The market dynamics of laxatives are influenced by a range of factors, including the prevalence of constipation, evolving consumer preferences, regulatory considerations, and competition within the pharmaceutical industry. Stakeholders involved in the development, manufacturing, and distribution of laxatives need to understand these dynamics to navigate a market focused on digestive health.
The occurrence of constipation has become the centralized factor steering market of laxatives. Considering constipation is a fast spreading digestive health issue, the ability of laxatives to alleviate this problem ultimately defines the likelihood of a particular laxative’s consumer acceptability in the market.
These trends are accompanied by a constantly changing consumer behavior and behavioral discipline which influence the market dynamics. In light of increasing consciousness of health, among individuals the laxative products are in demand that provide safe/natural ingredients, gentle effects, and easy availability, thus impacting on a product term & marketing of laxatives.
The laxatives market is long exemption, where you can find an eminent effect and find three types of product: stimulant laxatives, osmotic laxatives and the stool softeners. Different formulations that the products have make the products capable of meeting all different consumer needs and preferences. This together with other business factors such as companies competing against each other to cover all their markets is what is causing market dynamics.
In the course of developing the products, there are strict regulatory standards and approvals which also help to shape the market dynamics. It is mandatory to address regulatory prerequisites when you are aiming at launching the form of diagnostic tests in the market, and successful approvals will encourage more doctors there to use such products because of safety and effectiveness.
Laxatives are aimed at a wide audience group within which there is a significant difference in terms of age between an adult, a child and an elderly person, thus the expected response of laxatives in all these people may also be different. Modifying products for certain age groups, with calibrated dosage and formulations is the hallmark of marketers who see unique consumer groups as part of the market dynamics and target their needs.
Market dynamics are the response, in turn, to the increasing propensity for biological and herbal products. Increased consumers' preference of products serving the functions of traditional laxatives motivates the manufacture of natural remedies which finally determines the competitive nature of laxative market.
In the current market dispensation, the marketing and advertising strategies are among the key players in consumer purchase determination. firms focus on performance and communicating of the product qualities as well as its USP that represent a competitive advantage in the market making it a brand identifier.
The rise of online retail and e-commerce platforms has transformed the distribution of laxatives. The convenience of purchasing products online influences market dynamics as companies adapt their distribution strategies to meet evolving consumer shopping habits.
The laxatives market faces challenges such as potential side effects, concerns about long-term usage, and the need for education regarding proper laxative use. Mitigating these risks is essential for sustained growth and success in a market focused on digestive health and well-being.
The laxatives market size was valued at USD 6.89 Billion in 2023. The Laxatives market industry is projected to grow from USD 7.30 Billion in 2024 to USD 10.98 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.23% during the forecast period (2024 - 2032). The rising number of research and development activities, the rise in the prevalence of constipation among various people and an increase in the investment for developing advanced technologies are the key market drivers enhancing market growth.
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
The increasing prevalence of eating disorders is driving the market growth
Market CAGR for laxatives is being driven by the increasing prevalence of eating disorders will fuel industry growth. Eating disorders have increased in developed economies such as the United States, the United Kingdom, Australia, and Germany. Overuse of laxatives is particularly common among patients with eating disorders. Laxatives, available over-the-counter (OTC), have also contributed to excessive use. The laxatives market is growing tremendously as a result of this abuse. The growing geriatric population is anticipated to enhance the market's growth rate. Bowel disorders are becoming more common as the population ages. This is due to their bodies' inability to adequately digest meals. Muscle suppleness loss and poor function can lead to major problems. As a result of these factors, senior citizens are increasingly using laxatives.
Additionally, the geriatric population is expected to significantly impact the market studied, as people over 65 are more prone to chronic diseases. Geriatric people are five times more prone than younger adults to experience constipation-related issues. A poor diet causes this, a lack of sufficient fluids, a lack of exercise, the use of specific medications to treat other medical disorders, and unfavorable bowel habits are a few causes of this inclination. As per the World Health Organization Facts of 2021, the proportion of the world population aged 60 and up will almost double from 12% to 22% between 2015 and 2050. Furthermore, according to the World Health Organization, by 2030, 1 out of every 6 people will be 60 years old or older. The number of people aged 60 and up is expected to enhance from 1 billion in 2020 to 1.4 billion by 2050. Thus, the growing geriatric population is expected to boost the laxatives market revenue.
High R&D spending for the development of innovative drugs, improvements in healthcare infrastructure, an increase in the elderly and geriatric population, sedentary lifestyles, changing dietary habits, and insufficient consumption of fast food in large quantities are all leading to increased demand for constipation treatment in the coming years. With the increased complexity of the healthcare industry, improved treatment and answers to emerging difficulties are required. Laxatives growth has been revolutionized by healthcare professionals with superior knowledge and expertise, the high prevalence of IBS, chronic constipation, and the development of cutting-edge drugs and treatment procedures.
Constipation is a common disorder experienced by every individual and is evident in 8% to 32.5% of the population worldwide. The increasing geriatric population, sedentary lifestyle and changing dietary habits in developed as well as upcoming economies and thus creating lucrative markets, especially the unexplored markets in the developing economies, is expected to increase the demand for constipation treatment across the globe in the near future. More than 50% of the people belonging to the age group above 50 years of age are prone to suffering chronic constipation. The average prevalence of constipation in adults has been around 16% worldwide, whereas 33.5% prevalence was seen in adults aged 60 to 110 years. There is a high prevalence of irritable bowel syndrome in emerging markets such as Asia Pacific and Latin America, leading to tremendous market growth over the forecast period.
The laxatives market segmentation, based on type, includes oral and rectal. The oral segment dominated the market, accounting for 35% of market revenue (2.41 Billion). In developing economies, category growth is driven by the growing prevalence of constipation among infants. However, rectal is the fastest-growing category due to the presence of a strong pipeline.
The laxatives market segmentation, based on indication, includes chronic constipation, irritable bowel syndrome, and others. The chronic constipation category generated the most income (70.4%). Disorders such as diverticulosis cause constipation as a side effect. People become constipated due to the unusual foods they eat, contaminated foods, and other items. However, irritable bowel syndrome is the fastest-growing category, creating many opportunities for pharmaceutical companies.
The laxatives market segmentation, based on drug type, includes hyperosmotic, bulk-forming, stool softeners, lubricants, and stimulants. The lubricants category generated the most income owing to the rising demand for bio-based lubricants. However, irritable bowel syndrome is the fastest-growing category owing to the approval of the expanded version of stimulant drugs as the adequate treatment that operates in 70% - 80% of the cases.
The laxatives market segmentation, based on end users, includes hospitals & clinics, research institutes, and others. The research institutes category generated the most income due to growing research and development activities in laxatives drugs. However, hospitals & clinics are the fastest-growing category, as surgery departments and operating rooms in hospitals & clinics have a wide variety of needs.
Figure 1 Laxatives Market by End User, 2023 & 2032 (USD Billion)
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American laxatives market will dominate owing to various government measures to reassure the usage of single-use medical supplies to prevent infections, and the presence of prominent market participants will boost the market growth in this region. Further, the US laxatives market held the largest market share, and the Canadian laxatives market was the fastest-growing market in the North American region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2 LAXATIVES MARKET SHARE BY REGION 2023 (USD Billion)
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's laxatives market accounts for the second-largest market share due to the growing number of individuals suffering from chronic constipation in this region. Further, the German laxatives market held the largest market share, and the UK laxatives market was the fastest-growing market in the European region.
The Asia-Pacific laxatives Market is expected to grow at the fastest CAGR from 2024 to 2032. This is due to the high adoption of advanced technology and the growing demand for minimally invasive procedures over conventional methods. Moreover, China’s laxatives market held the largest market share, and the Indian laxatives market was the fastest-growing market in the Asia-Pacific region.
Laxatives Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the laxatives market grow even more. Market participants are also undertaking several strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the laxatives industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the laxatives industry to benefit clients and increase the market sector. Major players in the laxatives market, including F. Hoffmann-La Roche Ltd. (Switzerland), Mylan N.V. (U.S.), Teva Pharmaceutical Industries Ltd. (Ireland), Sanofi (France), Pfizer Inc. (U.S.), and others, are attempting to increase market demand by investing in research and development operations.
Ardelyx Inc is a pharmaceutical company. It develops small molecule therapeutics for treating cardio-renal, gastrointestinal and metabolic disorders. The company offers products that include tenapanor and RDX013. Its products are utilized for hyperphosphatemia in patients with end-stage renal disease, constipation-predominant irritable bowel syndrome, and hyperkalemia in chronic kidney disease patients. Ardelyx develops proprietary drug discovery and design platforms to discover and design novel drug candidates, including Tenapanor. The firm collaborates with pharmaceutical and biotechnology enterprises to discover small-molecule drugs. In April 2022, Ardelyx, Inc. received the United States Food and Drug Administration for IBSRELA. This is an NHE3 inhibitor for treating irritable bowel syndrome with constipation (IBS-C) in adults.
Dabur India Ltd, a subsidiary of Burman Family Holdings, develops, markets and sells ayurvedic and natural healthcare products. The company’s product portfolio includes health supplements, digestives, cough and cold syrups and drops, energizers, women’s health and baby care products. It also offers hair oils, shampoos, moisturizing creams and lotions, toothpaste and toothpowders, room fresheners, fruit juices, beverages and other ethical products. Dabur markets its products under Vatika, Hajmola, Dabur Amla, Odonil and Odomos brand names. The company’s product range of merchandise is sold through organized retail chains, e-commerce platforms and specialized channels such as beauty retail and salons, chemists and ayurvedic pharmacies. In August 2019, Dabur announced that it had expanded the Ayurvedic laxative category with the 100% Ayurvedic product Dabur Kabz in India.
Key Companies in the Laxatives market include
Laxatives Industry Developments
August 2019 The UAE Ministry of Health and Prevention issued a circular noting the withdrawal of the Laxocodyl suppositories batch used for treating constipation in adults, produced by JulpharGulf Pharmaceutical Industries, due to incorrect labeling.
March 2021 Avrio Health L.P., a Purdue Pharma L.P. company, announced two Senokot laxative products Senokot Laxative* Gummies and Senokot Laxative* Tea.
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