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The frozen yogurt market is experiencing dynamic trends that reflect changing consumer preferences, health-conscious choices, and the industry's response to emerging opportunities. One notable trend is the increased focus on health and wellness within the frozen yogurt market. Consumers are increasingly seeking healthier dessert options, and frozen yogurt, perceived as a lighter alternative to traditional ice cream, has gained popularity. Frozen yogurt shops are responding by offering more low-fat, non-fat, and probiotic-rich options, catering to those who prioritize nutritional benefits while still indulging in a frozen treat. This health-conscious trend aligns with the broader shift towards mindful eating and a desire for guilt-free indulgence.
Another significant trend in the frozen yogurt market is the customization and personalization of frozen yogurt experiences. Many frozen yogurt shops now adopt a self-serve model, allowing customers to choose their yogurt flavors and toppings. This level of customization empowers consumers to create their unique combinations, fostering an interactive and enjoyable experience. The trend towards personalization also extends to accommodating various dietary preferences, such as offering dairy-free and vegan frozen yogurt options, further diversifying the market and attracting a broader customer base.
The influence of flavor innovation is another driving force in the frozen yogurt market. Manufacturers are continually introducing new and exciting flavors to capture consumer interest and differentiate their offerings. Unique and exotic flavors, as well as seasonal and limited-time options, create a sense of novelty and excitement, encouraging repeat visits and maintaining consumer engagement. This trend mirrors the broader food industry's focus on flavor exploration and the consumer desire for diverse taste experiences.
The adoption of natural and clean label ingredients is a prominent trend in the frozen yogurt market. Consumers are increasingly scrutinizing food labels, seeking products with recognizable and natural ingredients. Frozen yogurt brands are responding by using fewer artificial additives, colors, and preservatives, opting instead for natural flavorings and sweeteners. This clean label trend not only addresses consumer demands for transparency but also aligns with the perception of frozen yogurt as a wholesome and better-for-you dessert option.
The environmental sustainability movement is influencing the frozen yogurt market, with a growing emphasis on eco-friendly packaging and sourcing practices. Frozen yogurt shops are adopting more sustainable packaging options, such as compostable cups and spoons, to reduce their environmental footprint. Additionally, there is an increasing interest in sourcing ingredients responsibly and supporting ethical and environmentally friendly practices throughout the supply chain. This sustainability trend reflects the industry's acknowledgment of its impact on the environment and the importance of aligning with consumer values.
The rise of online ordering, delivery services, and digital engagement is transforming the way consumers access frozen yogurt. Many frozen yogurt shops now offer online ordering platforms, enabling customers to customize their treats and have them delivered to their doorstep. Digital loyalty programs and mobile apps are also becoming popular, providing customers with incentives and rewards for their continued patronage. This trend reflects the industry's adaptation to changing consumer behaviors and the increasing demand for convenience in food service.
Lastly, the frozen yogurt market is witnessing a convergence with other food and beverage trends, particularly in the realm of desserts and treats. Fusion concepts, where frozen yogurt is combined with various toppings, syrups, or even baked goods, create novel and Instagram-worthy creations. This trend mirrors the broader cultural fascination with visually appealing and shareable food experiences, contributing to the overall appeal of frozen yogurt among younger demographics.
Frozen Yogurt Market Highlights:
Global Frozen Yogurt Market Overview
Frozen Yogurt Market Size is projected to grow at a significant rate of 5.33% from 2024 to 2032 to reach a market value of USD 10.25 billion by the end of 2032.
Consumers are increasing their demand for low-calorie and high-protein desserts that are healthy and hence, the frozen yogurt market will undergo a good demand during the marker forecast period. Also, low-fat products are increasing in popularity. The market is witnessing the introduction of healthy variants that also offer a variety of flavors that will help in catering to the demand of a larger audience. Consumers have numerous options in terms of healthy yogurt options.
Covid 19 Analysis
The coronavirus pandemic has given a very hard time to most of the manufacturing, developing, production, and logistic units of the market. Due to this pandemic situation, restrictions were imposed by the government of different countries. People have altered their requirements especially related to the kind of intake which they are opting for. The food and beverage industry has been impacted drastically which in turn has lowered the sales of frozen yogurt market.
For the same, the government is increasing their investment scale for research and development of flavors that are targeting the potential audience across various global locations. Also, the key market players are coming up with strategies that have a lot of positive attributes that will help the frozen yogurt market expand during the forecast period.
Market Dynamics
Drivers
The industry report for the frozen yogurt stores shows the rising demand and trends of various packaging. The amount of consumption is largely dependent on age and gender. The IBISWorld research shows that consumers whose age lies between 18 to 35 years, tend to buy more frozen yogurt. Generally, females dominant the demand in comparison to males. This accounts for 41.8 of the worldwide sales. This will impact the futuristic scope of the frozen yogurt market and help it grow as per the expected CAGR rate during the forecast period.
Restraints
The increasing concerns regarding the presence of high sugar and fat content in frozen yogurt is a major factor that may hamper the growth of this market. As it is a well-known fact that the consumption of foods having high sugar content in them can make a consumer open to various health diseases. Also, the rising number of substitutes for frozen yogurt market is another factor that may act as a barrier to the growth of this market. Consumers will prefer a product that will have good taste and low content of sugar and fat present in it at the same time. So, this factor may restrain the sales of frozen yogurt.
Technology Analysis
Most of the consumers that are spread across various global locations are impressed with the conveniently available frozen dessert-based snacks that are known to possess various kinds of health benefits. Also, their taste is excellent and hence, can act as an excellent snacking substitute. Also, there is a change in the behavior of ice cream consumption of the target audience which is pushing for a huge demand amongst the audience of the globe. The majority of consumers belong to the US audience and are acting as meal replacements for people who used to have a liking for ice creams. Also, the hectic lifestyle of people that is coupling with the rising awareness related to the health and wellness of people are driving for global changes.
Study Objectives
- To study the futuristic scope of the frozen yogurt market after the impact of the pandemic and also, understand the market understanding which is important to predict the market valuation and CAGR rate of growth during the forecast period
- To consider the viewpoints presented by the market leaders and industry players and have in-depth market analysis and revenue models by discussing the performance of the market segments across various global locations
- To draw a competitive graph amongst the key market players based on their performance and also consider the recent developments as undertaken by the market during the forecast period
Segmentation
Owing to the frozen yogurt market trends, it is important to have a deep analysis of the functionality of the market segments in various global regions. Also, the segment overview helps in understanding the revenue potential of the overall market and further, this will make the investors make better decisions during the forecast period that will end in 2030. The segments are as follows:
ByType
The global market under the product type segment deals in the dairy-based frozen yogurt, alongside the non-dairy-based frozen yogurt.
By Distribution Channels
The global frozen yogurt market players make use of various distribution channels to make the products available to the market end-users like supermarkets and hypermarkets, online retailers, convenience stores, amongst others. Making use of different verticals, the target is to enhance the product availability and cater to the demand of the target consumers.
By Regions
The frozen yogurt market is functional in major regions like Europe, the North American regions, the APAC region, Latin America, alongside the Middle East and African continents and catering to the demand of the audience located in these regions during the forecast period.
Regional Analysis
The North American market is expected to dominate the global frozen yogurt market during the forecast period. The US market is expected to hold a significant share during the period as the frozen yogurt market trends are witnessing a gradual shift in consumer preference from dairy products to frozen yogurt during the period. Also, there is a decline in non-dairy-based products during the period. The demand is high amongst the people belonging to the high-income consumers. The manufacturers producing frozen yogurt in the market are targeting consumer insights and capabilities that can compete with the developed competencies. This is likely to attract a large consumer base amongst the other innovative products and portfolio developments. The APAC region is adding on to the exceptional flavor experience and hence, is likely to experience good growth amongst the global market growth.
August 2023- Bavarian Meats space at Pike Place Market, cases packed with wurst have been substituted by white tile and the cool gleam of a stainless-steel countertop. Set into its surface are 12 flavors of what looks to be ice cream. Everyone is enveloped in its own clear plastic bubble top; in a paddle, it spins hypnotically, keeping every batch of marionberry or coconut frozen to just the correct consistency. The effect is part Jetsons car, part slushie machine. Alex Apostolopoulos is still planning what to call the frozen scoops he caters to at this new Hellenika Cultured Creamery. The product is designed so technically that it succeeds as frozen yogurt. But that phrase offers some people bad '90s flashbacks. As for the fat content, "It's closer to gelato," he says. Whatever the terms, Seattle's latest frozen treat is dense and decadent, with that cultured dairy tang that transmutes a scoop from an everyday sweet to something more complex. Hellenika silently opened its doors in July. The brand doesn't yet have a website or an Instagram.
March 2024 – Pinkberry® is starting the spring season with the latest Mango Lemonade frozen yogurt. Available for a constrained time only, this refreshing and vibrant flavor is now available at joining Pinkberry locations. Mixing the sweetness of mangoes with the tangy zing of lemonade, the latest Mango Lemonade swirl is like a tropical vacation in a cup! Pinkberry's Latest Mango Lemonade Frozen Yogurt and Crushed Teas. Offered for a limited time only. In addition, Pinkberry is introducing two new crushed teas to the menu this season: Watermelon and Passion Mango. Passion Mango is made using mango-flavored syrups, passion fruit, fresh mango pieces, ice, and cold brew black tea.
Competitive Landscape
The report aims to analyze the competition that is prevailing in the frozen yogurt market and hence, have an idea about their key strategies for growth during the forecast period. The players are investing in the research and development strategies that will help in coming up with innovative and creative product development and launch strategies. The players are as follows:
- 16 Handles (US)
- L.L.C. (US)
- Unilever (UK)
- Wells Enterprises (US)
- General Milld Inc (US)
- TCBY (US)
Recent Developments
Statistic Brain conducted a survey whose results show that nearly 80% of the American population have more fondness towards frozen yogurt in comparison to the high-end ice-cream brands. Also, they prefer other frozen treats which in turn, staggers an excellent demand for the products offered by the key market players in this region during the forecast period.
The major players belonging to the APAC region are focusing on the development of strategies that have long-term effects and are backed with steps related to product innovation and flavor discovery. This step is a result of the fact that the frozen yogurt market is shifting towards a developing demand for new yogurt flavors.
The North American population is increasing their knowledge about the health benefits of consuming different products. They have a hectic lifestyle and there is an urgent need for change. Also, they are quite aware of the goodness of probiotics that are a part of frozen yogurt. Probiotics are reliable when it comes to resolving health issues like digestion. Also, its connection with slimming and beauty is likely to develop a good demand for the frozen yogurt market and its target audience during the forecast period. Also, these are gaining huge momentum as meal replacements for people who are cutting down on calorie-intake to reduce weight in the domestic region.
The manufacturers that are functioning in the European market are coming up with innovative steps that are a result of the constant engagement of the companies in extensive activities for research and development. The availability of safer and natural products and their dominance while competing with synthetic products will help the market a significant growth by the end of the forecast period.
Intended Audience
- National labs
- Market investors
- Nutritionists
- Research and development departments
- Public sector and agencies
Report Outlook
The frozen yogurt market report helps in offering the market insights that will help in understanding the potential of the market during the forecast period. The market offers the viewpoints of the experts and market players and analyzes the performance of the market segments across various global regions. The report also undertakes the prevailing market competition amongst the key market players by witnessing the recent developments of the market during the forecast period.
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