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Off-Road Motorcycle Market Share

ID: MRFR//4132-HCR | 128 Pages | Author: Sejal Akre| November 2024

One popular approach is differentiation, in which manufacturers focus on creating exceptional features and capabilities that set their off-road motorcycles apart from competitors. This might involve creative ingenuity, popular execution, or recognizable plan elements that address specific customer preferences. Companies want to attract a niche market and establish a loyal customer base by providing a product that is appreciated by consumers. Cost management is another effective strategy, when businesses aim to become the off-road motorbike market's least expensive producers. This entails optimizing the processes of creation, procuring resources efficiently, and realizing economies of scale.
Producers may specifically target certain segments of the market based on factors such as geography, socioeconomic status, or psychographics. Offering off-road bikes for recreational riders, skilled racers, or adventure seekers, for example, enables businesses to effectively meet a variety of consumer demands. Organizations may reach new markets, share resources, and increase their overall intensity by using each other's strengths. Through shared market reach and consolidated competence, cooperative activities can lead to increased market share.
Effective branding and marketing strategies are essential in the off-road motorbike industry. Developing strong points for a persona that appeals to the desired target audience may leave a lasting impression and promote brand loyalty. Manufacturers invest in marketing campaigns that highlight the unique features and benefits of their off-road motorcycles, helping consumers form favorable opinions. A well-established brand may command higher prices, attract a premium customer base, and eventually get a larger market share.
Despite conventional methods, it is critical to use novel approaches for market share positioning. Organizations may get an advantage by combining cutting edge innovations, such as smart network integrations, electric drive frameworks, and advanced wellness innovations. Maintaining a close eye on industry trends and always improving ensures that manufacturers remain relevant in the rapidly expanding off-road motorbike sector. Businesses who effectively implement these market share positioning strategies will undoubtedly grow and dominate the off-road motorbike market as the industry continues to evolve.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Forecast Period 2022-2030
Growth Rate 4.9% (2022-2030)

Off-Road Motorcycle Market Overview:


The off-road motorcycle market size is projected to grow from USD 8.75 Billion in 2024 to USD 12.51 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.57% during the forecast period (2024 - 2032). Off Road Motorcycle Market share was valued at USD 8.12 billion in 2023. Rising demand from the defense industry and increased bike sales are the key market drivers enhancing the off roading motorbike market growth.


Global Off-Road Motorcycle Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Off-Road Motorcycle Market Trends




  • Advent of off-road motorcycle training centers all over the world




Off-road motorcycle training facilities have sprung up all over the world, which has greatly fueled the rise of off road motorcycles. There are now numerous training facilities, like the Black Swan Moto Off-Road Training Program in California and the BMW Performance Center Off-Road Motorcycle Training in South Carolina, among others. Growing consumer power will be made possible by the expansion of off-road motorbike training facilities. Off-road bike sales will increase as a result of training centers offering pertinent skills and tactics. This will boost sports bike sales, which will change people' purchasing habits.


Additionally, over the projection period, growth possibilities are anticipated due to the increased demand from the defense industry. The off-road motorcycle market CAGR has undergone a significant transformation due to technological advancements and the introduction of electric and hybrid motorcycles, particularly in the defense sector. The road motorcycle industry is anticipated to benefit from the significant growth in defense spending in key nations across the globe. The off-road motorcycle market is anticipated to expand significantly over the forecast period, driven in large part by factors other than defense use, including general popularity, growing awareness of off-road motorcycling sports & events, and a committed core customer base of off road motorcycles enthusiasts.


Off-road motorbike technical advancements, rising disposable income, and the popularity and evolution of motocross events all contribute to the market's expansion. Off-road motorcycles' high cost of acquisition and maintenance as well as their unpleasant seating arrangements are, however, projected to restrain market expansion. Additionally, the adoption of electric on/off road motorcycles and manufacturers' increased focus on greater performance and comfort open up new market potential for the major players in the on road/off road motorcycle sector.


For instance, In June 2021, Torrot Electric Europa S.A. announced the introduction of a new generation of motorcycles off road in the Motocross, Trial, Enduro, and Supermotard models. The motorcycles had a quick and easy battery changeover system that didn't require any connections or connectors, allowing the vehicle to be back in operation in under 15 seconds. As a result, the demand for off-road motorcycles rises as manufacturers place more emphasis on comfort and performance, which generates lucrative chances for the off-road motorcycle market revenue during the forecast period.


Off-Road Motorcycle Market Segment Insights:


Off-Road Motorcycles Type Insights


The Off-Road Motorcycle Market segmentation, based on type, includes dirt bikes, adventure sports bikes, trial bikes, enduro bikes, kids motorbikes, others. Enduro bikes dominated the market with a revenue share of more than 36.00 % in 2021 and are expected to rise at a CAGR of 6.7% from 2022 to 2028. According to the Federal Chamber of Automotive Industries (FCAI), the enduro motorbike segment produced the most income in 2020. Enduro motorcycles are high-performance motorcycles developed primarily for off-road endurance racing. Every year, a large number of AMA-sanctioned enduros are staged around the world. This covers national competitions as well as regional and local competitions. Consequently, there is a significant demand for enduro motorcycles, which increased off-road motorcycle market revenue.


Off-Road Motorcycles Application Insights


The Off-Road Motorcycle Market segmentation, based on application, (Recreational and Defence) The recreational category will account for the biggest market share in the Off-Road Motorcycles market. off road bikes for recreational use are a low-cost choice for users who want to use their motorcycles for off-road pleasure on country roads and in locations where construction regulations are minimal. Off-road recreational bikes are subject to a variety of criteria, including general construction, exhaust noise requirements, general safety requirements, and others. The recreational category for off-road bikes accounts for a significant market share throughout the projection period, owing to the growing popularity of the same among individuals.


Figure 2: Off-Road Motorcycle Market, by Application, 2021 & 2030 (USD Billion)


Off-Road Motorcycle Market, by Application, 2021& 2030

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Off Road Bikes Market Regional Insights


By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia Pacific Off-Road Motorcycle market accounted for USD 105.1 billion in 2021 due to the high priority for vehicle features and appearances over mileage. Additionally, this region's strong manufacturing sector expansion, quick modernization, and expanding population provide it greater growth potential during the predicted period. Due to rising investment in the developing automotive industry, the leading manufacturers in the region predict that the Asia-Pacific region will experience strong market growth over the research period. In addition, the region's demand for automotive motorcycle off road is flourishing due to technological advancements, rising motorcycle sales, rising awareness of on road off road motorcycle sport & events, and the global off-road motorcycle brands, manufacturers and major players shifting their focus to motorcycle for on and off road.


Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: Off-Road Motorcycle Industry Share By Region 2021 (%)


Off-Road Motorcycle Industry Share By Region

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe off-road motorcycle market accounts for the second-largest market share. Additionally the biggest off road motorcycle markets in Europe in 2020 were German, Italy, and France, according to data from the European Association of Motorcycle Manufacturers (ACEM). Further, the Germany off-road motorcycle market held the largest market share, and the UK off-road motorcycle market was the fastest growing market


The North America Off-Road Motorcycle Market is expected to grow at the fastest CAGR from 2024 to 2032. This region is likely to experience high demand due to the rising popularity of off-road motorcycle competitions and events. Moreover, China off-road motorcycle market held the largest market share, and the India off road motorcycle market was the fastest growing market in the Asia-Pacific region. In addition to these nations, Vietnam and Indonesia also held sizeable market shares. Due to their big populations and increased consumer spending on off-road motorcycles, all of these nations are expected to maintain their market positions.


Off-Road Motorcycle Key Market Players & Competitive Insights


Major market players are investing heavily in R&D to expand their product lines, which will aid in the growth of the off-road motorcycle market. Key market developments include new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other companies. To expand and thrive in an increasingly competitive and rising market climate, competitors in the off-road motorbike industry must offer cost-effective merchandise.


Manufacturing locally to minimize operating costs is one of the key business methods used by manufacturers in the worldwide off-road motorcycle industry to serve customers and develop the custom motorcycle market sector. In recent years, the off-road motorbike industry has offered some of the most significant benefits to medical. The off-road motorcycle market major player such as ROKON (U.S.), Torrot (Spain), Husqvarna Motorcycles GmbH (Sweden), Kawasaki Heavy Industries Ltd, Alta Motors (California), Sherco (Spain), TRS Motorcycles (U.S.) Honda (Japan), Chritini Technologies (U.S.), cKTM (Austria) and others are working to expand the market demand by investing in research and development activities.


Kawasaki Heavy is a Japanese public multinational firm with headquarters in Ch, Kobe and Minato, Tokyo, and produces bikes, engines, heavy equipment, aerospace and defense equipment, railway stock, and ships. Additionally, it is engaged in the production of gas turbines, pumps, boilers, industrial robots, and other items. In September 2021, Kawasaki Heavy Industries, Ltd. introduced the KX250 and KX450 dirt bikes in India. The KX250 and KX450 dirt bikes were introduced by Kawasaki Heavy Industries, Ltd. in India.


Yamaha Motor Co. is a Japanese multinational company that produces motorized items including boats, outboard motors, and motorbikes. The firm was founded in 1955 after splitting from Yamaha Corporation, yet as of 2019 Yamaha Corporation still holds the greatest stake in private companies with 9.92%. Its headquarters are in Iwata, Shizuoka, Japan. Moreover, The Company’s development, production, and marketing activities are carried out by 109 subsidiaries that were consolidated in 2012. In December 2019, Yamaha introduced the WR 155R, a new 150cc off-road motorbike, in Indonesia.


Key Companies in the off-road motorcycle market includes



  • ROKON (U.S.)

  • Torrot (Spain)

  • Husqvarna Motorcycles GmbH (Sweden)

  • Alta Motors (California)

  • Betamotor (Italy)

  • Sherco (Spain)

  • TRS Motorcycles (U.S.)

  • Kuberg (Czech Republic)

  • Honda (Japan)

  • Chritini Technologies (U.S.)

  • KTM (Austria)

  • Kawasaki Motorcorp (U.S.)

  • Suzuki motors (Japan).


Off-Road Motorcycle Industry Developments


March 2024: Jawa Yezdi is considering having a very busy year in the year 2024. One of the new bikes that the firm has produced is called the Yezdi Adventure Rally Pro. The company has developed a variety of new motorcycles.


An updated version of the Adventure has reportedly been prepared by the corporation, as said in a video shared on social media. It would seem that this new model, which is being marketed as the Adventure Rally Pro, has shed some pounds and appears to be better prepared for use off-road.


The Adventure Rally Pro will be equipped with a single-piece seat that is more compact. The structure that links the gasoline tank to the headlight unit has been removed, and the grab-rail has been removed to make room for a rear fender that is designed in the adventure style more appropriately. The tires that were spotted on the motorcycle are suitable for off-road use; nevertheless, it is very doubtful that they will be installed as a standard fitment. There is a possibility that the motorbike has undergone other modifications; however, it is quite difficult to capture all of these modifications in the footage that was released.


Both the ordinary Yezdi Adventure and the Royal Enfield Himalayan 450 are competitors in this market. On the other hand, Yezdi has been feeling the heat ever since the Himalayan 450 was released, and he wanted to add a little bit of excitement to the bike while still making it more practical. There is a good chance that the Adventure Rally Pro will accomplish that. In spite of the fact that the formal launch is expected to take place over the next several weeks, we assume that the Rally Pro will continue to be marketed alongside the stock model.


February 2023: Electric Vehicle (EV) startup, Graft, has begun taking orders of EO.12, its first high-performance electric motorbike designed for off-road trail riding, competitive enduro and motocross.The EO.12 is the first off-road motorbike across both gasoline and electric markets to feature carbon fibre wheels, delivering 25% weight saving against the average motorbike wheel and comprising a total vehicle weight of 50 kg / 110 lbs. (battery inclusive). The ultra-light construction ensures excellent maneuverability and easy recovery on challenging, technical trails, and with a maximum output of 25 kW (34 hp) the bike has the highest known power-to-weight ratio for an off-road electric motorbike.


Aug 2022: Yamaha Motor Corporation, USA, is excited to introduce the new 2023 lineup of advanced, industry-leading YZ off roading motorcycles. Conceived for competition and extensively developed through knowledge gained at the highest levels of professional motorsports, the 2023 lineup of Yamaha YZ Motocross and Cross Country machines offer cutting-edge performance along with a level of refinement and rideability that instills confidence in every rider. Highlights for 2023 include an all-new flagship YZ450F Motocross model, along with an all-new YZ125X and extensively updated YZ250X two-stroke Cross Country models.


Off Road Motorcycle Market Segmentation


Off Road Motorbike Type Outlook



  • Dirt Bikes

  • Adventure Bikes

  • Trial Bikes

  • Enduro Bikes

  • Kids Motorbikes


Off Road Motorbike Application Outlook



  • Recreational

  • Defense


Off Road Motorbike Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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