Craft Beer Market Size was estimated at 28.2 (USD Billion) in 2023. The Craft Beer Market Industry is expected to grow from 29(USD Billion) in 2024 to 39.5 (USD Billion) by 2035. The Craft Beer Market CAGR (growth rate) is expected to be around 2.85% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Global Craft Beer Market is significantly influenced by changing consumer preferences, with a growing demand for unique flavors and local brewing. As more consumers become health-conscious, there is an increasing interest in low-alcohol and gluten-free craft beers, driving innovation in brewing methods and ingredients. The proliferation of microbreweries around the world acts as a catalyst for customization, allowing consumers to experience a diverse range of options that differ from mass-produced beers. This trend of local sourcing not only supports regional economies but also fosters a sense of community among consumers who seek to support independent breweries.Key factors include increasing disposable income and the premiumization trend in alcoholic beverages which compels consumers to try better class options that craft beers offer. Moreover, social media and the internet bring to light the craft beer culture, where enthusiasts post their experiences, and breweries get noticed or sponsored. The focus on sustainability in brewing provides another driver as a lot of breweries, especially small and medium-sized ones, use green marketing strategies and eco-friendly methods and ingredients, attracting eco-sensitive consumers. It is also possible to broaden diet-specific options and enhance the distribution of craft beer across various retail outlets.
Experimentation with flavors and styles, including collaborations between breweries, can further tap into niche markets and attract adventurous drinkers. Recent trends show that the international distribution of craft beers is on the rise, with breweries striving to reach new markets and cultivate global recognition. All these factors indicate a vibrant and evolving landscape in the Global Craft Beer Market where innovation and consumer engagement are key.
The Global Craft Beer Market Industry has witnessed a significant shift in consumer preferences towards craft beers over traditional mass-produced options. According to the Brewers Association, craft beer sales volumes have seen consistent growth, with a reported increase of 8.6% in the United States alone in the past year. This growing enthusiasm can be attributed to higher awareness and interest among consumers regarding unique flavors, local sourcing, and artisanal brewing processes.The growth of craft beer is not merely local; globally, consumers are gravitating towards small, independent breweries, which had reported an increase in the number of craft breweries worldwide from 6,000 in 2018 to over 8,000 by 2022, as per global industry unions' reports. This evolution reflects a broader trend that indicates a more significant alignment with personal values and social awareness, making craft beer a leading choice in diverse global markets.Various organizations and initiatives promote the benefits of craft beer, reinforcing the industry's positioning and driving its market expansion further.
In the Global Craft Beer Market Industry, innovative marketing and branding strategies have become a pivotal growth driver. Craft breweries are leveraging social media, experiential marketing, and collaborations with local artists to reach consumers effectively. According to an analysis by industry associations, brands that utilize storytelling and unique branding have experienced up to a 30% increase in consumer engagement and loyalty. For instance, Brazilian craft breweries have successfully embraced local culture in their branding, which resonated with consumers and expanded market penetration.This innovative approach allows them to differentiate themselves in a highly competitive market, ultimately contributing to their growing market share globally. The emphasis on narrative and experience is reshaping the way consumers interact with brands, leading to a more personalized craft beer consumption experience.
The increasing health consciousness among consumers is significantly influencing the Global Craft Beer Market Industry. With many individuals opting for low-calorie and organic options, craft breweries are adapting by developing beers that cater to these preferences. A survey conducted by health organizations indicated that approximately 60% of millennials are looking for healthier alternatives to alcoholic beverages, impacting their choices. To capitalize on this trend, many craft brewers are introducing options like gluten-free, low-carb, and organic beers, thereby expanding their customer base.This shift towards health-oriented products aligns with broader social trends focused on wellness and sustainability, placing craft breweries at the forefront of consumer preferences for healthier beverage choices.
The expansion of distribution channels for craft beer is another critical factor propelling the Global Craft Beer Market Industry. Recent reports suggest that local breweries are increasingly partnering with major retail chains and online platforms, enhancing their market reach. The trend toward e-commerce has gained immense traction, especially post-pandemic, with online beer sales witnessing a rapid increase of approximately 45% in certain regions over the last year.This has allowed craft breweries to tap into a more extensive consumer base both locally and globally. Similar trends can be seen in markets across Europe and North America, where craft beer sales are now prominently structured through multiple distribution channels, thereby increasing overall market accessibility and profitability.
The Global Craft Beer Market, a vibrant sector within the beverage industry, showcases a diverse array of product types, including Ale, Lager, Stout, Porter, and Wheat Beer. In 2024, Ale held a significant portion of the market, valued at 10.5 USD Billion, reflecting its popularity and the majority holding it maintains in the craft beer segment. As consumer tastes lean towards varied flavors and styles, Ale serves as a dominant player, particularly noted for its range of aroma and taste profiles, which appeal to craft beer enthusiasts globally.Lager, valued at 9.0 USD Billion in 2024, follows closely, catering particularly to those seeking crisp and refreshing options. This product type's broad appeal helps solidify its presence in the market and showcases the growing trend of craft lagers that marry traditional brewing techniques with innovative flavors. Stout, with a 2024 valuation of 4.5 USD Billion, signified a robust niche in the market, appealing to consumers who prefer richer, darker brews often characterized by coffee and chocolate notes. This category garners a dedicated following, thus contributing to its steady growth in the craft beer landscape.Meanwhile, Porter, valued at 2.0 USD Billion in 2024, although smaller in comparison, has gained traction for its complex flavors, drawing in consumers with its balance of sweetness and bitterness. This product has emerged as a preferred choice for many who appreciate craft innovation. Lastly, Wheat Beer, valued at 3.0 USD Billion in 2024, captures the refreshing side of the market with its light body and fruity notes, making it particularly favorable during warmer months. The diversity within these product types of the Global Craft Beer Market fosters a rich tapestry of choices for consumers and reflects the broader trend of craft brewing as an emerging art form, representing both innovation and tradition, enhanced constantly by evolving consumer preferences as noted in the Global Craft Beer Market statistics.Overall, the segmentation emphasizes that each product type is integral to the market's health and growth trajectory as they cater to an expanding consumer base eager to explore unique flavors and brewing techniques.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Global Craft Beer Market around the Alcohol Content segment has been experiencing consistent growth, underpinned by diverse consumer preferences. In 2024, the overall market was valued at 29.0 billion USD, showcasing the increasing popularity of craft beers across the globe. Within this segment, the craft beer types can be classified into Low Alcohol, Standard Alcohol, and High Alcohol categories, each catering to varied taste profiles and consumer demands. Low Alcohol options have gained traction among health-conscious consumers seeking moderation, while Standard Alcohol products remain popular for their balanced flavors.On the other hand, High Alcohol varieties often appeal to aficionados looking for more pronounced flavors and unique brewing techniques, highlighting the craft aspect of this segment. The Global Craft Beer Market data indicates that each of these categories holds importance in the overall market growth, with Standard Alcohol having a significant share due to its broader appeal. Additionally, emerging trends such as increased experimentation with flavors and brewing methods further energize the market and present opportunities for growth. These Alcohol Content categories not only influence consumer buying habits but also drive innovative developments in the Global Craft Beer Market industry.
The Global Craft Beer Market packaging segment is experiencing notable growth, with the overall market valued at 29.0 billion USD in 2024. This segment includes essential packaging methods that significantly influence product consumption and distribution patterns. Among these, bottles, cans, and kegs play critical roles in shaping consumer preferences and driving market dynamics. Bottles are traditionally favored for their aesthetic appeal and perceived quality, making them a significant choice among craft breweries. Cans, on the other hand, are gaining traction due to their lightweight nature and ability to preserve beer freshness, thereby enhancing convenience for consumers.Kegs remain important for on-tap experiences at bars and restaurants, appealing to a social drinking culture. With steady market growth, the Global Craft Beer Market segmentation highlights the adaptability of these packaging formats in response to evolving consumer behavior and preferences. This packaging segment not only supports craft breweries in branding but also plays a crucial role in addressing sustainability concerns, given the rising demand for eco-friendly packaging solutions.
The Global Craft Beer Market is exhibiting robust growth, particularly in the Distribution Channel segment, which is crucial for reaching diverse consumer bases. In 2024, the market was valued at 29.0 billion USD, reflecting the emerging importance of various distribution avenues, including On-trade, Off-trade, and E-commerce channels. On-trade, encompassing bars and restaurants, plays a significant role in brand visibility and consumer experiences, often driving craft beer consumption during social gatherings. Off-trade, which includes retail outlets and supermarkets, serves as a prominent avenue for everyday purchases, capturing the attention of consumers looking for convenience.E-commerce is rapidly gaining traction as more consumers opt for online shopping, driven by its accessibility and the ability to explore a wider range of craft beers from various regions. This segment also offers opportunities for smaller breweries to reach a broader audience without the costs associated with traditional distribution. With these dynamic growth drivers and evolving consumer preferences, the Global Craft Beer Market segmentation indicates a competitive landscape that is responsive to changing market trends, ultimately contributing to the overall market growth.
The Global Craft Beer Market revenue reflects a robust segmentation across different regions, showcasing varied growth dynamics. In 2024, the North America segment led with a valuation of 11.5 USD Billion, and its dominance is supported by an established brewing culture and a high per capita consumption rate. Europe followed, with a valuation of 8.0 USD Billion, driven by a strong preference for artisanal and locally sourced products. The APAC region, valued at 5.0 USD Billion, experienced notable growth due to increasing disposable incomes and shifting consumer preferences towards craft beverages.South America's market, valued at 3.0 USD Billion, emerged with potential, benefiting from a young demographic keen on exploring diverse tastes. Meanwhile, the MEA region, at 1.5 USD Billion, presented unique opportunities, albeit with challenges related to regulatory environments and cultural preferences. Overall, the Global Craft Beer Market segmentation indicates differing stages of development and consumer acceptance, offering both challenges and growth opportunities across these regions. The combination of established markets and emerging players creates a vibrant landscape for further innovation and market expansion.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Global Craft Beer Market has emerged as a dynamic arena characterized by robust competition, innovative brewing techniques, and evolving consumer preferences. The market is driven by the increasing demand for artisanal products, which has led to a proliferation of craft breweries and a diverse range of styles and flavors. Competition is fierce, with numerous players competing not only for market share but also for consumer loyalty through unique branding and product offerings. The market landscape is continually shifting as new entrants join the fray, while established brands are adapting their strategies to ensure they remain relevant in a rapidly changing environment. This competitive setting emphasizes the importance of quality, creativity, and marketing strategies in capturing the attention of discerning consumers who value authenticity in their beverage choices.Boston Beer Company has built a significant presence in the Global Craft Beer Market, primarily recognized for its flagship Samuel Adams brand. The company's strengths lie in its strong commitment to quality, innovative brewing practices, and a diverse portfolio that caters to various consumer preferences. Boston Beer Company has been successful in leveraging its heritage and storytelling to resonate with craft beer enthusiasts, fostering a loyal customer base. Moreover, the company's strategic approach to expanding its range of seasonal varieties and limited releases has allowed it to remain fresh and exciting within the market. Its emphasis on high-quality ingredients and brewing methods has differentiated it from larger commercial breweries, ensuring it retains its status as a leader in the craft beer sector.Anheuser-Busch InBev, a major player in the Global Craft Beer Market, operates various sub-brands that appeal to craft beer consumers while benefiting from the scale and distribution efficiency of a global corporation.
The company boasts several key products that encapsulate a wide spectrum of styles and flavors, ensuring it meets the diverse tastes of beer drinkers worldwide. Anheuser-Busch InBev's strength lies in its extensive market presence, strong distribution networks, and robust marketing capabilities. The company has significantly invested in crafting a diverse line of products under its umbrella, gaining traction among craft beer enthusiasts while maintaining its position in mainstream markets. Through a series of strategic mergers and acquisitions, Anheuser-Busch InBev has bolstered its portfolio by incorporating successful craft breweries, enabling it to tap into burgeoning market segments while maintaining accessibility to a larger audience. This approach allows the company to not only compete effectively within the craft beer sphere but also expand its footprint on a global scale, positioning it favorably against smaller craft brewers.
Craft Beer Market Industry Developments
The Global Craft Beer Market is witnessing exciting developments as it continues to expand and adapt to changing consumer tastes. In September 2023, Boston Beer Company announced a new line of hard seltzers aimed at younger audiences, reflecting ongoing trends in beverage preferences. Meanwhile, Anheuser-Busch InBev has been diversifying its craft beer offerings by enhancing partnerships with smaller breweries to strengthen its market presence. Notably, in August 2023, Molson Coors Beverage Company completed the acquisition of a regional craft brewery to expand its product range and penetrate new markets. Additionally, Founders Brewing Co and Sierra Nevada Brewing Company reported growth in their exports, particularly in Europe and Asia, where interest in craft beers is rising. In a significant market shift, New Belgium Brewing announced a sustainable brewing initiative in July 2023, focusing on eco-friendly practices that resonate with environmentally conscious consumers. Recent market studies indicate that the craft beer sector is projected to grow at a steady pace, driven by consumer enthusiasm for unique flavors and local brands. This evolving landscape suggests that the craft beer market will continue to thrive in the coming years.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 28.2(USD Billion) |
| MARKET SIZE 2024 | 29.0(USD Billion) |
| MARKET SIZE 2035 | 39.5(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 2.85% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Boston Beer Company, AnheuserBusch InBev, Molson Coors Beverage Company, Bell's Brewery, Dogfish Head Craft Brewery, Founders Brewing Co, Kona Brewing Company, SweetWater Brewing Company, New Belgium Brewing, Sierra Nevada Brewing Company, Constellation Brands, Stone Brewing, Oskar Blues Brewery, Heineken, Lagunitas Brewing Company |
| SEGMENTS COVERED | Product Type, Alcohol Content, Packaging, Distribution Channel, Regional |
| KEY MARKET OPPORTUNITIES | Increasing consumer demand for variety, Expansion into non-alcoholic craft options, Growth of craft beer tourism, Rising popularity in emerging markets, Innovative packaging and branding strategies |
| KEY MARKET DYNAMICS | Growing consumer preference for local, Increasing diversity of flavors, Rise of craft breweries globally, Health-conscious drinking trends, E-commerce sales expansion |
| COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
Craft Beer Market Highlights:
Frequently Asked Questions (FAQ) :
The Global Craft Beer Market is expected to be valued at 29.0 USD Billion in 2024.
By 2035, the Global Craft Beer Market is projected to reach a value of 39.5 USD Billion.
The expected CAGR for the Global Craft Beer Market from 2025 to 2035 is 2.85%.
North America holds the largest market share with a valuation of 11.5 USD Billion in 2024.
The Craft Beer Market in Europe is expected to reach 10.7 USD Billion by 2035.
The Ale segment is valued at 10.5 USD Billion in 2024 and is projected to reach 14.0 USD Billion by 2035.
Key players in the Global Craft Beer Market include Boston Beer Company, Anheuser-Busch InBev, and Molson Coors Beverage Company.
The Craft Beer Market for Stouts is valued at 4.5 USD Billion in 2024, increasing to 6.0 USD Billion by 2035.
The market size for Wheat Beer is expected to reach 4.5 USD Billion by 2035.
The APAC region is expected to grow from 5.0 USD Billion in 2024 to 7.0 USD Billion by 2035.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
