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    North America Asset Tracking Software Market

    ID: MRFR/ICT/60679-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    North America Asset Tracking Software Market Research Report By Component (Software, Service), By Deployment (Cloud, On-Premise), By Organization size (SMEs, Large Enterprises), By Vertical (BFSI, Retail, Government, Automotive, Manufacturing), and By Regional (US, Canada)-Forecast to 2035

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    North America Asset Tracking Software Market Summary

    The North America Asset Tracking Software market is projected to grow significantly from 6.5 USD Billion in 2024 to 19.2 USD Billion by 2035.

    Key Market Trends & Highlights

    North America Asset Tracking Software Key Trends and Highlights

    • The market is expected to achieve a compound annual growth rate (CAGR) of 10.35 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 19.2 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 6.5 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of asset tracking technologies due to increased demand for operational efficiency is a major market driver.

    Market Size & Forecast

    2024 Market Size 6.5 (USD Billion)
    2035 Market Size 19.2 (USD Billion)
    CAGR (2025-2035) 10.35%

    Major Players

    Zebra Technologies, Honeywell, Asset Panda, Verizon, Oracle, Trackforce, IBM, AT&T, Fleet Complete, SAP, Cisco, Trimble

    North America Asset Tracking Software Market Trends

    The North American asset tracking software market has grown significantly in recent years due to a number of causes. The growing requirement for companies to increase asset utilization and operational efficiency is one of the main market factors.

    Asset monitoring software is being used by businesses in a variety of industries, such as manufacturing, shipping, and retail, to better manage their assets and lower the expenses related to mismanagement or losses. Furthermore, real-time tracking has been made easier by the growing use of Internet of Things (IoT) technology, giving North American businesses greater visibility and control over their assets.

    The North American market offers a wealth of potential, especially in the area of integrating cutting-edge technology like machine learning and artificial intelligence. By providing predictive analytics, these technologies can streamline asset tracking procedures, aiding in the prediction of maintenance requirements and the reduction of possible downtime.

    The increasing need for advanced asset tracking systems is further facilitated by the growing trend of automation and digital transformation in enterprises. Additionally, there has been a noticeable trend in recent years toward cloud-based asset tracking solutions.

    More flexibility and scalability are made possible, meeting the changing demands of North American businesses. In order to maintain accurate records and guarantee accountability, businesses are also being compelled by regulatory norms to put in place strong asset tracking systems.

    In order to create a smooth operational flow and eventually revolutionize asset management methods in the area, businesses are concentrating on improving user experience and integrating software with current enterprise systems as the market continues to change.

    North America Asset Tracking Software Market Drivers

    Market Segment Insights

    North America Asset Tracking Software Market Segment Insights

    North America Asset Tracking Software Market Segment Insights

    Asset Tracking Software Market Component Insights

    Asset Tracking Software Market Component Insights

    The North America Asset Tracking Software Market, particularly within the Component segment, showcases a robust framework that supports the seamless tracking, managing, and optimizing of assets across various industries.

    This segment primarily encompasses two key elements: Software and Service, both critical in their contributions to the market's fluid operation. The Software aspect of this segment is fundamental as it provides organizations with user-friendly interfaces and advanced functionalities necessary for real-time tracking and automated reporting.

    This has led to substantial adoption rates in sectors such as logistics, manufacturing, and retail, enabling businesses to enhance efficiency and reduce overhead costs. On the other hand, the Service aspect complements the Software by facilitating installation, maintenance, and customer support, ensuring customers maximize the potential of their tracking software.

    The demand for reliable and customized services has driven numerous companies to integrate AI and IoT capabilities into their offerings, which in turn supports the automation of tracking processes and provides insightful analytics for strategic decisions.

    Asset Tracking Software Market Deployment Insights

    Asset Tracking Software Market Deployment Insights

    The Deployment segment of the North America Asset Tracking Software Market showcases significant growth potential driven by advancements in technology and increasing demand for efficient asset management solutions. This segment is primarily characterized by its two main categories: Cloud and On-Premise deployment models.

    The Cloud deployment model is gaining traction due to its scalability, flexibility, and lower upfront costs, making it a preferred choice for many organizations aiming to enhance real-time tracking and management of assets.

    Conversely, On-Premise deployments, while often associated with higher initial investments, offer organizations greater control over their data and security, which is essential for industries with stringent regulatory requirements. The combination of these deployment options caters to a wide range of business needs, helping to optimize operations and improve asset utilization.

    Factors such as the rising adoption of IoT technologies and the need for automation are further bolstering the importance of this segment in the North American market. As enterprises increasingly prioritize efficiency and data accuracy, the Deployment segment is set to play a crucial role in shaping the future landscape of the North America Asset Tracking Software Market.

    Asset Tracking Software Market Organization

    Asset Tracking Software Market Organization size Insights

    The North America Asset Tracking Software Market is experiencing robust growth, particularly in relation to the Organization size segment. This segment encompasses a diverse range of businesses, including Small and Medium-sized Enterprises (SMEs) and Large Enterprises, each contributing uniquely to the market dynamics.

    SMEs often drive innovation and adaptability in the Asset Tracking Software sector, leveraging budget-friendly solutions to enhance their operational efficiency and asset management capabilities. Conversely, Large Enterprises exhibit a considerable need for sophisticated asset tracking capabilities, focusing on comprehensive systems that integrate with extensive supply chains and logistics networks.

    The growing trend towards digital transformation and the increasing demand for real-time visibility in asset management are pivotal drivers in this market. Furthermore, various challenges such as ensuring data security and managing integration with existing systems can impact adoption rates.

    Asset Tracking Software Market Vertical Insights

    Asset Tracking Software Market Vertical Insights

    The North America Asset Tracking Software Market emphasizes the significance of various verticals, including Banking, Financial Services, and Insurance (BFSI), Retail, Government, Automotive, and Manufacturing. BFSI stands out due to its high regulatory demands, where tracking assets contributes substantially to improved compliance and security.

    The Retail sector increasingly adopts asset tracking for optimizing inventory management and enhancing the customer experience amid accelerating e-commerce growth. Government agencies leverage this technology for efficient asset lifecycle management and resource allocation, which is critical for public welfare.

    The Automotive industry benefits from asset tracking in logistics and supply chain management, ensuring timely deliveries and reducing operational costs. Manufacturing utilizes asset tracking solutions to streamline production processes and minimize downtime, promoting efficiency across operations.

    Collectively, these verticals drive significant demand within the North America Asset Tracking Software Market, as organizations strive to enhance operational visibility and decision-making capabilities.

    Get more detailed insights about North America Asset Tracking Software Market Research Report-Forecast to 2035

    Regional Insights

    The North America Asset Tracking Software Market is experiencing substantial growth, driven by increasing demand for enhanced operational efficiency and asset visibility in various industries. The region is characterized by its significant technological advancements and strong focus on logistics and supply chain management, making it a key player in the global market.

    In the US, the robust adoption of asset tracking solutions leads to improved inventory management and increased accountability, particularly in sectors such as manufacturing, transportation, and healthcare.

    Meanwhile, Canada is witnessing a surge in the utilization of asset tracking software, particularly in its resource-rich industries and urban centers, where precise asset management is critical for optimizing operations.

    Both countries are focusing on leveraging Internet of Things (IoT) technology and data analytics to further enhance the North America Asset Tracking Software Market, positioning themselves towards a digital transformation that meets the evolving needs of businesses.

    The North America Asset Tracking Software Market segmentation highlights the US and Canada as pivotal regions, poised to capitalize on growth opportunities and drive market innovation in asset tracking solutions across diverse industry verticals.

    North America Asset Tracking Software Market Region

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The North America Asset Tracking Software Market is experiencing significant growth, driven by increasing demand for efficient asset management solutions across various sectors such as manufacturing, retail, healthcare, and logistics. As organizations strive to optimize their operations and reduce operational costs, the competition among software providers becomes more intense.

    This competitive landscape is characterized by a range of players offering diverse solutions that enhance visibility, improve asset utilization, and streamline workflows. Companies in this space are innovating rapidly, emphasizing advanced technologies like IoT, RFID, and cloud computing to stay ahead in a market that is expected to witness robust expansion.

    The evolution of mobile applications and analytics capabilities also plays a crucial role in shaping the competitive environment, leading to an increasingly sophisticated product offering that meets the dynamic needs of end-users.

    Zebra Technologies maintains a strong foothold in the North America Asset Tracking Software Market, leveraging its extensive portfolio of products and solutions tailored for various industries. The company's strengths lie in its powerful tracking technologies, including barcode scanning and RFID systems, which are integrated into its asset tracking software.

    Zebra Technologies focuses on enhancing customer experiences by providing innovative solutions that improve inventory accuracy and operational efficiency. Its established presence in sectors such as retail, manufacturing, and healthcare enables it to cater to a wide range of clients, further solidifying its competitive position.

    The company's commitment to research and development allows it to continuously innovate and offer enhanced functionalities, thus staying relevant in a rapidly changing market landscape.

    Honeywell also plays a significant role in the North America Asset Tracking Software Market, offering a comprehensive suite of asset management solutions that cater to various industries. Honeywell’s key offerings include advanced asset tracking technologies, rugged mobile devices, and integrated software platforms that allow organizations to monitor their assets in real-time.

    The company has a robust market presence bolstered by its strong reputation for quality and reliability. Honeywell's strengths lie in its extensive expertise in automation and data analytics, which enables clients to make data-driven decisions for improved asset utilization.

    Moreover, the company has engaged in strategic mergers and acquisitions to expand its product portfolio and enhance its technical capabilities in asset tracking. This proactive approach further positions Honeywell as a formidable competitor in the North American market, allowing it to continuously deliver value-added solutions to its customers.

    Key Companies in the North America Asset Tracking Software Market market include

    Industry Developments

    With a prepackaged restructuring plan, the fleet-tracking and telematics software provider CalAmp filed for Chapter 11 bankruptcy in Delaware in June 2024. This plan enabled the company's secured lender, Lynrock Lake Master Fund, to convert approximately $229 million of debt into equity, effectively taking the company private while ensuring that there would be no disruption to ongoing operations.

    In the meanwhile, Zscaler announced Asset Exposure Management in February of 2025. This platform is focused on cybersecurity and enables enterprises to build a clear and integrated inventory of digital assets. It does this by bridging the gap between asset monitoring and security in enterprise contexts.

    These improvements are a reflection of the shifting priorities in the asset tracking area, which include financial restructuring within the fleet software business and the deployment of asset-aware cybersecurity technologies across industries.

    Market Segmentation

    Asset Tracking Software Market Regional Outlook

    • US
    • Canada

    Asset Tracking Software Market Vertical Outlook

    • US
    • Canada

    Asset Tracking Software Market Component Outlook

    • Cloud
    • On-Premise

    Asset Tracking Software Market Deployment Outlook

    • SMEs
    • Large Enterprises

    Asset Tracking Software Market Organization size Outlook

    • BFSI
    • Retail
    • Government
    • Automotive
    • Manufacturing

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 5.51(USD Billion)
    MARKET SIZE 2024 6.5(USD Billion)
    MARKET SIZE 2035 19.2(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 10.348% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Zebra Technologies, Honeywell, Asset Panda, Verizon, Oracle, Trackforce, IBM, Sierra Wireless, AT&T, Geotab, Fleet Complete, SAP, Cisco, CalAmp, Trimble
    SEGMENTS COVERED Component, Deployment, Organization size, Vertical, Regional
    KEY MARKET OPPORTUNITIES IoT Integration for real-time tracking, Growing demand in logistics sector, Enhanced security features adoption, Increasing remote work trend, Customizable tracking solutions expansion
    KEY MARKET DYNAMICS growing demand for real-time visibility, increasing focus on operational efficiency, rise in IoT adoption, enhanced supply chain management, need for regulatory compliance
    COUNTRIES COVERED US, Canada

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the current market size of the North America Asset Tracking Software Market in 2024?

    The North America Asset Tracking Software Market is expected to be valued at 6.5 USD Billion in 2024.

    What is the projected market size for the North America Asset Tracking Software Market by 2035?

    By 2035, the market is anticipated to reach a value of 19.2 USD Billion.

    What is the expected compound annual growth rate (CAGR) for the North America Asset Tracking Software Market from 2025 to 2035?

    The market is expected to grow at a CAGR of 10.348% during the forecast period from 2025 to 2035.

    Which region dominates the North America Asset Tracking Software Market?

    The United States holds the largest market share, valued at 3.8 USD Billion in 2024.

    What will be the market value for Canada in the North America Asset Tracking Software Market by 2035?

    In 2035, the market value for Canada is projected to reach 7.8 USD Billion.

    What are the major components of the North America Asset Tracking Software Market?

    The market is divided into software, valued at 3.5 USD Billion in 2024, and services, valued at 3.0 USD Billion in the same year.

    What will the software segment's value be by 2035 in the North America Asset Tracking Software Market?

    The software segment is expected to grow to 10.5 USD Billion by 2035.

    Who are the key players in the North America Asset Tracking Software Market?

    Major players include Zebra Technologies, Honeywell, Asset Panda, Verizon, and Oracle.

    What is the expected market growth rate for the US segment of the North America Asset Tracking Software Market?

    The US segment is projected to grow to 11.4 USD Billion by 2035.

    What are the main growth drivers for the North America Asset Tracking Software Market?

    Key growth drivers include increasing demand for inventory management and advancements in IoT technologies.

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