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    Online Sports Betting Market

    ID: MRFR/ICT/9000-CR
    200 Pages
    Aarti Dhapte
    July 2025

    Online Sports Betting Market Research Report By Betting Type (Fixed Odds Betting, Exchange Betting, Live Betting, Parlay Betting), By Device Type (Desktop, Mobile, Tablet), By Sports Category (Football, Basketball, Tennis, Cricket, Esports), By Payment Method (Credit/Debit Card, E-Wallets, Bank Transfer, Cryptocurrency) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Online Sports Betting Market Research Report - Global Forecast till 2035 Infographic
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    Online Sports Betting Market Summary

    As per Market Research Future Analysis, the Online Sports Betting Market was valued at 73.56 USD Billion in 2023 and is projected to grow to 150 USD Billion by 2035, with a CAGR of 6.12% from 2025 to 2035. The market is driven by increased smartphone penetration, legalization of sports betting, and advancements in technology such as AI and blockchain.

    Key Market Trends & Highlights

    The Online Sports Betting Market is witnessing transformative trends that enhance user engagement and market growth.

    • Market Size in 2024: 78.06 USD Billion; Expected to reach 150 USD Billion by 2035.
    • Fixed Odds Betting is projected to grow from 30.0 USD Billion in 2024 to 52.0 USD Billion by 2035.
    • Mobile devices are becoming the preferred platform for betting, driven by convenience and accessibility.
    • North America is expected to dominate the market with a valuation of 35.0 USD Billion in 2024.

    Market Size & Forecast

    2023 Market Size USD 73.56 Billion
    2024 Market Size USD 78.06 Billion
    2035 Market Size USD 150 Billion
    CAGR (2025-2035) 6.12%

    Major Players

    FanDuel, Bet365, Amaya Gaming, Betsson AB, Paddy Power, Flutter Entertainment, Entain, William Hill, Kindred Group, DraftKings, Caesars Entertainment, GVC Holdings, Sky Betting and Gaming, 888 Holdings, MGM Resorts International

    Online Sports Betting Market Trends

    The Online Sports Betting Market is experiencing significant growth, driven by key market drivers such as the increasing penetration of the internet and the widespread availability of smartphones. These factors have made online betting accessible to a larger audience, enabling more participants to engage in various sports betting activities from any location. Moreover, advancements in technology, including the development of live betting platforms and user-friendly interfaces, enhance the betting experience, thus attracting a diverse demographic, particularly younger generations who are more tech-savvy.

    There are opportunities to be explored in this evolving landscape, particularly in emerging markets where regulatory frameworks are beginning to support online betting.Areas that have recently made online sports betting legal or are in the process of doing so are good places for operators to grow their businesses. Also, making new betting options and fun mobile apps can take advantage of the growing need for interactive and fun betting experiences. Data analytics and artificial intelligence are helping to make betting experiences more personalized, which is a trend that has been going on for a while.

    This technology helps operators learn about what users like, which makes it easier to create personalized promotions and keep customers coming back. Also, the trend toward responsible gambling programs is growing, with companies and regulators working together to encourage safe betting.

    This focus not only helps mitigate risks associated with gambling but also builds trust among consumers. Overall, the Online Sports Betting Market continues to evolve, presenting a dynamic environment rich with potential as it adapts to technological advancements and changing consumer behaviors.

    Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

    The Global Online Sports Betting Market is experiencing a transformative shift, driven by advancements in technology and changing consumer preferences, which may redefine the landscape of gambling regulations and economic contributions across various jurisdictions.

    U.S. Department of Justice

    Online Sports Betting Market Drivers

    Regulatory Changes

    Regulatory changes play a pivotal role in shaping the Global Online Sports Betting Market Industry. As more countries recognize the potential for tax revenue and economic growth, they are legalizing and regulating online sports betting. This trend is evident in regions such as North America and Europe, where legislation is becoming more favorable. The establishment of clear regulations not only enhances consumer protection but also fosters a competitive environment for operators. This regulatory shift is expected to contribute to the market's growth, with projections indicating a rise to 150 USD Billion by 2035. Such developments suggest that a well-regulated market could significantly enhance the Global Online Sports Betting Market Industry.

    Market Growth Chart

    Diverse Betting Options

    The Global Online Sports Betting Market Industry is characterized by the availability of diverse betting options, catering to a wide range of consumer preferences. From traditional sports betting to innovative options like fantasy sports and in-play betting, the variety attracts a broader audience. This diversity not only enhances user engagement but also encourages higher spending among bettors. As operators continue to expand their offerings, including niche sports and esports, the market is likely to see increased participation. This trend suggests a robust growth trajectory, with the market projected to reach 150 USD Billion by 2035, reflecting the evolving landscape of the Global Online Sports Betting Market Industry.

    Technological Advancements

    The Global Online Sports Betting Market Industry is experiencing rapid growth due to technological advancements. Innovations such as mobile applications and live betting platforms enhance user experience and accessibility. In 2024, the market is projected to reach 78.1 USD Billion, driven by the increasing adoption of smartphones and high-speed internet. These technologies facilitate real-time betting, allowing users to place wagers during events, which is becoming increasingly popular. The integration of artificial intelligence and machine learning also personalizes user experiences, potentially increasing customer retention and engagement. As technology continues to evolve, it is likely to further propel the Global Online Sports Betting Market Industry.

    Increased Consumer Participation

    The Global Online Sports Betting Market Industry benefits from increased consumer participation, driven by changing attitudes towards gambling. As societal norms evolve, more individuals are engaging in online sports betting, viewing it as a form of entertainment rather than a taboo. This shift is particularly noticeable among younger demographics, who are more inclined to participate in online betting activities. The market's growth is further supported by the rise of esports and virtual sports, which attract a diverse audience. As participation rates continue to climb, the industry is poised for sustained growth, potentially achieving a compound annual growth rate of 6.12% from 2025 to 2035.

    Global Events and Sports Popularity

    The Global Online Sports Betting Market Industry is significantly influenced by the popularity of global sporting events. Major events such as the FIFA World Cup and the Olympics generate substantial betting activity, drawing in millions of participants worldwide. These events not only enhance visibility for betting platforms but also stimulate interest in various sports, leading to increased wagers. The anticipation surrounding these events often results in spikes in betting volumes, contributing to the overall market growth. As the frequency and scale of such events increase, they are likely to further bolster the Global Online Sports Betting Market Industry, making it a dynamic and lucrative sector.

    Market Segment Insights

    Online Sports Betting Market Segment Insights

    Online Sports Betting Market Segment Insights

    Online Sports Betting Market Betting Type Insights

    Online Sports Betting Market Betting Type Insights

    The Online Sports Betting Market demonstrates robust growth, particularly within the Betting Type segment. By 2024, Fixed Odds Betting is expected to reach a valuation of 30.0 USD billion, making it a significant player in the market. Its simplicity and popularity contribute to its dominance, capturing a substantial share of the market due to user familiarity and the fixed nature of payouts, providing bettors with clear expectations.

    Exchange Betting, valued at 18.0 USD Billion in 2024, is increasingly becoming a popular alternative, allowing users to set their own odds and bet against one another, which enhances the overall betting experience.The growth of this segment indicates a shift towards more interactive and personalized wagering options in the industry. Live Betting, with an expected valuation of 20.0 USD billion in 2024, continues to gain traction as it allows users to place bets in real-time during events, tapping into the excitement of live sports and creating dynamic betting opportunities.

    This instantaneous nature captures the attention of sports enthusiasts, further driving market engagement. Parlay Betting, valued at 10.06 USD billion in 2024, offers bettors the allure of combining multiple bets into one wager, which could result in significantly higher payouts.This potential for larger returns motivates bettors to engage with this format, even though it represents a smaller portion of the overall market compared to the other types. In essence, the various Betting Types within the Online Sports Betting Market cater to diverse preferences among bettors, resulting in distinct dynamics and growth trajectories for each, thereby enriching the overall market landscape.

    Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

    Online Sports Betting Market Device Type Insights

    Online Sports Betting Market Device Type Insights

    The Online Sports Betting Market has showcased significant growth in recent years, particularly in the Device Type segmentation. By 2024, the market is expected to be valued at 78.06 USD billion, with mobile devices emerging as the driving force behind this growth. The increasing accessibility and convenience of mobile betting applications have drawn in a larger user base, which is vital for the industry as it continues to expand.

    Desktop platforms remain important, particularly among traditional users who prioritize detailed betting interfaces, while tablets provide a balance between the two.As the market evolves, the shift towards mobile betting trends will likely dominate due to enhanced user experience and the rise of mobile-friendly payment solutions. With government regulations in place to ensure fair play, the significance of these device types becomes evident in both user engagement and market reach. The Online Sports Betting Market data illustrates the strong demand and potential for innovation within these device categories, highlighting opportunities for future growth and enhanced user interaction.

    Overall, the segment of Device Type serves as a crucial component in understanding the dynamics of the Online Sports Betting Market.

    Online Sports Betting Market Sports Category Insights

    Online Sports Betting Market Sports Category Insights

    The Online Sports Betting Market, specifically within the Sports Category, is experiencing robust growth, with expectations that the overall market will achieve a valuation of 78.06 billion USD in 2024. This segment encompasses diverse activities, including popular sports like Football, Basketball, Tennis, Cricket, and the rising phenomenon of Esports. Football betting remains a crucial driver, as it attracts a wide audience globally, cultivating immense participation and engagement. Basketball also contributes significantly, especially in regions where the sport has a fervent following, further solidifying its place in the market.Tennis maintains relevance through major tournaments, creating continuous betting opportunities.

    Cricket's vast fan base in specific countries lends it a strategic position, effectively stimulating market demand. Moreover, Esports is rapidly gaining traction, appealing to younger demographics and predicting future market growth. These dynamics contribute to the overall expansion of the Online Sports Betting Market, which is projected to reach 150.0 billion USD by 2035, driven by increased digitalization and changing consumer preferences in online gambling activities.

    Online Sports Betting Market Payment Method Insights

    Online Sports Betting Market Payment Method Insights

    The Online Sports Betting Market is witnessing a significant evolution in its Payment Method segment, projected to be valued at 78.06 USD billion in 2024 and expected to grow substantially thereafter. Payment methods play a crucial role in shaping user experience and driving market growth, with E-Wallets gaining traction due to their convenience and enhanced security measures. Credit and Debit Cards remain prevalent due to their widespread acceptance and ease of use, establishing themselves as a vital component for transactions in the global landscape.Bank Transfers are also vital, appealing to users seeking traditional, secure methods for large-scale betting.

    Furthermore, the emergence of Cryptocurrency introduces innovative payment solutions, attracting a tech-savvy demographic and providing anonymity and reduced transaction fees. The importance of these payment methods is underscored by their ability to cater to diverse user preferences, thereby significantly amplifying the Online Sports Betting Market revenue. As trends in mobile payments and digital wallets continue to rise, the integration of these methods into the betting ecosystem is expected to enhance user engagement and broaden market reach, resulting in robust market growth and evolving strategies among providers.

    Get more detailed insights about Online Sports Betting Market Research Report - Global Forecast till 2035

    Regional Insights

    The Online Sports Betting Market is experiencing significant growth across various regions, with the market valued at 78.06 USD Billion in 2024, projected to reach 150.0 USD Billion by 2035. North America dominates the market, with a valuation of 30.0 USD billion in 2024 and an expected growth to 55.0 USD billion in 2035, reflecting strong engagement and regulatory advancements that favor online betting.

    Europe follows, holding a substantial market share of 25.0 USD billion in 2024 and 50.0 USD billion in 2035, benefiting from an established sports culture and a growing acceptance of online gambling.Meanwhile, South America shows a promising potential with a valuation of 6.0 USD Billion in 2024, increasing to 10.0 USD billion in 2035, driven by a rising interest in sports betting within the region. Asia Pacific is also significant, valued at 14.0 USD billion in 2024 and expected to reach 30.0 USD billion by 2035, fueled by a burgeoning population and increasing internet penetration.

    In contrast, the Middle East and Africa demonstrate a smaller market presence, with a valuation of 3.06 USD billion in 2024, growing to 5.0 USD billion in 2035, reflecting ongoing regulatory challenges and cultural barriers.The ongoing trends, including technological advancements and shifts in consumer preferences, continue to shape the dynamics within these regional segments of the Online Sports Betting Market.

    Online Sports Betting Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

    Key Players and Competitive Insights

    The Online Sports Betting Market is experiencing a remarkable transformation, driven by advancements in technology, shifting consumer preferences, and regulatory changes across various regions. Competition in this market is intensifying as numerous players strive to capture audience attention through innovative offerings and improved user experience. Key factors influencing competition include the availability of mobile applications, live betting options, integration of artificial intelligence for personalized betting experiences, and lucrative promotions aimed at attracting and retaining customers.

    Additionally, as more countries liberalize their sports betting laws, numerous stakeholders are entering the market, amplifying the competition and creating a dynamic landscape characterized by strategic partnerships, mergers, and diversification of services.DraftKings has established a noteworthy position within the Online Sports Betting Market, primarily bolstered by its comprehensive digital platform that offers sports betting, daily fantasy sports, and other gaming services. The company's strengths lie in its user-friendly interface, which enhances customer engagement, and its strong brand recognition as a pioneer in the fantasy sports arena.

    DraftKings has effectively capitalized on its first-mover advantage and leveraged extensive marketing strategies to build a loyal customer base. Its presence in multiple states in the U.S. reflects its aggressive expansion strategy, allowing it to adapt offerings based on regional market dynamics. The ongoing commitment to product innovation and significant investment in technology further strengthens DraftKings' competitive edge, enabling it to meet evolving consumer preferences and regulatory requirements.888 Holdings is another key player in the Online Sports Betting Market, known for offering a wide array of products that include sports betting, poker, and casino games.

    The company has built a robust market presence through its established brand and extensive international reach, particularly in European markets. 888 Holdings' strengths are evident in its technological expertise, providing users with a seamless betting experience across multiple platforms. The company is recognized for its strategic partnerships and acquisitions that have expanded its operational capabilities and reinforced its competitive position. Additionally, 888 Holdings has placed a strong emphasis on responsible gaming practices, enhancing its reputation among consumers and regulators alike.

    The diverse portfolio of gaming offerings, combined with ongoing innovations and a solid commitment to regulatory compliance, positions 888 Holdings favorably within the global market landscape, allowing it to effectively navigate the challenges presented by evolving regulations and market demands.

    Key Companies in the Online Sports Betting Market market include

    Industry Developments

    Recent changes in the Online Sports Betting Market show that platforms are still being improved and that the market is in a strong position. In the third quarter of 2023, DraftKings added a more user-friendly interface and powerful analytics tools to get people more involved. In the second quarter of 2023, FanDuel, which is owned by Flutter Entertainment, had about 47% of the market. By the fourth quarter of 2023, this had grown to about 51%, making it the clear leader. Based on the records we have, Scientific Games did not release any major suites in September 2023.

     In July 2023, Betfair did not make a publicized purchase. Instead, 888 Holdings, now Evoke plc, has been working on integrating the William Hill assets it bought in June 2022. Its performance has been steady throughout the first quarter of 2025. Flutter's FanDuel, DraftKings, and Caesars are all expanding into new markets, and more and more people are betting online. This means that the industry is set to grow, thanks to new technologies and changing rules.

    Future Outlook

    Online Sports Betting Market Future Outlook

    The Global Online Sports Betting Market is projected to grow at a 6.12% CAGR from 2024 to 2035, driven by technological advancements, regulatory changes, and increasing consumer engagement.

    New opportunities lie in:

    • Developing mobile-first betting platforms to enhance user experience and accessibility.
    • Leveraging AI for personalized betting recommendations and risk management solutions.
    • Expanding into emerging markets with tailored offerings to capture new customer segments.

    By 2035, the market is expected to reach unprecedented levels, reflecting robust growth and innovation.

    Market Segmentation

    Online Sports Betting Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Online Sports Betting Market Device Type Outlook

    • Desktop
    • Mobile
    • Tablet

    Online Sports Betting Market Betting Type Outlook

    • Fixed Odds Betting
    • Exchange Betting
    • Live Betting
    • Parlay Betting

    Online Sports Betting Market Payment Method Outlook

    • Credit/Debit Card
    • E-Wallets
    • Bank Transfer
    • Cryptocurrency

    Online Sports Betting Market Sports Category Outlook

    • Football
    • Basketball
    • Tennis
    • Cricket
    • Esports

    Report Scope

    Report Attribute/Metric

    Details

    Market Size 2023

    73.56 (USD Billion)

    Market Size 2024

    78.06 (USD Billion)

    Market Size 2035

    150.0 (USD Billion)

    Compound Annual Growth Rate (CAGR)

    6.12% (2025 - 2035)

    Report Coverage

    Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

    Base Year

    2024

    Market Forecast Period

    2025 - 2035

    Historical Data

    2019 - 2024

    Market Forecast Units

    USD Billion

    Key Companies Profiled

    DraftKings, 888 Holdings, Paddy Power, William Hill, FanDuel, MGM Resorts International, Scientific Games, Betfair, Caesars Entertainment, PointsBet, Kindred Group, Smarkets, Bet365, Flutter Entertainment

    Segments Covered

    Betting Type, Device Type, Sports Category, Payment Method, Regional

    Key Market Opportunities

    Mobile betting growth, Emerging markets expansion, Integration of blockchain technology, Live betting innovations, Enhanced user experience features.

    Key Market Dynamics

    Regulatory changes, Mobile app adoption, Payment method diversification, E-sports integration, Enhanced user experience

    Countries Covered

    North America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the projected market size of the Online Sports Betting Market in 2024?

    In 2024, the Online Sports Betting Market is expected to be valued at 78.06 USD billion.

    What is the expected growth rate of the Online Sports Betting Market from 2025 to 2035?

    The market is projected to grow at a CAGR of 6.12 percent during the period from 2025 to 2035.

    Which region is anticipated to have the largest market share in 2024?

    North America is forecasted to dominate the market with a value of 30.0 USD billion in 2024.

    What is the expected market value for Europe in 2035?

    By 2035, the market value for Europe is expected to reach 50.0 USD billion.

    What will be the market size for Fixed Odds Betting in 2035?

    Fixed Odds Betting is projected to have a market size of 60.0 USD billion by 2035.

    Who are some of the key players in the Online Sports Betting Market?

    Major players in the market include DraftKings, 888 Holdings, and Caesars Entertainment.

    What is the expected value of Live Betting in 2024?

    Live Betting is estimated to be valued at 20.0 USD billion in 2024.

    How much is the South American market expected to be valued at in 2035?

    The South American online sports betting market is projected to reach a value of 10.0 USD billion by 2035.

    What challenges may impact the Online Sports Betting Market?

    Challenges such as regulatory issues and market volatility may impact the growth of the market.

    What is the estimated value for Exchange Betting in 2024?

    In 2024, the Exchange Betting segment is expected to be valued at 18.0 USD billion.

    Online Sports Betting Market Research Report - Global Forecast till 2035 Infographic
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