The global personal care industry, valued at approximately USD 450 billion in 2017, is poised for nearly 4% growth in the coming years. While mature markets like North America and Europe are expected to experience moderate growth, developing markets in Asia-Pacific and the Middle East & Africa present substantial growth potential. Notably, China, contributing nearly 10% of the global personal care industry revenue, is projected to achieve a Compound Annual Growth Rate (CAGR) of around 8% during the forecast period. This growth is attributed to factors such as rapid urbanization, increased disposable income, and evolving consumer lifestyles in the region.
L-citrulline plays a significant role in the cosmetics industry, being utilized in facial moisturizers, sunscreens, and anti-aging treatments due to its antioxidant properties. The presence of citrulline malate in the cosmetics and personal care sector is expected to create lucrative opportunities for market players. The exfoliating properties of malic acid, a component of citrulline malate, make it particularly suitable for use in skincare products, adding to its attractiveness in the industry.
In regions like Asia and the Middle East, there is a notable preference for skin lightening products. This demand is driven by societal standards that place importance on fair complexions, particularly among the youth and female population. Instances of social discrimination based on skin color contribute to the popularity of skin lightening products. In China, skincare products represent approximately 37% of the overall cosmetics and personal care market, with skin lightening products experiencing double-digit growth.
Skincare products rank as the second most popular category in the personal care market in the Middle East, following fragrances. The increasing demand for skin whitening products and cosmetics in both Asian and Middle Eastern markets presents an attractive prospect for citrulline malate manufacturers. As these regions continue to exhibit a growing appetite for personal care items, citrulline malate is likely to find significant opportunities for expansion in the coming years.
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