Natural Food Color Ingredients Market Trends

Global Natural Food Color Ingredients Market Overview

Natural Food Color Ingredients Market Size is Anticipated to grow USD 3.23 Billion at a CAGR of 5.55% By 2022-2030 Says market research future (MRFR). 

Natural food color components make a food or product more appealing, informative, and tasty, assisting in product differentiation at a glance. Because different colors are connected with different flavors, it is feasible to learn about customer color perceptions and flavor preferences. The natural food color market is extremely consolidated, with a few significant firms dominating a sizable portion of the market. Leading competitors in the natural color sector heavily invest in R&D while also increasing their distribution network. Although synthetic colors are still utilized, recent research investigating the link between various health risks and the intake of synthetic food coloring has surfaced, prompting consumers to question the chemicals' safety.

The uptick in the frequency of government efforts encouraging health and well-being is predicted to help the natural food coloring market. Due to demanding schedules and dual working households, takeaways and dine-outs have grown popular. As a result, restaurateurs are focusing their efforts on improving the aesthetic of meat items to attract more customers. This expansion appeals to market participants primarily focused on natural color sources, whereas synthetic color manufacturers are attempting to switch and meet newer demands.

COVID 19 Analysis

The situation of the global pandemic of COVID 19 has affected the normal working of life adversely. With the growing outbreak of COVID 19, one has to face financial crises along with health concerns. The global pandemic has pushed the economies towards forced recession. The natural food color ingredients market also faced a steep downfall in revenues due to disruption in the supply chain distribution in all the region. This also resulted in low-profit margins.

However, it is expected that the market will recover by the end of the second quarter in the coming year.

Market Dynamics

Drivers

• The natural food color ingredients market is increasing at a fast pace in the global market owing to a positive upsurge in the health awareness among people of all regions coupled with the increase in the personal disposable income which resulted in more expenditure on natural food color ingredients and hence drives the growth of this market. Moreover now, the trend is shifting towards clean-label products as consumers are becoming more aware of the negative effects of non-synthetic ingredients that boost the growth of this market.

Opportunities

• The natural food color ingredients market is expanding at a tremendous rate in the global market owing to an increase in the number of end-use applications of natural food color ingredients. The increasing use of natural food color ingredients in dairy and frozen desserts, convenience foods, bakery and confectionery, and meat products provides various growth opportunities to natural food color ingredients in the global market during the forecasted period.

Restraints

• The natural food color ingredients market is increasing rapidly in the global market but some factors restraints its growth like the lack of availability of raw material which shoots the price of the natural food color ingredients. Also, the production and availability of raw material used in natural food color ingredients are highly dependent on seasonal changes which hamper the growth of this market.

Value Chain Analysis

The natural food color ingredients market is enjoying a high status in the global market as it has various benefits associated with it which adds value to society. The use of natural food color ingredients is eco-friendly as it helps in reducing the use of non-synthetic ingredients which pollutes the environment. Also, the use of natural food color ingredients is beneficial for those who have health issues.

Market Segmentation

The natural food color ingredients market in the global market has been divided based on the type, application, form, and solubility.

Based on the Type

• The market has been divided based on the type into the paprika extract, spirulina, cartenoids, curcumin, chlorophyll, anthocyanin, and many others. The largest market share is held by the cartenoids dividend as it is expected to grow at a CAGR of 32.8%. Moreover, spirulina is also showing growth and is expected to grow at a CAGR of 8.35% during the forecasted period.

Based on the Application

• The natural food color ingredients market in the global market has been divided based on the application into bakery and confectionery, beverages, savory and snacks, meat products, dairy products, and many others. The largest market share is held by the beverages dividend as it is expected to grow at a high CAGR of 6.75% during the forecasted period.

Based on the Form

• The natural food color ingredients market in the global market has been divided based on the form into a gel form, paste form, liquid form, and powder form.

Based on the Solubility

• The natural food color ingredients market in the global market has been divided based on the solubility into lakes and dyes.

The natural food color ingredients market in the global market has been divided based on the region into European region, Asia-Pacific region, North American region, and the rest of the world. The largest market share in this market is held by the European region owing to the increase in urbanization, economic growth, and the middle-class population in the European region during the forecasted period.

The second-largest market share in the natural food color ingredients market in the global market is held by the Asia-Pacific region owing to an increase in the personal disposable income in the Asia-Pacific region. Also, the growing concern about health among consumers is another factor that drives the growth of the natural food color ingredients market in this region followed by the North American region which is expected to grow at a sustainable CAGR of 6.16% during the forecasted period.

Competitive Landscape

The most prominent major key players in the natural food color ingredients market in the global market are as follows:

• Chr. Hansen S/A (Denmark)


• Archer Daniels Midland Company (U.S.)


• Sensient Technology Corporation (U.S.)


• D.D. Williamson and Co. Inc. (DDW) (U.S.)


• Kalsec Inc. (U.S.)


• Doehler Group (Germany)


• FMC Corporation (U.S.)

These most prominent major key players in this market use various strategies to increase the customer base in the potential market by launching a new product in the global market, developing the new production process, establishing a joint venture, mergers and acquisitions, collaboration, and many other techniques.

Recent Developments

Archer Daniels Midland (ADM)

• May 2022: Launched vegetable-derived carmine alternatives for various applications like meat products and ready meals. This caters to the growing demand for natural substitutes for synthetic colors.

Chr. Hansen

• Specific news from 2023 might be limited, but Chr. Hansen is known for its focus on research and development. News from 2020 highlights their efforts in this area, like establishing an R&D center in France to develop new natural color solutions

• Feb 2022  Using patented technology, Gavan, Ltd. is conquering the blue colorant blues by providing a varied spectrum of natural blue colorings for hot and cold beverages. Gavan developed a revolutionary method for producing a truly natural, pure blue with exceptional performance and stability. This unique natural blue generated from spirulina can resist high heat and low pH, allowing full pasteurization. The platform supports a large variety of consistent blue colors. The new color composition is ideal for hot beverages such as tea and coffee, as well as functional and sports drinks. These items frequently demand specific manufacturing circumstances, such as infusion in boiling water or an acidic medium.


• Nov 2021 Michroma, a startup developing a platform for natural food colors derived from fungi, has advanced to pilot-scale manufacturing of a heat-stable brilliant red colorant that it believes can outperform synthetic dyes in terms of performance and sustainability. Michroma discovered filamentous fungal strains that naturally produce a specific color and used CRISPR gene-editing technology to develop proprietary, non-GMO industrial strains with higher production.

Report Outlook

The global market research report consists of the following elements:

• Market Overview


• COVID 19 Analysis


• Market Dynamics


• Value Chain Analysis


• Market Segmentation


• Regional Analysis


• Competitive Landscape


• Recent Developments

This natural food color ingredients market research report consists of various factors that drive the growth of the market along with the factors that restrict the growth of this market. This report also contains various growth opportunities available in this market during the forecasted period along with the impact of COVID 19 on the natural food color ingredients market. The future growth rate of the market is estimated and mentioned.

Users

Natural food color processors, raw material suppliers, end-users, retailers and wholesalers, e-commerce companies, traders, importers and exporters, and many others.