Off-Road Motorcycle Market Analysis

Global Off-Road Motorcycle Market Overview

Off-Road Motorcycle Market Size was valued at USD 8,172.80 million in 2023. The Off-Road Motorcycle Market industry is projected to grow from USD 8,751.2 Million in 2024 to USD 12,510.2 million by 2032, exhibiting a compound annual growth rate (CAGR) of 4.6% during the forecast period (2024- 2032). The Off-Road Motorcycle Market is experiencing robust growth driven by several key factors. Increasing popularity of adventure and off-road sports, has propelled the market forward. Expanding infrastructure for off-road racing events and trails is further contributing to the market growth.

As per Analyst at MRFR, “The global market for Off-Road Motorcycle is witnessing a significant opportunity, such as Technological advancements in motorcycle safety and performance and Growing trend of customization and aftermarket modification”.

FIGURE 1: OFF-ROAD MOTORCYCLE MARKET SIZE 2019-2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Off-Road Motorcycle Market Trends

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  Growth of electric dirt bikes with longer battery life

  
  

The most important technological developments affecting the off-road motorcycle market are the introduction of electric dirt bikes. Continued environmental degradation, increased legal requirements on emissions, and improvements in battery technology are driving people including the hobby rider and professional racer to consider electric off-road motorcycles. In particular, electric dirt bikes have no emissions, which makes them environmentally friendly in an industry that has not been oriented to green solutions before. Apart from reducing the rates of air pollution, these bikes also satisfy the new world trends of adopting green mode of transport, hence appealing to a consumer base seeking performance without the pollution. One of the main promoters of electric dirt bikes is the noteworthy enhancement of the battery. Ceramic capacitors, another component of electric vehicles, have also experienced impressive improvement in density, charging time, and reliability. These enhancements enable electric dirt bikes to travel much further with a single charge, which is largely considered one of the main complaints about electric dirt bikes. Earlier on, the battery capacity of electric motorcycles was a major drawback because the motorcycles could barely do long or high intensity riding, but modern electric dirt bikes offer more power and battery longevity, almost on par with their fuel-powered counterparts. For this reason, the advancements are making electric bikes more appropriate to be used in racing and long-distance trail riding. Also, improvements in charging solutions have made another improvement that advanced utilitarian aspects of electric dirt bikes. The greatest concern – how long the bicycle will take to recharge, is now a thing of the past; some bicycles only take a few hours to charge. Firms are also working on solutions where batteries can be swapped on the go during the ride to increase the range before running out of charge without having to wait for recharging. This has given the opportunities of endurance rides and multi-day off-road which may not be possible with charging stations available most of the time.

Off-Road Motorcycle Market Segment Insights

Off-Road Motorcycle Type Insights

Based on type, the Off-Road Motorcycle Market has been segmented into Trail Dirt Bike, Dual Sport Bike, Enduro Bike, Motocross Dirt Bike, Adventure Bike, Trails Bike, and Others. In the year 2023, Enduro Bike segment dominated the market. Enduro bikes are intended for cross-country racing as well as endurance racing and tours. These motorcycles are made for the challenging terrains which include mountains, deserts and forest tracks; powerful engine and comfortable suspension for long drives. Enduro bikes are used in competitive events such as endurance races because riders come across demanding tracks for extensive distances. This segment is increasing due to the advent of adventure sports and off road racing competition. Besides competition, enduro bikes are popular among the riders who are searching for the motorcycles for hard trails, during long distance riding. Due to a robust construction and good workability, they have become popular among tourists and lovers of active recreation.

Off-Road Motorcycle Propulsion Insights

Based on propulsion, the Off-Road Motorcycle Market has been segmented into ICE Motorcycle, and Electric Motorcycle. The ICE Motorcycle segment contributes to a large share of the off-road motorcycle market. ICE motorcycles have dominated off-road specific motorcycles in the past with gasoline engines that deliver high torque and good horsepower. They are characterized by their sturdiness, relatively trouble-free electrical and mechanical systems, high power-to-weight ratios, which makes them suitable for traversal over tough terrains. ICE off-road motorcycles have found their place in competitive sports like motocross, enduro and rally racing because they are faster accelerating vehicles with higher endurance. Customers prefer ICE motorcycles for their reliability, easy refuel and widely available spare parts and mechanics all over the world. Year on year improvement in engine features such as light material usage and improved fuel efficiency is keeping the car in high demand..  

FIGURE 2: OFF-ROAD MOTORCYCLE MARKET, BY PROPULSION, 2023 VS 2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Off-Road Motorcycle Stroke Insights

Based on stroke, the Off-Road Motorcycle Market has been segmented into 2-stroke and 4-stroke. The 2-stroke segment had the largest market share in the year 2023 whereas the 4-stroke is expected to grow with highest CAGR. The 2-stroke motorcycle bikes are light in weight and have a high power to weight ratio as well as accelerated power to weight ratio enabling hardcore off-road uses and competition uses such as motocross and enduro racing. These motorcycles achieve their engine cycles in two strokes meaning more power is delivered faster and at higher RPMs. Persons riding motorcycles may opt for 2-stroke motorbikes because they are light and maneuverable when running through steep slopes, narrow trails or even mud.

Off-Road Motorcycle Engine Displacement Insights

Based on engine displacement the Off-Road Motorcycle Market has been segmented into Up to 125  cc, 126-250 cc, 251-500 cc, 501 cc and Above. 251 – 500 CC segment accounted for the largest share in Off-Road Motorcycle Market in 2023. The 251-500 cc engine displacement is targeted to experienced off-road rider who needs more power, torque and flexibility for extreme terrains and longer trips. These motorcycles can easily accelerate and perform well in the hilly terrains and rough terrains which include rocky paths, steep climb and even muddy trails. Owners of motorcycle in this segment engage in activities such as rally racing, cross-country enduro and endurance riding, and long distance touring. Motorcycles that fall in the 251-500 cc category are suited for both off-road and slight on-road rides therefore is attractive to adventure lovers who want a machine that can easily switch from off-road to road use.

Off-Road Motorcycle Application Insights

Based on application, the Off-Road Motorcycle Market has been segmented into Racing Drivers/Professionals, and Motorcycle Enthusiast/Amateur. In 2023, Motorcycle Enthusiast/Amateur segment accounted for the largest market share. This segment include the people who own motorcycles, the amateur riders and those who engage in off road biking for fun and or exercise. Bike consumers are usually people in search of motorbikes that are both powerful and easy to handle; those who have additional features that make it easier to ride for long distances; for leisure riding, rough terrains, or low level competitions. These riders are not generally involved inthe race but mostly interested in the pleasures of riding through different terrains including forests, deserts and mountains. Amateur segment has gradually increased over the years due to increased participation of people in off-road motorcycling.

Off-Road Motorcycle End Use Insights

Based on end use the Off-Road Motorcycle Market has been segmented into Adults, and Kids & Youth. The Adults segment accounted for the largest share in Off-Road Motorcycle Market in 2023. Adult riders can be racers, bike tour lovers, and those who just want to ride a bike, go for a hike and travel off-road. Companies in this segment aim at developing a large number of motorcycles that are well-suited to different proficiency levels from the most experienced riders to the total novices. Specifically, adult riders prefer motorcycles with more potent power, better suspension, and improvers with all the elements that are comfortable for long trips or complex roads. Among them, the demand for adventure and dual-sport motorcycles remains high in this segment due to the growing number of adults demanding a single bike that will be useful both on and off the road.

Off-Road Motorcycle Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East and Africa and South & Central America. In the year 2023, Asia Pacific accounted for the largest market share, whereas Europe is expected to grow with the highest CAGR in the forecast period.

Currently, the Asia-Pacific region is seen to be growth rapidly in off-road motorcycle including China , India and Australia. The main drivers include increasing disposable income per capita as well as increasing appetite for outdoor activities. Australia is a mature market and the people there are more fond of off road riding while the new markets such as Indian and China are experiencing increased concern towards motor sport and recreational biking. In the developing countries, the cheaper off-road motorcycles are increasingly adopting among the young riders. Also, the rising interest in adventure tourism in the region is exerting pressure for adventure and dual sport motorcycles. The Asia-Pacific region is projected for great growth because of the large population and increasing middle class.

The European market is a large consumer of off-road motorcycles including United Kingdom, Germany, Italy among others. Motocross and enduro races and substantial motorsports culture of the country promote excellent demand for such bikes. Europe has both professional riders and motorcycle sportsmen and women who indulge in off-road motorcycle riding for sport and recreation. The region is also experiencing a rising interest in electric motorcycles due to, environmental laws and regulation and the drive towards green mobility. Another reason increasing demand is adventure tourism, especially for touring bikes with long distances, capable of cycling on roads and tracks.

FIGURE 3: OFF-ROAD MOTORCYCLE MARKET SIZE BY REGION 2023 VS 2032

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Further, the major countries studied in the market report are the U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, China, Japan, and India.

Off-Road Motorcycle Key Market Players & Competitive Insights

The off-road motorcycle industry experiences competitiveness owing to the many main actors who hold various competitive advantages in strategies. Honda Motor Co., Ltd. is also well positioned with the industry’s most diverse lineup of dependable and innovative off-road motorcycles. KTM is famous for producing racing and performance motorcycles and its off-road racing domination which is propelling advancement and has a loyal customer base. It is durable, innovative responding to the needs of various individuals and comes from Kawasaki Heavy Industries Ltd. Yamaha Corporation uses its experience in motorsports to back up powerful yet flexible off-road motorcycles that are famous for their efficiency. Husqvarna Group can be distinguished by off-road motorcycles of premium segment, with high quality for professionals and amateurs, company’s vision to create products with advanced technology. Suzuki Motor Corporation has available selection of off-road bikes that can be considered as fairly competitive due to the reliability and performance, thus strengthening the Company’s market position. Ducati sets itself apart with luxury-oriented, technologically superior off-road vehicles that are in demand in a narrow market category. BMW Motorrad it has a strong brand image when it comes to off-road bicycles especially luxury off-road bicycles that are designed to capture the high end of the market. Sherco concentrates on off-road motorcycle for trial and enduro segment, which makes it a specialty bike maker. The main specialty of the company is enduro models that are affordable with outstanding performance factors that are enchanting rider’s community. The Italian firm, Betamotor S.p.A has a competitive line of off-road bikes for both amateur and professional riders. Lastly, Triumph Motorcycles Ltd. combines tradition of British bikes with state of the art technology to obtain powerful off-road bikes, which would attract customers who are looking for both design and efficiency of their vehicles. The analysed off-road motorcycle market has a diverse competitive environment that demonstrates the strategies and advantages of key market players.

Key Companies in the Off-Road Motorcycle Market include.

• Honda Motor Co., Ltd.


• KTM


• Kawasaki Heavy Industries Ltd.


• Yamaha Corporation


• Husqvarna Group


• Suzuki Motor Corporation


• Ducati


• Sherco


• GasGas Motorcycles


• Betamotor S.p.A.


• Triumph Motorcycle Ltd.


• Stark Future

Off-Road Motorcycle Industry Developments

• In September 2024, KTM is gearing up for the launch of the updated 2025 KTM 390 Adventure, which has been spotted testing on Indian roads. This new model is expected to feature a more rugged design aimed at enhancing off-road capabilities, including a taller stance, increased ground clearance, and a new twin circular LED headlight setup. The motorcycle will be powered by a revised 399cc engine and is anticipated to launch globally later this year, followed by an introduction in India in the first quarter of 2025.


• In August 2024, Triumph Motorcycles has announced its highly anticipated 2025 lineup of off-road motorcycles, including the all-new Triumph TF 250-X motocross bike and the Triumph TE 250-E enduro model. These machines mark a significant milestone for the British manufacturer as it expands into the competitive motocross and enduro segments.


• In July 2024, Kawasaki Heavy Industries has unveiled its latest off-road motorcycle lineup for 2025, which includes the updated KLX230R and KLX300R models. These motorcycles are designed for enhanced performance and versatility in off-road conditions, featuring improved suspension systems and lightweight frames. The KLX230R is particularly aimed at entry-level riders, while the KLX300R targets more experienced off-road enthusiasts.

Off-Road Motorcycle Market Segmentation:

Off-Road Motorcycle Type Outlook

• Trail Dirt Bike


• Dual Sport Bike


• Enduro Bike


• Motocross Dirt Bike


• Adventure Bike


• Trails Bike


• Others

Off-Road Motorcycle Propulsion Outlook

• ICE Motorcycle


• Electric Motorcycle

Off-Road Motorcycle Stroke Outlook

• 2-stroke


• 4-stroke

Off-Road Motorcycle Engine Displacement Outlook

• Up to 125 cc


• 126-250 cc


• 251-500 cc


• 501 cc and Above

Off-Road Motorcycle Propulsion Type Outlook

• ICE


• Electric

Off-Road Motorcycle Application Outlook

• Racing Drivers/Professionals


• Motorcycle Enthusiast/Amateur

Off-Road Motorcycle End Use Outlook

• Adults


• Kids & Youth

Off-Road Motorcycle Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • UK
  
  
  • Germany
  
  
  • France
  
  
  • Italy
  
  
  • Spain
  
  
  • Austria
  
  
  • Switzerland
  
  
  • Netherlands
  
  
  • Belgium
  
  
  • Luxembourg
  
  
  • Sweden
  
  
  • Denmark
  
  
  • Norway
  
  
  • Poland
  
  
  • Greece
  
  
  • Ukraine
  
  
  • Romania
  
  
  • Czech Republic
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Indonesia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Middle East & Africa
  
  
  
  • Saudi Arabia
  
  
  • UAE
  
  
  • South Africa
  
  
  • Rest of Middle East & Africa
  
  
  
  


• South & Central America
  
  
  
  • Brazil
  
  
  • Argentina
  
  
  • Chile
  
  
  • Rest of South & Central America