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    Herbal Cigarettes Market

    ID: MRFR/F-B & N/10111-HCR
    128 Pages
    Tejas Chaudhary
    October 2025

    Herbal Cigarettes Market Research Report Information By Type (Cigarettes, Beedis, and Roll-Your-Own), By Flavor (Regular, Clove, Menthol, and Others), By Cigarette Material (Hemp, Green Tea, and Others), By Distribution Channel (Online, and Offline) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035

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    Herbal Cigarettes Market Infographic
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    Herbal Cigarettes Market Summary

    As per Market Research Future Analysis, the Global Herbal Cigarettes Market is projected to grow significantly by 2032, with a compound annual growth rate (CAGR) of 5.90% from 2023 to 2032. The market is driven by increasing awareness of the health risks associated with traditional tobacco products and a growing preference for herbal alternatives. The North American region is expected to dominate the market, supported by rising consumer demand for organic smoking options. The market is characterized by a diverse range of products, including herbal cigarettes, beedis, and roll-your-own options, with menthol flavors generating the highest revenue.

    Key Market Trends & Highlights

    Key trends driving the Herbal Cigarettes Market include:

    • Growing adoption of herbal cigarettes as props in the entertainment industry.
    • Menthol flavor segment generated the most income due to its soothing properties.
    • Hemp segment dominated the market, offering fewer health risks compared to tobacco.
    • Online distribution channel generated the most revenue, reflecting increased consumer preference for online shopping.

    Market Size & Forecast

    Market Size Significant value by 2032
    CAGR 5.90% (2023-2032)
    Largest Regional Market North America

    Major Players

    Honeyrose Products Ltd., Billy 55, LLC, Maans Products (India), Brown Bear Herbs, LLC, 22nd & Everett, Eximburg International Pvt. Ltd., Real Leaf Herbs Ltd., Sinhal Herbs (Liferr)

    Herbal Cigarettes Market Trends

    Growing adoption of herbal cigarettes as props is driving the market growth

    Market CAGR for herbal cigarettes is being driven by the growing adoption of herbal cigarettes as props. Herbal cigarettes, which are a particular kind of cigarette made of a blend of herbs and other plant material, are frequently used in place of traditional tobacco products. These cigarettes might or might not include any tobacco because herbal cigarettes contain both tobacco and nicotine in several places, including China. However, herbal cigarettes aren't made with tobacco or nicotine and are available in places like North America and Europe.

    Additionally, around the world, celebrities in the theater and film industries frequently have to play characters who use smoking cessation medicines as part of the plot. Choosing herbal cigarettes can help you avoid the annoyances that come with smoking regular cigarettes during a performance. Over the course of the forecast period, the Herbal Cigarettes Market is expected to rise due to the growing inclination of artists worldwide in the entertainment industry for these products.

    Furthermore, the growing popularity of smoking hookahs in hookah lounges, the expansion of hookah lounges and bars, and the growing awareness of the negative health effects of tobacco and nicotine use are expected to support the growing trend of herbal shisha or herbal mu'assel, as these products are free of these substances.

    Conventional cigarette smoking is typically addicting and detrimental to one's health. Because smoking cigarettes has so many negative health impacts, people who smoke cigarettes everywhere are choosing to switch to non-addictive products or give up smoking entirely. Products that reduce smoking, like herbal cigarettes, lower the risk of several health problems associated with smoking cigarettes that contain nicotine and tobacco. In addition, smokers who use herbal cigarettes enjoy the pleasure of smoking without developing a dependence on tobacco or nicotine. Moreover, a smoker can effectively quit smoking by gradually reducing their habit of nicotine intake.

    For instance, the World Health Organization (WHO) lists one of the biggest threats to public health worldwide, is the tobacco pandemic. It also claims that tobacco use results in the deaths of approximately 8 million individual’s annually. Thus, result in driving the Herbal Cigarettes market revenue.

    The increasing consumer preference for natural and organic products appears to be driving a notable shift towards herbal cigarettes, suggesting a potential transformation in smoking habits.

    U.S. Department of Health and Human Services

    Herbal Cigarettes Market Drivers

    Diverse Flavor Offerings

    The Global Herbal Cigarettes Market Industry is characterized by an expanding array of flavor options that cater to diverse consumer preferences. Manufacturers are innovating by introducing unique blends of herbs and natural ingredients, appealing to a broader audience. This diversification not only enhances the smoking experience but also attracts individuals who may have previously avoided traditional cigarettes. The introduction of flavors such as mint, chamomile, and lavender is indicative of this trend. As consumer interest in these products grows, the market is poised for substantial expansion, with projections indicating a potential market value of 3500 USD Million by 2035.

    Market Growth Projections

    Rising Health Consciousness

    The Global Herbal Cigarettes Market Industry is experiencing a notable shift as consumers increasingly prioritize health and wellness. This trend is reflected in the growing demand for herbal cigarettes, which are perceived as a less harmful alternative to traditional tobacco products. As awareness of the adverse health effects of smoking rises, many individuals are seeking options that align with their health goals. This shift is expected to contribute to the market's growth, with projections indicating a market value of 1500 USD Million in 2024 and a potential increase to 3500 USD Million by 2035, showcasing a compound annual growth rate of 8.01% from 2025 to 2035.

    Innovative Marketing Strategies

    The Global Herbal Cigarettes Market Industry is benefiting from innovative marketing strategies that effectively target health-conscious consumers. Companies are leveraging digital platforms and social media to promote their products, emphasizing the natural ingredients and health benefits associated with herbal cigarettes. These marketing efforts are designed to resonate with a younger demographic that is increasingly skeptical of traditional tobacco products. By positioning herbal cigarettes as a trendy and healthier alternative, brands are likely to capture a larger market share. This strategic approach may contribute to the market's anticipated growth, with projections indicating a value of 1500 USD Million in 2024.

    Cultural Acceptance of Herbal Smoking

    The Global Herbal Cigarettes Market Industry is witnessing increased cultural acceptance of herbal smoking practices across various demographics. In many cultures, herbal smoking is traditionally viewed as a social activity, often associated with relaxation and communal gatherings. This cultural endorsement is likely to bolster the market as more individuals embrace herbal cigarettes as a lifestyle choice. The growing acceptance is further supported by the rising trend of natural and organic products, which aligns with consumer values. As cultural perceptions evolve, the market is expected to see significant growth, potentially reaching 3500 USD Million by 2035.

    Regulatory Support for Herbal Products

    The Global Herbal Cigarettes Market Industry benefits from a favorable regulatory environment that encourages the use of herbal products. Governments in various regions are increasingly recognizing the potential of herbal cigarettes as a safer alternative to conventional tobacco. This regulatory support may include reduced taxation and promotional initiatives aimed at herbal products, which could stimulate market growth. As a result, the industry is likely to see enhanced visibility and acceptance among consumers, further driving demand. The anticipated growth trajectory suggests that the market could reach 3500 USD Million by 2035, reflecting a significant shift in consumer preferences.

    Market Segment Insights

    Herbal Cigarettes Type Insights                           

    The Herbal Cigarettes Market segmentation, based on type includes Cigarettes, Beedis, and Roll-Your-Own. The cigarettes segment dominated the market. Despite the fact that herbal cigarettes are frequently advertised as being nicotine- and tobacco-free, a product with a comparable form factor can provide smokers the appearance and feel of holding a traditional cigarette while adding the flavor of herbs.

    Herbal Cigarettes Flavor Insights

    The Herbal Cigarettes Market segmentation, based on Flavor, includes Regular, Clove, Menthol, and Others. The menthol category generated the most income. Menthol, a naturally occurring fragrant decongestant that aids in breaking up mucus and phlegm, is found in mint. Menthol is well known for treating coughs and sore throats. As a result, many people use them as a form of relaxation treatment and stress relief.

    Herbal Cigarettes Cigarette Material Insights 

    The Herbal Cigarettes Market segmentation, based on Cigarette Material includes Hemp, Green Tea, and Others. The hemp segment dominated the market. Compared to tobacco cigarettes, smoking hemp cigarettes has far fewer risks. More than 4,000 compounds, including at least 60 recognized carcinogens, are found in tobacco cigarettes. These dangerous substances are not present in hemp cigarettes.

    Herbal Cigarettes Distribution channel Insights

    The Herbal Cigarettes Market segmentation, based on distribution channel, includes Online, and Offline. The online category generated the most income. Online shopping has increased as a result of people using smartphones and the Internet more frequently. An extensive assortment of herbal cigarettes across multiple brands, categories, and price ranges may be found at online merchants.

    Figure1: Herbal Cigarettes Market, by Distribution channel, 2022&2032 (USD Billion)

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about Herbal Cigarettes Market

    Regional Insights

    By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Herbal Cigarettes market area will dominate this market. Over the course of the predicted period, it is expected that, market expansion will be driven by rising consumer awareness of the health risks associated with tobacco usage and a growing inclination among American smokers toward organic cigarettes.

    Further, the major countries studied in the market report are The US, German, France, the UK, Canada, Italy, Spain, India, Australia, South Korea, China, Japan, and Brazil.

    Figure2: HERBAL CIGARETTES MARKET SHARE BY REGION 2022 (USD Billion)

    HERBAL CIGARETTES MARKET SHARE BY REGION 2022

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Europe Herbal Cigarettes market has the second-largest portion of the market, because of shifting consumer tastes and the accessibility of goods at reasonable costs in a range of retail locations. Further, the German Herbal Cigarettes market had the biggest market share, and the UK Herbal Cigarettes market was the European market with the quickest rate of growth.

    The Asia-Pacific Herbal Cigarettes Market is anticipated to expand between 2023 and 2032 at the quickest CAGR. It is projected that consumers' growing levels of disposable income will further boost regional product demand. Moreover, China’s Herbal Cigarettes market had the biggest market share, and the Indian Herbal Cigarettes market was the Asia-Pacific region's fastest-growing market.

    Key Players and Competitive Insights

    Leading market players are putting a lot of money on R&D to expand their product lines, which will drive the market for herbal cigarettes to continue growing. Additionally, market players are engaging in a range of calculated initiatives to increase their worldwide presence, with important market developments involving the introduction of new products, contracts, M&A transactions, increased investment, and cooperation with other enterprises. To grow and endure in an increasingly cutthroat and dynamic market, Herbal Cigarettes industry must provide reasonably priced goods.

    Manufacturing locally is one of the primary business techniques used by manufacturers to cut operational costs in the global Herbal Cigarettes industry to help customers and expand the market segment. In recent years, the Herbal Cigarettes industry has provided some of the biggest benefits to medicine. Major players in the Herbal Cigarettes market, including Honeyrose Products Ltd., Billy 55, LLC, Maans Products (India), Brown Bear Herbs, LLC, 22nd & Everett, Eximburg International Pvt. Ltd., Real Leaf Herbs Ltd., Sinhal Herbs (Liferr) and others, are engaging in research and development activities in an effort to boost market demand.

    Honeyrose Products Ltd. concentrated on providing substitutes for conventional smoking products made of tobacco. They produced and sold a variety of tobacco-free goods, smoking accessories, and herbal cigarettes. Herbal cigarettes manufactured from natural herbs, botanicals, and extracts were the company's flagship product line. These goods were created as substitutes for traditional tobacco cigarettes with the goal of offering a smoking experience devoid of nicotine and other dangerous substances present in tobacco. Honeyrose Products Ltd may have catered to clients seeking non-tobacco smoking options by offering rolling papers, accompanying accessories, and tobacco-free smoking combinations in addition to herbal cigarettes.

    In November 2020, A new herbal smoking mixture made from a blend of different plants is called Legacy M Smoking Mixture. The taste and scent of the carefully created menthol flavor has been added to deliver a cool and pleasant experience.

    Brown Bear Herbs, LLC specializes in the production and sale of herbal products. Herbal supplements, tinctures, salves, teas, and other natural health and wellness products are examples of these products. The company emphasized all-natural, holistic approaches to wellness and health. Its goods might have been made using organic or wildcrafted herbs in an attempt to provide supplements or alternative therapies for a variety of illnesses. In June 2021, "The Chill Pill" is a recently introduced product by Brown Bear Herbs, LLC. It is a concoction of herbs said to promote calmness and relaxation.

    Key Companies in the Herbal Cigarettes Market market include

    Industry Developments

    August 2021: Brown Bear Herbs, LLC announced that they had joined forces with "The Last Prisoner Project." They promised to give this group a share of their earnings.

    January 2020: The Scandinavian Tobacco Company has successfully acquired Agio Beheer B.V. from Highlands Beheer B.V. of the Royal Agio Cigars Company. The company will benefit from more chances for revenue growth and from acquiring a commanding position in the market as a result of this acquisition.

    February 2019: Imperial Brands acquired the vape manufacturer Von Erl, located in Austria. Electronic vapor and heated tobacco devices are part of Imperial's "next-generation products" strategy, and this acquisition furthers that objective.

    Future Outlook

    Herbal Cigarettes Market Future Outlook

    The Global Herbal Cigarettes Market is projected to grow at 8.01% CAGR from 2024 to 2035, driven by rising health consciousness, regulatory shifts, and innovative product offerings.

    New opportunities lie in:

    • Develop organic herbal blends targeting health-conscious consumers.
    • Leverage e-commerce platforms for wider market reach and customer engagement.
    • Invest in sustainable packaging solutions to enhance brand appeal and compliance.

    By 2035, the market is expected to achieve substantial growth, reflecting evolving consumer preferences and increased market penetration.

    Market Segmentation

    Herbal Cigarettes Type Outlook

    • Cigarettes
    • Beedis
    • Roll-Your-Own

    Herbal Cigarettes Flavor Outlook

    • Regular
    • Clove
    • Menthol
    • Others

    Herbal Cigarettes Regional Outlook

    North America
    • US
    • Canada
    Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
    Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
    Rest of the World
    • Middle East
    • Africa
    • Latin America

    Herbal Cigarettes Cigarette Material Outlook

    • Hemp
    • Green Tea
    • Others

    Herbal Cigarettes Distribution Channel Outlook

    • Online
    • Offline

    Report Scope

    Report Attribute/Metric Details
    Market Size2022 Significant Value
    Market Size 2023 Significant Value
    Market Size2032 Significant ValueQ
    Compound Annual Growth Rate (CAGR) 5.90% (2023-2032)
    Base Year 2022
    Market Forecast Period 2023-2032
    Historical Data 2018- 2022
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Flavor, Cigarette Material, Distribution Channel, and Region
    Geographies Covered North America, Europe, AsiaPacific, and the Rest of the World
    Countries Covered The US, German, France, UK, Canada, Italy, Spain, India, Australia, South Korea, China, Japan, and Brazil
    Key Companies Profiled  Honeyrose Products Ltd., Billy 55, LLC, Maans Products (India), Brown Bear Herbs, LLC, 22nd & Everett, Eximburg International Pvt. Ltd., Real Leaf Herbs Ltd., Sinhal Herbs (Liferr)
    Key Market Opportunities ·       increasing number of pubs and hookah lounges, as well as the growing popularity of smoking hookahs in these spaces
    Key Market Dynamics ·       Smoking tobacco and nicotine is predicted to raise awareness of herbal shisha and herbal mu'assel because they are free of these substances.

    Market Highlights

    Author
    Tejas Chaudhary
    Research Analyst Level II

    I have a degree in Engineering (Civil), with masters in Business Administration (Marketing). With more than 4 years of experience in market research and consulting, I am involved in end-to-end process of market research, proposals, project kickoffs and delivery. I have research knowledge and expertise in consumer goods/packaging domain. Also I have worked for various other domains like construction & equipment. Effectively managed and delivered more than 60 report studies for regional as well as global clientele.

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    FAQs

    What is the market size of herbal cigarettes?

    In 2022, the market for herbal cigarettes was estimated to be worth Significant Value worldwide.

    How quickly is the market for herbal cigarettes expanding?

    From 2023 to 2032, It is anticipated that the global market will grow at a 5.90% compound annual growth rate (CAGR).

    In the market for herbal cigarettes, which region had the biggest market share?

    North America held the most market share worldwide.

    Who are the major companies in the market for herbal cigarettes?

    Honeyrose Products Ltd., Billy 55, LLC, Maans Products (India), Brown Bear Herbs, LLC, 22nd & Everett, Eximburg International Pvt. Ltd., Real Leaf Herbs Ltd., and Sinhal Herbs (Liferr) are the leading participants in the market.

    Which kind of herbal cigarettes dominated the market?

    The category of cigarettes held a dominant position in the market in 2022.

    In the market for herbal cigarettes, which distribution route held the biggest market share?

    The Offline industry held the biggest market share worldwide.

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