The Laxatives market is witnessing significant trends driven by factors such as lifestyle changes, dietary habits, and an increasing awareness of gastrointestinal health. Laxatives, commonly used to relieve constipation and promote bowel regularity, have seen evolving market dynamics with innovations in formulations, preferences for natural remedies, and a growing focus on digestive wellness.
Statistics may be corroborated, as there is an evident decrease in demand for traditional laxatives and there is a rising interest in more natural and herbal alternatives. Presently, consumers often look for milder alternatives; thus, the use of this or that plant-based laxative is common such as senna, aloe vera, and psyllium husk; these are in compliance with the general trend of choosing herbal remedies among consumers.
Innovation is happening on the consistency and way of delivery of laxative medication. Fizz tabs, sweets, and powder flavors which turned out to be convenient and palatable are giving way to the modern techniques of adding laxatives into the diet by the majority of consumers.
Dietary supplements based on fiber are constantly in trend of laxatives market. This reflects many people's qualitative awareness of their dietary fiber importance to their digestive health. The range of offerings will encompass fiber-rich products in the form of soluble fiber supplements and designated fiber-rich snacks, which will be a collision of various consumer demands.
Being easy to get, over the counter, this market segment remains as one of the prominent ones in the laxatives market. Consumers seek pre-treatment and self-administration of solutions for occasional constipation; and this creates the need for different OTC laxative products that are easily accessible in retail pharmacies or other retail outlets.
Formulations specially prepared for children which will include, syrups, chewable tablets being the new approach to addressing digestive problems in children which has differentiated them from the previous formulations and preference.
The accelerated awareness of intestinal health and gaining momentum among preventive care services is also one of the trend setting forces in the market. Consumers are becoming smart about their laxatives, the act of taking laxatives to prevent constipation, which shows consumers are progressing to a proactive approach in digestive wellness.
E-commerce being one of the important factors of laxative market offers to customers an opportunity to purchase various products from a variety of shops comfortably without moving in person from their homes. Such direct-to-consumer sale models provide people with an easy way to compare and find the most appropriate products, receive personal recommendations, and privacy when applying for funds.
The laxatives market exhibits global dynamics, with variations in dietary habits, cultural preferences, and regulatory frameworks. Global collaboration in research and development contributes to the diversity of laxative products available to consumers worldwide.
Looking ahead, the laxatives market is poised for continued growth, driven by ongoing research, consumer education, and a commitment to holistic digestive health. The future holds promise for further innovations in laxative formulations, personalized solutions, and an increased focus on overall gut well-being.
The laxatives market size was valued at USD 6.89 Billion in 2023. The Laxatives market industry is projected to grow from USD 7.30 Billion in 2024 to USD 10.98 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.23% during the forecast period (2024 - 2032). The rising number of research and development activities, the rise in the prevalence of constipation among various people and an increase in the investment for developing advanced technologies are the key market drivers enhancing market growth.
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
The increasing prevalence of eating disorders is driving the market growth
Market CAGR for laxatives is being driven by the increasing prevalence of eating disorders will fuel industry growth. Eating disorders have increased in developed economies such as the United States, the United Kingdom, Australia, and Germany. Overuse of laxatives is particularly common among patients with eating disorders. Laxatives, available over-the-counter (OTC), have also contributed to excessive use. The laxatives market is growing tremendously as a result of this abuse. The growing geriatric population is anticipated to enhance the market's growth rate. Bowel disorders are becoming more common as the population ages. This is due to their bodies' inability to adequately digest meals. Muscle suppleness loss and poor function can lead to major problems. As a result of these factors, senior citizens are increasingly using laxatives.
Additionally, the geriatric population is expected to significantly impact the market studied, as people over 65 are more prone to chronic diseases. Geriatric people are five times more prone than younger adults to experience constipation-related issues. A poor diet causes this, a lack of sufficient fluids, a lack of exercise, the use of specific medications to treat other medical disorders, and unfavorable bowel habits are a few causes of this inclination. As per the World Health Organization Facts of 2021, the proportion of the world population aged 60 and up will almost double from 12% to 22% between 2015 and 2050. Furthermore, according to the World Health Organization, by 2030, 1 out of every 6 people will be 60 years old or older. The number of people aged 60 and up is expected to enhance from 1 billion in 2020 to 1.4 billion by 2050. Thus, the growing geriatric population is expected to boost the laxatives market revenue.
High R&D spending for the development of innovative drugs, improvements in healthcare infrastructure, an increase in the elderly and geriatric population, sedentary lifestyles, changing dietary habits, and insufficient consumption of fast food in large quantities are all leading to increased demand for constipation treatment in the coming years. With the increased complexity of the healthcare industry, improved treatment and answers to emerging difficulties are required. Laxatives growth has been revolutionized by healthcare professionals with superior knowledge and expertise, the high prevalence of IBS, chronic constipation, and the development of cutting-edge drugs and treatment procedures.
Constipation is a common disorder experienced by every individual and is evident in 8% to 32.5% of the population worldwide. The increasing geriatric population, sedentary lifestyle and changing dietary habits in developed as well as upcoming economies and thus creating lucrative markets, especially the unexplored markets in the developing economies, is expected to increase the demand for constipation treatment across the globe in the near future. More than 50% of the people belonging to the age group above 50 years of age are prone to suffering chronic constipation. The average prevalence of constipation in adults has been around 16% worldwide, whereas 33.5% prevalence was seen in adults aged 60 to 110 years. There is a high prevalence of irritable bowel syndrome in emerging markets such as Asia Pacific and Latin America, leading to tremendous market growth over the forecast period.
The laxatives market segmentation, based on type, includes oral and rectal. The oral segment dominated the market, accounting for 35% of market revenue (2.41 Billion). In developing economies, category growth is driven by the growing prevalence of constipation among infants. However, rectal is the fastest-growing category due to the presence of a strong pipeline.
The laxatives market segmentation, based on indication, includes chronic constipation, irritable bowel syndrome, and others. The chronic constipation category generated the most income (70.4%). Disorders such as diverticulosis cause constipation as a side effect. People become constipated due to the unusual foods they eat, contaminated foods, and other items. However, irritable bowel syndrome is the fastest-growing category, creating many opportunities for pharmaceutical companies.
The laxatives market segmentation, based on drug type, includes hyperosmotic, bulk-forming, stool softeners, lubricants, and stimulants. The lubricants category generated the most income owing to the rising demand for bio-based lubricants. However, irritable bowel syndrome is the fastest-growing category owing to the approval of the expanded version of stimulant drugs as the adequate treatment that operates in 70% - 80% of the cases.
The laxatives market segmentation, based on end users, includes hospitals & clinics, research institutes, and others. The research institutes category generated the most income due to growing research and development activities in laxatives drugs. However, hospitals & clinics are the fastest-growing category, as surgery departments and operating rooms in hospitals & clinics have a wide variety of needs.
Figure 1 Laxatives Market by End User, 2023 & 2032 (USD Billion)
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American laxatives market will dominate owing to various government measures to reassure the usage of single-use medical supplies to prevent infections, and the presence of prominent market participants will boost the market growth in this region. Further, the US laxatives market held the largest market share, and the Canadian laxatives market was the fastest-growing market in the North American region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2 LAXATIVES MARKET SHARE BY REGION 2023 (USD Billion)
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's laxatives market accounts for the second-largest market share due to the growing number of individuals suffering from chronic constipation in this region. Further, the German laxatives market held the largest market share, and the UK laxatives market was the fastest-growing market in the European region.
The Asia-Pacific laxatives Market is expected to grow at the fastest CAGR from 2024 to 2032. This is due to the high adoption of advanced technology and the growing demand for minimally invasive procedures over conventional methods. Moreover, China’s laxatives market held the largest market share, and the Indian laxatives market was the fastest-growing market in the Asia-Pacific region.
Laxatives Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the laxatives market grow even more. Market participants are also undertaking several strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the laxatives industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the laxatives industry to benefit clients and increase the market sector. Major players in the laxatives market, including F. Hoffmann-La Roche Ltd. (Switzerland), Mylan N.V. (U.S.), Teva Pharmaceutical Industries Ltd. (Ireland), Sanofi (France), Pfizer Inc. (U.S.), and others, are attempting to increase market demand by investing in research and development operations.
Ardelyx Inc is a pharmaceutical company. It develops small molecule therapeutics for treating cardio-renal, gastrointestinal and metabolic disorders. The company offers products that include tenapanor and RDX013. Its products are utilized for hyperphosphatemia in patients with end-stage renal disease, constipation-predominant irritable bowel syndrome, and hyperkalemia in chronic kidney disease patients. Ardelyx develops proprietary drug discovery and design platforms to discover and design novel drug candidates, including Tenapanor. The firm collaborates with pharmaceutical and biotechnology enterprises to discover small-molecule drugs. In April 2022, Ardelyx, Inc. received the United States Food and Drug Administration for IBSRELA. This is an NHE3 inhibitor for treating irritable bowel syndrome with constipation (IBS-C) in adults.
Dabur India Ltd, a subsidiary of Burman Family Holdings, develops, markets and sells ayurvedic and natural healthcare products. The company’s product portfolio includes health supplements, digestives, cough and cold syrups and drops, energizers, women’s health and baby care products. It also offers hair oils, shampoos, moisturizing creams and lotions, toothpaste and toothpowders, room fresheners, fruit juices, beverages and other ethical products. Dabur markets its products under Vatika, Hajmola, Dabur Amla, Odonil and Odomos brand names. The company’s product range of merchandise is sold through organized retail chains, e-commerce platforms and specialized channels such as beauty retail and salons, chemists and ayurvedic pharmacies. In August 2019, Dabur announced that it had expanded the Ayurvedic laxative category with the 100% Ayurvedic product Dabur Kabz in India.
Key Companies in the Laxatives market include
Laxatives Industry Developments
August 2019 The UAE Ministry of Health and Prevention issued a circular noting the withdrawal of the Laxocodyl suppositories batch used for treating constipation in adults, produced by JulpharGulf Pharmaceutical Industries, due to incorrect labeling.
March 2021 Avrio Health L.P., a Purdue Pharma L.P. company, announced two Senokot laxative products Senokot Laxative* Gummies and Senokot Laxative* Tea.
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