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Laxatives Market Share

ID: MRFR//2055-HCR | 85 Pages | Author: Rahul Gotadki| November 2024

The Laxatives market, driven by the demand for constipation relief and gastrointestinal health, is competitive, prompting companies to employ diverse strategies to position their products strategically and capture a significant market share.
Different laxative formulations are being developed by companies to respond to the divergent heed of patients. This involves the development innovative delivery forms, i.e., tablets, liquid and fiber-based supplements, to suit liking and in order to serve the differing needs of consumers and consequently to increase customer satisfaction and the diversity of the product range.
Determining what are all the reasons and types of constipation, companies do niche markets which is needed. Each version of laxatives tailor to specific demographics example, pediatric, geriatric, or patients with health complications gives health benefits and therefore increases the chance these products to be perceived by the market as products for niche groups.
Along with the consumer trend of natural solutions and fiber-based remedies, companies also look for laxatives from plant extracts, and also, the fibers whose dietary use is beneficial in treating constipation. Saying these products are mild, genuine, and go in line with healthier consumption scenes are good enough in distinguishing itself as well as ensure natural trust of customers.
Being mindful of the fact that it is a sensitive aspect only companies that use patient-centric strategies can succeed. Laxatives which have the benefit of mild action, few adverse effects and a simple dose regimen ensure patient contentment, strengthened through loyalty and ultimately underpin the market´s share.
Conquering new market segments, a company needs to develop an entry strategy into other geographic markets. Companies, discovering new markets, negotiating through varied legal environments, and building a sustainable presence in the external markets exhibit the features of international business, resulting in higher off-shore sales and market domination of global Laxatives market.
The practice of businesses working together with health care providers, pharmacies, and clinics is the core strategy to position the company. The partnerships as an option increase the visibility of the product, provide the distribution basis and have as a goal the joint initiatives linked to the education program and hence expanding the marketing share accordingly

Adaptable marketing strategies are essential for success. Companies need to adjust their marketing approaches based on evolving consumer preferences, emerging scientific research, and changing market dynamics, ensuring that their laxatives remain relevant and preferred.
Educating consumers about the proper use of laxatives and promoting awareness of gastrointestinal health is a strategic approach. Companies invest in educational initiatives, online resources, and collaborations with healthcare professionals to ensure that consumers make informed choices, contributing to increased market share.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 5.23% (2024-2032)

Global Laxatives Market Overview


The  laxatives market size was valued at USD 6.89 Billion in 2023. The Laxatives market industry is projected to grow from USD 7.30 Billion in 2024 to USD 10.98 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.23% during the forecast period (2024 - 2032). The rising number of research and development activities, the rise in the prevalence of constipation among various people and an increase in the investment for developing advanced technologies are the key market drivers enhancing market growth.


Laxatives Market


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Laxatives Market Trends


The increasing prevalence of eating disorders is driving the market growth


Market CAGR for laxatives is being driven by the increasing prevalence of eating disorders will fuel industry growth. Eating disorders have increased in developed economies such as the United States, the United Kingdom, Australia, and Germany. Overuse of laxatives is particularly common among patients with eating disorders. Laxatives, available over-the-counter (OTC), have also contributed to excessive use. The laxatives market is growing tremendously as a result of this abuse. The growing geriatric population is anticipated to enhance the market's growth rate. Bowel disorders are becoming more common as the population ages. This is due to their bodies' inability to adequately digest meals. Muscle suppleness loss and poor function can lead to major problems. As a result of these factors, senior citizens are increasingly using laxatives.


Additionally, the geriatric population is expected to significantly impact the market studied, as people over 65 are more prone to chronic diseases. Geriatric people are five times more prone than younger adults to experience constipation-related issues. A poor diet causes this, a lack of sufficient fluids, a lack of exercise, the use of specific medications to treat other medical disorders, and unfavorable bowel habits are a few causes of this inclination. As per the World Health Organization Facts of 2021, the proportion of the world population aged 60 and up will almost double from 12% to 22% between 2015 and 2050. Furthermore, according to the World Health Organization, by 2030, 1 out of every 6 people will be 60 years old or older. The number of people aged 60 and up is expected to enhance from 1 billion in 2020 to 1.4 billion by 2050. Thus, the growing geriatric population is expected to boost the laxatives market revenue.


High R&D spending for the development of innovative drugs, improvements in healthcare infrastructure, an increase in the elderly and geriatric population, sedentary lifestyles, changing dietary habits, and insufficient consumption of fast food in large quantities are all leading to increased demand for constipation treatment in the coming years. With the increased complexity of the healthcare industry, improved treatment and answers to emerging difficulties are required. Laxatives growth has been revolutionized by healthcare professionals with superior knowledge and expertise, the high prevalence of IBS, chronic constipation, and the development of cutting-edge drugs and treatment procedures.


Constipation is a common disorder experienced by every individual and is evident in 8% to 32.5% of the population worldwide. The increasing geriatric population, sedentary lifestyle and changing dietary habits in developed as well as upcoming economies and thus creating lucrative markets, especially the unexplored markets in the developing economies, is expected to increase the demand for constipation treatment across the globe in the near future. More than 50% of the people belonging to the age group above 50 years of age are prone to suffering chronic constipation. The average prevalence of constipation in adults has been around 16% worldwide, whereas 33.5% prevalence was seen in adults aged 60 to 110 years. There is a high prevalence of irritable bowel syndrome in emerging markets such as Asia Pacific and Latin America, leading to tremendous market growth over the forecast period.


Laxatives Market Segment Insights


Laxatives Route of Administration Insights


The  laxatives market segmentation, based on type, includes oral and rectal. The oral segment dominated the market, accounting for 35% of market revenue (2.41 Billion). In developing economies, category growth is driven by the growing prevalence of constipation among infants. However, rectal is the fastest-growing category due to the presence of a strong pipeline.


Laxatives Indication Insights


The  laxatives market segmentation, based on indication, includes chronic constipation, irritable bowel syndrome, and others. The chronic constipation category generated the most income (70.4%). Disorders such as diverticulosis cause constipation as a side effect. People become constipated due to the unusual foods they eat, contaminated foods, and other items. However, irritable bowel syndrome is the fastest-growing category, creating many opportunities for pharmaceutical companies.


Laxatives Drug Type Insights


The  laxatives market segmentation, based on drug type, includes hyperosmotic, bulk-forming, stool softeners, lubricants, and stimulants. The lubricants category generated the most income owing to the rising demand for bio-based lubricants. However, irritable bowel syndrome is the fastest-growing category owing to the approval of the expanded version of stimulant drugs as the adequate treatment that operates in 70% - 80% of the cases.


Laxatives End User Insights


The  laxatives market segmentation, based on end users, includes hospitals & clinics, research institutes, and others. The research institutes category generated the most income due to growing research and development activities in laxatives drugs. However, hospitals & clinics are the fastest-growing category, as surgery departments and operating rooms in hospitals & clinics have a wide variety of needs.


Figure 1  Laxatives Market by End User, 2023 & 2032 (USD Billion)Laxatives Market by End User, 2022 & 2032


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Laxatives Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American laxatives market will dominate owing to various government measures to reassure the usage of single-use medical supplies to prevent infections, and the presence of prominent market participants will boost the market growth in this region. Further, the US laxatives market held the largest market share, and the Canadian laxatives market was the fastest-growing market in the North American region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2  LAXATIVES MARKET SHARE BY REGION 2023 (USD Billion)LAXATIVES MARKET SHARE BY REGION 2022


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's laxatives market accounts for the second-largest market share due to the growing number of individuals suffering from chronic constipation in this region. Further, the German laxatives market held the largest market share, and the UK laxatives market was the fastest-growing market in the European region.


The Asia-Pacific laxatives Market is expected to grow at the fastest CAGR from 2024 to 2032. This is due to the high adoption of advanced technology and the growing demand for minimally invasive procedures over conventional methods. Moreover, China’s laxatives market held the largest market share, and the Indian laxatives market was the fastest-growing market in the Asia-Pacific region.


Laxatives Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the laxatives market grow even more. Market participants are also undertaking several strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the laxatives industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the  laxatives industry to benefit clients and increase the market sector. Major players in the laxatives market, including F. Hoffmann-La Roche Ltd. (Switzerland), Mylan N.V. (U.S.), Teva Pharmaceutical Industries Ltd. (Ireland), Sanofi (France), Pfizer Inc. (U.S.), and others, are attempting to increase market demand by investing in research and development operations.


Ardelyx Inc is a pharmaceutical company. It develops small molecule therapeutics for treating cardio-renal, gastrointestinal and metabolic disorders. The company offers products that include tenapanor and RDX013. Its products are utilized for hyperphosphatemia in patients with end-stage renal disease, constipation-predominant irritable bowel syndrome, and hyperkalemia in chronic kidney disease patients. Ardelyx develops proprietary drug discovery and design platforms to discover and design novel drug candidates, including Tenapanor. The firm collaborates with pharmaceutical and biotechnology enterprises to discover small-molecule drugs. In April 2022, Ardelyx, Inc. received the United States Food and Drug Administration for IBSRELA. This is an NHE3 inhibitor for treating irritable bowel syndrome with constipation (IBS-C) in adults.


Dabur India Ltd, a subsidiary of Burman Family Holdings, develops, markets and sells ayurvedic and natural healthcare products. The company’s product portfolio includes health supplements, digestives, cough and cold syrups and drops, energizers, women’s health and baby care products. It also offers hair oils, shampoos, moisturizing creams and lotions, toothpaste and toothpowders, room fresheners, fruit juices, beverages and other ethical products. Dabur markets its products under Vatika, Hajmola, Dabur Amla, Odonil and Odomos brand names. The company’s product range of merchandise is sold through organized retail chains, e-commerce platforms and specialized channels such as beauty retail and salons, chemists and ayurvedic pharmacies. In August 2019, Dabur announced that it had expanded the Ayurvedic laxative category with the 100% Ayurvedic product Dabur Kabz in India.


Key Companies in the Laxatives market include



  • Hoffmann-La Roche Ltd. (Switzerland)

  • Mylan N.V. (U.S.)

  • Teva Pharmaceutical Industries Ltd. (Ireland)

  • Sanofi (France)

  • Pfizer Inc. (U.S.)

  • GlaxoSmithKline plc (U.K.)

  • Novartis AG (Switzerland)

  • Merck & Co., Inc. (U.S.)

  • AstraZeneca (U.K.)

  • Johnson & Johnson Private Limited (U.S.)

  • Hikma Pharmaceuticals PLC (U.K.)

  • Reddy's Laboratories Ltd. (India)

  • Fresenius Kabi AG (Germany)


Laxatives Industry Developments


August 2019 The UAE Ministry of Health and Prevention issued a circular noting the withdrawal of the Laxocodyl suppositories batch used for treating constipation in adults, produced by JulpharGulf Pharmaceutical Industries, due to incorrect labeling.


March 2021 Avrio Health L.P., a Purdue Pharma L.P. company, announced two Senokot laxative products Senokot Laxative* Gummies and Senokot Laxative* Tea.


Laxatives Market Segmentation


Laxatives Route of Administration Outlook (USD Billion, 2018-2032)



  • Oral

  • Rectal


Laxatives Indication Outlook (USD Billion, 2018-2032)



Laxatives Drug Type Outlook



  • Hyperosmotic

  • Bulk-Forming

  • Stool Softeners

  • Lubricants

  • Stimulants


Laxatives End User Outlook



  • Hospitals & Clinics

  • Research Institutes

  • Others


Laxatives Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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