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Luxury Suv Market Research Report By Fuel Type (Gasoline, Diesel, Electric, Hybrid), By Drive Type (All-Wheel Drive, Front-Wheel Drive, Rear-Wheel Drive), By Segment (Compact Luxury SUV, Mid-Size Luxury SUV, Full-Size Luxury SUV), By Price Range (Less than $50,000, $50,000 to $100,000, $100,000 to $150,000, Over $150,000) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032


ID: MRFR/AM/20911-HCR | 128 Pages | Author: Garvit Vyas| September 2024

Luxury Suv Market Overview


As per MRFR analysis, the Luxury SUV market Size was estimated at 145.11 (USD Billion) in 2022. The Luxury SUV market Industry is expected to grow from 162.3(USD Billion) in 2023 to 444.7 (USD Billion) by 2032. The Luxury SUV market CAGR (growth rate) is expected to be around 11.85% during the forecast period (2024 - 2032).


Key Luxury Suv Market Trends Highlighted


Luxury SUVs continue to gain traction in automotive markets due to rising affluence, changing consumer preferences, and technological advancements. Consumers are increasingly drawn to the combination of premium features, stylish designs, and advanced safety and convenience systems offered by these vehicles.Key market drivers include a growing demand for personalized driving experiences, a desire for vehicles that reflect status and individuality, and the increased availability of sophisticated technologies such as autonomous driving and connected car systems. 


Opportunities to be explored include expanding into emerging markets, developing electric and hybrid variants, and offering customization options to cater to individual customer tastes.Recent trends include the rise of electric luxury SUVs as consumers seek sustainable and environmentally friendly options. Additionally, manufacturers are focusing on integrating advanced connectivity features, personalized digital experiences, and AI-powered assistance systems to enhance the user experience. Luxury SUVs are becoming more than just modes of transportation, transitioning into mobile living spaces equipped with premium amenities and innovative technologies that cater to the discerning tastes of their affluent consumers.


Luxury Suv Market Overview1


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


Luxury Suv Market Drivers


Rising Affluence and Demand for Premium Vehicles


The increasing wealth of developing states, mainly in the Asia-Pacific area and the Middle East, brings about a growing number of buyers who wish to acquire luxurious automobiles. Quite evidently, such potential drivers in the target markets seek to purchase automobiles that will raise their status and offer them the most comfortable and luxurious driving experience with all the technical novelties available. As a result, they cause the growth of the Luxury Suv Market Industry.The latter is being driven by such forces as the increasing capacity of purchasers of such SUVs, the development of the phenomenon of lifestyle change and the hunger for everything luxurious. Affluent people of the middle class living in dynamically developing countries are increasingly looking for the luxury experience and status that are associated with luxury SUVs. 


They can afford to own such vehicles that meet their desires for a more premium driving experience.Indeed, it is self-evident that the affluent people owning standard SUVs have the possibility of buying higher-quality cars that give them more comfort, more premium features and the possibility of enjoying the class status that the cheaper car gave to them in the past. This process is sustainable in the long run as the number of rich people in newly developing countries will continue to grow exponentially in the future. It is important to explain that it is not only increased affluence that fuels the demand for luxury SUVs.Equally importantly, the latter is very appealing to numerous people as sport utility vehicles are highly conducive to such favorite and popular outdoor activities as off-road driving and travel that presuppose traveling long distances by car and are equally enjoyable and beneficial for the human physical and psychological health as walking and cycling. Key players in the Luxury SUV industry market are working on the development and launch of new models of such vehicles.They offer many innovative solutions, including more fuel-efficient cars, safer automobiles and ones with improved infotainment features.


Technological Advancements and Innovation


Technologies have a great influence on the development of the Luxury SUV market Industry. Thus, many vehicle producers are developing and integrating cutting-edge technologies in their luxurious SUVs with the aim of providing more up-to-date and more connected driving to consumers. For instance, advanced driver-assistance systems are used in order to provide more safety for the vehicle. In those systems, there are features such as lane departure warning, adaptive cruise control, and automatic emergency braking.In the best SUVs, the most up-to-date infotainment systems are applied. The technologies that are used within them include voice control, as well as navigation and smartphone integration systems. 


Furthermore, there is a general tendency among vehicle producers to increase the use of electric and hybrid powertrains in their vehicles. The latter ones provide a number of advantages to the traditional, basically gasoline, powertrains, as they are environmentally friendler, and they help to decrease fuel consumption and, at the same time, to increase performance.In this way, electric and hybrid luxurious SUVs will continue their growth as the development of technologies will also continue. Key manufacturers are investing fairly much in order to create something original. The expected tendency is that such investments will continue to grow in the next several years.


Government Regulations and Environmental Concerns


The luxury SUV market industry is being influenced not only by economic factors but also by government regulations and environmental concerns. The world’s governments are tightening the noose on emissions and fuel economy as more auto manufacturers are developing vehicles that are more fuel-efficient and environmentally friendly. The stringent regulations are pushing more automakers to develop and offer power trains that are more environmentally friendly.The luxury SUVs that are being offered by more automakers now have hybrid or electric powertrains. They have lower emissions, which helps the automakers comply with the regulations. It also makes them more appealing to the increasing number of buyers who want to buy vehicles that have a lower impact on the environment. 


The governments are also tightening safety regulations to lower the number of road fatalities through standards such as automatic emergency braking, lane departure warning, and adaptive cruise control.The interest of the world towards environmental sustainability is also impacting the luxury SUV market industry. More and more consumers are demanding vehicles with a lower carbon footprint, and this trend is expected to increase in the coming years as the issue of environmental impact gets more traction.


Luxury Suv Market Segment Insights


Luxury Suv Market Fuel Type Insights


The Luxury SUV market is split by fuel type into gasoline, diesel, electric, and hybrid segments. In 2023, the gasoline segment is anticipated to dominate and hold the bulk of the market at around 60%. The diesel segment is the likely second largest, making up around 25% of the market. Experts also predict that both electric and hybrid segments are going to grow due to more and more stringent regulations and increasing worry for the environment. The dominance of gasoline will come as no surprise to anyone. 


There are many gas-powered luxury SUVs in the world, and gasoline itself is cheaper than most other fuels.The gasoline segment is going to dominate the market, but it is also believed to gradually decline with the emergence of more electric and hybrid luxury SUVs. The electric segment is very likely to grow the fastest over the course of the entire 2021 to 2023 period. The CAGR is expected to exceed 20%, and it will be driven by a decrease in cost, incentives from governments, and increased consumer awareness as far as pollution is concerned. The hybrid segment will grow fast but lag behind the electric one. It is expected to grow as it provides a very good balance between performance and fuel economy.Hopefully, increased demand and new, more eco-friendly luxury SUVs will continue to drive the market’s volume up.


Luxury Suv Market Overview2


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


Luxury Suv Market Drive Type Insights


The Luxury SUV market is segmented by Drive Type into All-Wheel Drive, Front-Wheel Drive, and Rear-Wheel Drive. In 2023, All-Wheel Drive was the largest segment, accounting for over 60% of the Luxury SUV market revenue. This is due to the increasing demand for SUVs with improved traction and stability, especially in regions with challenging weather conditions. Front-Wheel Drive is expected to witness steady growth during the forecast period, driven by its fuel efficiency and lower cost compared to All-Wheel Drive. Rear-wheel drive is anticipated to hold a niche market share, primarily catering to enthusiasts who prefer a more traditional driving experience.


Luxury Suv Market Segment Insights


The Luxury SUV Market is segmented based on segment into Compact Luxury SUV, Mid-Size Luxury SUV, and Full-Size Luxury SUV. The Compact Luxury SUV segment is expected to hold the largest market share in 2023, owing to its affordability and fuel efficiency. The Mid-Size Luxury SUV segment is projected to grow at a significant CAGR during the forecast period due to its spacious interiors and luxurious features. The Full-Size Luxury SUV segment is expected to witness steady growth, driven by its powerful engines and off-road capabilities.


Luxury Suv Market Price Range Insights


The Luxury SUV market segmentation by price range offers crucial insights into consumer preferences and market dynamics. The segment "Less than $50,000" caters to a broader customer base seeking affordability and practicality. The "Over $150,000" segment represents the high-end luxury market, targeting discerning buyers who prioritize exclusivity and premium features. The "Less than $50,000" segment is expected to witness steady growth, driven by rising disposable income and the increasing popularity of entry-level luxury SUVs. The "$50,000 to $100,000" segment holds a significant market share, appealing to a wide range of buyers seeking a balance of luxury and value.The "$100,000 to $150,000" segment caters to affluent consumers seeking sophisticated and performance-oriented SUVs. Overall, understanding the price range segmentation enables market players to tailor their offerings and marketing strategies to meet the diverse needs and preferences of consumers in the Luxury SUV market


Luxury Suv Market Regional Insights


Regionally, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East and Africa. North America is expected to hold the largest market share in 2023, followed by Europe and Asia Pacific. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, owing to the increasing demand for luxury SUVs in countries like China and India. The growth in the luxury SUV market is attributed to rising disposable income, increasing urbanization, and changing consumer preferences.


Luxury Suv Market Overview3


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


Luxury Suv Market Key Players And Competitive Insights


Players in the Luxury SUV market are continuously focusing on new product developments and launches and their strategic alliances in order to retain their position in the market and provide innovative solutions to their customers. Also, leading market players are focusing on new product development and strategic alliances for tapping increasing opportunities being generated by the real estate industry growth. The real estate industry in itself is a huge business, creating ample business for luxury SUV manufacturing companies. 


Due to this, luxurious sus has gained considerable growth in the real estate industry, which is indirectly affecting the surge in the market. Key players in the Luxury SUV market are characterized by a strong presence across the globe, including companies that elevated shadows of other companies in terms of presence. Companies are focused on the establishment of new departments for monitoring their production standards and other business activities to ensure quality and maintain their position globally.The general overview of a competitor in the Luxury SUV market industry is BMW. This is because BMW has a strong brand name and a huge community of international customers. They are known to produce luxury and performance vehicles all over the globe. The company has a strong mixture of luxury vehicles, such as the X5, X6, and X3, and the most popular model is the X7. BMW AG has a wide presence of luxury SUVs all over the globe, and they constantly invent and develop updated technologies with a huge focus on customer satisfaction. They also provide additional benefits and facilities to their customers.


The other competitor of Shelby products in the Luxury SUV market is Audi. The company is known to produce luxury vehicles with the highest quality of material all over the globe. Audi is also known to extend its business in SUV vehicles by launching the Q7 model in the year 2006 which was a great success in the market. Other models produced by Audi in SUVs are Q3 and Q5, and it did not expand its business in Q7 to Q8 models. Audi has a strong brand name all over the globe, and they are known to produce the most creative and sophisticated designed SUV vehicles.


Key Companies in the Luxury SUV market Include



  • Lexus

  • Audi

  • Lincoln

  • Acura

  • Maserati

  • Cadillac

  • Porsche

  • Range Rover

  • Mercedes Benz

  • Tesla

  • Volvo

  • Infiniti

  • Jaguar

  • BMW

  • Genesis


Luxury Suv Market Segmentation Insights


Luxury Suv Market Fuel Type Outlook



  • Gasoline

  • Diesel

  • Electric

  • Hybrid


Luxury Suv Market Drive Type Outlook



Luxury SUV Market Segment Outlook



  • Compact Luxury SUV

  • Mid-Size Luxury SUV

  • Full-Size Luxury SUV


Luxury Suv Market Price Range Outlook



  • Less than $50,000

  • $50,000 to $100,000

  • $100,000 to $150,000

  • Over $150,000


Luxury Suv Market Regional Outlook



  • North America

  • Europe

  • South America

  • Asia Pacific

  • Middle East and Africa

Report Attribute/Metric Details
Market Size 2022 145.11(USD Billion)
Market Size 2023 162.3(USD Billion)
Market Size 2032 444.7(USD Billion)
Compound Annual Growth Rate (CAGR) 11.85% (2024 - 2032)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2023
Market Forecast Period 2024 - 2032
Historical Data 2019 - 2023
Market Forecast Units USD Billion
Key Companies Profiled Lexus, Audi, Lincoln, Acura, Maserati, Cadillac, Porsche, Range Rover, Mercedes-Benz, Tesla, Volvo, Infiniti, Jaguar, BMW, Genesis
Segments Covered Fuel Type, Drive Type, Segment, Price Range, Regional
Key Market Opportunities High demand for customized and personalized vehicles Growing popularity of electric and hybrid luxury SUVs Expansion into emerging markets, especially in Asia Pacific Technological advancements such as autonomous driving and connectivity features Increasing disposable income among affluent consumers
Key Market Dynamics Rising demand for customization Increasing disposable income Advancements in technology Growing popularity of electric vehicles Expansion of emerging markets
Countries Covered North America, Europe, APAC, South America, MEA


Frequently Asked Questions (FAQ) :

The Luxury SUV Market was valued at USD 162.3 Billion in 2023 and is projected to reach USD 444.7 Billion by 2032, exhibiting a CAGR of 11.85% during the forecast period.

North America is expected to dominate the Luxury SUV Market throughout the forecast period. The region's large consumer base, high disposable income, and presence of established luxury vehicle manufacturers contribute to its dominance.

Rising disposable income, increasing demand for premium vehicles, technological advancements, and growing popularity of SUVs as a preferred vehicle type are the key factors driving the growth of the Luxury SUV Market.

Luxury SUVs are primarily used for personal transportation and recreational activities. They are also employed for business purposes and as family vehicles.

Major players in the Luxury SUV Market include BMW, Mercedes-Benz, Audi, Land Rover, Lexus, Cadillac, Porsche, Volvo, Maserati, and Jaguar.

Economic downturns, geopolitical uncertainties, rising raw material costs, and increasing competition from electric vehicles pose challenges to the growth of the Luxury SUV Market.

The Luxury SUV Market is anticipated to grow at a CAGR of 11.85% during the forecast period from 2024 to 2032.

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