Event Management Software Companies

Competitive Landscape of Event Management Software Market

The event management software market is experiencing significant growth, driven by increasing demand for streamlined event planning and execution. This report examines the competitive landscape of this market, analyzing key players, their strategies, and market share determinants. It also explores new and emerging companies and current investment trends.

Key Players in the Event Management Software Market

• Eventbrite


• Cvent


• XING Events


• ACTIVE Network


• etouches


• EMS Software


• Ungerboeck Software International


• SignUpGenius


• Certain


• Social Tables


• Eventmobi


• Hubb


• Babylon Software Solution (Macedonia)


• Regpack


• Webconnex LLC.


• XING Events


• Hubilo soft tech privet limited.

Strategies Adopted by Key Players

Key players in the event management software market are adopting various strategies to gain market share and differentiation. These strategies include:

• Product innovation: Continuously developing new features and functionalities to cater to evolving customer needs and trends.


• Vertical specialization: Focusing on specific industry verticals with tailored solutions and expertise.


• Partnerships and integrations: Collaborating with other players in the event industry to offer a more comprehensive and integrated solution.


• International expansion: Targeting new markets to reach a wider customer base.


• Acquisition and mergers: Acquiring smaller companies to expand product offerings and capabilities.

Factors for Market Share Analysis

Several factors influence market share in the event management software market, including:

• Product features and functionality: The comprehensiveness and effectiveness of the software's features play a significant role in attracting and retaining customers.


• Ease of use: Intuitive and user-friendly interface ensures user adoption and satisfaction.


• Integration capabilities: Ability to integrate with other event-related software and tools creates a more streamlined workflow.


• Customer support: Responsive and reliable customer support builds trust and loyalty among users.


• Pricing flexibility: Offering various pricing models catering to different customer segments and budgets.


• Brand reputation: Established brands with a strong track record gain trust and preference over new entrants.

New and Emerging Companies

Several new and emerging companies are bringing innovative solutions to the event management software market. These companies often focus on:

• Specialization in specific event types: Catering to specific needs of virtual, hybrid, or niche events.


• AI-powered automation: Leveraging AI to automate tasks and personalize the event experience.


• Data-driven insights: Providing actionable insights to improve event planning and execution.


• Mobile-first solutions: Building platforms optimized for mobile devices and engagement.


• Affordable pricing models: Offering attractive pricing options for small businesses and startups.

These new entrants are posing a significant challenge to established players, forcing them to constantly innovate and improve their offerings to remain competitive.

Current Investment Trends

The event management software market is attracting significant investment from venture capitalists and private equity firms. This is due to the market's strong growth potential and the increasing adoption of event technology. Investors are particularly interested in companies that:

• Address emerging trends: Offer solutions for virtual and hybrid events, personalization, and data analytics.


• Have strong growth potential: Demonstrate rapid customer acquisition and revenue growth.


• Possess unique technology: Offer innovative features and functionalities not readily available in the market.

Latest Company Updates:

The debut of Toast Catering & Events, a new product completely linked with the Toast point-of-sale (POS) to enable restaurants effortlessly manage large catering orders and event planning, was announced today by Toast, the all-in-one technology platform designed for restaurants in 2023. Customizable banquet event orders (BEO), lead management features, and fulfilment capabilities are all supported by Toast Catering & Events.

2023 saw the release of new event management software for NGOs by Qgiv, a top supplier of digital fundraising solutions for charitable organisations. The platform, which costs $0 per month as part of the company's Starter plan, is intended to assist charitable organisations in increasing event registrations, attendance, and donations. This eliminates the need for overhead expenses associated with organising and launching events. 

The new QRadar Security Suite, which IBM unveiled at the RSA conference in 2023, is intended to make the difficulties faced by security teams in charge of overseeing an ever-expanding array of security products easier to handle. The four main components of the mostly AWS-based SaaS solution QRadar are controlled from the main QRadar console.

A free virtual event management solution was introduced by Canapii, a company that makes event management software, in 2021 and is now accessible to all countries. With the release, companies may now hold virtual events for up to 75 attendees completely free of cost using Canapii's specialised events platform, which is used by some of the biggest brands in the world.