Digital TV Market Size was valued at USD 74.4 Billion in 2023. The Digital TV market Size is projected to grow from USD 84.81 Billion in 2024 to USD 212.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.16% during the forecast period (2024 - 2032). The lower cost of technical devices like digital TV and antennas as well as the rising disposable income, are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The market is experiencing potential growth possibilities due to the growing customer demand for higher picture quality content. The availability of high-quality content from various service providers on a single platform at reasonable pricing is one of the main market growth drivers. Additionally, pay TV service providers currently provide a number of value-added services such flexible channel subscriptions, discounted subscription rates, internet access, and bundled packages in accordance with users' requirements and needs, providing service providers with options for profit-making.
Integrated broadband broadcasting (IBB) systems are being used by service providers in an effort to broaden their service portfolios and improve market penetration. Broadcast and broadband technology working together has the potential to enable both effective mass content delivery and individualized service. Customers may now view more TV applications and have more interactive experiences by accessing entertainment via their smart TVs or set-top boxes thanks to the combination of the Smart TV Alliance and the HbbTV (Hybrid Broadcast Broadband TV) Association. A wide range of services are available on a HbbTV-equipped device thanks to the HbbTV-based portals that smaller cable companies have begun to implement.
As a result of the broadcasters' realization of the value of UHDTV services, they are now able to provide channels with better picture quality. The rise in the number of homes with flat panel displays capable of presenting HD is what's fueling the rising demand for UHD services. Customers appear obligated to adopt UHDTV services given that the investments made by pay TV providers in production lines and R&D are already sunk costs and the dropping price levels.Service providers are now able to deliver linear TV services and Video-on-Demand (VoD) anywhere and at any time because to the widespread availability of broadband, high-speed internet, and powerful connected devices. Downloading huge movies, such as individual TV series or programmes, is now becoming popular. Customers are given the option to download their preferred material by setting a time limit for content download, and they can then watch these programmes as and when they need to, ensuring ongoing customer happiness and retention. Thus, driving the Digital TV market revenue.
The Digital TV market segmentation, based on Resolution, includes 720p, 480p, and 1080p. 1080p segment dominated the market in 2022. This is due to the rise in popularity of high-resolution digital TVs.
The Digital TV market segmentation, based on Type, includes HDTV, EDTV, SDTV, and Others. HDTV segment dominated the Digital TV market in 2022. This is a result of people's growing desire for HDTV.
The Digital TV market segmentation, based on Size, includes 32"-42", 11"-32", 42"-50", and 50" and Above. 42"-50" segment dominated the market in 2022. Consumer demand for larger-screen digital TVs is rising all across the world.
Figure 1: Digital TV Market, by Size, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Digital TV Market dominated this market in 2022 (45.80%). This is as a result of the rapid emergence of OTT platforms and internet-enabled media. The considerable increase in cord-cutting cases is pressuring service providers to change their service offerings to online content distribution in order to increase their customer base. Further encouraging viewers to switch to OTT platforms is the incorporation of cutting-edge technology like artificial intelligence (AI) and machine learning (ML) to meticulously analyse users' viewing patterns and provide tailored suggestions. Further, the U.S. Digital TV market held the largest market share, and the Canada Digital TV market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: DIGITAL TV MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Digital TV market accounted for the healthy market share in 2022. This is because service providers have stopped using these business practises since profit margins for bundling products have decreased over time, which has a negative effect on industry growth. Further, the German Digital TV market held the largest market share, and the U.K Digital TV market was the fastest growing market in the European region.
The Asia Pacific Digital TV market is expected to register significant growth from 2023 to 2032. Due to the region's users' quick acceptance of the online subscription business model, IPTV has been the main growth driver. Additionally, the expansion of pay TV in rural homes in nations like China, India, and Indonesia has boosted the sector as a whole. In addition, new initiatives by federal organisations, like Telecom Regulatory Authority of India (TRAI) in India, allow users to tailor their choices and pay for channels in accordance with their needs, which is further enabling the widespread adoption of pay TV services in the nation and thereby promoting regional growth. Moreover, China’s Digital TV market held the largest market share, and the Indian Digital TV market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Digital TV market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Digital TV Industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Digital TV Industry to benefit clients and increase the market sector. In recent years, the Digital TV Industry has offered some of the most significant advantages to medicine. Major players in the Digital TV market, including Samsung Group, Metz, Koninklijke Philips N.V., Hisense Corporation Ltd., AT&T Inc., Sony Corporation Changhong, LG Corporation, Loewe, DISH Network, Verizon FiOS, Funai, TCL, Vestel, Roku, Vizio Incorporation, Skyworth, and Konka, are attempting to increase market demand by investing in research and development operations.
System-on-chip (SoC) solutions for digital homes, optical storage discs, wireless communication equipment, and analogue products are designed, developed, and sold by MediaTek Inc (MediaTek). Multimedia integrated circuits (ICs), high-end consumer ICs, computer peripheral ICs, and various application ICs are all part of the company's product line. Additionally, MediaTek offers chipsets for Blu-ray and optical disc players, feature phones, voice assistants, Android tablets, and smart TVs. The business provides enterprise and residential customers with software and hardware application creation, testing, maintenance, and consulting services. Singapore, China, India, the US, Japan, Korea, the UK, Finland, Sweden, Germany, the Netherlands, Dubai, and Poland are among the countries where the company has sales and R&D teams. The headquarters of MediaTek are in Hsinchu, Taiwan. MediaTek debuted its TV SoC Dolby Vision IQ with Precision Detail in March 2022. For TVs with Dolby Vision IQ, a brand-new cutting-edge feature called Precision Detail has been released. It works with MediaTek's Pentatonic series for 8K and 4K smart TVs.
Technology components and products are designed and developed by Intel Corp (Intel). Microprocessors, chipsets, embedded processors, microcontrollers, flash memory, graphic, network, and conferencing solutions are all included in the company's product line. Additionally, it provides motherboards, SSDs, servers, wireless connection equipment, software, and applications. Original equipment manufacturers, producers of industrial and communication equipment, and producers of original designs are the customers of Intel. The company's goods are used in desktops, servers, tablets, and laptops. Under the brand names Core, Quark, Atom, Celeron, Pentium, Xeon, and Itanium, Intel sells processors. The corporation conducts business in Taiwan, the US, China, and Singapore. The US city of Santa Clara serves as the home of Intel. A strategic alliance to produce semiconductors utilising Intel Foundry Services' (IFS) advanced process technology was announced by Intel and MediaTek in July 2022. Through the addition of a new foundry partner with sizable capacity in the United States and Europe, the deal was created to assist MediaTek in creating a more balanced, resilient supply chain.
Metz
Koninklijke Philips N.V.
Hisense Corporation Ltd.
AT&T Inc.
Sony Corporation Changhong
LG Corporation
Loewe
DISH Network
Verizon FiOS
Funai
TCL
Vestel
Roku
Vizio Incorporation
Skyworth
Konka
In March 2023, an agreement that saw the return of Newsmax channel to DIRECTTV was reached by DIRECTTV and Newsmax Media
In September 2022 Toshiba announced a couple of products including N300 Pro and X300 Pro HDDs for businesses as well as creative professionals who need high performing hard disk drives (HDDs). The two HDDs also have a limited warranty of five years, along with potentialities of up to 18TB1 and workloads reaching 300TB/year2.
In July 2022 Intel and MediaTek partnered so as to make chips using IFS’ advanced process technologies. This deal was meant to enable the creation of a more balanced and flexible supply chain by adding another foundry partner with significant capacity in Europe and North America.
Laird Connectivity, a wireless technology frontrunner, has decided to unveil its system-on-module (SOM) portfolio called the Summit SOM 8M Plus in July 2022. NXP Semiconductors multi-core applications processing is combined with dual-band 2x2 Wi-Fi 5 and Bluetooth 5.3 in this SOM which offers highly integrated hardware as well as software solutions.
MediaTek announced its TV SOC Dolby Vision IQ with Precision Detail in March 2022. The Precision Detail feature is new to Dolby Vision IQ-enabled TVs and supports MediaTek's Pentatonic series targeting 8K and 4K smart TVs.
On November 2021, Samsung Electronics Co., Ltd introduced three of its autonomous driving chips; these included; the Exynos Auto T5123 which connects through the Fifth-Generation communication, the Exynos Auto V7 that integrates into car entertainment system while S2VPS01 power management IC (PMIC) received ASIL-B certification for use on Auto V series.
In March 2021, Qualcomm Technologies, Inc. said it had successfully made a payment of $1.4 billion for processor company NUVIA after adjusting for working capital and other items.
720p
480p
1080p
HDTV
EDTV
SDTV
Others
32"-42"
11"-32"
42"-50"
50" and Above
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 74.4 Billion |
| Market Size 2024 | USD 84.81 Billion |
| Market Size 2032 | USD 212.4 Billion |
| Compound Annual Growth Rate (CAGR) | 12.16% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Resolution, Type, Size, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Samsung Group, Metz, Koninklijke Philips N.V., Hisense Corporation Ltd., AT&T Inc., Sony Corporation Changhong, LG Corporation, Loewe, DISH Network, Verizon FiOS, Funai, TCL, Vestel, Roku, Vizio Incorporation, Skyworth, and Konka |
| Key Market Opportunities | Increasing adoption of portable digital TV box |
| Key Market Dynamics | The increased disposable income and the low prices of electronic appliances such as digital antennas and digital TV |
Frequently Asked Questions (FAQ) :
The Digital TV market size was valued at USD 74.4 Billion in 2023.
The market is projected to grow at a CAGR of 12.16% during the forecast period, 2024-2032.
North America had the largest share in the market
The key players in the market are Samsung Group, Metz, Koninklijke Philips N.V., Hisense Corporation Ltd., AT&T Inc., Sony Corporation Changhong, LG Corporation, Loewe, DISH Network, Verizon FiOS, Funai, TCL, Vestel, Roku, Vizio Incorporation, Skyworth, and Konka
The 1080p Resolution dominated the market in 2022.
The HDTV Type had the largest share in the market.
Research Analyst Level II With a technical background in information technology & semiconductors, shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. he is the poc for our clients, for their consulting projects running under the ict/semiconductor domain. shubham holds a bachelor’s in information and technology and a master of business administration (mba). shubham has executed over 150 research projects for our clients under the brand name market research future in the last 2 years. his core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. he is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. he has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. he has worked on the projects of top tech brands such as ibm, google, microsoft, aws, meta, oracle, cisco systems, samsung, accenture, vmware, schneider electric, dell, hp, ericsson, and so many others. he has worked on metaverse, web 3.0, zero-trust security, cyber-security, blockchain, quantum computing, robotics, 5g technology, high-performance computing, data centers, ai, automation, it equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.
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