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Digital Process Automation Market Share

ID: MRFR//5188-HCR | 100 Pages | Author: Shubham Munde| November 2024

In the highly competitive landscape of the Digital Process Automation (DPA) market, strategic positioning is a critical determinant of success for vendors. One common approach is differentiation, where companies seek to distinguish their DPA solutions from competitors. This can be achieved through technological innovations, unique features, or specialized industry-specific applications. By offering something distinct, vendors can attract businesses looking for tailored solutions that address their specific needs and challenges.

Another key strategy in market share positioning is a focus on cost leadership. Some DPA providers strive to become the go-to option for cost-conscious businesses by offering competitive pricing without compromising on the quality and functionality of their solutions. This approach appeals to a broad spectrum of organizations looking to maximize the value of their investment in DPA while keeping a close eye on their budgets.

Collaboration and partnerships also play a pivotal role in market share positioning within the DPA landscape. Vendors often seek strategic alliances with other technology providers, consultancy firms, or industry experts. These partnerships can open new avenues for market reach, enhance product capabilities, and foster a more comprehensive solution for end-users. By aligning with well-established players, DPA providers can leverage existing networks and gain credibility in the market.

Furthermore, a customer-centric approach is fundamental to successful market share positioning. Understanding the unique requirements and pain points of customers allows DPA vendors to tailor their solutions accordingly. This strategy involves continuous engagement with clients, obtaining feedback, and swiftly adapting to evolving needs. A customer-centric focus not only enhances customer satisfaction but also builds long-term relationships, fostering loyalty and positive word-of-mouth referrals.

Innovation is a driving force behind market share positioning in the DPA market. Vendors that consistently invest in research and development to stay ahead of emerging trends and technologies can position themselves as industry leaders. By offering cutting-edge features and functionalities, these companies attract businesses looking to future-proof their operations with state-of-the-art DPA solutions.

The global reach is another aspect that influences market share positioning strategies. DPA providers often expand their geographic footprint to tap into diverse markets and capitalize on regional opportunities. This expansion may involve adapting solutions to meet specific regional requirements, compliance standards, or language preferences. A global presence not only broadens the customer base but also provides resilience against regional economic fluctuations.

Marketing and brand positioning also play a crucial role in establishing a strong market share. Effective communication of a vendor's strengths, unique selling propositions, and success stories can significantly impact how the market perceives their offerings. Building a strong brand image instills confidence in potential customers and helps a DPA provider stand out in a crowded marketplace.

Additionally, flexibility in deployment options can be a strategic move in market share positioning. Some businesses prefer on-premises solutions for data security reasons, while others opt for cloud-based DPA for scalability and accessibility. Offering a range of deployment options allows vendors to cater to diverse customer preferences, expanding their market reach and appeal.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Historical Data 2018-2020
Forecast Period 2022-2030
Growth Rate 10.8% (2022-2030)

Global Digital Process Automation Market Overview:


Digital Process Automation Market Size was valued at USD 9.65 billion in 2021. The Digital Process Automation market industry is projected to grow from USD 10.82 billion in 2022 to USD 24.63 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.8% during the forecast period (2022 - 2030). The demand for digital process automation will rise during the predicted period. Digital process automation has the ability to significantly reduce costs. The use of modern technology is expected to become commonplace in many enterprises. These factors will greatly increase the market value of digital process automation.


FIGURE 1: Digital Process Automation Market 2018-2030


Digital Process Automation Market 2018-2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Covid-19 Analysis


Many global industries have been impacted by Covid 19. The numerous lockdowns and limitations have had an impact on market activity. Several firms have ceased operations. Work from home has also become popular in many businesses. The market for digital process automation has met minimal difficulties. The market demand has been impacted by a slowdown in the deployment of digital process automation. In recent years, the majority of businesses have not adopted any technologies. The pandemic has caused an economic disaster. As a result, businesses are unable to invest in new technologies. The lower the investment, the lower the revenue of the digital process automation industry. The digital process automation sector is experiencing significant revenue declines. However, the digital process automation industry is likely to rise rapidly in the future years.


Digital Process Automation Market Trends




  • Rising demand for automation in industries




The sharply surging demand for automation in enterprises is a crucial driver. Digital process modifies the organizations work. The streamlining of workflow is efficient through proves automation. The solution of this system is empowering too many organizations. More innovations and solutions are possible through this system. The low code concept of process automation combines business and IT. Through this, the businesses are able to respond to their customers well. The traditional organizational processes are highly tied consuming. They are inefficient and lead to plenty of risks in any organization. The business finds it hard to cope with customers’ requirements with traditional methods. However, with the digital process automation the business is approaching the future. Affecting, productivity and cost management is exceptional through this. Customer experience through the digital process automation is bringing extraordinary changes in nay business. These are the causes for high demand for process automation. The user end of this market is wide. It leads to more demand for digital process automation in the forecast period.


Digital Process Automation Market Segment Insights:


Digital Process Automation Component Insights


The market is divided into Solution and Service based on Component. During the forecast period, the services segment is expected to have the greatest CAGR. Services form an essential part of the software life cycle that comprises integration, deployment, product upgrade, maintenance, training, and consulting.


FIGURE 2: Digital Process Automation Market SHARE BY COMPONENT 2021 (%)


Digital Process Automation Market SHARE BY COMPONENT 2021


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Digital Process Business Function Insights


The market is divided into four segments based on business function: sales process automation, supply chain automation, claims automation, and marketing automation. During the projected period, the supply chain automation segment is expected to grow at the fastest rate. Automation enables organizations to receive and handle orders more efficiently, beginning with the planning, configuration, pricing, and order delivery stages. Furthermore, it provides visibility into multi-enterprise supply chain networks of suppliers and partners, allowing firms to succeed.


Digital Process Deployment Type Insights


Based on deployment type, the market is divided into On Premises and On Cloud.


Digital Process Organization Size Insights


Based on organization size, the market is divided SMEs and Large Enterprise.


Digital Process Automation Verticals Insights


Manufacturing, Consumer Goods & Retail, BFSI, Telecom & IT, Transport & Logistics, Energy & Utility, Media & Entertainment, Healthcare, and Others are the market verticals. During the forecast period, the Banking, Financial Services, and Insurance category has the biggest market share. The benefits associated with digital process automation, such as efficient processing and output, reduced time delays, and increased security, are driving demand for this market.


Digital Process Automation Regional Insights


By Region, the study segments the market into North America, Europe, Asia-Pacific, Middle East & Africa, and South America.


Asia Pacific, Europe, and North America are the primary geographical participants in the digital process automation market. Early adoption of digital process automation will increase demand in Asia Pacific. The forecast period will see significant improvements in the digital process automation industry. North America is the second largest and fastest growing area. The presence of a prominent player will result in increased development in North America. The United States and Canada are the primary contributors to the high market revenue. These important firms' investments are significant for the market. In addition, Europe is experiencing increased demand during the projection period. There are numerous automation enterprises in this region. All of these elements will contribute to rapid expansion among regional players.


FIGURE 3: Digital Process Automation Market SHARE BY REGION 2021 (%)


Digital Process Automation Market SHARE BY REGION 2021Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Digital Process Automation Key Market Players & Competitive Insights


The market's top players in digital process automation are launching new products. Furthermore, R&D activities are critical for the growth of the digital process automation market. The players invest in these operations in order to develop new formulas and features that would improve consumer convenience. These factors, in turn, lead to the expansion of the digital process automation industry.


Strategic collaborations are a crucial component of market growth. The participants are engaged in these actions in order to increase their influence across the industrial automation device manager software market, hence raising the growth rate. Software AG, IBM, Pegasystems, Newgen software, Bonitasoft, blue-infinity, DXC, and Infosys are some well-established participants in the digital process automation sector.


Key Companies in the Digital Process Automation market include.




  • IBM Corporation




  • Bizagi Group Limited




  • Pegasystems Inc.




  • Appian Corporation




  • Oracle Corporation




  • Software AG




  • DST Systems Inc.




  • OpenText Corporation




  • Newgen Software Technologies Ltd.




  • TIBCO Software Inc




  • Bonitasoft




  • Blue-Infinity




  • DXC




  • Infosys




  • Others




Digital Process Automation Industry Developments


May 2023: Bonitasoft, a leader in open-source digital process automation, today announced the launch of their Self-Contained Apps platform, a ground-breaking new method of automating processes. By fusing the advantages of containerization approaches & technologies for deployment & management with the strength of BPM application platform technologies for application development, Self-Contained Apps implement the "composable enterprise" approach of creating business applications from interoperable elements. Bonita 2023.1's ground-breaking Self Contained Apps strategy is a radical shift from the strategy of process-based apps hosted on a platform with the shared resources. With its own runtime and resources, any Self-Contained App produced with Bonita process automation platform can be put into production using Docker and Kubernetes.


March 2023: Telecom Egypt (TE), the country's top network service provider, declared that it is working with IBM to include intelligent automation technologies in order to offer a single solution for all of their operations support systems or (OSS) spanning mobile, fixed, and core networks. Both the use of IBM Robotic Process Automation (RPA) solutions by TE and the deployment of IBM Cloud Pak for the Watson AIOps running on RedHat OpenShift are planned. The solution will be developed to provide TE with a comprehensive view of its entire IT infrastructure & to help them innovate quickly, cut operating expenses, and shorten the time it takes to troubleshoot and fix network-related issues.


August 2022: By forming a strategic partnership with Liferay DXP in August 2022, Sigma Solve, a technology consulting and software development company that supports clients' visions for the digitization, the sales growth, the system integration, & business process automation, will give businesses in North America access to a feature-rich platform that puts integrated digital capabilities and innovation in their hands. The digital transformation methodology used by Sigma Solve seamlessly connects with the Liferay's DXP platform.


February 2022: Nokia and Atos have teamed forces to promote enterprise digital applications by providing comprehensive private 4/5G network services. The collaborative solution, which combines Atos and Nokia servers, brings together the two cloud and edge computing pioneers to aid enterprises in their digitization journey toward Industry 4.0. The collaboration makes use of Nokia Digital Automation Cloud (DAC), an industrial-grade private wireless connectivity and application platform, as well as Atos' AI computer vision platform, which has been strengthened by Atos' recent acquisition of AI pioneer Ipsotek and its unrivalled IP and software capabilities.


November 2020: IBM and AMD announced their joint development agreement to enhance their product line.


May 2020: Appian announced its integration partnership with Box for deep collaboration and to develop new products.


January 2020: Appian announced the acquisition of Novayre Solutions SL to expand its product portfolio.


Digital Process Automation Market Segmentation:


Digital Process Automation Component Outlook




  • Solution




  • Services




Digital Process Automation Business Function Outlook




  • Sales Process Automation




  • Supply Chain Automation




  • Claims Automation




  • Marketing Automation




Digital Process Automation Deployment Type Outlook




  • On Premises




  • On Cloud




Digital Process Automation Organization Size Outlook




  • SMEs




  • Large Enterprise




Digital Process Automation Industry Vertical Outlook




  • Manufacturing




  • Consumer Goods & Retail




  • BFSI




  • Telecom & IT




  • Transport & Logistics




  • Energy & Utility




  • Media & Entertainment




  • Healthcare




  • Others




Digital Process Automation Regional Outlook




  • North America







    • US




    • Canada




    • Mexico







  • Europe







    • Germany




    • France




    • UK




    • Rest of Europe







  • Asia-Pacific







    • China




    • Japan




    • India




    • Rest of Asia-Pacific





  • Middle East & Africa




  • South America




Intended Audience




  • Technology Investors




  • Regulatory Industries




  • Government Bodies




  • Gaming Industry



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