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The frozen yogurt market operates within a dynamic framework influenced by various factors that contribute to its growth and evolution. Frozen yogurt, a popular frozen dessert alternative to traditional ice cream, has experienced considerable demand driven by shifting consumer preferences toward healthier and customizable treats. One of the key drivers of market dynamics is the increasing focus on health and wellness. As consumers become more health-conscious, frozen yogurt is perceived as a lighter and lower-calorie option compared to traditional ice cream, attracting individuals seeking guilt-free indulgence. The frozen yogurt market benefits from the association with probiotics, as many frozen yogurt products contain live and active cultures, contributing to digestive health.
Furthermore, the market dynamics of frozen yogurt are shaped by the trend of personalization and customization. Frozen yogurt shops often offer a variety of flavors and an extensive array of toppings, allowing consumers to create their own unique and tailored dessert experience. This emphasis on choice and variety caters to the preferences of modern consumers who seek individualized and experiential dining options, contributing to the market's vibrancy.
The competitive landscape of the frozen yogurt market is characterized by a mix of well-established chains and smaller, independent shops. The industry's dynamism is fueled by continuous product innovation, with companies introducing new flavors, formulations, and promotional strategies to differentiate their offerings. This competition encourages creativity and diversification within the market, contributing to an expansive range of frozen yogurt options available to consumers.
Seasonal factors also influence the market dynamics of frozen yogurt. The demand for frozen yogurt tends to increase during warmer months, aligning with consumer preferences for refreshing and cool treats. However, the market has adapted to this seasonality by introducing innovations such as hot yogurt options and year-round promotions to maintain consistent consumer engagement throughout the year.
Supply chain considerations play a role in shaping the market dynamics of frozen yogurt. The availability and pricing of key ingredients, including yogurt cultures, milk, and flavorings, can impact production costs and influence pricing strategies. Additionally, sustainable and ethical sourcing practices have gained importance as consumers increasingly prioritize environmentally responsible and socially conscious food choices.
Consumer education and awareness campaigns are pivotal in shaping the market dynamics of frozen yogurt. Companies within this sector often focus on communicating the health benefits of frozen yogurt, such as its probiotic content and lower calorie profile, to appeal to health-conscious consumers. Marketing efforts may also highlight the customizable nature of frozen yogurt, emphasizing the freedom to create a dessert that aligns with individual dietary preferences.
Regulatory considerations, particularly in the realm of food safety and labeling, contribute to the market dynamics of frozen yogurt. Compliance with health and safety standards is essential for manufacturers and retailers to ensure the quality and integrity of their products. Transparent labeling practices, including the disclosure of nutritional information, are increasingly important as consumers seek greater clarity about the ingredients and nutritional content of the frozen yogurt they consume.
Frozen Yogurt Market Highlights:
Global Frozen Yogurt Market Overview
Frozen Yogurt Market Size is projected to grow at a significant rate of 5.33% from 2024 to 2032 to reach a market value of USD 10.25 billion by the end of 2032.
Consumers are increasing their demand for low-calorie and high-protein desserts that are healthy and hence, the frozen yogurt market will undergo a good demand during the marker forecast period. Also, low-fat products are increasing in popularity. The market is witnessing the introduction of healthy variants that also offer a variety of flavors that will help in catering to the demand of a larger audience. Consumers have numerous options in terms of healthy yogurt options.
Covid 19 Analysis
The coronavirus pandemic has given a very hard time to most of the manufacturing, developing, production, and logistic units of the market. Due to this pandemic situation, restrictions were imposed by the government of different countries. People have altered their requirements especially related to the kind of intake which they are opting for. The food and beverage industry has been impacted drastically which in turn has lowered the sales of frozen yogurt market.
For the same, the government is increasing their investment scale for research and development of flavors that are targeting the potential audience across various global locations. Also, the key market players are coming up with strategies that have a lot of positive attributes that will help the frozen yogurt market expand during the forecast period.
Market Dynamics
Drivers
The industry report for the frozen yogurt stores shows the rising demand and trends of various packaging. The amount of consumption is largely dependent on age and gender. The IBISWorld research shows that consumers whose age lies between 18 to 35 years, tend to buy more frozen yogurt. Generally, females dominant the demand in comparison to males. This accounts for 41.8 of the worldwide sales. This will impact the futuristic scope of the frozen yogurt market and help it grow as per the expected CAGR rate during the forecast period.
Restraints
The increasing concerns regarding the presence of high sugar and fat content in frozen yogurt is a major factor that may hamper the growth of this market. As it is a well-known fact that the consumption of foods having high sugar content in them can make a consumer open to various health diseases. Also, the rising number of substitutes for frozen yogurt market is another factor that may act as a barrier to the growth of this market. Consumers will prefer a product that will have good taste and low content of sugar and fat present in it at the same time. So, this factor may restrain the sales of frozen yogurt.
Technology Analysis
Most of the consumers that are spread across various global locations are impressed with the conveniently available frozen dessert-based snacks that are known to possess various kinds of health benefits. Also, their taste is excellent and hence, can act as an excellent snacking substitute. Also, there is a change in the behavior of ice cream consumption of the target audience which is pushing for a huge demand amongst the audience of the globe. The majority of consumers belong to the US audience and are acting as meal replacements for people who used to have a liking for ice creams. Also, the hectic lifestyle of people that is coupling with the rising awareness related to the health and wellness of people are driving for global changes.
Study Objectives
- To study the futuristic scope of the frozen yogurt market after the impact of the pandemic and also, understand the market understanding which is important to predict the market valuation and CAGR rate of growth during the forecast period
- To consider the viewpoints presented by the market leaders and industry players and have in-depth market analysis and revenue models by discussing the performance of the market segments across various global locations
- To draw a competitive graph amongst the key market players based on their performance and also consider the recent developments as undertaken by the market during the forecast period
Segmentation
Owing to the frozen yogurt market trends, it is important to have a deep analysis of the functionality of the market segments in various global regions. Also, the segment overview helps in understanding the revenue potential of the overall market and further, this will make the investors make better decisions during the forecast period that will end in 2030. The segments are as follows:
ByType
The global market under the product type segment deals in the dairy-based frozen yogurt, alongside the non-dairy-based frozen yogurt.
By Distribution Channels
The global frozen yogurt market players make use of various distribution channels to make the products available to the market end-users like supermarkets and hypermarkets, online retailers, convenience stores, amongst others. Making use of different verticals, the target is to enhance the product availability and cater to the demand of the target consumers.
By Regions
The frozen yogurt market is functional in major regions like Europe, the North American regions, the APAC region, Latin America, alongside the Middle East and African continents and catering to the demand of the audience located in these regions during the forecast period.
Regional Analysis
The North American market is expected to dominate the global frozen yogurt market during the forecast period. The US market is expected to hold a significant share during the period as the frozen yogurt market trends are witnessing a gradual shift in consumer preference from dairy products to frozen yogurt during the period. Also, there is a decline in non-dairy-based products during the period. The demand is high amongst the people belonging to the high-income consumers. The manufacturers producing frozen yogurt in the market are targeting consumer insights and capabilities that can compete with the developed competencies. This is likely to attract a large consumer base amongst the other innovative products and portfolio developments. The APAC region is adding on to the exceptional flavor experience and hence, is likely to experience good growth amongst the global market growth.
August 2023- Bavarian Meats space at Pike Place Market, cases packed with wurst have been substituted by white tile and the cool gleam of a stainless-steel countertop. Set into its surface are 12 flavors of what looks to be ice cream. Everyone is enveloped in its own clear plastic bubble top; in a paddle, it spins hypnotically, keeping every batch of marionberry or coconut frozen to just the correct consistency. The effect is part Jetsons car, part slushie machine. Alex Apostolopoulos is still planning what to call the frozen scoops he caters to at this new Hellenika Cultured Creamery. The product is designed so technically that it succeeds as frozen yogurt. But that phrase offers some people bad '90s flashbacks. As for the fat content, "It's closer to gelato," he says. Whatever the terms, Seattle's latest frozen treat is dense and decadent, with that cultured dairy tang that transmutes a scoop from an everyday sweet to something more complex. Hellenika silently opened its doors in July. The brand doesn't yet have a website or an Instagram.
March 2024 – Pinkberry® is starting the spring season with the latest Mango Lemonade frozen yogurt. Available for a constrained time only, this refreshing and vibrant flavor is now available at joining Pinkberry locations. Mixing the sweetness of mangoes with the tangy zing of lemonade, the latest Mango Lemonade swirl is like a tropical vacation in a cup! Pinkberry's Latest Mango Lemonade Frozen Yogurt and Crushed Teas. Offered for a limited time only. In addition, Pinkberry is introducing two new crushed teas to the menu this season: Watermelon and Passion Mango. Passion Mango is made using mango-flavored syrups, passion fruit, fresh mango pieces, ice, and cold brew black tea.
Competitive Landscape
The report aims to analyze the competition that is prevailing in the frozen yogurt market and hence, have an idea about their key strategies for growth during the forecast period. The players are investing in the research and development strategies that will help in coming up with innovative and creative product development and launch strategies. The players are as follows:
- 16 Handles (US)
- L.L.C. (US)
- Unilever (UK)
- Wells Enterprises (US)
- General Milld Inc (US)
- TCBY (US)
Recent Developments
Statistic Brain conducted a survey whose results show that nearly 80% of the American population have more fondness towards frozen yogurt in comparison to the high-end ice-cream brands. Also, they prefer other frozen treats which in turn, staggers an excellent demand for the products offered by the key market players in this region during the forecast period.
The major players belonging to the APAC region are focusing on the development of strategies that have long-term effects and are backed with steps related to product innovation and flavor discovery. This step is a result of the fact that the frozen yogurt market is shifting towards a developing demand for new yogurt flavors.
The North American population is increasing their knowledge about the health benefits of consuming different products. They have a hectic lifestyle and there is an urgent need for change. Also, they are quite aware of the goodness of probiotics that are a part of frozen yogurt. Probiotics are reliable when it comes to resolving health issues like digestion. Also, its connection with slimming and beauty is likely to develop a good demand for the frozen yogurt market and its target audience during the forecast period. Also, these are gaining huge momentum as meal replacements for people who are cutting down on calorie-intake to reduce weight in the domestic region.
The manufacturers that are functioning in the European market are coming up with innovative steps that are a result of the constant engagement of the companies in extensive activities for research and development. The availability of safer and natural products and their dominance while competing with synthetic products will help the market a significant growth by the end of the forecast period.
Intended Audience
- National labs
- Market investors
- Nutritionists
- Research and development departments
- Public sector and agencies
Report Outlook
The frozen yogurt market report helps in offering the market insights that will help in understanding the potential of the market during the forecast period. The market offers the viewpoints of the experts and market players and analyzes the performance of the market segments across various global regions. The report also undertakes the prevailing market competition amongst the key market players by witnessing the recent developments of the market during the forecast period.
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