US Online Sports Betting Market Research Report: By Sports Type (Football, Horse Racing/ Riding, Car Racing, Cricket, Hockey, Boxing, Baseball, Basketball, Tennis), By Type (Line-in-Play, Fixed Odds Betting, Exchange Betting, Daily Fantasy, Spread Betting, E-Sports, Others), By Application (Web-Based, Mobile-Based), By Web-Based (Windows, Mac) and By Mobile-Based (iOS, Android) - Forecast to 2035

US Online Sports Betting Market Research Report: By Sports Type (Football, Horse Racing/ Riding, Car Racing, Cricket, Hockey, Boxing, Baseball, Basketball, Tennis), By Type (Line-in-Play, Fixed Odds Betting, Exchange Betting, Daily Fantasy, Spread Betting, E-Sports, Others), By Application (Web-Based, Mobile-Based), By Web-Based (Windows, Mac) and By Mobile-Based (iOS, Android) - Forecast to 2035.

US Online Sports Betting Market Overview:

As per MRFR analysis, the US Online Sports Betting Market Size was estimated at 11.42 (USD Billion) in 2023. The US Online Sports Betting Market Industry is expected to grow from 12.88(USD Billion) in 2024 to 49.23 (USD Billion) by 2035. The US Online Sports Betting Market CAGR (growth rate) is expected to be around 12.963% during the forecast period (2025 - 2035).

Key US Online Sports Betting Market Trends Highlighted

The US Online Sports Betting Market has observed significant growth driven by various factors. The legalization of sports betting in multiple states following the Supreme Court's decision to overturn PASPA has been a key market driver, encouraging states to implement regulatory frameworks. As a result, more states are actively pursuing online betting options, contributing to a wider acceptance of the activity among consumers. Mobile betting solutions have gained popularity, making it easier for users to place bets conveniently, which further enhances engagement. There are promising opportunities to be explored in the realm of sports betting partnerships and technological advancements.Collaborations between sports leagues and betting platforms can create synergies that attract bettors, while technological developments like blockchain for secure transactions and improved user experiences are becoming more prevalent. Enhanced data analytics and artificial intelligence are also emerging as valuable tools to personalize offerings, attract new customers and retain existing ones. In recent times, notable trends include an increase in live betting, which allows users to place bets during ongoing events, thus increasing interaction and viewership. The rise of e-sports betting is another trend, as younger demographics show growing interest in this area, prompting operators to expand their offerings.Additionally, marketing strategies focused on responsible gambling are gaining traction to ensure consumer protection. As states continue to refine regulations and operators strive for innovative solutions, the US Online Sports Betting Market is set to experience continued evolution in the foreseeable future.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Online Sports Betting Market Drivers

Increasing Legalization of Online Sports Betting in the US

The rapid increase in the legalization of online sports betting across various states in the United States is a major driver contributing to the growth of the US Online Sports Betting Market Industry. As of 2023, over 30 states have legalized sports betting in some form, including online platforms. The American Gaming Association reported that states with legalized online sports betting saw a revenue growth rate of approximately 25% year-on-year, reflecting the rising acceptance and demand for online wagering among consumers.This shift is further bolstered by state governments recognizing the potential tax revenue, which has been projected to add billions to state budgets, thereby incentivizing more states to follow suit. For example, New Jersey, one of the leaders in this market, reported over $1 billion in sports betting revenue in 2021 alone, showcasing the financial benefits of legalization. The ongoing trend of legalization is expected to continue, enhancing the expansion of the US Online Sports Betting Market Industry.

Advancements in Technology Enhancing User Experience

Technological advancements play a pivotal role in the growth of the US Online Sports Betting Market Industry. With the rise of mobile applications and live betting features, user engagement has increased significantly. According to recent statistics, approximately 75% of sports bettors in the US prefer placing bets via mobile devices, emphasizing the demand for enhanced technological solutions. Companies like DraftKings and FanDuel are leading the charge with their innovative features, offering real-time odds and live streaming capabilities that engage bettors more than ever before.These advancements not only make betting more accessible but also ensure a seamless user experience, attracting more customers and increasing market revenues.

Growing Popularity of Sports Such as Football and Basketball

The rising popularity of major sports leagues, particularly the National Football League (NFL) and the National Basketball Association (NBA), is a significant driver of the US Online Sports Betting Market Industry. According to the Nielsen Sports report, the NFL boasts a viewership of over 100 million during peak games, while the NBA has reported a substantial increase in fan engagement with over 60% of fans expressing interest in placing bets on games.This surge in interest translates to more online betting activities, with fans more inclined to bet on their favorite teams and players, driving increased revenue for online sportsbooks. This cultural shift towards sports betting, especially surrounding major events like the Super Bowl and March Madness, significantly boosts the market's growth potential.

US Online Sports Betting Market Segment Insights:

Online Sports Betting Market Sports Type Insights

The US Online Sports Betting Market has shown considerable growth in various segments categorized as Sports Type, reflecting a diverse and dynamic landscape that caters to different interests and preferences. Football has emerged as a dominant area within this segment due to its immense popularity in the US, driving engagement and online betting activity. Following closely, Horse Racing has established a significant presence, deeply rooted in American culture, with many bettors attracted to its fast-paced nature and historical importance. Car Racing also captures the attention of a dedicated audience, boasting a unique set of events like NASCAR that enhance its betting appeal.Cricket, while traditionally viewed as less significant in the US compared to other sports, has been experiencing a gradual increase in participation, largely driven by the growing South Asian demographic, which is creating a unique opportunity for market expansion. Additionally, Hockey, with its loyal fan base, presents an exciting betting opportunity as the fervor of the NHL playoffs draws bettors eager for engaging wagering experiences. Boxing maintains a strategic position by attracting significant betting activity due to high-profile matchups and rivalries, providing a thrilling avenue for sports betting enthusiasts.Baseball, often referred to as America's pastime, offers a long season filled with games that facilitate ongoing betting engagement, appealing to a broad audience of fans. Basketball, fueled by the popularity of the NBA, stands out for its high-paced games and immersive experience, making it a significant contributor to the US Online Sports Betting Market. Lastly, Tennis showcases its appeal through major tournaments and events, which draw considerable global interest and invite a wide range of betting styles. The continual diversification within these sports types adds to the overall market growth, attracting both seasoned bettors and newcomers to the online betting industry in the US, signifying a vibrant ecosystem that is poised for continued success.The increasing accessibility of online platforms and evolving regulations are serving as catalysts, enhancing user experience and broadening the scope for future market opportunities within these various sports types in the US.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Online Sports Betting Market Type Insights

The US Online Sports Betting Market has seen considerable growth, with various types of betting contributing significantly to its overall dynamics. Line-in-Play betting has emerged as a preferred option for many sports enthusiasts, allowing bettors to place wagers in real-time as events unfold, enhancing the thrill of the game. Fixed Odds Betting remains a traditional yet vital segment, providing a straightforward approach where odds are set at the time of the bet, catering to novice and experienced bettors alike. Exchange Betting is gaining traction as it gives bettors the chance to wager against each other, often leading to more competitive odds.Daily Fantasy sports have revolutionized gameplay by allowing participants to create teams based on actual player performances, drawing a substantial audience. Spread Betting appeals to those interested in betting against the spread rather than just the outcome, while E-Sports represents a burgeoning segment, as more individuals engage with competitive gaming. The diversity reflected in segments like Others also indicates an expanding landscape within the US Online Sports Betting Market, showcasing the increasing adoption and adaptability of different betting styles among users.Key trends driving this market include technological advancements, changing regulations, and a growing acceptance of sports wagering, all harnessing vast opportunities for growth and development.

Online Sports Betting Market Application Insights

The Application segment of the US Online Sports Betting Market encompasses both Web-Based and Mobile-Based platforms, each playing a pivotal role in the market's expansion. With a growing dependence on digital platforms, the Mobile-Based segment has witnessed significant traction, as consumers prefer the convenience of betting on-the-go through smartphones and tablets. This shift towards mobile is bolstered by advancements in technology, enabling smoother user experiences and quicker access to betting opportunities. Conversely, the Web-Based platform continues to serve as a robust option, appealing to users who favor comprehensive interfaces for in-depth analytics and data during their betting process.As legal regulations become more favorable in various states, user engagement in the US Online Sports Betting Market is projected to increase significantly across both platforms. The rising trends of real-time betting and personalized user experiences are also driving growth, with the industry responding to changing consumer preferences swiftly. The interplay between these applications is crucial in shaping the landscape of online sports betting in the US, catering to diverse user needs while promoting a competitive environment within the market.

Online Sports Betting Market Web-Based Insights

The US Online Sports Betting Market has shown considerable growth, with the Web-Based segment emerging as a significant contributor to this upward trend. As individuals increasingly prefer online platforms for wagering, Web-Based betting has become a preferred choice among users. This segment capitalizes on the widespread use of personal computers, specifically Windows and Mac operating systems, which provide an accessible and user-friendly environment for bettors. The growing integration of advanced technologies, such as live streaming and real-time data analytics, enhances user experience and engagement, driving a more dynamic betting atmosphere.Additionally, the behavior of bettors has shifted towards mobile and desktop platforms, presenting opportunities for operators to innovate and expand their offerings. Regulatory developments and the acceptance of online sports betting in various US states have further fueled market potential, setting the stage for ongoing growth as more users recognize the convenience and benefits of Web-Based betting solutions in the sports betting landscape. .

Online Sports Betting Market Mobile-Based Insights

The Mobile-Based segment of the US Online Sports Betting Market plays a crucial role in the overall growth and transformation of the industry, driven by the increasing adoption of smartphones and mobile applications. With a significant user base gravitating towards digital platforms, Mobile-Based betting has emerged as a preferred choice for many sports enthusiasts. The growing trend of on-the-go betting enhances user engagement and accessibility, contributing to higher transaction volumes and a more extensive customer reach. Among the platforms, iOS and Android dominate the mobile landscape, catering to diverse consumer preferences.The iOS segment often attracts users with its seamless integration and high-quality gaming experience, while Android is valued for its widespread accessibility and customization options, appealing to a broader demographic. As technology evolves, these platforms are expected to introduce innovative features such as live betting, real-time analytics, and enhanced security measures, addressing customer demands for convenience and safety. Furthermore, the increasing legalization of sports betting across various states in the US continues to bolster the Mobile-Based segment, presenting considerable opportunities for growth within the US Online Sports Betting Market.

US Online Sports Betting Market Key Players and Competitive Insights:

The US Online Sports Betting Market has seen exponential growth in recent years, driven by changes in legislation and a growing acceptance of sports wagering among the general public. The competitive landscape is characterized by a mix of established operators and newer entrants, all vying for market share in a rapidly evolving environment. As states continue to legalize online sports betting, the competition has intensified, leading to innovations in user experience, marketing strategies, and product offerings. Operators are leveraging technology to create engaging platforms that attract and retain users, while also navigating a complex regulatory framework across different states. The interplay of competition, consumer preferences, and regulatory challenges continues to shape the dynamics of this burgeoning market.SugarHouse has established a strong foothold within the US Online Sports Betting Market, placing significant emphasis on user experience and comprehensive betting options. Its platform is designed to provide an intuitive interface that appeals to both novice bettors and seasoned players. SugarHouse's strength lies in its robust promotional strategies, which include attractive welcome bonuses and ongoing promotions that keep customers engaged. The brand has cultivated loyalty through its rewards program, encouraging repeat business from users. Moreover, SugarHouse has effectively utilized partnerships with various sports leagues and teams, enhancing its visibility and connection within the sports community, making it a competitive player in the market.BetRivers has carved out its niche within the US Online Sports Betting sector by focusing on live betting options and offering a diverse range of betting markets that cater to various sports events across the country. The company has successfully integrated an easy-to-navigate mobile platform that enhances user engagement. BetRivers has positioned itself as a strong player thanks to its customer-centric approach, offering insightful analytics and a wealth of information to enable informed betting decisions. The organization has also strengthened its market presence through strategic mergers and acquisitions, expanding its operations and enhancing its service offerings. With dedicated promotions and a loyalty rewards program, BetRivers has cultivated a solid customer base that contributes to its ongoing growth in this competitive landscape. Additionally, BetRivers' focus on responsible gambling practices sets it apart, garnering trust among users as they navigate the exciting yet complex world of online sports betting in the US.

Key Companies in the US Online Sports Betting Market Include:

SugarHouse

BetRivers

888 Holdings

BetMGM

Caesars Entertainment

Resorts Casino

PointsBet

DraftKings

Fox Bet

Betway

Barstool Sportsbook

FanDuel

William Hill

Rivers Casino

Unibet

US Online Sports Betting Market Industry Developments

Recent developments in the US Online Sports Betting Market have seen significant legislative progress, with states like California and Texas considering new regulations to expand online sports betting. In September 2023, FanDuel announced a partnership with the NFL for enhanced betting options, while DraftKings launched new features including live in-game betting. Notably, BetMGM reported a surge in user engagement after integrating digital experiences into their platform. In terms of mergers and acquisitions, Caesars Entertainment completed its acquisition of the sports betting platform William Hill in April 2021, increasing its market presence significantly. In August 2023, PointsBet announced its agreement to merge with ESPN Bet, a move anticipated to reshape market dynamics and enhance bettor engagement.The market valuation for companies like BetRivers and SugarHouse has grown as online betting activity surged in states that legalized the practice, with New Jersey and Pennsylvania seeing record revenue in the last two years. As of August 2023, the overall market continues to expand, driven by technological innovation and increasing state support for sports betting regulations, indicating a strong trajectory for growth in the coming years.

US Online Sports Betting Market Segmentation Insights

Online Sports Betting Market Sports Type Outlook

Football

Horse Racing/ Riding

Car Racing

Cricket

Hockey

Boxing

Baseball

Basketball

Tennis

Online Sports Betting Market Type Outlook

Line-in-Play

Fixed Odds Betting

Exchange Betting

Daily Fantasy

Spread Betting

E-Sports

Others

Online Sports Betting Market Application Outlook

Web-Based

Mobile-Based

Online Sports Betting Market Web-Based Outlook

Windows

Mac

Online Sports Betting Market Mobile-Based Outlook

iOS

Android

Report Scope: ,,,,,,,,,,,,,

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	11.42(USD Billion)
MARKET SIZE 2024	12.88(USD Billion)
MARKET SIZE 2035	49.23(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	12.963% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	SugarHouse, BetRivers, 888 Holdings, BetMGM, Caesars Entertainment, Resorts Casino, PointsBet, DraftKings, Fox Bet, Betway, Barstool Sportsbook, FanDuel, William Hill, Rivers Casino, Unibet
SEGMENTS COVERED	Sports Type, Type, Application, Web-Based, Mobile-Based
KEY MARKET OPPORTUNITIES	Mobile betting app innovation, E-sports betting expansion, Personalized user experience enhancement, Live in-game betting features, Regulatory compliance consultancy services
KEY MARKET DYNAMICS	Regulatory changes, Technology adoption, Increased consumer demand, Competitive landscape, Market consolidation
COUNTRIES COVERED	US