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Gluten Free Foods Beverages Market Share

ID: MRFR//0787-HCR | 115 Pages | Author: Sakshi Gupta| December 2024

Within the thriving landscape of the Gluten-Free Foods & Beverages Market, devising effective market share positioning strategies is paramount for brands striving to excel in this dynamic industry. A foundational strategy involves product diversification and innovation. Companies invest in research and development to expand their gluten-free product offerings, meeting the increasing demand from consumers with gluten sensitivities or those choosing a gluten-free lifestyle. By introducing new and diverse products such as gluten-free snacks, baked goods, and beverages, brands can carve a distinctive niche for themselves and gain a competitive advantage, influencing their market share.

Branding and marketing efforts play a pivotal role in shaping market share positioning within the Gluten-Free Foods & Beverages Market. Successful brands focus on building a robust brand identity that communicates trustworthiness, quality, and a commitment to catering to the specific dietary needs of consumers. Marketing campaigns often target health-conscious individuals, emphasizing the nutritional benefits and taste of gluten-free alternatives. Engaging in educational initiatives, leveraging social media platforms, and collaborating with influencers contribute to building brand awareness and loyalty, thereby impacting market share positively.

Pricing strategies are instrumental in market share positioning. Companies may adopt competitive pricing to appeal to a broad consumer base or premium pricing to position their gluten-free products as high-quality and exclusive. Striking a balance between affordability and quality is crucial for attracting diverse market segments. Offering promotional discounts, bundle deals, and loyalty programs are additional strategies that can help companies increase market share by appealing to both price-sensitive consumers and those seeking value-added options.

Distribution channels are key components of market share positioning within the Gluten-Free Foods & Beverages Market. Brands aim to ensure widespread availability by strategically partnering with supermarkets, health food stores, online retailers, and specialty outlets. Collaborating with popular grocery chains and establishing a strong online presence helps brands enhance their visibility and accessibility. Developing a robust distribution network not only widens a brand's reach but also ensures that gluten-free products are readily available to consumers seeking dietary alternatives.

Sustainability considerations are increasingly influential in market share positioning within the Gluten-Free Foods & Beverages Market. Brands are incorporating sustainable sourcing practices, eco-friendly packaging, and ethical production methods. By aligning their products with the values of environmentally conscious consumers, companies gain a competitive advantage and appeal to a growing segment of the market. Sustainable practices not only contribute to positive brand perception but also impact purchasing decisions, thereby influencing market share.

Customer relations and support contribute significantly to market share positioning. Establishing strong connections with consumers through responsive customer service, clear communication, and support initiatives fosters trust. Brands that actively engage with their audience, address concerns promptly, and provide transparent information about their gluten-free products not only retain existing customers but also benefit from positive word-of-mouth recommendations, influencing market share growth.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 7.29% (2024-2032)

Global Gluten-Free Foods & Beverages Market Overview


Gluten-Free Foods & Beverages Market Size was valued at USD 4.35 billion in 2023. The Gluten-Free Foods & Beverages Industry is projected to grow from USD 4.667115 billion in 2024 to USD 7.118753812 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.29% during the forecast period (2024 - 2032). Gluten-free products' rising frequency is due to their effectiveness in managing symptoms of celiac diseases and medical conditions relating to gluten, which are the key market drivers enhancing the market growth.


Gluten-Free Foods & Beverages Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Gluten-Free Foods & Beverages Market Trends



  • An increase in the number of health-conscious individuals boosts market growth.


The increase in health-conscious individuals is one of the major drivers of the gluten-free foods and beverages market. The increase in people suffering from gluten intolerance and other medical conditions also accounts for the market growth. Nearly 6 to 7 percent of individuals in the United States suffer from gluten intolerance.


The government initiatives and increase in the advertisement of gluten-free products are other factors likely to increase the gluten-free foods and beverages market share. The increase in the investments made by the manufacturers toward research and development will also facilitate market growth. The ability of gluten-free products to manage health conditions such as non-celiac gluten sensitivity, autism, wheat allergy, irritable bowel syndrome, and multiple sclerosis is likely to create lucrative opportunities for the growth of the gluten-free foods and beverages market.


The introduction of new gluten-free snack items and beverages by the key players in the industry will further enhance the market's growth. The gluten-free foods and beverages market has several opportunities to introduce hybrid and innovative gluten-free products with a fully integrated nutritional model. The Availability of different flavors of gluten-free products will increase the market value.


Therefore, A person suffering from the syndrome is sensitive to gluten, and gluten consumption aggravates the problems. Such a medical condition has enhanced the market of gluten-free foods & beverages CAGR globally in recent years and drove the growth of the Gluten-Free Foods & Beverages market revenue.


Segment Insights


Gluten-Free Foods & Beverages Type Insights


Based on type, the Gluten-Free Foods & Beverages market segmentation includes Alcoholic Beverages, Non-Alcoholic Beverages. The Alcoholic Beverages segment held the majority share in 2022 contribution concerning the gluten-free foods & beverages industry revenue. This is primarily due to the rising prevalence of Gluten-free products' frequency due to their effectiveness in managing symptoms of celiac diseases and medical conditions relating to gluten.


November 2021: Hy-Vee, Inc., a supermarket chain, introduced Good Graces, a new private brand featuring a full range of gluten-free products. Good Graces currently includes 30 gluten-free products with an additional 60 items in development.


September 2021: Rudi’s launched 15 new products in its organic and gluten-free domain with a new fermentation process and new packaging that includes bread.


January 2020: Fazer Group, a Finland-based food processor, acquired the bakery and milling business of Vuohela Delicacy. This acquisition aims to strengthen Fazer's in Finland's gluten-free bakery products market. Vuohela Delicacy is engaged in producing gluten-free bakery products in Finland. In Finland, gluten-free bakery items account for 3.0% of the total bakery market. Fazer anticipates substantial growth in the market and thus is planning to expand its gluten-free bakery product portfolio to meet consumer requirements.


Figure 1: Gluten-Free Foods & Beverages Market, by Type, 2022 & 2030 (USD Billion)


Gluten-Free Foods & Beverages Market, by Type,2022 & 2030Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Gluten-Free Foods & Beverages Packaging Material Insights


Based on material, the Gluten-Free Foods & Beverages market segmentation includes Paper, Plastic, Metal, and Others. The Plastic segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The convenience of disposal and low production cost mainly accounts for the larger share of this segment. The ease of Availability also enhances the growth of the market segment. Hence, rising applications of plastic material implants for Gluten-Free Foods & Beverages positively impact the market growth.


Gluten-Free Foods & Beverages Distribution Channel Insights


The Gluten-Free Foods & Beverages market data has been bifurcated by application into store-based and non-store-based channels. The store-based channel segment is further divided into supermarkets and hypermarkets, food and drink specialty stores, and convenience stores. The store-based surgery segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period 2022-2030. This is due to the Gluten-free products' effectiveness in the management of symptoms of celiac diseases and medical conditions relating to gluten.


July 2021: Feel Good Foods, a gluten-free frozen snack and appetizers brand, launched gluten-free square pan pizza. Available in Margherita, Truffle Mushroom, and Four Cheese, each includes a baking tray.


September 2021: Carlsberg U.K made an announcement relating to the expansion of the San Miguel range with a new gluten-free appearance. This approval has further broadened the growth opportunity for the Gluten-Free Foods & Beverages industry.


Gluten-Free Foods & Beverages Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America Gluten-Free Foods & Beverages Market accounted for USD 4.35 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the growing incidence of Gluten-free products owing to their effectiveness in managing symptoms of celiac diseases and medical conditions relating to gluten across the Region.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: GLUTEN-FREE FOODS & BEVERAGES MARKET SHARE BY REGION 2022 (%)


GLUTEN-FREE FOODS & BEVERAGES MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's Gluten-Free Foods & Beverages market accounts for the second-largest market share due to the increase in millennial demand and surge in marketing activities. Further, the Germany market for gluten-free foods & beverages held the largest market share. The UK gluten-free foods & beverages industry was the fastest-growing market in the European Region.


The Asia-Pacific Gluten-Free Foods & Beverages Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to increased internet penetration rates, booming e-commerce markets, and favorable demographics. Consumers in the country include individuals with celiac disease or gluten intolerance/ sensitivity and those who are health-conscious. Moreover, China's market for gluten-free foods & beverages held the largest market share. India's Gluten-Free Foods & Beverages was the fastest-growing market in the Asia-Pacific region.


Hence, Asia-Pacific is anticipated to register the highest growth rate over the forecast period from 2022–2030.


Gluten-Free Foods & Beverages Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Gluten-Free Foods & Beverages market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Gluten-Free Foods & Beverages industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


Manufacturing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the Gluten-Free Foods & Beverages industry to benefit clients and expand the market sector. Gluten-Free Foods & Beverages industry has provided medicine with some of the most significant benefits in recent years. The Gluten-Free Foods & Beverages market major player such as Freedom Foods Group, Hain Celestial Group, Hero Group AG, The Kraft Heinz Company, Pinnacle Foods, Gruma S.A.B. de C.V., Genius Food Ltd., General Mills, FARMO SpA, PepsiCo, Inc., Kellogg's Company, Jamestown Mills, PaneRiso Foods, and Kelkin Ltd, and others are working on expanding the market demand by investing in research and development activities.


Fazer is one of the largest corporations in the Finnish food industry. The company was founded by Karl Fazer in 1891 as a "French-Russian confectionery" in central Helsinki. Fazer Group, a Finland-based food processor, acquired the bakery and milling business of Vuohela Delicacy. This acquisition strengthens Fazer's in Finland's gluten-free bakery products market. Vuohela Delicacy is engaged in producing gluten-free bakery products in Finland. In Finland, gluten-free bakery items account for 3.0% of the total bakery market. Fazer anticipates substantial growth in the market and thus is planning to expand its gluten-free bakery product portfolio to meet consumer requirements.


Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Our beer portfolio spans core beer brands, including local power and international premium brands, craft & specialty brands, and alcohol-free brews. Carlsberg U.K made an announcement relating to the expansion of the San Miguel range with a new gluten-free appearance.


Key Companies in the Gluten-Free Foods & Beverages market include



  • Freedom Foods Group

  •  Hain Celestial Group

  •  Hero Group AG

  •  The Kraft Heinz Company

  •  Pinnacle Foods

  •  Gruma S.A.B. de C.V.

  •  Genius Food Ltd.

  •  General Mills

  •  FARMO SpA

  •  PepsiCo Inc.

  •  Kellogg's Company

  •  Jamestown Mills

  •  PaneRiso Foods

  •  Kelkin Ltd


Gluten-Free Foods & Beverages Industry Developments


September 2021: Rudi’s launched 15 new products in its organic and gluten-free domain with a new fermentation process and new packaging that includes bread.


January 2020: Fazer Group, a Finland-based food processor, acquired the bakery and milling business of Vuohela Delicacy. This acquisition strengthens Fazer's in Finland's gluten-free bakery products market. Vuohela Delicacy is engaged in producing gluten-free bakery products in Finland. In Finland, gluten-free bakery items account for 3.0% of the total bakery market. Fazer anticipates substantial growth in the market and thus is planning to expand its gluten-free bakery product portfolio to meet consumer requirements.


Gluten-Free Foods & Beverages Market Segmentation


Gluten-Free Foods & Beverages Type Outlook



  • Alcoholic Beverages

  • Non-Alcoholic Beverages

  • Others


Gluten-Free Foods & Beverages Packaging Material Outlook



  • Paper

  • Plastic

  • Metal

  • Others


Gluten-Free Foods & Beverages Distribution Channel Outlook



  • Minimally Invasive Spine Surgery

  • Open Spine Surgery


Gluten-Free Foods & Beverages End User Outlook



  • Store Based

  • Non-Store Based


Gluten-Free Foods & Beverages Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Middle East

    • Africa

    • Latin America



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