Field Force Automation Market size is projected to grow from USD 2.2391 Billion in 2024 to USD 7.2607 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.84% during the forecast period (2024 - 2032). Additionally, the market size for field force automation was valued at USD 1.8928 billion in 2023.
Increased adoption of cloud-based solutions, the trend of BYOD in enterprises, and the growing demand to maximize the efficiency of field forces are the key market drivers enhancing market growth.
Figure 1: Field Force Automation Market Size, 2023-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The rising preference for cloud-based field force mobile applications can be due to their several benefits to enterprises. These include data backup, a high storage capacity, flexibility to share and retrieve data from multiple sources, and multiple platform support.Cloud-based field force mobile applications help assign work orders, transfer important information from general packet radio services (GPRS) to Cloud serves, and work with real-time status updates. Thus, players in the market for field force automation solutions focus on combining the benefits of cloud storage with field force mobile applications to offer user-friendly interfaces and ease of access. This factor drives the market CAGR.
Additionally, the growing usage of cloud-supported field force mobile applications is expected to be the emerging trend in the field force automation market. The increasing preference for cloud-based field forces mobile applications can be credited to various benefits, such as flexibility in sharing and retrieving data, high storage capacity, and multiple platform support.The retail & e-commerce sector is projected to be an effective field force automation solutions for consumers. Field force automation services witness significant demand since it assists in reducing high labor costs, raw material cost inflation, and the complex supply chain management process.
Furthermore, the growing revenue motivates retailers to invest in sales automation solutions since it offers a detailed analysis of customer requirements, automated control sales operations, and better customer loyalty. This is projected to be another emerging opportunity for market expansion. Enterprises require automated salesforce solutions for better control of sales operations. These solutions support field representatives in several processes, such as marketing automation, lead tracking, computerized assessment of clients' marketing needs, automatic approval of orders, and assembly of all sales tasks on a single dashboard.
In addition, these solutions provide an improved customer experience, streamlined sales operations, and enhanced efficiency of field agents. To offer the benefits above to enterprises, field force automation market players are concentrating on introducing automated sales force solutions worldwide. Thus, driving the Field Force Automation market revenue.
Based on components, the Field Force Automation market segmentation includes solutions and service. The solution segment dominated the market due to its pivotal role in enabling automation, efficiency, and digital transformation in field force operations. The manufacturing segment provides a centralized platform for managing field activities, reducing manual processes, and improving operational visibility and control. These solutions enable manufacturers to optimize their field operations, meet production targets, manage supply chains effectively, ensure compliance with regulations, and embrace digital technologies for enhanced productivity and competitiveness.
Figure 2: Field Force Automation Market, by Component, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Based on Deployment, the Field Force Automation market segmentation includes on-premise and Cloud. The cloud segment dominated the market due to its flexibility, scalability, faster implementation, cost-effectiveness, and remote accessibility. These factors make cloud-based deployments the preferred choice for organizations looking to optimize their field force operations.
Based on organization size, the Field Force Automation market segmentation includes SMEs and large enterprises. The large enterprise segment dominated the market due to the larger scale of their field operations, greater financial resources, more comprehensive geographical presence, complex workflows, and the need for advanced FFA functionalities. These factors drive the demand for complete FFA solutions tailored to the specific requirements of large enterprises.
Based on industry verticals, the Field Force Automation market segmentation includes IT and telecommunication, manufacturing, healthcare, transportation, and logistics, energy & utilities. The manufacturing segment dominated the market due to the industry's need for efficient field force management, complex operations, strict timelines, supply chain requirements, compliance standards, and an inclination toward embracing digital technologies. FFA solutions offer manufacturers the tools to streamline their field operations, improve productivity, ensure compliance, and optimize business processes.
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific Field Force, Automation Market area, will dominate this market, owing to the accelerating industrialization rate, escalating awareness regarding computerized operations of field sales teams, burgeoning utilization of real-time data for sales forecasting, and booming need for the identification and analysis of the buying patterns of consumers will boost the market growth in this region.
Moreover, China’s Field Force Automation market held the largest market share, and the Indian Field Force Automation market was the fastest-growing market in the Asia-Pacific region. Further, the significant countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: FIELD FORCE AUTOMATION MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's Field Force Automation market accounts for the second-largest market share due to therapid shift toward cloud computing, swift integration of advanced technologies, such as machine learning (ML), IoT, and facial recognition, in business activities, and the presence of leading market players in the Region. Further, the GermanField Force Automation market held the largest market share, and the UK Field Force Automation market was the fastest-growing market in the European Region.
North America is expected to grow fastest from 2023 to 2032. This is due to considerable investments in the IT infrastructure, the vast adoption of mobile applications to gather real-time field information, and the high demand for industrial automation.
Leading market players are investing heavily in research and development to expand their product lines, which will help the Field Force Automation market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Field Force Automation products industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the critical business tactics manufacturers use in the Field Force Automation industry to benefit clients and increase the market sector. The Field Force Automation industry has offered some of the most significant advantages in recent years. Major players in the Field Force Automation market, including ServiceMax, Inc. (US), FieldAssist (India), SalesDiary Inc. (India), FieldEZ (US), Folio3 Software Inc. (US), Channelplay Limited (India), VisitBasis Tech, LLC (US), Oracle (US), Microsoft (US), Salesforce (US), SAP (Germany), Acumatica (US), Leadsquared (India), Kloudq Technologies (India), Accruent (US) and NimapInfotech (India), are attempting to increase market demand by investing in research and development operations.
Trimble Inc. is a prominent American company specializing in software, hardware, and services across various industries. It provides comprehensive solutions for sectors such as building and construction, agriculture, geospatial, natural resources and utilities, governments, and transportation. As part of its innovation, Trimble introduced Trimble PULSE Remote Expert, an advanced Augmented Reality (AR) tool. This technology enhances the efficiency of field service technicians by enabling them to connect with support experts in real time through video, audio, and spatial annotations. This interactive platform empowers technicians to receive immediate guidance and assistance, leading to improved productivity and streamlined field service operations.
ServiceMax is a leading company specializing in Service Execution Management. Their focus is on providing a cloud-based software platform that aims to enhance the efficiency and productivity of service execution in complex equipment-centric environments. This includes Original Equipment Manufacturers (OEMs), operators, and third-party service providers.To further enhance their offerings, ServiceMax recently acquired Zinc, a company dedicated to facilitating real-time knowledge sharing among service workers. This strategic acquisition is expected to contribute to expanding and improving ServiceMax's product portfolio, allowing them to deliver even greater value to their customers.
ServiceMax, Inc. (US)
FieldAssist (India)
SalesDiary Inc. (India)
FieldEZ (US)
Folio3 Software Inc. (US)
Channelplay Limited (India)
VisitBasis Tech, LLC (US)
Oracle (US)
Microsoft (US)
Salesforce (US)
SAP (Germany)
Acumatica (US)
Leadsquared (India)
Kloudq Technologies (India)
Accruent (US)
NimapInfotech (India)
SAP SE announced that it will launch SAP Commerce Cloud in March 2024. This new payment solution, which integrates several other third-party payment service providers to offer various choices of payments for customers and retailers, such as buy now pay later mode, is an amazing way to expand profitable digital commerce across industries around the world with a flexible and modular approach through distinct capabilities.
Oracle has brought in advanced generative AI features to its Oracle Fusion Cloud Applications Suite so as to enhance the decision-making process of people and give customers and employees a better experience. Many business workflows within finance, supply chain, HR, sales, marketing, and service have these new AI capabilities integrated into them.
Amazon Web Services (AWS) (Amazon.com, Inc.) announced in November 2023 that it would expand its long-standing partnership with Salesforce Inc., focusing on product integrations in Data & Artificial Intelligence (AI). This means that customers can easily manage their data across the two platforms securely and also adopt the newest generative AI technologies responsibly.
In January 2024, SAP SE declared its program called The RISE with SAP Migration and Modernization, designed to overcome key challenges faced by businesses during cloud migration, mainly scope concerns and cost issues.
In August 2018, Denave launched DenSales, which is an automated solution for overcoming business challenges while improving visibility towards stakeholders by providing real-time solutions on sales data limitations, stock ambiguities, and structural communication, among others.
In May 2020, Microsoft improved Dynamics 365 for Field Service by releasing a new update to its connected field service solution. This development would allow end customers to utilize IoT capabilities, improve time of deployment, and improve field productivity.
Trimble presented Trimble PULSE Remote Expert in April 2020. It is an Augmented Reality (AR) tool that links field service technicians with support experts using video, audio, and spatial annotations in real-time.
Solution
Service
On-Premise
Cloud
SME
Large Enterprise
IT and Telecommunication
Manufacturing
Healthcare
Transportation and Logistics
Energy & Utilities
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 1.8928 billion |
| Market Size 2024 | USD 2.2391 billion |
| Market Size 2032 | USD 7.2607 billion |
| Compound Annual Growth Rate (CAGR) | 15.84%(2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Component, Deployment, Organization Size, Industry Vertical, and Region |
| Geographies Covered | North America, Europe, AsiaPacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | ServiceMax, Inc. (US), FieldAssist (India), SalesDiary Inc. (India), FieldEZ (US), Folio3 Software Inc. (US), Channelplay Limited (India), VisitBasis Tech, LLC (US), Oracle (US), Microsoft (US), Salesforce (US), SAP (Germany), Acumatica (US), Leadsquared (India), Kloudq Technologies (India), Accruent (US) and NimapInfotech (India) |
| Key Market Opportunities | Increasing customer touchpoints and satisfaction, enterprises are increasingly investing in these solutions, which drive the market's growth. |
| Key Market Dynamics | The increasing need to optimize the effectiveness of field forces is a key factor propelling the growth of the Field Force Automation Market. |
Field Force Automation Market Highlights:
Frequently Asked Questions (FAQ) :
The Field Force Automation market size was valued at USD 1.8928 Billion in 2023.
The market is estimated to grow at a CAGR of 15.84%during the forecast period, 2024-2032.
Asia Pacific witnessed the largest share of the market
The major players in the market are ServiceMax, Inc. (US), FieldAssist (India), SalesDiary Inc. (India), FieldEZ (US), Folio3 Software Inc. (US), Channelplay Limited (India), VisitBasis Tech, LLC (US), Oracle (US), Microsoft (US), Salesforce (US), SAP (Germany), Acumatica (US), Leadsquared (India), Kloudq Technologies (India), Accruent (US) and NimapInfotech (India).
The Solution Field Force Automation category dominated the market in 2022.
The Cloud had the largest share of the market.
Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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