Thailand HoReCa Market Research Report: By Category Outlook (Single Outlet, HoReCa Chain) and By Service Type Outlook (Hotels, Restaurants, Cafes and Pubs) - Forecast to 2035

Thailand HoReCa Market Overview

Thailand HoReCa Market Size was estimated at 33.95 (USD Billion) in 2023. The Thailand HoReCa Industry is expected to grow from 36.5(USD Billion) in 2024 to 82.5 (USD Billion) by 2035. The Thailand HoReCa Market CAGR (growth rate) is expected to be around 7.695% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Thailand HoReCa Market Trends Highlighted

The Thailand HoReCa ecosystem is evolving due to multiple notable trends. The demand for international and domestic travel is increasing, which is assisting the tourism sector to recover. As a result, the demand for cafes, restaurants, and hotels is growing. Moreover, there is heightened attention on health and wellness, which causes businesses to help meet dietary needs with healthier food options and organic ingredients. Besides these, the key market propellers comprise growing urbanization and the middle class in Thailand, which is rapidly fueling spending on hospitality and eating out.

With an increase in mobility and relocation among Thais, many are willing to spend on cuisines that are different from their own. This gives an opportunity for both international and local brands to expand their shares in the market. Another critical factor is the food-tech industry. Hotels and restaurants are using the internet for making bookings, taking custom orders and giving general attention to the customers, thus improving the experience of the guests. In the Thailand HoReCa market, there is a gap in the market associated with the increase in environmentally friendly practices, which include the purchase of local products and the reduction of food waste. Moreover, greater utilization of food delivery services offers finer opportunities for other service areas of HoReCa especially with the increasing rush for living in cities.

Recent times have seen trends toward experiential dining, where customers seek more than just food; they want unique experiences that involve entertainment, themes, or cultural elements. Establishments are increasingly focusing on providing immersive atmospheres, reflecting Thailand's rich cultural heritage. This approach captures the attention of consumers and encourages repeat visits, indicating a shift in how dining and hospitality are perceived within the region.

Thailand HoReCa Market Drivers

Rising Tourism in Thailand

Thailand is one of the most popular travel destinations in the world, ranking sixth globally according to the United Nations World Tourism Organization. Thailand's HoReCa industry creates an increasing demand for hospitality and restaurant services. With the government's initiatives to bolster the tourism sector post-pandemic, including the 'Amazing Thailand' campaign aiming to attract over 50 million visitors annually, the HoReCa market is positioned for significant growth.Such initiatives, backed by data from the Ministry of Tourism and Sports of Thailand, help expand the customer base for restaurants, hotels, and catering services, positively affecting market revenue.

Growing Middle-Class Population

Thailand's economy has witnessed notable growth, resulting in an expanding middle class. The World Bank estimates that by 2025, middle-class households could make up more than half of Thailand's population, leading to increased disposable income. This demographic shift fuels demand for dining out and catering services, essential components of the Thailand HoReCa Market industry. Increased spending on food and leisure experiences creates opportunities for hotels and restaurants to enhance their offerings.Moreover, as per the National Economic and Social Development Council (NESDC), the middle class's growing consumer habits are projected to increase market size significantly.

Rise in Food Delivery Services

The recent surge in demand for food delivery services is reshaping the Thailand HoReCa Market industry. Statista reported that as of 2022, online food delivery revenue in Thailand was expected to reach approximately $800 million, with a growing trend anticipated moving forward. This sector's expansion is attributed to the acceleration of digitalization and changing consumer behavior toward convenience, particularly highlighted during the COVID-19 pandemic.Prominent local and international players, such as Grab and Foodpanda, have expanded their platform capabilities, leading to more restaurants participating in the delivery market. The need for quick and accessible options fuels an increase in mobile-focused dining solutions and influences restaurant strategies.

Increased Investment in the HoReCa Sector

The Thailand HoReCa Market industry has attracted significant foreign investment, particularly in boutique hotels and restaurant chains. The Foreign Investment Promotion Act facilitates foreign investors' activities, reflecting growing trust in the Thai economy. According to Thailand's Board of Investment (BOI), there were a total of over THB 330 billion (USD 10 billion) invested in the hospitality and food service sectors in recent years. This influx of capital enables ongoing renovations of existing establishments and fuels the entry of innovative dining experiences.New ventures foster competitiveness and quality improvements, which are essential for sustainability and growth in the HoReCa market.

Thailand HoReCa Market Segment Insights

HoReCa Market Category Outlook Insights

The Thailand HoReCa Market is characterized by a diverse Category Outlook, reflecting the country's dynamic culinary landscape and evolving consumer preferences. As of 2024, analysts project that the overall market is set to reach a valuation of 36.5 billion USD, with significant growth anticipated over the coming years. Within this realm, the segmentation reveals two distinct categories: Single Outlet and HoReCa Chain. The Single Outlet segment plays a critical role in offering personalized dining experiences, fostering local culture and cuisine's proliferation.

This segment benefits from an increasing trend toward niche markets, culinary innovations, and the rising popularity of food trucks and small restaurants, responding adeptly to local tastes and flavors. Conversely, the HoReCa Chain segment stands out for its operational efficiency and extensive reach, catering to the rising middle class and the growing demand for standardization in food quality and customer service. As tourism in Thailand continues to thrive, these chains capitalize on the ability to deliver consistent dining experiences across multiple locations, serving both domestic and international tourists.

The diversity inherent in these segments reflects not only consumer preferences but also the economic landscape, rising disposable incomes, and a burgeoning food culture within major urban centers like Bangkok. The increased focus on sustainability and food safety is another factor driving growth in both segments, with outlets and chains alike prioritizing high-quality ingredients and responsible sourcing. Challenges such as increased competition and fluctuating raw material prices remain. Still, the outlook suggests robust opportunities, with both segments positioned to leverage the growing trend toward experiential dining and health-conscious eating.Overall, the Thailand HoReCa Market's segmentation into Single Outlet and HoReCa Chain underscores the importance of culinary diversity and operational adaptability in responding to the region's evolving consumer landscape. This evolution speaks to the ongoing development of the Thailand HoReCa Market data. It provides valuable insights into market growth strategies aimed at enhancing consumer engagement while navigating the complexities of the food service industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

HoReCa Market Service Type Outlook Insights

The Thailand HoReCa Market demonstrates a dynamic Service Type Outlook, encompassing diverse segments such as Hotels, Restaurants, Cafes, and Pubs, each contributing uniquely to the overall industry landscape. Hotels play a crucial role in strengthening tourism in Thailand, a country renowned for its vibrant travel sector, attracting millions of visitors annually. Restaurants, on the other hand, are thriving with a rich culinary tradition, presenting opportunities for local and international cuisine, which fuels the market growth significantly. Cafes are increasingly becoming popular social hubs, reflecting the changing lifestyle of consumers who seek experiences beyond just dining.

Pubs cater to the nightlife scene, offering vibrant settings for social interaction, which remains an integral part of urban culture. The competitive nature of these segments is further influenced by evolving consumer preferences and the desire for distinctive experiences, paving the way for innovative service models. With the rapid urbanization and growing middle class in Thailand, the demand across these segments is projected to continue expanding, making the Thailand HoReCa Market a vital contributor to the economy while creating significant opportunities for businesses within this space.

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Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Thailand HoReCa Market Key Players and Competitive Insights:

The Thailand HoReCa market, which encompasses hotels, restaurants, and catering services, has been evolving dynamically, primarily driven by changing consumer preferences and increasing demand for diverse culinary experiences. The competitive landscape of this market is characterized by a mix of local and international players who are actively vying for market share amidst a backdrop of rapid urbanization and the growing influence of tourism. Factors such as an increasing middle-class population, the rise of food delivery services, and the growing focus on sustainability continue to shape the competitive environment. Companies are adopting innovative strategies to enhance customer experience and operational efficiency, recognizing the critical importance of branding, quality, and service excellence to stand out in this competitive marketplace.

In the Thailand HoReCa market, CP Group stands out as a formidable player with a strong market presence, bolstered by its extensive distribution networks and a diversified portfolio that includes quality food products and ready-to-eat meals. CP Group's operations are marked by significant investments in technology and sustainable practices that enhance product quality and streamline supply chains. Their adherence to superior food safety standards sets them apart, fostering consumer trust and loyalty. The company’s commitment to research and development allows them to constantly innovate their offerings, aligning with local tastes and dietary trends. This not only fortifies their positioning within the Thai market but also gives them a competitive edge in adapting to the evolving needs of HoReCa clients.

International Food Services has leveraged its comprehensive understanding of food service management to penetrate the Thailand HoReCa sector effectively. The company is known for its extensive range of key products and services designed for the hospitality and catering industries, including pre-packaged meals and premium frozen foods. Their market presence is underscored by strategic partnerships and collaborations that enhance their distribution capabilities. The strengths of International Food Services include a robust supply chain, a customer-centric approach, and a commitment to quality that resonates well with the evolving preferences of the Thai consumer. Furthermore, the company has engaged in mergers and acquisitions to expand its market footprint, acquiring local brands that complement its existing portfolio and enhance its product diversity. This strategic growth allows International Food Services to better cater to the diverse needs of the HoReCa sector in Thailand, ensuring their competitiveness in a dynamic market environment.

Key Companies in the Thailand HoReCa Market Include

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  CP Group

  
  


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  International Food Services

  
  


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  Minor International

  
  


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  S and P Syndicate

  
  


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  Lotte Group

  
  


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  TCC Group

  
  


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  Mega Lifesciences

  
  


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  S and P Food Co

  
  


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  Nestle Thailand

  
  


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  Catering and Food Services Co.

  
  


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  Oishi Group

  
  


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  Starbucks Coffee

  
  


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  Berli Jucker

  
  


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  Central Retail Corporation

  
  


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  Thai Union Group

  
  

Thailand HoReCa Market Industry Developments

In recent developments within the Thailand HoReCa market, the sector is seeing robust recovery post-pandemic, driven by a surge in domestic tourism and increasing consumer spending. Notably, CP Group has been expanding its food service footprint, enhancing its offerings in the restaurant and catering segments. 

In August 2023, Minor International announced significant investment plans aimed at increasing its restaurant operations across Thailand, which is expected to add new employment opportunities. Meanwhile, S and P Syndicate have been introducing innovative menu options to attract health-conscious consumers. Additionally, a substantial merger involving Berli Jucker and a local food distributor has been publicly acknowledged, strengthening their market presence in May 2023. 

The consolidation trends in this market are further exemplified by TCC Group's recent acquisition of local F&B brands to diversify their portfolio. Mega Lifesciences has reported increased market valuations due to higher demand for food supplements in HoReCa, reflecting a growing trend towards wellness. Overall, the Thailand HoReCa market is witnessing positive growth and significant transformations, positioning itself for future opportunities amidst shifting consumer preferences and competitive dynamics.

Thailand HoReCa Market Segmentation Insights

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  HoReCa Market Category Outlook

  
  
  
  
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    Single Outlet

    
    
  
  
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    HoReCa Chain

    
    
  
  
  
  


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  HoReCa Market Service Type Outlook

  
  
  
  
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    Hotels

    
    
  
  
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    Restaurants

    
    
  
  
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    Cafes and Pubs

    
    
  
  
  
  

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	33.95(USD Billion)
MARKET SIZE 2024	36.5(USD Billion)
MARKET SIZE 2035	82.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.695% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	CP Group, International Food Services, Minor International, S and P Syndicate, Lotte Group, TCC Group, Mega Lifesciences, S and P Food Co, Nestle Thailand, Catering and Food Services Co., Oishi Group, Starbucks Coffee, Berli Jucker, Central Retail Corporation, Thai Union Group
SEGMENTS COVERED	Category Outlook, Service Type Outlook
KEY MARKET OPPORTUNITIES	Rising demand for healthy dining, Growth of delivery and takeout services, Increasing interest in local cuisine, Expansion of hotel chains, Emphasis on sustainable practices
KEY MARKET DYNAMICS	rising tourism demand, increasing urbanization, evolving consumer preferences, growth of online food delivery, health and wellness trends
COUNTRIES COVERED	Thailand