Event Management Software Market

Increased corporate promotional strategies boost market growth

The Global Event Management Software Market Industry experiences a notable surge in demand for virtual events. As organizations increasingly adopt digital platforms for hosting events, the need for sophisticated software solutions becomes apparent. This shift is driven by the desire for broader audience reach and cost-effectiveness. In 2024, the market is projected to reach 8.2 USD Billion, indicating a robust growth trajectory. Companies are leveraging event management software to facilitate seamless virtual experiences, enhancing engagement through interactive features. This trend suggests a potential for sustained growth as organizations continue to prioritize digital engagement strategies.

This market has been segmented by region into North America, Europe, Asia-Pacific, and the Rest of the World. North America accounted for the highest share market share of 35.7% in 2022 and is expected to remain dominant throughout the forecast period. Moreover, financially secure nations in this region, such as the United States and Canada, are constantly open to new and emerging technologies. 

These nations have also consistently invested in cutting-edge technology to obtain dependable and compelling offerings. Vendors in North America are implementing cutting-edge technology to satisfy customer demand for better event management, collaboration and integration tools, and data analytics. The existence of established companies, along with the development of small players in the area, is one of the critical elements driving the expansion of this software.   

On the other hand, the Asia-Pacific region would also grow with more opportunities. Its surge is primarily due to the spread of smartphones and the cloud platform's ongoing development. The market, which will be mainly benefited from the booming IT sector, expanding business world, and endless abundance of skilled workers, will be dominated by China and India. The region's growth is rather sluggish due to the substantial prevalence of traditional event-organizing techniques.  

Figure 4: EVENT MANAGEMENT SOFTWARE MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Also, to expand their business solutions, startups and established enterprises in APAC are adopting Event Management Software. Banks operating in APAC can access BDaaS thanks to service providers like SAP and IBM. Real-time monitoring and huge cloud services enabling simpler data retrieval to optimize workflows are some of the main advantages of these services.    

Market players choose a variety of techniques and laws to increase their consumer base. Extensions, joint ventures, new production techniques, inventions, collaborations, mergers, acquisitions, establishments, technology expansion of current items, partnerships, etc. are a few examples of these tactics. These tactics are intended to broaden the market's user base. In order to strengthen their positions in the market, these market participants are also pursuing a number of additional strategic activities, such as joint ventures, the introduction of plans, and signing contracts and agreements.    

The major market comes from the smaller businesses who are entering the market with new technology, are actively bolstering their market positions. Although event management software is essential for significantly lowering personnel expenses, many firms still face high upfront installation costs. Consequently, during the course of the forecast period, these factors are anticipated to restrain the growth of the worldwide event management software market. Some of the major players operating in the market are Eventbrite, Cvent, XING Events, ACTIVE Network, etouches, EMS Software, Ungerboeck Software International, SignUpGenius, and Certain.