Natural Food Color Ingredients Market Size is Anticipated to grow USD 3.23 Billion at a CAGR of 5.55% By 2022-2030 Says market research future (MRFR).
Natural food color components make a food or product more appealing, informative, and tasty, assisting in product differentiation at a glance. Because different colors are connected with different flavors, it is feasible to learn about customer color perceptions and flavor preferences. The natural food color market is extremely consolidated, with a few significant firms dominating a sizable portion of the market. Leading competitors in the natural color sector heavily invest in R&D while also increasing their distribution network. Although synthetic colors are still utilized, recent research investigating the link between various health risks and the intake of synthetic food coloring has surfaced, prompting consumers to question the chemicals' safety.
The uptick in the frequency of government efforts encouraging health and well-being is predicted to help the natural food coloring market. Due to demanding schedules and dual working households, takeaways and dine-outs have grown popular. As a result, restaurateurs are focusing their efforts on improving the aesthetic of meat items to attract more customers. This expansion appeals to market participants primarily focused on natural color sources, whereas synthetic color manufacturers are attempting to switch and meet newer demands.
COVID 19 Analysis
The situation of the global pandemic of COVID 19 has affected the normal working of life adversely. With the growing outbreak of COVID 19, one has to face financial crises along with health concerns. The global pandemic has pushed the economies towards forced recession. The natural food color ingredients market also faced a steep downfall in revenues due to disruption in the supply chain distribution in all the region. This also resulted in low-profit margins.
However, it is expected that the market will recover by the end of the second quarter in the coming year.
Value Chain Analysis
The natural food color ingredients market is enjoying a high status in the global market as it has various benefits associated with it which adds value to society. The use of natural food color ingredients is eco-friendly as it helps in reducing the use of non-synthetic ingredients which pollutes the environment. Also, the use of natural food color ingredients is beneficial for those who have health issues.
The natural food color ingredients market in the global market has been divided based on the type, application, form, and solubility.
The natural food color ingredients market in the global market has been divided based on the region into European region, Asia-Pacific region, North American region, and the rest of the world. The largest market share in this market is held by the European region owing to the increase in urbanization, economic growth, and the middle-class population in the European region during the forecasted period.
The second-largest market share in the natural food color ingredients market in the global market is held by the Asia-Pacific region owing to an increase in the personal disposable income in the Asia-Pacific region. Also, the growing concern about health among consumers is another factor that drives the growth of the natural food color ingredients market in this region followed by the North American region which is expected to grow at a sustainable CAGR of 6.16% during the forecasted period.
The most prominent major key players in the natural food color ingredients market in the global market are as follows:
These most prominent major key players in this market use various strategies to increase the customer base in the potential market by launching a new product in the global market, developing the new production process, establishing a joint venture, mergers and acquisitions, collaboration, and many other techniques.
In January 2024, Phytolon, an Israeli startup that natural food colors by means of precision fermentation announced a great progression in their partnership with Ginkgo Bioworks — a company that aids in the genetic engineering of organisms. The collaboration nears a critical enhancement in engineering by working towards achieving the goal of producing natural colors through two different strains.
In November 2024, Phytolon received funding from Rich Products Corp, helping them not only disclose key terms of their investment but also refocus on what they were building from. This funding, together with EIT-food, Arkin Holding and other supporters, meant that Phytolon was on its way to changing the regulation of food they can modify.
In December 2021, Givaudan managed to achieve an important role in the market by acquiring DDW, The Color House. This allowed Givaudan to grow its portfolio of natural colors, helping Givaudan technical meeting the demand of the supply of natural products the customer requested.
In December of 2024, Phytolon, a company that focused on producing food colorants by means of precision, was able to acquire a healthy sum in investment from Rich Products Ventures. The goal was to be able to target the scale for their innovations.
In July 2024, Tate & Lyle purchased CP Kelco for $1.8 billion, which gives them access to CP Kelco’s selection of natural ingredients, including pectin and specialty gums, which expands their range of healthy foods.
In January 2022, Oterra extended its range of products with the purchase of Food Ingredient Solutions, which is a United States-based company that produces natural colors and antioxidants. This strengthened Oterra’s stand in the North American region.
Also, in July 2022, Oterra completed the deal to purchase the Akay Group, a manufacturer of natural colors based in India. This purchase boosted Oterra’s manufacturing and R&D capabilities with its acquisition of natural color and Oterra’s wider access.
Report Outlook
The global market research report consists of the following elements:
This natural food color ingredients market research report consists of various factors that drive the growth of the market along with the factors that restrict the growth of this market. This report also contains various growth opportunities available in this market during the forecasted period along with the impact of COVID 19 on the natural food color ingredients market. The future growth rate of the market is estimated and mentioned.
Users
Natural food color processors, raw material suppliers, end-users, retailers and wholesalers, e-commerce companies, traders, importers and exporters, and many others.
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