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The market dynamics of gluten-free foods and beverages have undergone significant transformations, propelled by changing consumer preferences, health consciousness, and a growing awareness of gluten-related disorders. Gluten, a protein found in wheat, barley, and rye, can trigger adverse reactions in individuals with conditions like celiac disease or gluten sensitivity. The rising prevalence of these conditions has fueled the demand for gluten-free alternatives, reshaping the dynamics of the food and beverage industry. One key factor influencing the market dynamics is the increasing adoption of gluten-free diets as a lifestyle choice. Consumers are embracing gluten-free options as part of a broader focus on wellness, weight management, and digestive health. This shift in dietary habits has led to an expanding market for gluten-free products, ranging from bread and pasta to snacks and beverages, reflecting a fundamental change in consumer behavior.
Moreover, the market dynamics are shaped by the growing awareness of celiac disease and gluten sensitivity. As more individuals are diagnosed with these conditions or choose to adopt gluten-free diets for health reasons, the demand for gluten-free foods and beverages has surged. This awareness has not only influenced consumer purchasing patterns but has also prompted manufacturers to innovate and expand their gluten-free product offerings to cater to a broader audience. The gluten-free market is no longer confined to niche specialty stores but has become a mainstream segment within the food and beverage industry.
The food industry has responded to these changing dynamics by introducing a diverse range of gluten-free products that mimic the taste and texture of traditional gluten-containing counterparts. This innovation has played a crucial role in encouraging consumer acceptance and adoption of gluten-free alternatives. From gluten-free pizzas and pastas to gluten-free beer and snacks, the market has witnessed a proliferation of options that not only cater to individuals with gluten-related disorders but also appeal to those seeking variety in their diets.
The rise of e-commerce and online grocery shopping has further influenced the market dynamics of gluten-free foods and beverages. Consumers can easily access a wide array of gluten-free products through digital platforms, making it convenient to explore and purchase these items. The accessibility and availability of gluten-free options online contribute to the market's growth, providing consumers with a seamless shopping experience and fostering greater awareness of product diversity.
In addition, the market dynamics are impacted by the regulatory landscape and labeling standards. Governments and regulatory bodies have implemented stringent regulations to ensure the accurate labeling of gluten-free products, providing consumers with confidence in their choices. These standards contribute to the overall trustworthiness of the gluten-free market, assuring consumers that products labeled as gluten-free meet specific criteria for safety and compliance.
Furthermore, the market dynamics are influenced by the continuous expansion of gluten-free offerings in foodservice establishments. Restaurants, cafes, and food chains are increasingly incorporating gluten-free options into their menus to accommodate a wider range of dietary preferences. This inclusivity not only caters to individuals with gluten-related disorders but also contributes to the normalization of gluten-free choices, further influencing market dynamics.
Consumer perception of gluten-free products also plays a role in shaping market dynamics. While some consumers choose gluten-free options for health reasons, others may view them as part of a trendy or fashionable dietary choice. This diverse consumer base, with varying motivations for choosing gluten-free products, adds complexity to the market dynamics and requires manufacturers to understand and address different consumer needs and expectations.
Gluten Free Foods Beverages Market Highlights:
Global Gluten-Free Foods & Beverages Market Overview
Gluten-Free Foods & Beverages Market Size was valued at USD 4.35 billion in 2023. The Gluten-Free Foods & Beverages Industry is projected to grow from USD 4.667115 billion in 2024 to USD 7.118753812 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.29% during the forecast period (2024 - 2032). Gluten-free products' rising frequency is due to their effectiveness in managing symptoms of celiac diseases and medical conditions relating to gluten, which are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Gluten-Free Foods & Beverages Market Trends
- An increase in the number of health-conscious individuals boosts market growth.
The increase in health-conscious individuals is one of the major drivers of the gluten-free foods and beverages market. The increase in people suffering from gluten intolerance and other medical conditions also accounts for the market growth. Nearly 6 to 7 percent of individuals in the United States suffer from gluten intolerance.
The government initiatives and increase in the advertisement of gluten-free products are other factors likely to increase the gluten-free foods and beverages market share. The increase in the investments made by the manufacturers toward research and development will also facilitate market growth. The ability of gluten-free products to manage health conditions such as non-celiac gluten sensitivity, autism, wheat allergy, irritable bowel syndrome, and multiple sclerosis is likely to create lucrative opportunities for the growth of the gluten-free foods and beverages market.
The introduction of new gluten-free snack items and beverages by the key players in the industry will further enhance the market's growth. The gluten-free foods and beverages market has several opportunities to introduce hybrid and innovative gluten-free products with a fully integrated nutritional model. The Availability of different flavors of gluten-free products will increase the market value.
Therefore, A person suffering from the syndrome is sensitive to gluten, and gluten consumption aggravates the problems. Such a medical condition has enhanced the market of gluten-free foods & beverages CAGR globally in recent years and drove the growth of the Gluten-Free Foods & Beverages market revenue.
Segment Insights
Gluten-Free Foods & Beverages Type Insights
Based on type, the Gluten-Free Foods & Beverages market segmentation includes Alcoholic Beverages, Non-Alcoholic Beverages. The Alcoholic Beverages segment held the majority share in 2022 contribution concerning the gluten-free foods & beverages industry revenue. This is primarily due to the rising prevalence of Gluten-free products' frequency due to their effectiveness in managing symptoms of celiac diseases and medical conditions relating to gluten.
November 2021: Hy-Vee, Inc., a supermarket chain, introduced Good Graces, a new private brand featuring a full range of gluten-free products. Good Graces currently includes 30 gluten-free products with an additional 60 items in development.
September 2021: Rudi’s launched 15 new products in its organic and gluten-free domain with a new fermentation process and new packaging that includes bread.
January 2020: Fazer Group, a Finland-based food processor, acquired the bakery and milling business of Vuohela Delicacy. This acquisition aims to strengthen Fazer's in Finland's gluten-free bakery products market. Vuohela Delicacy is engaged in producing gluten-free bakery products in Finland. In Finland, gluten-free bakery items account for 3.0% of the total bakery market. Fazer anticipates substantial growth in the market and thus is planning to expand its gluten-free bakery product portfolio to meet consumer requirements.
Figure 1: Gluten-Free Foods & Beverages Market, by Type, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Gluten-Free Foods & Beverages Packaging Material Insights
Based on material, the Gluten-Free Foods & Beverages market segmentation includes Paper, Plastic, Metal, and Others. The Plastic segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The convenience of disposal and low production cost mainly accounts for the larger share of this segment. The ease of Availability also enhances the growth of the market segment. Hence, rising applications of plastic material implants for Gluten-Free Foods & Beverages positively impact the market growth.
Gluten-Free Foods & Beverages Distribution Channel Insights
The Gluten-Free Foods & Beverages market data has been bifurcated by application into store-based and non-store-based channels. The store-based channel segment is further divided into supermarkets and hypermarkets, food and drink specialty stores, and convenience stores. The store-based surgery segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period 2022-2030. This is due to the Gluten-free products' effectiveness in the management of symptoms of celiac diseases and medical conditions relating to gluten.
July 2021: Feel Good Foods, a gluten-free frozen snack and appetizers brand, launched gluten-free square pan pizza. Available in Margherita, Truffle Mushroom, and Four Cheese, each includes a baking tray.
September 2021: Carlsberg U.K made an announcement relating to the expansion of the San Miguel range with a new gluten-free appearance. This approval has further broadened the growth opportunity for the Gluten-Free Foods & Beverages industry.
Gluten-Free Foods & Beverages Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America Gluten-Free Foods & Beverages Market accounted for USD 4.35 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the growing incidence of Gluten-free products owing to their effectiveness in managing symptoms of celiac diseases and medical conditions relating to gluten across the Region.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: GLUTEN-FREE FOODS & BEVERAGES MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's Gluten-Free Foods & Beverages market accounts for the second-largest market share due to the increase in millennial demand and surge in marketing activities. Further, the Germany market for gluten-free foods & beverages held the largest market share. The UK gluten-free foods & beverages industry was the fastest-growing market in the European Region.
The Asia-Pacific Gluten-Free Foods & Beverages Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to increased internet penetration rates, booming e-commerce markets, and favorable demographics. Consumers in the country include individuals with celiac disease or gluten intolerance/ sensitivity and those who are health-conscious. Moreover, China's market for gluten-free foods & beverages held the largest market share. India's Gluten-Free Foods & Beverages was the fastest-growing market in the Asia-Pacific region.
Hence, Asia-Pacific is anticipated to register the highest growth rate over the forecast period from 2022–2030.
Gluten-Free Foods & Beverages Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Gluten-Free Foods & Beverages market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Gluten-Free Foods & Beverages industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
Manufacturing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the Gluten-Free Foods & Beverages industry to benefit clients and expand the market sector. Gluten-Free Foods & Beverages industry has provided medicine with some of the most significant benefits in recent years. The Gluten-Free Foods & Beverages market major player such as Freedom Foods Group, Hain Celestial Group, Hero Group AG, The Kraft Heinz Company, Pinnacle Foods, Gruma S.A.B. de C.V., Genius Food Ltd., General Mills, FARMO SpA, PepsiCo, Inc., Kellogg's Company, Jamestown Mills, PaneRiso Foods, and Kelkin Ltd, and others are working on expanding the market demand by investing in research and development activities.
Fazer is one of the largest corporations in the Finnish food industry. The company was founded by Karl Fazer in 1891 as a "French-Russian confectionery" in central Helsinki. Fazer Group, a Finland-based food processor, acquired the bakery and milling business of Vuohela Delicacy. This acquisition strengthens Fazer's in Finland's gluten-free bakery products market. Vuohela Delicacy is engaged in producing gluten-free bakery products in Finland. In Finland, gluten-free bakery items account for 3.0% of the total bakery market. Fazer anticipates substantial growth in the market and thus is planning to expand its gluten-free bakery product portfolio to meet consumer requirements.
Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Our beer portfolio spans core beer brands, including local power and international premium brands, craft & specialty brands, and alcohol-free brews. Carlsberg U.K made an announcement relating to the expansion of the San Miguel range with a new gluten-free appearance.
Key Companies in the Gluten-Free Foods & Beverages market include
- Freedom Foods Group
- Hain Celestial Group
- Hero Group AG
- The Kraft Heinz Company
- Pinnacle Foods
- Gruma S.A.B. de C.V.
- Genius Food Ltd.
- General Mills
- FARMO SpA
- PepsiCo Inc.
- Kellogg's Company
- Jamestown Mills
- PaneRiso Foods
- Kelkin Ltd
Gluten-Free Foods & Beverages Industry Developments
September 2021: Rudi’s launched 15 new products in its organic and gluten-free domain with a new fermentation process and new packaging that includes bread.
January 2020: Fazer Group, a Finland-based food processor, acquired the bakery and milling business of Vuohela Delicacy. This acquisition strengthens Fazer's in Finland's gluten-free bakery products market. Vuohela Delicacy is engaged in producing gluten-free bakery products in Finland. In Finland, gluten-free bakery items account for 3.0% of the total bakery market. Fazer anticipates substantial growth in the market and thus is planning to expand its gluten-free bakery product portfolio to meet consumer requirements.
Gluten-Free Foods & Beverages Market Segmentation
Gluten-Free Foods & Beverages Type Outlook
- Alcoholic Beverages
- Non-Alcoholic Beverages
- Others
Gluten-Free Foods & Beverages Packaging Material Outlook
- Paper
- Plastic
- Metal
- Others
Gluten-Free Foods & Beverages Distribution Channel Outlook
- Minimally Invasive Spine Surgery
- Open Spine Surgery
Gluten-Free Foods & Beverages End User Outlook
- Store Based
- Non-Store Based
Gluten-Free Foods & Beverages Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Middle East
- Africa
- Latin America
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