have created this technology. This technology can turn leftover parts of wheat, corn, and sugar cane into a type of plastic that can be shaped easily. This special plastic can be quickly molded into a tampon applicator. Not only is this good for the environment, but it's also beneficial for women.


May 2022: TOM Organic (Australia) has launched period products in New Zealand to make menstruation more susceptible. TOM Organic offers market-leading 100% organic cotton tampons made with organic cotton and biodegradable mater ials.


May 2019: Procter & Gamble (US) launched Tampax PURE, an organic tampon that is free of dyes, fragrances, and chlorine bleaching. This product is 100% organic, has a cotton core, and delivers the protection expected from Tampex every time. Moreover, this Tampax PURE applicator is composed of 90% plant-based material. The addition of this product to the Procter & Gamble product portfol io expanded the company’s reach and assisted in generating company revenue. 


February 2019: Procter & Gamble (US) acquired an organic period care start-up “This is L. Inc. (US)”, manufactures organic pads and tampons. P&G is dedicated to maintaining the product quality that L.'s customers have come to trust, including perio d products made with organic materials.


Intended Audience



  • Organic and Natural Tampons products Manufacturers and vendors

  • Contract research organization

  • Various research and consulting firms

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