China Gin Market Research Report: By Gin Type Outlook (London Dry, Plymouth, Old Tom, Others) andBy Gin Distribution Channel Outlook (Supermarkets and Hypermarkets, Specialty Stores, Others)- Forecast to 2035

China Gin Market Overview

China Gin Market Size was estimated at 568.11 (USD Million) in 2023.The China Gin Market Industry is expected to grow from 600.0(USD Million) in 2024 to 1,100.0 (USD Million) by 2035. The China Gin Market CAGR (growth rate) is expected to be around 5.665% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key China Gin Market Trends Highlighted

The China Gin Market is experiencing significant growth, driven by several key market drivers, including a growing interest in premium spirits and evolving consumer preferences. Young adults, particularly millennials, are increasingly attracted to gin due to its versatility in cocktails and the rise of mixology culture. This demographic shift has prompted local distilleries to experiment with indigenous botanicals and flavors, giving rise to a unique Chinese gin identity. Additionally, the overall increase in disposable income among urban consumers allows for greater spending on premium and craft spirits, further fueling demand. Opportunities exist to explore the rising trend of gin tourism, where distilleries offer tours and tastings, appealing to both local and international visitors.Engaging consumers through experiential marketing and building brand loyalty is essential for companies looking to establish their presence in this growing sector. The popularity of gin-based cocktails, combined with an increasing number of bars promoting artisanal gin experiences, offers a pathway for expansion for both domestic and international brands in China. In recent times, there has been a noticeable shift towards health-conscious drinking habits among consumers. Brands are beginning to introduce lower-alcohol and organic gin options, catering to this growing segment of the population that seeks sustainable and healthier drinking experiences.Moreover, the integration of traditional Chinese elements in gin production is becoming a trend, with brands incorporating local herbs and botanicals to create distinctive flavors that resonate with national pride. This aligns well with the government's push to promote local products, strengthening the overall identity of the China Gin Market.

China Gin Market Drivers

Growing Popularity of Gin Among Chinese Consumers

In recent years, there has been a noticeable surge in the popularity of gin within China, particularly among younger demographics. The China Gin Market Industry has seen an increasing trend as millennials and Gen Z consumers gravitate towards craft spirits and premium spirits, favoring gin for its diverse flavors and mixability. According to data from the National Bureau of Statistics of China, the consumption of alcoholic beverages, including gin, has risen significantly, with reports indicating that unique spirit drinks like gin have seen a 30% increase in consumption compared to traditional liquors such as baijiu over the last five years.This demographic shift is influenced by lifestyle changes and the rising influence of Western drinking culture, leading bars across major cities like Shanghai and Beijing to expand their gin offerings substantially. Major alcohol producers, including Diageo and Pernod Ricard, have acknowledged this trend and are actively investing in gin-based products curated for the Chinese market, which is further validating the growth potential of the China Gin Market Industry.

Increase in Craft Distilleries and Local Brands

The emergence of craft distilleries in China has significantly contributed to the expansion of the China Gin Market Industry. in the past five years. These local brands have begun to gain recognition for their unique recipes and botanicals, appealing to gin enthusiasts looking for distinctive tastes.This trend also aligns with the growing interest in supporting local businesses among Chinese consumers. Moreover, the craft distilling movement has led to collaborations and innovation within the industry, prompting larger companies to invest in partnerships with local distilleries to leverage the artisanal appeal of their products.

Rising Demand for Premium and Super-Premium Spirits

As the Chinese middle class continues to expand, there is a corresponding rise in demand for premium and super-premium spirits. The China Duty Free Group has reported that premium spirit sales have outpaced the broader alcohol category, with premium gin sales increasing by approximately 25% annually. This trend reflects a shift in consumer attitudes, with more individuals willing to spend on higher-quality alcoholic beverages, thus contributing to the growth of the China Gin Market Industry.

Moreover, changed consumer behavior marked by increased spending supports the phenomenon of ‘premiumization’ in China, which presents an opportunity for established gin brands to launch premium products tailored for sophisticated customers willing to pay a higher price.

China Gin Market Segment Insights

Gin Market Gin Type Outlook Insights

The China Gin Market is characterized by a diverse array of Gin Type Outlook segments, each presenting unique attributes and catering to varied consumer preferences within the region. London Dry gin, often known for its crisp and refreshing taste profile, has gained significant traction among consumers in major urban centers, led by a growing cocktail culture and a shift towards premium spirits. This segment thrives on its versatility in cocktails and mixology, appealing primarily to younger demographics seeking innovative drinking experiences. Plymouth gin stands out due to its rich heritage, offering a slightly sweeter taste profile that is distinct from the more commonly produced London Dry varieties.This creates a niche market segment that emphasizes authenticity and craftsmanship, providing consumers with a sense of premium quality and traditional British flavors. Old Tom gin, with its historical roots, is experiencing a resurgence among gin enthusiasts interested in vintage-inspired cocktails, driving a unique trend in the market that blends historical significance with contemporary tastes. The 'Others' category encompasses various artisanal and craft gin brands, reflecting the burgeoning craft distillery movement within China. As consumers become more adventurous and receptive to diverse flavors, these offerings resonate well, presenting opportunities for growth and innovation.The rise of local distilleries, fueled by a growing interest in sustainability and small-batch production techniques, supports this segment, appealing to a rapidly expanding demographic of consumers who value local ingredients and unique flavor profiles. Consumers increasingly prioritize quality ingredients and production methods, leading to a competitive landscape where each gin type forges its identity based on flavor, origin, and craftsmanship. Overall, the segmentation within the China Gin Market illustrates a dynamic and evolving landscape driven by trends in consumer preferences, cultural factors, and an increasing appetite for premium and craft spirits among various demographic groups.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Gin Market Gin Distribution Channel Outlook Insights

The Gin Distribution Channel Outlook within the China Gin Market reveals noteworthy trends and shifts among various buying platforms. Supermarkets and hypermarkets are pivotal in facilitating accessibility to gin for consumers, offering diverse brands and attracting a broad demographic, thus shaping consumer purchasing behavior. The rise of specialty stores also indicates a changing marketplace, where consumers increasingly seek curated selections and unique flavors, driven by the growing interest in craft distilleries and artisanal products. These channels not only provide an immersive shopping experience but also foster brand loyalty.Additionally, the emergence of online retail platforms has transformed the market landscape, catering to tech-savvy consumers who prioritize convenience. With e-commerce growing steadily, it represents a burgeoning opportunity for gin brands to reach wider audiences. Furthermore, understanding the dynamics of each distribution channel is crucial, as it influences marketing strategies and product placements. The overall segmentation in the China Gin Market showcases how different channels interact and contribute to market diversity, reflecting changing consumer preferences and habits.Such insights underline the significance of each channel in enhancing market growth and expanding brand visibility.

China Gin Market Key Players and Competitive Insights

The competitive landscape of the China Gin Market has been evolving, with increasing interest and demand for gin as a premium alcoholic beverage. As younger consumers begin to gravitate towards craft spirits and innovative flavors, the market has seen an influx of both domestic and international brands striving to establish a foothold. The competitive dynamics are shaped by various factors, including unique branding strategies, flavor profiles, and marketing initiatives. The expansion of distribution channels, both online and offline, has allowed various competitors to reach new consumers. As brands position themselves to cater to changing preferences, they constantly seek ways to differentiate their offerings while also navigating regulatory environments unique to the Chinese market.Zhongji Jinjiu has carved out a significant presence within the China Gin Market, capitalizing on its heritage and strong local connections. The company distinguishes itself with an emphasis on quality ingredients and traditional production methods, which resonate well with consumers who appreciate authenticity. Its brand strength is reflected in its loyal customer base, known to favor premium products that echo cultural narratives. Zhongji Jinjiu has successfully utilized strategic partnerships with local distributors to enhance its market presence, ensuring its products reach a diverse range of consumers across various channels. Furthermore, the company has actively promoted itself through social media and lifestyle branding that appeals to younger demographics, a tactic that has fortified its standing amid growing competition.Xinghuacun Fenjiu, another key player in the China Gin Market, offers a varied portfolio of products that includes premium gin options appealing to a diverse audience. This brand is recognized for its focus on quality and craftsmanship, often incorporating traditional distilling techniques while exploring modern flavor innovations. Xinghuacun Fenjiu’s market presence is bolstered by its strong distribution network, which spans both urban and rural areas, contributing to its widespread availability. The company has also engaged in strategic mergers and acquisitions to expand its capabilities and market reach, allowing it to diversify its product offerings. Key services include bespoke gin experiences and tasting events that connect with local enthusiasts and attract both domestic and international consumers. The combination of rich heritage and progressive marketing strategies has placed Xinghuacun Fenjiu in a favorable position within the competitive landscape of the China Gin Market.

Key Companies in the China Gin Market Include

• Zhongji Jinjiu


• Xinghuacun Fenjiu


• China National Spirits


• Kweichow Moutai


• Shanghai Shenchuan


• Gujing Gongjiao


• Diageo


• Jiannanchun


• Yanghe Brewery


• Suntory


• Hua Tian


• Wuliangye Yibin


• Luzhou Laojiao


• Ming River


• Pernod Ricard

China Gin Market Industry Developments

Recent developments in the China Gin Market reflect a growing interest and emerging competition among local and international brands. Companies such as Zhongji Jinjiu and Jiuannanchun are expanding their portfolios to cater to the evolving preferences of consumers, especially among younger demographics who are gravitating towards innovative flavors and premium quality spirits. In recent months, Kweichow Moutai and Wuliangye Yibin have noted significant growth in sales and market valuation, prompting increased investment in marketing initiatives to strengthen brand visibility. In terms of corporate movements, Diageo has been focusing on expanding its presence in Chinaadjusting product offerings to align more closely with local tastes, while Pernod Ricard has also been actively exploring partnerships to enhance distribution channels in the region. Notably, in April 2023, it was reported that Gujing Gongjiao reached a strategic partnership with Shanghai Shenchuan to bolster their logistics operations. Furthermore, over the last couple of years, companies have witnessed substantial increases in their market valuation driven by the gin category's rising popularity, particularly in urban areas, influencing the broader landscape of the alcoholic beverage market in China.

China Gin Market Segmentation Insights

• Gin MarketGin Type Outlook
  
  
  
  • London Dry
  
  
  • Plymouth
  
  
  • Old Tom
  
  
  • Others
  
  
  
  


• Gin MarketGin Distribution Channel Outlook
  
  
  
  • Supermarkets and Hypermarkets
  
  
  • Specialty Stores
  
  
  • Others
  
  
  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	568.11(USD Million)
MARKET SIZE 2024	600.0(USD Million)
MARKET SIZE 2035	1100.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.665% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Zhongji Jinjiu, Xinghuacun Fenjiu, China National Spirits, Kweichow Moutai, Shanghai Shenchuan, Gujing Gongjiao, Diageo, Jiannanchun, Yanghe Brewery, Suntory, Hua Tian, Wuliangye Yibin, Luzhou Laojiao, Ming River, Pernod Ricard
SEGMENTS COVERED	Gin Type Outlook, Gin Distribution Channel Outlook
KEY MARKET OPPORTUNITIES	Premium gin expansion, Innovative flavor profiles, Craft gin trends, E-commerce growth, Health-conscious alternatives
KEY MARKET DYNAMICS	premiumization trend , growing cocktail culture , rising health consciousness , increased local distilleries , e-commerce expansion
COUNTRIES COVERED	China