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    US E-cigarettes Market

    ID: MRFR/CR/11018-HCR
    128 Pages
    Pradeep Nandi
    September 2025

    US E-cigarettes Market Research Report Information By Product Type (Completely Disposable Model, Rechargeable but Disposable Cartomizer, Personalized Vaporizer), By Battery Mode (Automatic E-cigarettes, and Manual E-cigarettes), By Distribution Channel (Offline Retail and Online Retail) –Market Forecast Till 2034

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    US E-Cigarettes Market Research Report— Forecast till 2034 Infographic
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    Table of Contents

    US E-cigarettes Market Summary

    The US E-cigarettes market is projected to grow significantly from 6.5 USD Billion in 2024 to 12.3 USD Billion by 2035.

    Key Market Trends & Highlights

    US E-cigarettes Key Trends and Highlights

    • The market is expected to achieve a compound annual growth rate (CAGR) of 5.97% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 12.3 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 6.5 USD Billion, reflecting a strong starting point for future expansion.
    • Growing adoption of e-cigarettes due to increasing health awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 6.5 (USD Billion)
    2035 Market Size 12.3 (USD Billion)
    CAGR (2025 - 2035) 5.97%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    US E-cigarettes Market Trends

      • Growing health concerns among smokers is driving the market growth

    The public is searching for alternatives to replace or stop smoking cigarettes as a result of the rising number of tobacco-related cancer cases in the United States, the majority of which are linked to cigarette smoking. Since a lot of governmental and private groups have made smoking-related health problems a priority in recent years, the number of these concerns has significantly expanded. Additionally, in older adults, smoking is linked to a higher incidence of dementia and cognitive deterioration. It may also be linked to a higher chance of cataracts, macular degeneration, diminished vision, and hearing abnormalities.

    Furthermore, because us e-cigarettes don't use tobacco, their use is also growing. While a portion of the smoking population is switching to e-cigarettes as a smoking cessation method, the majority of Americans view e-cigarettes as a means of quitting. In addition, because these products come in nicotine and non-nicotine varieties, people can choose the one that best suits their tastes.

    For instance, in October 2022, 2.55 million middle and high school students in the US reported using e-cigarettes during the course of a one-month study period, according to a study done by the US Food and Drug Administration and the US Centers for Disease Control and Prevention (CDC). Thirteen percent of middle school students and fourteen percent of high school students fall into this category. Over 85% of these youths used flavored disposable e-cigarettes.

    Moreover, in the nation, selling e-cigarettes via physical retail channels, such as vape shops, is highly common. Because they may select from a variety of models and brands that are available in the market, people prefer to purchase different sorts of us e-cigarettes through offline channels. Consumers who shop at vape shops like to buy because they can comprehend the properties of the items and have access to a wide variety of possibilities.

    Additionally, the simplicity of the purchasing procedure is increased by vape shops, who blend the liquids used in e-cigarettes based on the needs and tastes of their customers. In addition, the country's government's acceptance of e-cigarettes prompted offline product marketing, which expanded the product line's client base. To protect the public's health, the US Food and Drug Administration, for instance, approved the marketing of a select few suitable e-cigarette products in 2021. Thus, driving the e-cigarettes market revenue.

    The increasing prevalence of e-cigarette use among youth suggests a potential public health concern that warrants ongoing monitoring and regulatory scrutiny.

    U.S. Department of Health and Human Services

    US E-cigarettes Market Drivers

    Market Growth Projections

    Regulatory Changes Favoring E-cigarette Use

    The regulatory landscape surrounding e-cigarettes is evolving, with some jurisdictions implementing more favorable regulations that could benefit the Global US E-cigarettes Market Industry. These changes may include reduced taxation on e-cigarette products or streamlined approval processes for new devices and flavors. Such regulatory shifts can stimulate market growth by making e-cigarettes more accessible to consumers. As regulations become more accommodating, the market may experience an influx of new entrants and products, potentially increasing the overall market size and encouraging innovation within the industry.

    Diverse Product Offerings and Flavor Options

    The Global US E-cigarettes Market Industry benefits from a wide array of product offerings and flavor options that cater to diverse consumer preferences. Manufacturers are increasingly introducing various flavors, from traditional tobacco to exotic fruit blends, appealing to a broader audience. This diversity not only attracts new users but also retains existing customers who seek variety in their vaping experience. The ability to customize flavors and nicotine levels enhances user satisfaction and loyalty, potentially driving market growth. As consumer preferences evolve, the industry may continue to innovate, ensuring that product offerings remain relevant and appealing.

    Growing Consumer Preference for E-cigarettes

    The Global US E-cigarettes Market Industry is witnessing a notable shift in consumer preferences towards e-cigarettes as a perceived less harmful alternative to traditional smoking. This trend is driven by increasing awareness of health risks associated with combustible tobacco products. As consumers seek options that align with a healthier lifestyle, e-cigarettes are gaining traction. In 2024, the market is projected to reach 6.5 USD Billion, reflecting a growing acceptance among various demographics, particularly younger adults. This shift indicates a potential for sustained growth in the industry as more individuals transition from traditional smoking to vaping alternatives.

    Health Consciousness and Smoking Cessation Efforts

    Heightened health consciousness among the population is significantly influencing the Global US E-cigarettes Market Industry. Many individuals are actively seeking alternatives to smoking as part of their efforts to quit or reduce tobacco consumption. E-cigarettes are often perceived as a less harmful option, which may contribute to their rising popularity. This trend is particularly evident among smokers looking for cessation aids. The market's growth trajectory, with a projected CAGR of 5.97% from 2025 to 2035, suggests that as more individuals prioritize their health, the demand for e-cigarettes as a smoking alternative will likely continue to rise.

    Technological Advancements in E-cigarette Products

    Technological innovation plays a pivotal role in the Global US E-cigarettes Market Industry, as manufacturers continuously develop new products that enhance user experience. Innovations such as temperature control, customizable nicotine levels, and improved battery life contribute to the appeal of e-cigarettes. These advancements not only attract existing smokers but also entice new users. The introduction of advanced vaping devices is likely to drive market growth, with projections indicating a market size of 12.3 USD Billion by 2035. As technology evolves, it may further diversify product offerings, catering to a broader audience and enhancing market penetration.

    Market Segment Insights

    US E-cigarettes Product Type Insights

    The US E-cigarettes market segmentation, based on product type includes completely disposable model, rechargeable but disposable cartomizer, and personalized vaporizer. The rechargeable but disposable cartomizer segment dominated the market mostly. It is anticipated that consumers will embrace rechargeable cigarettes more readily due to their decreased pricing. Reusable and refillable, a rechargeable cigarette is a battery-operated vaping gadget. Additionally, customers can explore a greater range of flavors with these devices because they feature removable cartridges.

    Figure 1: US E-cigarettes Market, by Product Type, 2022 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    US E-cigarettes Battery Mode Insights

    The US E-cigarettes market segmentation, based on battery mode, includes automatic e-cigarettes and manual e-cigarettes. The automatic e-cigarettes category generated the most income. These gadgets, often known as closed systems or pod systems, provide a simple and easy vaping experience. Automatic us e-cigarettes have sensors that sense when the user inhales and turn on the heating element automatically, in contrast to standard us e-cigarettes that need to be turned on by hand.

    US E-cigarettes Distribution Channel Insights

    The US E-cigarettes market segmentation, based on distribution channel, includes offline retail and online retail. The offline retail category generated the most income. Customers can test out a wide variety of e-liquid flavors and see the different types of vaporizers that are on the market at retail locations. To make these purchases, customers decide to go to these retail locations. As a result, retail establishments are becoming more and more well-liked in a number of US states.

    US E-cigarettes Country Insights

    The rising use of e-cigarettes by consumers is one of the primary causes that has greatly contributed to the expansion of the e-cigarette market in the United States. The use of these products by young people has increased demand for them. For instance, young people are the main e-cigarette consumers in the United States. 3.6 million US middle and high school students used e-cigarettes over the course of a 30-day study period in 2020, with 19.6% of high school students and 4.7 % of middle school students using them, as per the the Centers for Disease Control and Prevention (CDC).

    Most tobacco products are us e-cigarettes; there are currently over 3,000 different e-cigarette variations on the US market, and new flavors are added on a yearly basis. Furthermore, e-cigarette manufacturers in the US are providing a large range of tastes, and new flavors are regularly introduced. Additionally, there is a growing belief that using us e-cigarettes is stylish. Throughout the projection period, this is supporting the country’s market expansion.

    Get more detailed insights about US E-Cigarettes Market Research Report— Forecast till 2034

    Regional Insights

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the e-cigarettes market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, us e-cigarettes industry must offer cost-effective items.

    Key Companies in the US E-cigarettes Market market include

    Industry Developments

    Future Outlook

    US E-cigarettes Market Future Outlook

    The US E-cigarettes Market is projected to grow at a 5.97% CAGR from 2024 to 2035, driven by regulatory changes, technological advancements, and shifting consumer preferences.

    New opportunities lie in:

    • Develop innovative nicotine-free e-liquids to attract health-conscious consumers.
    • Leverage digital marketing strategies to enhance brand visibility among younger demographics.
    • Expand distribution channels through partnerships with convenience stores and online platforms.

    By 2035, the US E-cigarettes Market is expected to solidify its position as a key player in the global tobacco industry.

    Market Segmentation

    US E-cigarettes Battery Mode Outlook

    • Automatic E-cigarettes
    • Manual E-cigarettes

    US E-cigarettes Product Type Outlook

    • Completely Disposable Model
    • Rechargeable but Disposable Cartomizer
    • Personalized Vaporizer

    US E-cigarettes Distribution Channel Outlook

    • Offline Retail
    • Online Retail

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 45.19 Billion
    Market Size 2025 USD 51.74 Billion
    Market Size 2034 USD 175.04 Billion
    Compound Annual Growth Rate (CAGR) 14.5% (2025-2034)
    Base Year 2024
    Market Forecast Period 2025-2034
    Historical Data 2019-2023
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Product Type, Battery Mode, Distribution Channel, and Region
    Countries Covered US
    Key Companies Profiled Philip Morris International Inc., Japan Tobacco Inc., Imperial Brands PLC, British American Tobacco PLC, NJOY Inc., BOTS Inc., JWEI Group, Intelligent Cigarettes, Juul Labs Inc., Nicoventures Trading Limited
    Key Market Opportunities Rising demand for next-generation e-cigarettes with refillable cartridges and different nicotine levels Introduction of several flavored e-cigarette variations
    Key Market Dynamics Raising consumer awareness of the advantages of ashless and smokeless tobacco Growth in vapor technology and e-cigarette development and innovation

    Market Highlights

    Author
    Pradeep Nandi
    Senior Research Analyst

    I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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    FAQs

    How much is the e-cigarettes market?

    The US E-cigarettes market size was valued at USD 39.46 Billion in 2023.

    What is the growth rate of the e-cigarettes market?

    The market is projected to grow at a CAGR of 14.5% during the forecast period, 2025-2034.

    Who are the key players in the e-cigarettes market?

    The key players in the market are Philip Morris International Inc., Japan Tobacco Inc., Imperial Brands PLC, British American Tobacco PLC, NJOY Inc., BOTS Inc., JWEI Group, Intelligent Cigarettes, Juul Labs Inc., Nicoventures Trading Limited.

    Which product type led the e-cigarettes market?

    The rechargeable but disposable cartomizer category dominated the market in 2023.

    Which distribution channel had the largest market share in the e-cigarettes market?

    The offline retail category had the largest share in the market.

    1. Executive summary
    2. Market Introduction
    3. Definition
    4. Scope of the Study
    5. Research Objective
    6. Assumptions
    7. Limitations
    8. Research Methodology
    9. Overview
    10. Data Mining
    11. Secondary Research
    12. Primary Research
    13. Primary Interviews and Information Gathering Process
    14. Breakdown of Primary Respondents
    15. Forecasting Model
    16. Market Size Estimation
    17. Bottom-Up Approach
    18. Top-Down Approach
    19. Data Triangulation
    20. Validation
    21. Market Dynamics
    22. Overview
    23. Drivers
    24. Restraints
    25. Opportunities
    26. Market Factor Analysis
    27. Value Chain Analysis
    28. Porter’s Five Forces Analysis
    29. Bargaining Power of Suppliers
    30. Bargaining Power of Buyers
    31. Threat of New Entrants
    32. Threat of Substitutes
    33. Intensity of Rivalry
    34. COVID-19 Impact Analysis
    35. Market Impact Analysis
    36. Regional Impact
    37. Opportunity and Threat Analysis
    38. US E-CIGARETTES MARKET, BY Product Type
    39. Overview
    40. Completely Disposable Model
    41. Rechargeable but Disposable Cartomizer
    42. Personalized Vaporizer
    43. US E-CIGARETTES MARKET, BY Battery Mode
    44. Overview
    45. Automatic E-cigarettes
    46. Manual E-cigarettes
    47. US E-CIGARETTES MARKET, BY Distribution Channel
    48. Overview
    49. Offline Retail
    50. Online Retail
    51. Competitive Landscape
    52. Overview
    53. Competitive Analysis
    54. Market Share Analysis
    55. Major Growth Strategy in the US E-cigarettes Market,
    56. Competitive Benchmarking
    57. Leading Players in Terms of Number of Developments in the US E-cigarettes Market,
    58. Key developments and Growth Strategies
    59. New Product Launch/Service Deployment
    60. Merger & Acquisitions
    61. Joint Ventures
    62. Major Players Financial Matrix
    63. Sales & Operating Income, 2022
    64. Major Players R&D Expenditure. 2022
    65. Company ProfileS
    66. Philip Morris International Inc.
    67. Company Overview
    68. Financial Overview
    69. Products Offered
    70. Key Developments
    71. SWOT Analysis
    72. Key Strategies
    73. JAPAN TOBACCO INC.
    74. Company Overview
    75. Financial Overview
    76. Products Offered
    77. Key Developments
    78. SWOT Analysis
    79. Key Strategies
    80. Imperial Brands PLC
    81. Company Overview
    82. Financial Overview
    83. Products Offered
    84. Key Developments
    85. SWOT Analysis
    86. Key Strategies
    87. British American Tobacco PLC
    88. Company Overview
    89. Financial Overview
    90. Products Offered
    91. Key Developments
    92. SWOT Analysis
    93. Key Strategies
    94. NJOY Inc.
    95. Company Overview
    96. Financial Overview
    97. Products Offered
    98. Key Developments
    99. SWOT Analysis
    100. Key Strategies
    101. BOTS Inc.
    102. Company Overview
    103. Financial Overview
    104. Products Offered
    105. Key Developments
    106. SWOT Analysis
    107. Key Strategies
    108. JWEI GROUP
    109. Company Overview
    110. Financial Overview
    111. Products Offered
    112. Key Developments
    113. SWOT Analysis
    114. Key Strategies
    115. INTELLIGENT CIGARETTES
    116. Company Overview
    117. Financial Overview
    118. Products Offered
    119. Key Developments
    120. SWOT Analysis
    121. Key Strategies
    122. Juul Labs Inc.
    123. Company Overview
    124. Financial Overview
    125. Products Offered
    126. Key Developments
    127. SWOT Analysis
    128. Key Strategies
    129. Nicoventures Trading Limited
    130. Company Overview
    131. Financial Overview
    132. Products Offered
    133. Key Developments
    134. SWOT Analysis
    135. Key Strategies
    136. References
    137. Related Reports
    138. US E-cigarettes Market, Synopsis, 2018-2032
    139. US E-cigarettes Market, Estimates & Forecast, 2018-2032 (USD BILLION)
    140. US E-CIGARETTES MARKET, BY Product Type, 2018-2032 (USD BILLION)
    141. US E-CIGARETTES MARKET, BY Battery Mode, 2018-2032 (USD BILLION)
    142. US E-CIGARETTES MARKET, BY Distribution Channel, 2018-2032 (USD BILLION)
    143. Research Process
    144. Market Structure for the US E-cigarettes Market
    145. Market Dynamics for the US E-cigarettes Market
    146. US E-cigarettes Market, Share (%), BY Product Type, 2022
    147. US E-cigarettes Market, Share (%), BY Battery Mode, 2022
    148. US E-cigarettes Market, Share (%), BY Distribution Channel, 2022
    149. US E-cigarettes Market, Share (%), BY End User, 2022
    150. US E-cigarettes Market, Share (%), by Region, 2022
    151. US E-cigarettes Market: Company Share Analysis, 2022 (%)
    152. Philip Morris International Inc.: FINANCIAL OVERVIEW SNAPSHOT
    153. Philip Morris International Inc.: SWOT ANALYSIS
    154. JAPAN TOBACCO INC.:FINANCIAL OVERVIEW SNAPSHOT
    155. JAPAN TOBACCO INC.:SWOT ANALYSIS
    156. Imperial Brands PLC:FINANCIAL OVERVIEW SNAPSHOT
    157. Imperial Brands PLC:SWOT ANALYSIS
    158. British American Tobacco PLC: FINANCIAL OVERVIEW SNAPSHOT
    159. British American Tobacco PLC:SWOT ANALYSIS
    160. NJOY INC..:FINANCIAL OVERVIEW SNAPSHOT
    161. NJOY INC..:SWOT ANALYSIS
    162. BOTS Inc.:FINANCIAL OVERVIEW SNAPSHOT
    163. BOTS Inc.:SWOT ANALYSIS
    164. JWEI GROUP: FINANCIAL OVERVIEW SNAPSHOT
    165. JWEI GROUP: SWOT ANALYSIS
    166. INTELLIGENT CIGARETTES: FINANCIAL OVERVIEW SNAPSHOT
    167. INTELLIGENT CIGARETTES: SWOT ANALYSIS
    168. Juul Labs Inc.: FINANCIAL OVERVIEW SNAPSHOT
    169. Juul Labs Inc.: SWOT ANALYSIS
    170. Nicoventures Trading Limited:FINANCIAL OVERVIEW SNAPSHOT
    171. Nicoventures Trading Limited:SWOT ANALYSIS

    US E-Cigarettes Market Segmentation

    Market Segmentation Overview

    • Detailed segmentation data will be available in the full report
    • Comprehensive analysis by multiple parameters
    • Regional and country-level breakdowns
    • Market size forecasts by segment
    Report Infographic
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    Customer Strories

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    Victoria Milne Founder
    Case Study

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