Chia Seeds Market

• Growing demand for gluten-free products to boost the market growth

The growing demand for ancient nutritional grains and multi-cereal-based products like functional foods drives the demand for the product. They are gluten-free and have increased protein content. The gluten-free property of the product is anticipated to create a strong demand among consumers suffering from gluten intolerance (celiac disease) or those who avoid gluten because of their lifestyle choices.

Moreover, the rising usage of chia seeds as a primary ingredient in the personal care industry, owing to advantages such as skin repair and enhanced complexion, is likely to increase the demand and portfolios for the market. The growing use of the product as a stiffening ingredient in cake mixes and smoothies also adds to the advancement for chia seeds industry.

Additionally, increasing demand for chia seeds in dietary supplements & protein bars and natural food ingredients in the food & beverage industry, preference for organic & gluten-free, and vegan diets fuelled by growing awareness about the product, especially among professional athletes, are some of the factors driving the growth of the chia seeds market. Moreover, the preference for non-Genetically Modifies Organisms (GMO) chia seeds for cultivation is an immense opportunity for raw material suppliers and distributors to invest has enhanced the Chia Seeds market CAGR across the globe in recent years.

However, rapidly increasing awareness of healthy aspects associated with chia seeds is projected to foster market growth during the forecast period. Chia seeds being rich in omega-3 fatty acids and antioxidants, can potentially improve metabolism, prevent premature aging of the skin, reduce the risk of diabetes and cardiovascular diseases, and can strengthen bones & muscles. The rising popularity of chia seeds among the health-conscious population and increased demand for chia seeds as a functional food ingredient is expected to further the market growth of the chia seeds market revenue.

The increasing awareness regarding health and nutrition among consumers is a primary driver for the Global Chia Seeds Market Industry. As individuals seek healthier dietary options, chia seeds, known for their high omega-3 fatty acid content and fiber, have gained popularity. This trend is reflected in the projected market value of 0.33 USD Billion in 2024, indicating a growing consumer base that prioritizes health. Moreover, the shift towards plant-based diets further enhances the appeal of chia seeds, as they are often incorporated into smoothies, salads, and baked goods, thereby expanding their market reach.

Innovation in product development is a crucial driver for the Global Chia Seeds Market Industry. Manufacturers are increasingly exploring new ways to incorporate chia seeds into various products, such as beverages, snacks, and baked goods. This diversification not only caters to evolving consumer tastes but also enhances the nutritional profile of existing products. The introduction of chia-infused drinks and ready-to-eat meals exemplifies this trend. As companies continue to innovate, the market is poised for growth, with the potential for increased consumer engagement and expanded distribution channels.

The demand for functional foods is surging, which significantly influences the Global Chia Seeds Market Industry. Consumers increasingly prefer foods that offer health benefits beyond basic nutrition. Chia seeds, rich in antioxidants, protein, and essential nutrients, are often marketed as superfoods. This trend is expected to contribute to the market's growth, with a projected value of 0.77 USD Billion by 2035. The incorporation of chia seeds into various food products, such as energy bars and health supplements, aligns with consumer preferences for functional ingredients, thereby driving sales and market expansion.

The growing preference for organic products is significantly impacting the Global Chia Seeds Market Industry. Consumers are increasingly inclined to choose organic chia seeds over conventional options, driven by concerns about pesticide use and environmental sustainability. This trend is reflected in the market's projected growth, as organic chia seeds often command higher prices, contributing to overall market value. The emphasis on organic farming practices aligns with consumer values, fostering a loyal customer base. As the demand for organic chia seeds continues to rise, the market is likely to experience sustained growth in the coming years.

The rise in vegan and vegetarian diets is a notable factor propelling the Global Chia Seeds Market Industry. As more individuals adopt plant-based lifestyles, the demand for nutrient-dense ingredients like chia seeds increases. These seeds serve as an excellent source of protein and essential fatty acids, making them a staple in vegan cooking. The market is likely to benefit from this trend, as evidenced by the anticipated compound annual growth rate (CAGR) of 7.97% from 2025 to 2035. This growth reflects a broader shift towards sustainable eating habits, further solidifying chia seeds' position in the market.

By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North America chia seeds market accounted for USD 0.14 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the growing vegan food requirements, community lifestyle, health awareness, and shifting from junk foods to healthy snacks in this region. The American Heart Association recommends including omega-3-rich foods and oils in daily diets to prevent heart disease.

With time, plant sources of omega-3 EFAs are gaining popularity due to their easy corporation in convenience and functional foods and their neutral taste. Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: CHIA SEEDS MARKET SHARE BY REGION 2023 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

The Europe chia seeds market accounts for the second-largest market share due to high product consumption. Chia seed merchants are actively creating educational marketing programs that include in-store demonstrations around the country, investing heavily in point-of-sale displays and supplying the customers with a certificate of analysis on every batch of chia to increase their market shares. Further, the Germany chia seeds market held the largest market share, and the UK chia seeds market was the fastest-growing market in the European region.

The Asia-Pacific Chia Seeds Market is expected to grow at the fastest CAGR from 2022 to 2032. This is due to increasing product consumption in countries such as India, China, and Japan. Rising cases of lifestyle diseases, such as diabetes, blood pressure, and asthma, have resulted in increased demand for healthy snacks, which, in turn, will augment the regional market growth. Moreover, China chia seeds market held the largest market share, and the India chia seeds market was the fastest-growing market in the Asia-Pacific region

Major market players are spending a lot of money on R&D to increase their product lines, which will help the chia seeds market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the chia seeds industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

Manufacturing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the chia seeds industry to benefit clients and expand the market sector. The chia seeds market major player such as Benexia Europa SA (Belgium), The Chia Co. (US), Chia Bia Slovakia s.r.o. (Slovakia), Naturkost Übelhoer GmbH & Co. (Germany) and others are working on expanding the market demand by investing in research and development activities.

Benexia is a Chia Ingredients manufacturer, a fully integrated company born in 2005 with the expertise to produce and process the best chia seeds, free from contaminants and GMOs, guaranteeing full traceability and the highest processing quality standards for its Chia Ingredients. In October 2021, Benexia launched encapsulated oil as a move to derive added value from chia seeds. Chilean firm Benexia has become a supplier of chia-based ingredients instead of being purely a purveyor of the seed itself. Benexia Company, based in Santiago, has marketed and processed chia grown in Bolivia and elsewhere for years.

The latest ingredient to arise from this process is called Benexia ALA Powder. The encapsulated, water-soluble ingredient is 25% alpha-linolenic acid (ALA) by weight.

Also, KRBL Limited is an Indian rice processing and exporting company and the world's largest rice miller. It is best known for its India Gate brand of basmati rice, the largest-selling rice brand in India. The company exports rice to over 80 countries, and about 75% of its export revenue comes from Middle East countries as of 2018. In March 2021, India Gate Basmati Rice announced 2 new additions in the domestic market to its healthy foods branded portfolio: "wholesome health special chia seeds" and "active heart special roasted flax seeds."