SUV and Truck Exterior and Outdoor Accessories Market Research Report: By Product Type (Exterior Accessories {Nudge Bars, Side Steps, Front/Rear Guard, Cargo Barrier and Dividers, Pet Guards and Others} and Outdoor Accessories {Roof Rack, Bike Rack, Roof Box, Ski Rack, Canoe/kayak carriers and Others}), by Application (SUVs and Truck), by Vehicle Propulsion (ICE and Electric), by Sales Channel (OEM and Aftermarket {Online and Offline}) and By Region (North America, Europe, Asia-Pacific, Middle East and Africa, South America) –Market Forecas

Global SUV and Truck Exterior and Outdoor Accessories Market Overview

SUV and Truck Exterior and Outdoor Accessories Market Size was valued at USD 8,012.4 million in 2023. The SUV and Truck Exterior and Outdoor Accessories Market industry is projected to grow from USD 8,437.0 Million in 2024 to USD 13,071.9 million by 2032, exhibiting a compound annual growth rate (CAGR) of 5.6 % during the forecast period (2024- 2032).  The SUV and Truck Exterior and Outdoor Accessories Market is experiencing robust growth driven by several key factors. The growing demand for adventure and outdoor activities, and an increasing number of consumers demanding experiences that reconnect them with nature. Off-roading and overland travel are two factors complementing the rising demand, which in turn incites the use of specialized accessories that prove suitable for rugged terrains and long journeys. With more people spending money on SUVs and trucks, sales in this segment are fast rising as well, representing an expanded market for outdoor and performance accessories.

As per Analyst at MRFR, “As consumers gravitate towards these larger vehicles for their versatility, space, and off-road capabilities, the demand for accessories that enhance functionality and aesthetics grows. Manufacturers are moving into emerging markets that are characterized by increased disposable income and a growing interest in outdoor recreation, which boosts demand for reliable vehicle accessories”.

FIGURE 1: SUV AND TRUCK EXTERIOR AND OUTDOOR ACCESSORIES MARKET SIZE 2019-2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

SUV and Truck Exterior and Outdoor Accessories Market Trends

• INTEGRATION OF SMART TECHNOLOGY

The exterior and outdoor SUV and truck accessories now take on a much deeper meaning with the new integration of smart technologies, presenting a huge market opportunity. Consumers ask for more from their vehicles, such as advanced functionality, increased convenience, and other benefits. Smart Accessories embed functions into trackable items such as GPS tracking and remote monitoring, making it controllable even through smartphones. Innovations like smart roof racks, automated towing systems, and smart lighting solutions upgrade not just the usability but also the driving experience. These technologies can also make the automobile safer, such as collision detection and parking assistance, thus giving technologically conscious consumers one more reason to invest in smart accessories. The rising tide of customization is another factor driving the demand for smart accessories to enable users to personalize their vehicles with the latest technology. As integrated solutions being developed by manufacturers fulfil the demand to keep pace with the evolving preferences of modern SUV and truck owners by placing priority on functionality and innovation, the smart exterior and outdoor accessories market is pegged for robust growth.

SUV and Truck Exterior and Outdoor Accessories Market Segment Insights:

SUV and Truck Exterior and Outdoor Accessories Product Type Insights

Based on product type, the SUV and Truck Exterior and Outdoor Accessories Market has been segmented into exterior accessories and outdoor accessories. The exterior accessories are further segmented into nude bars, side steps, front/rear guard, cargo barrier and dividers, pet guards, and others. Whereas, the outdoor accessories segment includes roof rack, bike rack, roof box, ski rack, canoe/kayak carriers, and others. Exterior accessories account for the largest market share, as these accessories increase the usability, safety, and appearance of a car making them useful to owners of SUVs and trucks that seek to modify the look of their vehicles and add functionality. The segment is indeed in high growth, especially due to the sales of SUVs and trucks that have been on the rise especially from North America and European countries. With the increase of size and mass, consumers are looking for methods to increase the practicality, comfort, and sturdiness of their vehicles.

SUV and Truck Exterior and Outdoor Accessories Application Insights

Based on application, the SUV and Truck Exterior and Outdoor Accessories Market has been segmented into SUVs and Truck. In 2023, truck segment accounted for the largest market share. Trucks can be used both as working vehicles and off-road vehicles which makes it possible to install a lot of accessories that would improve functionality, efficiency, and durability of the vehicle. Due to the nature of usage of trucks particularly as towing, hauling, and off-road vehicles, some accessories such as the nudge bar, front/rear guards, and cargo barriers are some of the most crucial features to ensure the vehicle is well protected from impacts and useful for the intended use. There is also increasing demand for the roof accessories such as racks for bikes, canoes or kayaks, as well as roof boxes while there is also increased use of trucks for adventure and large equipment transport.

SUV and Truck Exterior and Outdoor Accessories Vehicle Propulsion Insights

Based on Vehicle Propulsion, the Global SUV and truck exterior and outdoor accessories is segmented into ICE and Electric. The ICE vehicle segment is still a powerful leader within the SUVs and trucks category and keeps on stimulating the demand for car exterior and outdoors accessories. ICE vehicles which run on gasoline or diesel are currently in demand, especially in areas where there is poor charging infrastructure for EVs. Largely, customers who own ICE-powered SUVs and trucks which they use for cross-country travel, off-roading, or commercial purposes, always look for accessories that provide utility in addition to the much-needed physical shield. Some of the most wanted accessories for the ICE vehicles include nudge bar, front/rear guards, side steps and roof racks. Such products are ideal for every adventurer, commercial users especially those who use their vehicles for towing and hauling through rough terrains.

FIGURE 2: SUV AND TRUCK EXTERIOR AND OUTDOOR ACCESSORIES MARKET, BY VEHICLE PROPULSION, 2023 VS 2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

SUV and Truck Exterior and Outdoor Accessories Sales Channel Insights

Based on Sales Channel, the Global SUV and truck exterior and outdoor accessories is segmented into OEM and Aftermarket. In the SUV and truck accessories market, the third-party suppliers and retailers’ segment remains high. Aftermarket products are generally cheaper than OEM and come with a wider product selection and are also used for more customization purposes. There are many types of accessories and addenda such as roof racks and bike carriers, front/rear guards and cargo barriers, which offer plenty of choices to match different lifestyles and purposes including off-road, family or commercial uses. This segment has been developing very actively, primarily due to the constantly increasing demand for vehicle customization and the constantly expanding number of aftermarket companies. Those in search of cheaper prices, or those who require particular or unique accessories not covered by OEM, would opt to search for aftermarkets for customization services.

SUV and Truck Exterior and Outdoor Accessories Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East and Africa and South America. North America consists of the U.S, Canada, and Mexico.

The SUV and truck exterior and outdoor accessories market has a greater market share in North America due to the high demand for these products for vehicles especially in the U. S. and Canada. Of all the vehicle types, SUVs and trucks are the most demanded in this region for use ranging from family to recreation and business. The increased trend on off road driving, adventure travel, camping and tailgate events has greatly enhanced the demand for outdoor accessories including roof racks, bike racks, cargo carriers and pet guards. These accessories improve on the functionality of vehicles especially outdoors and therefore are a must have for consumers who use their vehicles in such activities.   

In Europe, SUV and trucks accessories market is gradually expanding, due to the popularization of SUVs as family and recreational vehicles. It is evident that the perception of these countries is that SUVs are all-round cars, suitable for urban use and also for traveling in rural areas and even on long inter-city distances as it is evident from the following figures of sales of SUVs in some countries; Among the European consumers, those who like to use practical and effective accessories were noted; these are roof boxes, ski racks, and bike racks as skiing, cycling, and camping are popular among the European people. Europe is also the pioneer in the use of electric vehicles and as more electric SUVs and trucks are produced, the need for lightweight, aerodynamic accessories that do not have a negative effect on the battery range is on the rise. This region’s consumers are concerned with sustainability, and this impacts the kind of accessories they use. Automotive accessories that are environmentally friendly or are meant to increase fuel efficiency are the most preferred ones. Therefore, there is increasing demand in products specifically designed from recycled or lightweight materials like sleek roof boxes and highly effective bike racks.

The Asia Pacific market is rapidly growing with more focused on SUV and trucks accessories market, China India Japan and Australia are the key drivers in the market. China with the largest automotive market has witness high demand in the sale of SUVs as more middle-class citizens consider vehicles that provide utility and prestige. Likewise, the demand for SUVs is rising in India, where people like to own big and dominating vehicles; hence, accessories such as side steps, roof racks, and nudge bars are popular. These accessories increase the versatility of SUVs for both short and long-haul use as well as off road. Australia has a special position in the region where automobile consumer culture has encouraged off-road and outdoor activities and thus the demand for accessories like bull bars, front/rear guards, roof racks/cargo barriers.

FIGURE 3: SUV AND TRUCK EXTERIOR AND OUTDOOR ACCESSORIES MARKET SIZE BY REGION 2023 VS 2032

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Further, the major countries studied in the market report are the U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, China, Japan, and India.

SUV and Truck Exterior and Outdoor Accessories Key Market Players & Competitive Insights

The SUV and Truck Exterior and Outdoor Accessories Market has a competitive landscape that comprises several mature brands, all offering niche products for the outdoor enthusiast as well as the owner of the vehicle. The top participants, including Thule Group and Yakima, Inc., lead the market with a full line of roof racks, cargo carriers, and bike racks focused on innovation and quality. Firms are keen on achieving substantial market share by creating new products in the market and by mergers and acquisitions.

Key Companies in the SUV and Truck Exterior and Outdoor Accessories Market include.

• Thule Group


• Yakima, Inc.


• INNORACKS USA


• WeatherTech


• SportRack


• ARB


• Rhino Rack Australia Pty Limited


• Westin Automotive Products, Inc.


• RockyMounts


• StowAway Cargo Carriers.


• EGR USA


• The RoofBox Company


• Smittybilt Inc.


• MAXTRAX Pty Ltd ATF


• CURT Manufacturing LLC.


• Other Players

SUV and Truck Exterior and Outdoor Accessories Industry Developments

• In March 2023, Thule introduced the Caprock roof platform, designed for heavy-duty use and versatility, enabling easy transport of bulky cargo. With a modular design, it accommodates various gear, including bike carriers and kayak racks. Available in multiple sizes, it fits different vehicle roofs and offers integrated T-slots for additional Thule accessories. The Caprock is priced between €899-1099, requiring a separate footpack for installation.

SUV and Truck Exterior and Outdoor Accessories Market Segmentation

SUV and Truck Exterior and Outdoor Accessories Product Type Outlook

• Exterior Accessories
  
  
  
  • Nudge Bars
  
  
  • Side Steps
  
  
  • Front/Rear Guard
  
  
  • Cargo Barrier and Dividers
  
  
  • Pet Guards
  
  
  • Others
  
  
  
  


• Outdoor Accessories
  
  
  
  • Roof Rack
  
  
  • Bike Rack
  
  
  • Roof Box
  
  
  • Ski Rack
  
  
  • Canoe/kayak carriers
  
  
  • Others
  
  
  
  

SUV and Truck Exterior and Outdoor Accessories Application Outlook

• SUVs


• Trucks

SUV and Truck Exterior and Outdoor Accessories Vehicle Propulsion Outlook

• ICE Vehicle


• Electric Vehicle

SUV and Truck Exterior and Outdoor Accessories Sales Channel Outlook

• OEM


• Aftermarket
  
  
  
  • Online
  
  
  • Offline
  
  
  
  

SUV and Truck Exterior and Outdoor Accessories Regional Outlook

• North America


• US


• Canada


• Mexico


• Europe


• UK


• Germany


• France


• Italy


• Spain


• Rest of Europe


• Asia-Pacific


• China


• Japan


• India


• South Korea


• Australia


• Malaysia


• Thailand


• Indonesia


• Rest of Asia-Pacific


• Middle East & Africa


• GCC Countries


• South Africa


• Rest of Middle East and Africa


• South America


• Brazil


• Argentina


• Rest of South & Central America