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Micro Mobility Market Analysis

ID: MRFR//6843-HCR | 111 Pages | Author: Sejal Akre| December 2024

E-Bikes: Riding High on Tourists' Preferences The tourism industry is on a constant rise, becoming one of the fastest-growing economic sectors globally. Modern tourism is closely connected to development and involves exploring new destinations. This relationship has made tourism a key driver for the growth of the automotive industry. As transportation projects expand in emerging nations, they are expected to create more logistics opportunities and boost the demand for commercial and passenger vehicles in the Asia Pacific region. E-bikes offer a unique experience, allowing cyclists to enjoy the fresh air and countryside without breaking a sweat. Riding an e-bike is often less tiring than using a traditional bicycle, making it a comfortable option for many. This comfort in riding has led to a widespread adoption of e-bikes as people seek a more effortless way to travel. As the demand for e-bikes continues to rise, it is expected to drive the growth of the global e-bicycle market. Among the favorite vacation spots, Europe attracts millions of tourists every year. With this influx, there's a growing need for personal transportation. E-bikes have become increasingly popular as a mode of transportation in Europe. According to the CONEBI (Europe Bicycle Association) and the German National Cyclists’ Association (ADFC), bicycle tourism in Germany saw a 16% increase in 2016 compared to 2015. In 2016, approximately 150 million day trips were made by tourists who specifically wanted to cycle. According to The World Tourism Organization (UNWTO), the Asia Pacific region experienced robust growth in 2016, with a 9% increase in international arrivals. In America, there was a 4% increase, led by Central America and South America. Europe showed a 3% increase, while Africa experienced a 5% rise. This surge in demand from the tourism sector is expected to drive the growth of the e-bike market in the coming years.

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook Product Type, Operating Platforms, and Region

Micro Mobility Market Overview:


The micro-mobility market size was volumed at USD 101.02 billion in 2023. The micro-mobility market industry is projected to grow from USD 114.15 Billion in 2024 to USD 303.47 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 13.00% during the forecast period (2024 - 2030). The Increasing number of smart cities and government initiatives for necessary bike and e-kick scooter lanes further increase the demand for micro-mobility service and hence are the key market drivers enhancing the growth. 


Micro Mobility Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Micro Mobility Market Trends




  • Micro Mobility Drivers to boost the market growth




The low commuting cost of sharing a bike is one of the major drivers for the growth of the market. The electric scooter demand has also increased. Based on one of the studies, the electric scooter organization has expanded significantly in recent years. Many of the projections related to the E-scooter market growth suggest that the CAGR for the industry would be approx. 7.6% between 2021 and 2028. For these projections, many of the factors are considered, like the residents of the densely populated areas requiring convenient, affordable transportation options. Further, the micro-mobility services give fare comparison, flexibility, availability of vehicles, and other features such as subscription-based services, real-time feedback, online payment systems, mobile application, and navigation. These factors help increase the demand for micro-mobility services during the forecast period.


Additionally, Emerging urbanization will accentuate the need for better mobility services. This shall result in better transportation systems, continuously bringing changes in transport policies. Therefore, such Policies are enhancing the micro-mobility market CAGR across the globe in recent years.


However, setting up the infrastructure for the system is very challenging. The designing and manufacturing process of a micro-mobile vehicle is very complex but to cater to the demand, there have been significant advances to the treatment innovations. For instance, Cities will continue with transformative changes to improve the quality of life by investing in urban mobility solutions micro-mobility implants is another factor driving the growth of micro-mobility market revenue.


Micro Mobility  Market Segment Insights:


Micro-Mobility Application Insights


The micro-mobility market segmentation, based on application, the commercial sector is expected to grow significantly owing to the rise in different industries, reliability of vehicles in traveling short distances, and cost-efficiency during the forecast period, concerning the micro-mobility market revenue. This is primarily owing to the smart cities, including pop-up bike lanes, creating more open space, streets with only electric or low-speed vehicles, and dedicated lanes for micro-mobility devices. These contribute to the micro-mobility market's growth globally. 


November 2020: Yamaha has just released a low-cost electric scooter in the form of a Vespa with a startlingly short range: Despite a delayed start in the electric motorbike and scooter sector, Yamaha has recently made significant progress. The new e-Vino electric scooter is the latest offering from the Japanese company.


Micro Mobility Type Insights


The micro-mobility market segmentation, based on type, the electric bicycles segment dominated the market in 2020 and accounted for more than 85% of the global revenue. The segment is projected to register a CAGR of over 14.3% over the forecast period as they are the most affordable and convenient alternatives to public transportation. Moreover, the electric scooter segment is expected to grow rapidly owing to flexibility, excellent energy conservation, easy-to-park, and faster traveling within short ranges during the forecast period 2024-2030. impacts the market growth.


Micro Mobility End users Insights


The global Micro Mobility market data Government associations held the prominent market share due to growing rules and regulations regarding micro-mobility vehicles. The minimally invasive spine surgery is stabilizing the vertebral bones and spinal joints while also relieving pressure on the spinal nerves. This is commonly caused by disorders such as spinal instability, bone spurs, ruptured discs, scoliosis, or spinal malignancies.


April 2022: Lyft, Inc. acquired PBSC Urban Solutions, a global supply leader for bike-share equipment and technology. The PBSC has deployed 7,500 stations and 95,000 bikes to 45 markets and 15 countries. The acquisition helps Lyft, Inc. to expand its mobility services and deliver world-class products and experiences to riders in the largest cities. This approval has further broadened the growth opportunity for the Micro Mobility industry.


Figure 2: Micro Mobility Market, by Surgery, 2021 & 2030 (USD Billion)


Micro Mobility Market, by Surgery, 2021 & 2030


source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Additionally, Research organizations are the fastest growing category over the forecast period due to growing research and developments regarding micro-mobility activities resulting in the growing micro-mobility industry.


Micro Mobility Regional Insights


By Region, the study states the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North American Region emerged as the largest micro-mobility market accounting for USD 79.2 billion in 2021 and is expected to show a significant CAGR (13.00%) growth during the forecast period. This is attributed to the increased urban population and developed infrastructure of cities that further increases public transport. Further, the Canadian micro-mobility market held the largest market share, and the U.S. micro-mobility market was the fastest-growing market in the American Region.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: Micro Mobility Market Share By Region 2021 (%)


Micro Mobility Market Share By Region 2021


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's micro-mobility market held the second-largest market share due to rising issues such as road traffic, pollution, greenhouse gas emissions, and others that grew due to the rising urban population and large investments by major players in these main areas. Moreover, UK micro-mobility held the largest market share, and the German micro-mobility market was the fastest-growing market in the Asia-Pacific region.


The Asia-Pacific micro-mobility market is anticipated to show a faster growth rate during the forecast period. Due to the rising demand for vehicles in all sectors, the Asia-Pacific region is estimated to earn the highest revenues during the forecast period. Moreover, China micro-mobility held the largest market share, and the Indian micro-mobility market was the fastest-growing market in the Asia-Pacific region.


Micro Mobility Key Market Players


Major market players are expending a lot of money on R&D to grow their product lines, which will boost the micro-mobility market. Competitors are also taking advantage and initiatives to rise through with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other corporations. Participants in the micro-mobility industry must give cost-effective items to grow and survive in a highly competitive market environment.


One of the basic business measures adopted by manufacturers in the global micro-mobility industry to benefit clients and enlarge their markets is to manufacture narrowly to lower operating costs. In current years, the micro-mobility industry has ensured the most significant benefits. The micro-mobility market major player such as Pride Mobility Products Corp. (US), Yellow Scooters, Micro Mobility Systems AG (Switzerland), and others are working to enlarge their market demands by investing in R&D activities.


Yellow Scooters was launched in July 2017 and aimed at addressing mobility issues in urban areas in Brazil. It started operations with 500 bikes in São Paulo in August. The main goal is to rise the fleet to 20,000 units by the end of the year and reach 100,000 in recent times.  


Pride Mobility Products ® Corporation is the world’s leading designer and manufacturer of mobility products. Pride is engaged in providing designed, engineered, and tested products incorporating technologically innovative features enabling consumers to achieve the best quality of life and mobility goals.


Key Companies in the micro-mobility market include



  • Yellow Scooters (US)

  • Bird Rides Inc. (US)

  • Lime Scooter (US)

  • Micro Mobility Systems AG (Switzerland)

  • ofo Inc. (China)

  • Mobike (China)

  • Motivate (Lyft) (US)

  • Pride Mobility Products Corp. (US)

  • EV RIDER LLC (US)

  • Golden Technologies (US)

  • Merits Co. Ltd (Taiwan)

  • Invacare Corporation (US)

  • Segway, Inc. (US)

  • Ninebot Limited (China)

  • Lime Electric Bikes and Scooters (US)

  • Scoot Networks (US)

  • Uber Technologies Inc. (US)

  • Lyft Inc. (US)

  • TIER Mobility GmbH (Germany)


Micro Mobility  Industry Developments


August 2022: Bird Global, Inc. enlarged into new US cities. Bird Global, Inc. announced that cities including San Diego, California; Memphis, Tennessee; and Newark, New Jersey; as well as Durham, North Carolina; and Louisville, Kentucky, will expand their shared e-mobility programs with Bird.


August 2022: Lyft, Inc. signed a contract with Mexico City's Mobility Department. The partnership focused on providing the bikes, stations, rider app, rider website, and operating software to Mexico City's Mobility Department bike share system. The bike-share system is operating in the US, counting Citi Bike in New York, Capital Bike-share in Washington DC, Divvy in Chicago, and other areas. It helps Lyft, Inc. to enhance its presence and increase its brand name.


March 2022: Lime linked a partner with Aspiration, which focuses on sustainability as a service" platform to give riders a simple, automated way to stand against climate change. The partnership supports the company to further contribute to decarbonization by funding the planting of a tree for each ride through Aspiration's reforestation initiative.


Mazda and Micro share a vision of a sustainable urban mobility, launching a stylish, compact and handy e-scooter. The 10-kilo gram Micro Commuter is particularly suitable for commuters and short-distance riders who place a lot of value on portability. The motor of the Micro Commuter has a maximum power of up to 250 W and accelerates the e-scooter briskly to 20 km/h.


Pride Mobility Launches travel mobility lineup with the new Go Go® Endurance Li*. What sets the Endurance Li apart from other scooters is the incorporation of lithium-ion batteries.


Micro-Mobility Market Segmentation


Micro Mobility Application Outlook



  • Commercial

  • Private


Micro Mobility Types Outlook



  • Bicycles

  • Shared bicycles

  • Electric Scooters

  • Electric skateboards

  • Weight capacity

  • Up to 100 kg

  • Between 100-250 kg

  • Above 250 kg


Micro Mobility End-users Outlook



  • State and national authority

  • Micro mobility services

  • Investors /shareholders

  • Research organizations

  • Government associations


Micro Mobility Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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