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The market for organic and natural tampons is experiencing a top-notch surge due to a developing recognition amongst customers regarding the ability, fitness, and environmental risks related to conventional tampons. Increased cognizance of the chemicals and artificial materials used in conventional tampons is prompting a shift towards organic and natural alternatives. The market is witnessing improvements in fabric technology with the improvement of natural tampons crafted from biodegradable and compostable substances. This addresses worries about the ecological footprint of menstrual products and appeals to environmentally aware purchasers looking for sustainable alternatives. Increasingly, consumers are in search of transparency in product labeling, and that is impacting the organic and natural tampons market. Manufacturers are responding by prominently showing certifications such as USDA Organic, GOTS (Global Organic Textile Standard), and different applicable labels to assure purchasers of the authenticity and first-class of their products.
The availability of organic and natural tampons is expanding in mainstream retail channels. As client demand increases, most important stores are dedicating shelf space to this merchandise, making them more reachable to a broader target audience and contributing to the market's boom. The link between girls' health and the products they use during menstruation is the demand for organic and natural tampons. Consumers are looking for products that prioritize their well-being, mainly through the adoption of tampons made from hypoallergenic and organic substances to minimize the risk of infection and unfavorable health outcomes. The growth of e-commerce has performed a great function within the organic and natural tampons market. Online systems provide a convenient and discreet way for purchasers to gain entry to a variety of natural tampon manufacturers, fostering a market boom with the aid of reaching a wider audience and catering to folks who choose online buying.
Companies inside the organic and natural tampons market are an increasing number of incorporating corporate social responsibility (CSR) tasks. Brands that emphasize moral sourcing, honest hard work practices, and sustainable manufacturing approaches are resonating with socially conscious purchasers, riding brand loyalty and market boom. Continuous product innovation is a key trend inside the market, with corporations introducing loads of alternatives to cater to unique consumer needs. This includes tampons with varying absorbency stages, applicator alternatives, and packaging designs, supplying clients with quite a few alternatives within the organic and natural tampon categories. Educational projects and advocacy efforts centered on menstrual health and hygiene are contributing to the market trends. Organizations and brands are running to dispel myths, provide data on the blessings of natural tampons, and empower customers to make knowledgeable selections for their menstrual health.
Organic and Natural Tampons Market Highlights:
Organic and Natural Tampons Market
The Organic and Natural Tampons Market is projected to reach USD 0.9 Billion by 2030 at CAGR 7% during the forecast period 2023-2032. The organic tampons are made from organic cotton grown without insecticides or pesticides. These are also free from chemical fragrances or dyes. The applicator is made of biodegradable or renewable content. Not all the organic labeled tampons are organic. Some are made from regular cotton mixed with rayon that might be bleached and whitened with chlorine. Those tampons may also contain chemical fragrances and dyes. The applicator of such tampons might also be made from pearly plastic. Different types of organisms are available in the market that vary in size and absorbency.
The surge in demand for the tampons by working women health propels the growth of the organic tampons in the market. In addition, the rise in awareness about menstrual hygiene will increase the demand for organic tampons in the near future. However, the surge in the prevalence of infection in the urinary tract also supports the growth of the organic tampons market. The changes in lifestyle and the rise in awareness about the harmful effects of toxic, chemical-based conventional tampons are increasing the usage of organic tampons among women in developing countries. Organic tampons are considered safe and comfortable for use, due to which the demand for them is gaining momentum.
Segmentation
The global organic and natural tampons market has been segmented into type, size, and odour type.
Based on type, the market is segmented into cardboard applicator, plastic applicator, digital tampon, and others.
Based on the size, the market is segmented into junior tampons, regular tampons, super tampons, and super-plus tampons. The regular tampons segment is expected to account for the largest share segment of the market in 2017.
Based on odour type, the market is segmented into fragrance based and non-fragrance based. The non-fragrance-based segment is expected to account for the largest share segment of the market in 2017.
The market segmented, by region, into the Americas, Europe, Asia-Pacific, and the Middle East & Africa. The organic and natural tampons market in the Americas further segmented into North America and South America, with the North American market divided into the US and Canada.
The European market has been segmented into Western Europe and Eastern Europe. Western Europe has further been classified as Germany, France, the UK, Italy, Spain, and the rest of Western Europe.
The market in Asia-Pacific has been segmented into Japan, China, India, South Korea, Australia, and the rest of Asia-Pacific. The market in the Middle East & Africa segmented into the Middle East and Africa.
Geographically, the Americas is anticipated to dominate the global organic and natural tampons market owing to a well-established player, increasing demand for tampons by working women, and the rising prevalence of urinary tract infections.
Europe is expected to hold the second largest position in the global organic and natural tampons market. The market growth in this region is attributed to increasing awareness about menstrual hygiene.
The organic and natural tampons market in Asia-Pacific region consists of countries namely China, Japan, Republic of Korea, India, Australia and Rest of Asia-Pacific. The Asia-Pacific region is expected to be fastest growing region.
The Middle East & Africa has the least share of the Organic and Natural Tampons market.
Organic and Natural Tampons Market, by Type
- Cardboard Applicator
- Plastic Applicator
- Digital Tampon
- Others
By Size
- Junior Tampons
- Regular Tampons
- Super Tampons
- Super-Plus Tampons
By Odour Type
- Fragrance Based
- Non-Fragrance Based
By Region
- Americas
- North America
- US
- Canada
- South America
- North America
- Europe
- Western Europe
- Germany
- France
- Italy
- Spain
- UK
- Rest of Western Europe
- Eastern Europe
- Western Europe
- Asia-Pacific
- Japan
- China
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- The Middle East & Africa
- Middle East
- Africa
Key Players:
- Procter & Gamble (US)
- Bodywise (UK)
- ALYK (US)
- Bon Organics (New Zealand)
- Seventh Generation (US)
- The Honest Company (US)
- Maxim Hygiene (US)
- TOM Organic (Australia)
- NutraMarks (US)
- Corman S.p.A. (Italy)
Recent Development:
May 2023: Corman S.p.A. (Italy) launched a biodegradable and compostable plastic tampon applicator under the brand Organyc in the Netherlands. Moreover, this product was also launched globally in the third quarter of 2023. Tosama's and Corman's teams of researchers and developers have created this technology. This technology can turn leftover parts of wheat, corn, and sugar cane into a type of plastic that can be shaped easily. This special plastic can be quickly molded into a tampon applicator. Not only is this good for the environment, but it's also beneficial for women.
May 2022: TOM Organic (Australia) has launched period products in New Zealand to make menstruation more susceptible. TOM Organic offers market-leading 100% organic cotton tampons made with organic cotton and biodegradable mater ials.
May 2019: Procter & Gamble (US) launched Tampax PURE, an organic tampon that is free of dyes, fragrances, and chlorine bleaching. This product is 100% organic, has a cotton core, and delivers the protection expected from Tampex every time. Moreover, this Tampax PURE applicator is composed of 90% plant-based material. The addition of this product to the Procter & Gamble product portfol io expanded the company’s reach and assisted in generating company revenue.
February 2019: Procter & Gamble (US) acquired an organic period care start-up “This is L. Inc. (US)”, manufactures organic pads and tampons. P&G is dedicated to maintaining the product quality that L.'s customers have come to trust, including perio d products made with organic materials.
Intended Audience
- Organic and Natural Tampons products Manufacturers and vendors
- Contract research organization
- Various research and consulting firms
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