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Display Driver Market Share

ID: MRFR//5846-HCR | 100 Pages | Author: Shubham Munde| November 2024

There are different ways for companies in the Display Driver Market to place their market shares in order to get an edge over their competitors. Companies often use cutting-edge technology or new features to set their display driver products apart from competitors. This is called innovation. They want to get people who like new ideas by giving them something that no one else has. Associating your brand with new ideas will help you get a bigger share of the market and keep customers coming back.
One common business approach is to offer the service for as little money as possible. Businesses may be able to offer lower prices on display drivers than their rivals by lowering the cost of production, finding cheaper parts, and taking advantage of economies of scale. This helps the company get a big share of the market, especially among price-conscious buyers.
Businesses may be better able to meet the wants of their ideal customers if they divide the market into different groups. Businesses look at the demographics of their customers to find groups with specific needs. Businesses might be able to serve their wide range of customers better if they make display drivers that fit the needs of different groups. In this way, they can control more niche areas.
To get the biggest piece of the market, you also need strong relationships and smart agreements. By working together with other big names in the same field or device makers, businesses can get more customers and enter new markets. By using skills that work well together, the plan makes the business more competitive and increases its market share.
For getting into the market, you also need a good plan for marketing and selling. Targeted marketing efforts may help businesses raise brand awareness by emphasizing the unique features and benefits of their display drivers. Customers who know more about a brand are more likely to buy it and share the market.
Getting to the top of the Display Driver Market means coming up with new ideas in a strategic way. By spending money on research and development to make new, creative products, businesses may be able to get an edge in the market. Businesses that stay ahead of the game in terms of technology tend to have a bigger part of the market when customers are looking for the newest solutions. This is always the case, whether we're talking about adding AI, making display drivers that use less power, or making better networking choices.
Customer-centered tactics are also necessary to grow market share. Customers are more likely to stick with a company that goes out of its way to meet their needs, like by providing full guarantees, helpful support after the sale, and quick customer service. If a customer is happy with their buy, they are more likely to come back and even tell others about the business.
Often, the best way to get the biggest share of the market is to use more than one of these strategies. If companies want to stay competitive, they need to come up with new ideas all the time, form smart relationships, focus on cost leadership, and find ways to make their products stand out. Businesses must be able to adapt quickly to new technologies and changing customer tastes in order to stay successful in the Display Driver Market, which is always changing. As the Display Driver Market is very competitive, keeping ahead of the curve takes a multifaceted strategy that puts product difference, price, market segmentation, clever relationship building, sales, innovation, customer service, and going global at the top of the list.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 7.16% (2023-2032)

Display Driver Market Highlights:

Display Driver Market Trends
Display Driver Market Analysis
Display Driver Market Share
Display Driver Companies

Global Display Driver Market Overview:


Display Driver Market Size was valued at USD 8.04 Billion in 2023. The Display Driver market industry is projected to grow from USD 8.615664 Billion in 2024 to USD 13.97 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.23% during the forecast period (2024 - 2032). The rise in demand for display driver integrated circuits and an increasing number of device makers are the key market driver enhancing market growth. 


Display Driver Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Display Driver Market Trends




  • Growing the use of smartphones is driving the market growth




Market CAGR for display drivers is driven by the Increasing customer spending on media and entertainment is the main force behind the growth of smartphone use worldwide. Smartphones are high-quality and fast, and they work like computers by giving you information in real-time. They became a big part of how people lived. Because technology changes quickly, it has a short life span. This forces major players to spend money on research to develop and separate their products with more advanced features. Demand for display drivers is expected to rise due to the issues mentioned above in the future.


Additionally, the demand for display driver integrated circuits (DDIC) is increasing because of the widespread use of LCD panels in many electronic devices. LCD screens are used in many devices, including TVs, laptops, smartphones, and more. The market is also affected by big electronic paper displays being used in more places because they are easier to use, cheaper to make, easier to read and use less energy. The display driver integrated circuit (DDIC) market is also helped by fast development, changes in lifestyle, a rise in investments, and more consumer spending. Therefore, the increasing prevalence of Display Driver is fueling the expansion of the international market.


For instance, magnachip semiconductor corporation reported unveiling two seventh-generation MXT Metal-Oxide Semiconductor Field-Effect Transistors (MOSFETs) 1 for smartphone battery protection circuits based on its Super-Short Channel technology. As a result, the demand for display drivers is predicted to grow throughout the forecasted time due to the rising demand for smartphones. Thus, the driving factor is the display driver market revenue.


Display Driver Market Segment Insights:


Display Driver Type Insights


The display driver market segmentation, based on type, includes display driver IC and touch display driver Integration. In 2022, the display driver IC segment led the display driver market in revenue. Because increasing as more devices, especially industrial and medical equipment, adopt capacitive touch screens. Display drivers are integrated circuits (ICs) that translate, connect, and handle displays like LCD, LED, OLED, DLP, vacuum fluorescent, and AMOLED from a microprocessor (MPU), microcontroller (MCU), or another circuitry system.


Figure 1: Display Driver Market by Type, 2022 & 2032 (USD Billion)


Display Driver Market by Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Display Driver Device Insights


The display driver market segmentation, based on devices, includes smartphone, tablet, wearable, TV, and automotive display. The smartphone industry is anticipated to grow at a CAGR of 7.16% over the projected period, making up the largest market share because Smartphones provide real-time data and high levels of quality and performance, much like a computer. They became to be an essential component of everyday life.


Display Driver Technology Insights


The display driver market segmentation, based on the technology, includes LCD, OLED, and Others. The OLED category is expected to grow fastest at a CAGR of 7.16% in the future due to OLED displays are increasingly being used in several devices, including computers, televisions, smart wearable, and smartphones, due to their high resolution, color contrast, and display quality, which in turn is a growing demand for OLED display drivers.


Display Driver Package Type Insight


The display diver market segmentation, based on the package type, includes chip-on-glass and chip-on-film. The chip-on-film category is anticipated to grow at a CAGR of 7.16% over the projected period because the base film supports the semiconductor chip that makes up the COF package. Due to its low price, lightweight, outstanding resolution, and low power consumption, it is becoming the preferred choice and is seeing a high CAGR.


Display Driver Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American display driver market will dominate due to the region’s rising demand for smartphones, laptops, and other electronic gadgets. In addition, the integration of this driver will increase as manufacturing activity increases.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: DISPLAY DRIVER MARKET SHARE BY REGION 2022 (USD Billion)


DISPLAY DRIVER MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe’s display driver market accounts for the second-largest market share due to the increase in smartphone usage in the area. Further, the German display driver market held the largest market share, and the UK display driver market was the rapidest-growing market in the European region.


The Asia-Pacific display driver market is expected to grow at the fastest CAGR from 2023 to 2032 because of increasing demand for wearable technology, 3D and high-definition images, digital signage for media & advertising, and consumer electronics. Moreover, China’s display driver market held the largest market share, and the Indian display driver market was the fastest-rising market in the Asia-Pacific region.


Display Driver Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the display driver market grow even more. There are some strategies for action that market participants are implementing to increase their presence around the world's footprint, with important market developments including new product launches, contractual agreements and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the display driver industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturer use in the display driver industry to benefit clients and increase the market sector. In recent years, the display driver industry has offered some of the most significant technological advancements. Major players in the display driver market, including ROHM Semiconductor, Synaptics Inc., Himax Technologies, Inc., Firepower Integrated Technology Inc, Novatek Microelectronics Corporation, Raydium Semiconductor Corporation, FocalTech Systems Co., Ltd (South Korea), MediaTek Inc., Silicon Works Co., Ltd., Samsung Electronics Co., Ltd, MagnaChip Semiconductor Corporation, Sitronics Technology Corporation (Taiwan), and others are attempting to grow market demand by investing in research and development operations.


Samsung creates ideas and products that change the world and shape the future. The Company is changing how TVs, smartphones, wearable devices, tablets, digital products, network systems, memory, LSI, foundry, and LED solutions work. We help markets like hyper-scale data centers, cars, IoT, mobile, and consumer electronics grow in new ways. World leaders in Mobile, Automotive, AR/VR, Gaming, IoT, Edge, and AI use our goods and technologies. They also help enterprise and hyper-scale data centers grow in ways never seen before. In January 2023, Samsung Electronics Co., Ltd., a world leader in advanced semiconductor technology, released the ISOCELL HP2, a 200-megapixel (MP) image sensor with better pixel technology and full-well capacity that will be used in the high-end smartphones of tomorrow to take beautiful pictures.


Magnachip is a platform solution for communications and the IoT, specializing in designing and fabricating analog and mixed-signal semiconductors and consumer, computer, industrial, and automotive applications. The business offers clients worldwide a wide variety of conventional products. With over 40 years of operating experience, Magnachip has accumulated a portfolio of almost 1,100 registered patents and pending applications. The Company also has a background in engineering, design, and manufacturing techniques. Our exceptional goods and unmatched services give our consumers a high-quality offering at a reasonable price. We are innovative problem solvers reshaping the world for ourselves, our clients, and everyone. In May 2023, Magnachip Semiconductor Corporation announced that the Company is dividing its display and power divisions into separate organizations after receiving permission from its board of directors and strategic review committee.


Key Companies in the Display Driver Market include




  • ROHM Semiconductor




  • Synaptics Inc.




  • Himax Technologies, Inc.




  • Firepower Integrated Technology Inc




  • Novatek Microelectronics Corporation




  • Raydium Semiconductor Corporation




  • FocalTech Systems Co., Ltd (South Korea)




  • MediaTek Inc.




  • Silicon Works Co., Ltd.




  • Samsung Electronics Co., Ltd




  • MagnaChip Semiconductor Corporation




  • Sitronics Technology Corporation (Taiwan)




Display Driver Industry Developments


January 2024: Today marks the debut of a new feature that Nvidia is making available to all users of RTX GPUs: RTX Video HDR. RTX Video HDR makes use of artificial intelligence to transform SDR color space video to HDR. This is similar to how Nvidia's RTX Video Super Resolution can improve the quality of outdated, grainy online videos. All that is required is a display that is compatible with HDR10 and has HDR enabled in Windows.


The RTX Video HDR driver was included in the 551.23 Game Ready driver version that was released today for the introduction of the new RTX 4070 Ti Super. It has added a minor color detail to 4K YouTube videos that weren't published in HDR. This feature is compatible with both Microsoft Edge and Google Chrome. It is possible that the effect might be more noticeable on a more advanced HDR display; nonetheless, it was impossible to detect anything about it until I repeatedly toggled it on and off. Previously, when RTX Video Super Resolution was used to upscale and sharpen ancient YouTube videos, it produced results that were comparable to what is found here.


In the same way that many of Nvidia's AI-powered features need an RTX card, RTX Video HDR does as well. This is because it makes use of the tensor cores that Nvidia first began delivering in its RTX 20-series graphics processing units (GPUs). In addition, Nvidia's Deep Learning Super Sampling (DLSS) technology makes use of artificial intelligence algorithms in order to enhance the frame rates and visual quality of video games. Additionally, in 2022, Nvidia introduced its Deep Learning Dynamic Super Resolution (DLDSR) technology, which was designed to enhance picture quality by rendering games at a greater resolution. Nvidia Broadcast also contains a function called Eye Contact, which use artificial intelligence to create the illusion that you are establishing eye contact when you are on a video conversation.


April 2023: The ROHM-developed BD83A04EFV-M, BD83A14EFV-M, and BD82A26MUF-M 4ch/6ch LED driver ICs are designed for medium to large-scale automobile displays in instrument and infotainment clusters.


December 2022: Himax Technologies has announced a collaboration with Novatek Microelectronics Corp. (TWSE: 3034) ("Novatek"), a leading fabless chip design firm that specializes in the design, development, and marketing of a wide range of display driver ICs & SoC solutions, to introduce the market-leading ultralow power pre-roll AI solution for a battery-operated security camera at CES 2023.


Display Driver Market Segmentation:


Display Driver Type Outlook




  • Display Driver IC




  • Touch Display Driver Integration




Display Driver Device Outlook




  • Smartphone




  • Tablet




  • Wearable




  • TV




  • Automotive Display




Display Driver Technology Outlook




  • LCD




  • OLED




  • Others




Display Driver Package Type Outlook




  • Chip-On-Glass




  • Chip-On-Film




Display Driver Regional Outlook




  • North America







    • US




    • Canada







  • Europe







    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe







  • Asia-Pacific







    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific







  • Rest of the World







    • Middle East




    • Africa




    • Latin America




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