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Gluten Free Pasta Rice Market Research Report By Product Type (Gluten Free Pasta, Gluten Free Rice), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Health Food Stores), By Ingredient (Brown Rice, Corn, Quinoa, Amaranth), By End-User (Celiac Patients, Gluten-Intolerant Individuals, Health-Conscious Consumers) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032


ID: MRFR/F-B & N/21428-HCR | 100 Pages | Author: Snehal Singh| September 2024

Global Gluten Free Pasta Rice Market Overview


Gluten Free Pasta Rice Market Size was estimated at 16.3 (USD Billion) in 2022. The Gluten Free Pasta Rice Market Industry is expected to grow from 17.96(USD Billion) in 2023 to 43.1 (USD Billion) by 2032. The Gluten Free Pasta Rice Market CAGR (growth rate) is expected to be around 10.22% during the forecast period (2023 - 2032).


Gluten Free Pasta Rice Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Key Gluten Free Pasta Rice Market Trends Highlighted


The global gluten-free pasta and rice market is experiencing a surge in growth, driven by rising consumer awareness of celiac disease and gluten intolerance. Health-conscious consumers are actively seeking gluten-free alternatives to maintain a healthy lifestyle. The increasing popularity of vegan and plant-based diets is also contributing to the market's expansion, as these diets often exclude gluten-containing products.Opportunities abound in this market, particularly in the development of innovative gluten-free pasta and rice products that cater to specific consumer preferences and tastes. The growing demand for convenience and ready-to-eat meals creates opportunities for manufacturers to introduce packaged gluten-free meals. Technological advancements also play a role, as companies explore new ways to enhance the taste, texture, and nutritional value of gluten-free products.Recent trends in the gluten-free pasta and rice market include the increasing popularity of brown rice-based products due to their higher nutritional value. Consumers are becoming more sophisticated in their choices, seeking gluten-free products that are not only healthy but also taste great. Market leaders are responding to this demand by investing in research and development to improve the taste and texture of their products. The market is also witnessing a growing presence of private label brands, as retailers seek to meet the growing demand for affordable gluten-free options.


Gluten Free Pasta Rice Market Drivers


Rising Prevalence of Celiac Disease and Gluten Intolerance


Celiac disease is an autoimmune disorder that affects the small intestine and is caused by the ingestion of gluten. Gluten intolerance is a less severe condition also caused by the consumption of gluten, that may lead to digestive problems. At the same time, this trend is one of the drivers of the growth of the global gluten-free pasta and rice market. According to the Celiac Disease Foundation, “one percent of the world’s population has celiac disease and 2.5 million Americans are undiagnosed and are at risk for long-term health complications”.In the perspective, this number is likely to grow as more people are diagnosed with celiac or gluten intolerance. The tendency to healthy food also contributes to an increase in the demand for gluten-free food, pasta, and rice in particular.


Increasing Health Consciousness


Nowadays, people are paying more and more attention to their health and are willing to buy only organic and healthy products. Concerning food, the most useful products are considered organic and free-of-artificial-polluting-products. Consequently, people prefer such trends as gluten-free pasta and rice that turned out to contain fewer calories and carbohydrates and more fiber. Hence, the Gluten Free Pasta Rice Market Industry is blooming. The article  states that “Total gluten-free food sales rose 12% in the United States in 2021, according to the NPD Group”, and in the future, it is likely that more and more customers will stick to this tendency.


Growing Demand for Plant-Based Foods


Another important driver of the increase in the growth of gluten-free pasta and rice market all over the world is the growing demand for plant-based foods. Many people who switch to a plant-based diet are also gluten-free because of the many foods that are gluten-free as well. Thus, they drive more demand for pasta and rice that comply with their new diet. The Gluten Free Pasta Rice Market Industry is influenced by the growing demand for plant based foods.


Gluten Free Pasta Rice Market Segment Insights


Gluten Free Pasta Rice Market Product Type Insights  


The Gluten Free Pasta Rice Market is segmented by product type into Gluten Free Pasta and Gluten Free Rice. The Gluten Free Pasta segment held the largest market share in 2023, and is expected to continue to dominate the market during the forecast period. The growth of this segment can be attributed to the growing demand for gluten-free products due to the increasing prevalence of celiac disease and gluten intolerance. Gluten Free Pasta is defined as a type of pasta that does not contain gluten. Gluten is a protein that is present in wheat, rye, and barley.It is made from alternative flours, such as rice flour, corn flour, or quinoa flour. Gluten Free Pasta is a good source of carbohydrates and fiber, and it is also a low-fat and low-calorie food. The Gluten Free Rice segment is expected to grow at a rapid pace during the forecast period. Gluten Free Rice is defined as a type of rice that does not contain gluten. It is a good source of carbohydrates and fiber, and it is also a low-fat and low-calorie food. Gluten Free Rice is becoming increasingly popular as an alternative to traditional rice, as it is safe for people with celiac disease or gluten intolerance.The growth of the market can be attributed to the increasing demand for gluten-free products due to the rising prevalence of celiac disease and gluten intolerance.


Gluten Free Pasta Rice Market Product Type Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Gluten Free Pasta Rice Market Distribution Channel Insights  


The Gluten Free Pasta Rice Market is divided into supermarkets and hypermarkets, convenience stores, online stores, and health food stores. In 2023, it is presumed that gluten-free pasta rice sales generated through supermarkets and hypermarkets will be the most. This is primarily due to their greater availability of a variety of products and the convenience of shopping. At the same time, the expansion rates of online grocery stores will be noticeably higher than other distribution channels. This tendency is mainly explained by the increasing popularity of e-commerce and the comfort of home delivery.The growth rates of health food stores will be moderate and will be directly related to the increasing interest of the population in healthy and organic products.leveland.


Gluten Free Pasta Rice Market Ingredient Insights  


The Gluten Free Pasta Rice Market is segmented by Ingredient into Brown Rice, Corn, Quinoa, Amaranth, and others. In 2023, the Brown Rice segment held the largest market share, accounting for approximately 35% of the Gluten Free Pasta Rice Market revenue. Brown rice is a whole grain that is a good source of fiber, protein, and vitamins. It is also naturally gluten-free. Corn is another popular gluten-free grain that is used in a variety of pasta and rice products. Corn is a good source of carbohydrates, fiber, and vitamins. Quinoa is a grain that is native to South America.It is a good source of protein, fiber, and vitamins. Quinoa is also gluten-free. Amaranth is a grain that is native to Mexico. It is a good source of protein, fiber, and vitamins. Amaranth is also gluten-free. The market growth of the Gluten Free Pasta Rice Market is driven by the increasing prevalence of celiac disease and gluten intolerance.


Gluten Free Pasta Rice Market End-User Insights  


The end-user segment of the Gluten Free Pasta Rice Market is categorized into celiac patients, gluten-intolerant individuals, and health-conscious consumers. Celiac patients, who are estimated to account for 1% of the global population, have an autoimmune disorder triggered by gluten consumption. Gluten-intolerant individuals experience digestive issues and other symptoms upon consuming gluten, even if they do not have celiac disease. Health-conscious consumers, driven by growing awareness of the potential health benefits of a gluten-free diet, are increasingly opting for gluten-free pasta and rice.This segment is expected to witness significant growth due to rising health consciousness and the increasing prevalence of celiac disease and gluten intolerance. In 2023, the global gluten-free pasta and rice market is projected to reach a value of USD 17.96 billion, with a CAGR of 10.22% projected from 2023 to 2032.


Gluten Free Pasta Rice Market Regional Insights  


The regional segmentation of the Gluten Free Pasta and Rice Market offers valuable insights into the market's geographical distribution. North America held the largest market share in 2023, with a revenue of USD 7.52 billion. This dominance is attributed to the rising prevalence of celiac disease and gluten intolerance in the region, along with growing consumer awareness about gluten-free diets. Europe is another significant region, with a market size of USD 5.68 billion in 2023. The presence of well-established healthcare systems and strict regulations on food labeling has contributed to the growth of the gluten-free pasta and rice market in this region.The Asia-Pacific region is expected to experience substantial growth in the coming years, driven by increasing disposable income and changing dietary habits. The market in South America and the Middle East and Africa is relatively smaller, but it is projected to grow steadily due to rising urbanization and improving healthcare infrastructure.


Gluten Free Pasta Rice Market Regional Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Gluten Free Pasta Rice Market Key Players And Competitive Insights


Key companies in the Gluten Free Pasta Rice Market industry are adopting the strategy of expanding their product range and distribution network focusing on growing consumer demands for gluten free products. In 2017, for instance, the market leader Barilla acquired the gluten free pasta brand Catelli, which enabled the company to solidify its position on the gluten free pasta market and expand its distribution network.  In the same manner, in 2016, the leading company Hain Celestial purchased the gluten free pasta brand Rudi’s Organic Bakery exempt from. Through the acquisition, Hain Celestial gained the existing customer network of Rudi’s Organic Bakery and its manufacturing facilities. Gluten free pasta rice is becoming a highly competitive market and acquiring companies are trying to obtain the largest market share in the industry.Leading company Emerson Electric Co. boasts a broad range of gluten free pasta making products. The company offers various shapes and sizes as well as both rice and pasta. The company’s gluten-free pasta is made from high-quality ingredients such as organic brown rice flour, white rice flour, and corn starch. It is also free from GMO, artificial color, and flavor. Barilla’s gluten-free pasta is an excellent source of fibers and proteins, and it is highly popular among consumers who suffer from celiac or gluten intolerance.Hain Celestial, which is another leading company in the Chocolate Spreads industry, is another key player in the Gluten Free Pasta Rice Market industry. Panthera Labs is a consultant company that works for the industry leader. Hain Celestial produces at Rudi’s Organic Bakery a range of gluten free pasta products. The gluten free pasta is produced from organic ingredients, such as brown rice, quinoa, and lentils, and it also does not contain dairy, eggs, peanuts, or soy. The pasta is also an excellent source of fibers and proteins and it is highly popular among people with serious food allergies.


Key Companies in the Gluten Free Pasta Rice Market Include



  • Explore Cuisine

  • Roland Foods

  • Pastificio Rana

  • Cappello's

  • Ancient Harvest

  • Sfoglini

  • Annie's Homegrown

  • Barilla

  • San Remo

  • Andean Naturals

  • Rummo

  • Lotus Foods

  • Catelli

  • De Cecco

  • The Hain Celestial Group


Gluten Free Pasta Rice Market Industry Developments


The global gluten-free pasta and rice market is projected to grow from an estimated USD 17.96 billion in 2023 to USD 43.1 billion by 2032, exhibiting a CAGR of 10.22% during the forecast period. This growth is primarily attributed to the increasing prevalence of celiac disease and gluten intolerance, rising health consciousness, and growing demand for convenient and healthy food options. Growing awareness about the benefits of a gluten-free diet, along with the availability of a wide range of gluten-free pasta and rice products, is further driving market growth. Key market players are focusing on product innovation, expanding their distribution channels, and engaging in strategic partnerships to cater to the growing demand. Recent developments include the launch of new gluten-free pasta and rice varieties with enhanced nutritional value and the expansion of distribution channels through online platforms and specialty stores.


Gluten Free Pasta Rice Market Segmentation Insights




  • Gluten Free Pasta Rice Market Product Type Outlook



    • Gluten Free Pasta

    • Gluten Free Rice






  • Gluten Free Pasta Rice Market Distribution Channel Outlook



    • Supermarkets and Hypermarkets

    • Convenience Stores

    • Online Stores

    • Health Food Stores






  • Gluten Free Pasta Rice Market Ingredient Outlook



    • Brown Rice

    • Corn

    • Quinoa

    • Amaranth






  • Gluten Free Pasta Rice Market End-User Outlook



    • Celiac Patients

    • Gluten-Intolerant Individuals

    • Health-Conscious Consumers






  • Gluten Free Pasta Rice Market Regional Outlook



    • North America

    • Europe

    • South America

    • Asia Pacific

    • Middle East and Africa



Report Attribute/Metric Details
Market Size 2022 16.3(USD Billion)
Market Size 2023 17.96(USD Billion)
Market Size 2032 43.1(USD Billion)
Compound Annual Growth Rate (CAGR) 10.22% (2024 - 2032)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2023
Market Forecast Period 2024 - 2032
Historical Data 2019 - 2023
Market Forecast Units USD Billion
Key Companies Profiled Explore Cuisine ,Roland Foods ,Pastificio Rana ,Cappello's ,Ancient Harvest ,Sfoglini ,Annie's Homegrown ,Barilla ,San Remo ,Andean Naturals ,Rummo ,Lotus Foods ,Catelli ,De Cecco ,The Hain Celestial Group
Segments Covered Product Type ,Distribution Channel ,Ingredient ,End-User ,Regional
Key Market Opportunities Rising health awareness Growing demand for glutenfree alternatives Increasing prevalence of celiac disease Expansion of retail distribution channels Technological advancements in glutenfree food production
Key Market Dynamics Growing health awareness Rising prevalence of celiac disease Increasing disposable income Expanding retail distribution Product innovation
Countries Covered North America, Europe, APAC, South America, MEA


Frequently Asked Questions (FAQ) :

The Gluten Free Pasta Rice Market is expected to reach a valuation of USD 43.1 billion by 2032, exhibiting a CAGR of 10.22% during the forecast period (2023-2032).

North America is projected to account for the largest market share in the Gluten Free Pasta Rice Market, owing to the rising prevalence of celiac disease and gluten intolerance in the region.

The increasing demand for gluten-free products due to the growing awareness of celiac disease and gluten intolerance, along with the expanding vegan and vegetarian population, are the primary growth drivers of the Gluten Free Pasta Rice Market.

Some of the prominent players in the Gluten Free Pasta Rice Market include Barilla, The Hain Celestial Group, Andean Naturals, and SamMills.

Gluten Free Pasta Rice is available in various forms, including long-grain rice, short-grain rice, brown rice, and white rice.

Gluten Free Pasta Rice is primarily used in the preparation of pasta dishes, rice dishes, and salads.

The Gluten Free Pasta Rice Market is anticipated to grow at a CAGR of 10.22% during the forecast period (2023-2032).

The high cost of gluten-free ingredients and the limited availability of gluten-free grains pose challenges to the growth of the Gluten Free Pasta Rice Market.

The increasing demand for gluten-free products and the growing awareness of celiac disease and gluten intolerance are expected to drive the future growth of the Gluten Free Pasta Rice Market.

The rising popularity of plant-based diets, the increasing demand for convenience foods, and the growing awareness of the health benefits of gluten-free products are some of the key trends influencing the Gluten Free Pasta Rice Market.

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