Europe HoReCa Market Research Repor By Category Outlook (Single Outlet, HoReCa Chain) and By Service Type Outlook (Hotels, Restaurants, Cafes and Pubs) - Forecast to 2035

Europe HoReCa Market Overview

Europe HoReCa Market Size was estimated at 950.49 (USD Billion) in 2023. The Europe HoReCa Industry is expected to grow from 1,000.86(USD Billion) in 2024 to 2,193.26 (USD Billion) by 2035. The Europe HoReCa Market CAGR (growth rate) is expected to be around 7.393% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Europe HoReCa Market Trends Highlighted

The Europe HoReCa market is changing as consumers become more focused on eco-friendly practices. This change is leading businesses to implement green strategies like sustainability, local sourcing, and waste reduction. There is a growing trend in nutrition and health, with consumers requesting healthier food options and more disclosure about where ingredients are obtained. This is causing a change in the food and beverage industry in Europe. The impact of technology is another critical factor, as a lot of companies are adopting modern solutions for their business.

Online ordering, reservations, and contactless payments have become essential, catering to the evolving preferences of consumers who seek convenience and efficiency. Furthermore, adapting to changing consumer behavior following the COVID-19 pandemic has pushed many establishments to enhance their delivery and takeaway options, ensuring they remain competitive in a fast-changing landscape. Opportunities abound for those who can capitalize on these trends, especially with innovations in plant-based offerings and alternatives to meat, as European consumers show greater interest in reducing meat consumption. Moreover, the rise of food delivery services continues to reshape the competitive landscape, allowing smaller, local restaurants to thrive alongside larger chains by leveraging technology.

Recently, the importance of experience over mere dining has become a trend in Europe, where consumers seek more than just a meal. Establishments now focus on creating memorable dining experiences, emphasizing unique themes, interactive services, or immersive atmospheres that appeal to diverse customer bases. As these trends continue to evolve, the European HoReCa market is poised for significant growth and restructuring, influenced heavily by societal values and technological advancements.

urope HoReCa Market Drivers

Rising Consumer Demand for Unique Dining Experiences

In Europe, the HoReCa market is seeing a significant increase in consumer demand for unique and experiential dining options. According to recent reports, approximately 60% of European consumers indicated a preference for dining establishments that offer innovative and memorable experiences rather than just traditional meals. This trend is primarily driven by millennial and Gen Z consumers, who prioritize experience over material goods. Organizations such as the European Restaurant Association have noted that these demographics are willing to spend 20% more on dining experiences that offer unique themes, local cuisine, or immersive environments.Such a shift in consumer expectations is compelling restaurants and hotels within the European HoReCa Market Industry to innovate continually and adapt their service offerings to meet these evolving preferences. Additionally, the rise of food tourism across many European cities contributes significantly to this demand, with destinations like Barcelona and Paris leading the way, showcasing culinary diversity that attracts millions of tourists each year.

Growth of the Tourism Sector

The tourism sector in Europe is rebounding robustly post-COVID-19, which is significantly fueling the growth of the HoReCa market. In 2022 alone, Europe welcomed over 500 million international visitors, reflecting a remarkable recovery and generating increased demand for hospitality services. According to the European Commission's tourism report, the industry is expected to witness a continued rise, with forecasts predicting that visitor numbers may surpass pre-pandemic levels by 2024.This influx of tourists translates directly into higher demand for restaurants, bars, and catering services in major tourist hotspots like Rome, London, and Amsterdam. Established organizations operating in the hospitality industry are actively expanding their services to cater to diverse international tastes, thereby enhancing their competitiveness in the Europe HoReCa Market Industry.

Innovations in Food Technology and Sustainability

Sustainability has become a key driver within the Europe HoReCa Market Industry, with consumers increasingly favoring establishments that prioritize ethical sourcing and sustainable practices. Recent surveys indicate that over 70% of European consumers consider sustainability when dining out, with younger consumers leading this trend. As a response, many restaurants are adopting practices such as zero-waste cooking and sourcing organic ingredients from local farms.Additionally, technology innovations such as mobile ordering platforms and integrated supply chain management systems are emerging to help improve efficiency while ensuring sustainability. Organizations like Slow Food Europe advocate for locally sourced ingredients and have significantly influenced this mindset, encouraging restaurants to focus on environmental responsibility. This shift in business practices not only caters to consumer demand but also aligns with European Union policies promoting sustainable agriculture and food systems.

Growth in Delivery and Takeout Services

The COVID-19 pandemic catalyzed a rapid transformation in the dining landscape, with a pronounced growth in delivery and takeout services across Europe. Statistics reveal that the online food delivery market in Europe grew by over 25% during 2020 and has continued to see strong growth momentum into the post-pandemic phase. Established delivery platforms like Deliveroo and Just Eat have expanded their services into various European cities, catering to changing consumer preferences for convenience.This trend is expected to contribute significantly to the growth of the HoReCa market in the region as restaurants adapt their business models to include robust delivery options. The European Commission's reports indicate that urbanization is supporting this trend, with over 75% of Europeans now living in urban areas where delivery services can thrive, thereby creating more significant opportunities for the Europe HoReCa Market Industry to expand.

Europe HoReCa Market Segment Insights

HoReCa Market Category Outlook Insights

The Europe HoReCa Market has been experiencing notable growth and transformation, particularly within the Category Outlook focusing on Single Outlet and HoReCa Chain segments. In recent years, the Europe HoReCa Market revenue has been positively influenced by rising consumer spending on dining out, increased tourism, and a growing preference for diverse culinary experiences. Within this dynamic environment, the Single Outlet category has gained traction due to the trend toward unique, independent restaurants that offer personalized services and distinct atmospheres. These establishments often resonate well with consumers seeking authenticity and localized food experiences, allowing them to showcase regional culinary arts and foster community engagement.

In contrast, the HoReCa Chain segment has been characterized by an increasing focus on consistency, efficiency, and scalability, enabling recognized brands to dominate vast market areas across Europe. Chains leverage economies of scale to provide uniform quality and service across multiple outlets, appealing to customers' desire for familiar dining experiences. The prevalence of international fast-food chains, alongside the emergence of popular casual dining franchises, indicates a significant trend in consumers' dining preferences moving towards convenience and speed.

The emergence of healthy eating trends and sustainability has also marked these segments, significantly impacting menu offerings and operational strategies. As consumers become more health-conscious, both Single Outlet and HoReCa Chain players are innovating to incorporate healthier food options and sustainable sourcing practices. Additionally, digital advancements in ordering and payment systems are streamlining consumer interactions, making dining experiences more efficient and enjoyable. This has allowed restaurant operators to elevate customer satisfaction levels even further.

Moreover, the increasing importance of technology, such as contactless payment systems and online reservations, has become essential for these establishments to cater to the evolving needs of diners. Both Single Outlets and Chains are recognizing these digital tools, enhancing their operational capabilities to remain competitive. The continual adaptation to consumer eating behaviors and preferences showcases the agility of businesses operating within the HoReCa space. The intense competition spurs innovation, while market trends indicate a positive outlook for future growth and development in the Europe HoReCa Market industry, helping contribute positively to the broader European economy.

Overall, the Europe HoReCa Market segmentation indicates that both Single Outlet and HoReCa Chain segments play crucial roles in shaping dining landscapes throughout the region. Outlets that successfully implement innovative strategies, embrace sustainability, and utilize advanced technologies are likely to thrive amidst changing consumer preferences, ultimately driving the market forward. The Europe HoReCa Market Statistics suggest a burgeoning opportunity for businesses focused on delivering high-quality dining experiences, whether through unique independent venues or established restaurant chains, as they navigate a competitive and evolving market environment.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

HoReCa Market Service Type Outlook Insights

The Europe HoReCa Market is characterized by a diverse Service Type Outlook, encompassing key areas such as Hotels, Restaurants, Cafes, and Pubs, each contributing uniquely to the overall market landscape. The significance of the Hotel sector lies in its provision of comprehensive lodging and associated services, catering to both leisure and business travelers, thus driving customer loyalty and repeat business. Restaurants play a crucial role as cultural hubs, reflecting regional cuisines and enhancing dining experiences while also adapting to trends like delivery and food fusion, which resonate with contemporary consumer preferences.

Cafes have emerged as popular social gathering spaces, blending the traditional coffee experience with modern ambiance, significantly influencing urban culture and lifestyle. Pubs, known for their community-centric atmosphere, offer a unique blend of social interaction and entertainment, often becoming local landmarks. Collectively, these segments reflect the evolving demands of consumers in Europe, supported by changing lifestyle trends and increasing disposable incomes, thereby driving the overall growth and dynamism of the Europe HoReCa Market.The market statistics indicate significant consumer engagement and investment, fostering an environment ripe with opportunities for growth and innovation across these establishments.

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Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Europe HoReCa Market Key Players and Competitive Insights

The Europe HoReCa market, encompassing the hotel, restaurant, and catering sectors, presents a dynamic and competitive landscape characterized by an evolving consumer palate, increasing emphasis on sustainability, and the integration of technology in service delivery. As operators strive to meet the diverse demands of their clientele while maintaining profitability, competition among suppliers, distributors, and service providers intensifies. Market participants must continually adapt to rapid changes, including shifts towards healthier and locally sourced food options, as well as the growing trend of digitalization that enhances customer experience and operational efficiency. 

The strategic positioning of key players within this sector significantly influences market trends, pricing strategies, and customer loyalty, ensuring that stakeholders remain vigilant in anticipating the needs of both operators and consumers.Bidfood has established a strong foothold in the Europe HoReCa market, leveraging its extensive distribution network and product range to cater to diverse culinary needs across the region. The company's strengths lie in its ability to provide a comprehensive portfolio of food, beverage, and non-food products tailored specifically for the hospitality sector, ensuring operators can source everything they require from a single supplier. Bidfood's commitment to quality and customer service fosters trust and long-term relationships with clients, allowing it to maintain a competitive edge. 

Additionally, the company enhances its value proposition through tailored solutions that meet the specific requirements of various establishments, from upscale restaurants to casual dining venues, further solidifying its market presence.Danone operates as a key player in the Europe HoReCa market with a focus on providing dairy products, plant-based alternatives, and water solutions that align with evolving consumer preferences. The company’s diverse product portfolio includes a wide array of yogurts, cheeses, and beverages, which are increasingly favored for their health benefits and premium quality. Danone's market presence is enhanced by its partnerships with distributors, which ensure consistent availability of its key products across the hospitality landscape. 

The company capitalizes on its strengths, particularly its commitment to sustainability and innovation, which resonate well with environmentally conscious consumers and operators. Through strategic mergers and acquisitions, Danone has further strengthened its market position, allowing it to expand its reach and enhance its product offerings tailored to the unique needs of the European HoReCa segment, thereby reinforcing its reputation as a trusted supplier in this competitive market.

Key Companies in the Europe HoReCa Market Include

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  Bidfood

  
  


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  Danone

  
  


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  Metro AG

  
  


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  Heineken

  
  


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  Brakes

  
  


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  German Food Service

  
  


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  Diageo

  
  


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  Nestlé

  
  


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  Mondelez International

  
  


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  Sysco

  
  


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  Unilever

  
  


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  CocaCola

  
  


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  Pepsico

  
  


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  Pernod Ricard

  
  


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  AB InBev

  
  

Europe HoReCa Market Industry Developments

The Europe HoReCa market has seen significant developments recently, with prominent companies such as Heineken, Diageo, and AB InBev actively expanding their market presence. In August 2023, Heineken announced the acquisition of a small beverage company in Spain, further strengthening its foothold in the region's craft beer segment. Additionally, Diageo has reportedly increased its investments in premium spirits to meet consumer demand shifts towards high-quality offerings, influencing the market dynamics. In September 2023, Metro AG launched a new sustainability initiative aimed at reducing waste in food service logistics, which is pivotal amidst the growing focus on eco-friendliness within the HoReCa sector. Other key players, such as Nestlé and Unilever, have been moving towards plant-based products, responding to the demand for healthier options in restaurants and cafes. The HoReCa market in Europe is witnessing increasing growth, driven by changing consumer preferences and the recovery from previous economic downturns. Wholesale players like Bidfood and Sysco are also adapting their service offerings to cater to this evolving landscape, indicating robust competition within the sector. In recent years, economic data showcases a steady growth trajectory, peaking in mid-2022, with a projected further increase in 2023-2024.

Europe HoReCa Market Segmentation Insights

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  HoReCa Market Category Outlook

  
  
  
  
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    Single Outlet

    
    
  
  
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    HoReCa Chain

    
    
  
  
  
  


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  HoReCa Market Service Type Outlook Outlook

  
  
  
  
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    Hotels

    
    
  
  
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    Restaurants

    
    
  
  
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    Cafes and Pubs

    
    
  
  
  
  

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	950.49(USD Billion)
MARKET SIZE 2024	1000.86(USD Billion)
MARKET SIZE 2035	2193.26(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.393% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Bidfood, Danone, Metro AG, Heineken, Brakes, German Food Service, Diageo, Nestle, Mondelez International, Sysco, Unilever, CocaCola, Pepsico, Pernod Ricard, AB InBev
SEGMENTS COVERED	Category Outlook, Service Type Outlook
KEY MARKET OPPORTUNITIES	Sustainable food sourcing, Digital ordering platforms, Plant-based menu expansion, Local ingredient promotion, Experience-driven hospitality services
KEY MARKET DYNAMICS	sustainability trends, digital transformation, labor shortages, health and safety regulations, changing consumer preferences
COUNTRIES COVERED	Germany, UK, France, Russia, Italy, Spain, Rest of Europe