The Indian electric vehicle (EV) market is experiencing significant growth, and companies are adopting various market share positioning strategies to gain a foothold in this evolving landscape. Differentiation is a prominent strategy, where manufacturers strive to distinguish their EVs through unique features and capabilities. This may include advanced battery technology, innovative design, or enhanced performance to attract consumers looking for cutting-edge and reliable electric vehicles. By offering something distinct from competitors, companies aim to capture the attention of a specific segment of the market and build brand loyalty.
Pricing plays a crucial role in market share positioning within the Indian EV market. Some companies opt for a cost leadership strategy, focusing on providing affordable electric vehicles to appeal to a broader customer base. Achieving economies of scale, optimizing production processes, and sourcing materials efficiently allow manufacturers to offer competitive prices without compromising on quality. This strategy is particularly relevant in a price-sensitive market like India, where affordability often influences purchasing decisions.
Partnerships and collaborations are instrumental in shaping the market share positioning of India's electric vehicle manufacturers. By forming alliances with other industry players, companies can pool resources, share expertise, and collectively address challenges. Collaborations may involve partnerships with technology companies for advanced features, tie-ups with infrastructure providers for charging solutions, or joint ventures with government bodies to navigate regulatory landscapes. Such strategic alliances not only enhance the overall value proposition but also contribute to the growth and sustainability of the electric vehicle ecosystem.
Sustainability and environmental consciousness are gaining prominence in the Indian market, and electric vehicle manufacturers are strategically positioning themselves as eco-friendly alternatives. Companies invest in research and development to improve the environmental credentials of their EVs, emphasizing reduced carbon emissions, energy efficiency, and recyclability. This strategy aims to resonate with environmentally conscious consumers and align the brand with the larger sustainability movement, contributing to a positive perception of electric vehicles in the Indian market.
Market segmentation is a key element of market share positioning in India's electric vehicle sector. Recognizing the diverse needs of consumers, manufacturers develop EVs tailored for specific segments such as urban commuting, long-distance travel, or commercial applications. By understanding and addressing the unique requirements of different market segments, companies can optimize their product portfolios and effectively cater to the varied demands of the Indian consumer base.
Government incentives and policies also play a pivotal role in market share positioning for electric vehicle manufacturers in India. With the Indian government actively promoting electric mobility through subsidies, tax benefits, and other supportive measures, manufacturers strategically align their offerings to leverage these incentives. Companies that align their products with government initiatives can gain a competitive edge, making their electric vehicles more appealing to cost-conscious consumers and fostering a favorable market environment.
Effective marketing and communication strategies are essential for successful market share positioning in the Indian electric vehicle market. Manufacturers invest in building brand awareness, advertising, and education campaigns to communicate the benefits of electric vehicles to a diverse audience. Clear communication about features, performance, and the overall value proposition helps build trust and influence consumer perceptions. By effectively conveying the advantages of electric vehicles, manufacturers can position themselves positively in the minds of Indian consumers, contributing to the broader adoption of electric mobility in the country.
The Indian electric vehicle market is witnessing dynamic growth, and companies are employing diverse strategies to position themselves strategically. Through differentiation, pricing, partnerships, sustainability emphasis, market segmentation, and effective communication, manufacturers navigate the competitive landscape to capture market share and contribute to the ongoing transformation of the Indian automotive industry towards sustainable and electric mobility.
Covered Aspects:
Report Attribute/Metric |
Details |
Base Year For Estimation |
2022 |
Historical Data |
2018- 2022 |
Forecast Period |
2023-2032 |
Growth Rate |
60.80% (2023-2032) |
India Electric Vehicle Market Highlights:
India Electric Vehicle Market Overview
The India Electric Vehicle Market Size was valued at USD 4.3 Billion in 2022. The Global india electric vehicle industry is projected to grow from USD 6.91 Billion in 2023 to USD 309.06 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 60.80% during the forecast period (2023 - 2032). Major market drivers supporting the growth of the Indian EV market include rising gasoline prices, a growing desire for high-performance, fuel-efficient vehicles, and growing awareness of the environmental and financial advantages of EV adoption.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Electric Vehicle Market Trends
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Increasing Fuel Prices to Accelerate Market Growth
The rising cost of fossil fuels in India is one of the main reasons why electric car demand is expected to soar in the region. ones powered by fossil fuels are less expensive to buy than electric ones. However, because of the rising cost of fuel and gasoline, their running costs are considerable. On the other hand, compared to vehicles fueled by fossil fuels, electric vehicles have far lower running costs. The India Electric Vehicle market is therefore expected to grow more rapidly during the projected period as a result of consumers' choice moving toward adopting electric vehicles in response to rising fossil fuel prices. In addition, it is projected that government efforts to combat climate change, such as the introduction of laws for the scrapping of conventional vehicles and the tightening of emission control standards, will propel market expansion in the years to come.
The growth in EV manufacturing and sales is mostly due to government programs and subsidies. To encourage the use of hybrid and electric vehicles (EVs) in the nation, the Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles (FAME) in India program was introduced in April 2015. Following that, in April 2019, the FAME-II scheme—which would have supported 55,000 e-passenger vehicles and charging stations—was introduced with a budget cost of $1.3 billion (INR 10,000 crore). The Union Budget 2022–2023 indicated the government's extension of the program until 2024. The program is mostly applicable to cars registered for commercial use or utilized for public transportation, with a strong focus on providing accessible and environmentally friendly public transit to the general public. With the necessary infrastructure in place, this will help the EV business even more and drastically lower the price of electric vehicles. Thus, driving the India electric vehicle market revenue.
India Electric Vehicle Market Segment Insights:
India EV Platform Insights
The India Electric Vehicle market segmentation, based on platform includes Two Wheeler, Three Wheeler, and Four Wheeler. The four wheeler segment dominated the market mostly. In general, four-wheelers have greater driving ranges than two- and three-wheelers. Due to their increased range, electric automobiles are more suitable for longer trips and commutes, which attracts a wider spectrum of buyers. To lessen greenhouse gas emissions and air pollution, the Indian government has concentrated on encouraging the usage of electric vehicles.
Figure 1: India Electric Vehicle Market, by Platform, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Electric Vehicle Vehicle Type Insights
The India Electric Vehicle market segmentation, based on vehicle type, includes Passenger Cars and Commercial Vehicles. The passenger cars category generated the most income. They emit clean emissions because of the range of options, comfort, and luxury that are accessible. Commercial vehicle sales would rise significantly during the predicted period due to the growing trend of buying passenger EVS.
Electric Vehicle Propulsion Type Insights
The India Electric Vehicle market segmentation, based on propulsion type includes Battery Electric Vehicle (BEV) and Hybrid Electric Vehicle (HEV). The battery electric vehicle (BEV) segment dominated the market mostly because battery electric vehicles, or BEVs, are electric cars without a conventional gasoline engine that run on rechargeable batteries. All of the energy needed to propel the car comes from the battery pack, which is refilled from the grid. In BEVs, an electric motor and wheels are rotated by electricity that is stored in a battery pack.
Electric Vehicle Regional Insights
The India electric vehicle market area will grow at a significant rate. India's electric vehicle market saw rapid growth in 2021 thanks to the government's adoption of beneficial laws and initiatives. In India in 2021, Uttar Pradesh had the largest percentage of EV sales. 66,704 units were sold overall across all categories, with Tamil Nadu and Karnataka coming in first and second, respectively, with 33,302 and 30,036 units. Karnataka and Maharashtra lead the two- and four-wheeler segments, respectively, while Uttar Pradesh dominated the three-wheeler category. Mahindra & Mahindra, for example, intends to introduce 16 BEV by 2027, eight of which will be in the SUV and light commercial vehicle segments.
Electric Vehicle Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the electric vehicle market, grow even more. India Electric Vehicle Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the electric vehicle industry must offer cost-effective items.
Key Companies in the India electric vehicle market include
- BMW Group (Germany)
- Daimler AG (Germany)
- Toyota(Japan)
- Volkswagen (Germany)
- Renault Group (France)
- Ford Motor Company (U.S.)
- Mahindra & Mahindra (India)
- TATA motors (India)
- Hyundai (South Korea)
- MG Motors (U.K.)
- Ola Electric (India)
India Electric Vehicle Market Segmentation
India EV Platform Outlook
- Two Wheeler
- Three Wheeler
- Four Wheeler
India EV Vehicle Type Outlook
- Passenger Cars
- Commercial Vehicles
India EV Propulsion Type Outlook
- Battery Electric Vehicle (BEV)
- Hybrid Electric Vehicle (HEV)