Canada Vitamins and Minerals Supplement Market Research Report: By Type (Vitamins, Minerals), By Form (Powder, CapsulesTablets, Liquid, Others), By End User (Men, Women, Unisex), By Application (Energy/Sports Nutrition, Weight Management, Immunity and Digestive Health, Anti-Cancer, Skin Care, GlycemicDiabetes Management, Other) andBy Distribution Channel (SupermarketsHypermarkets, Chemist/Pharmacies, Drugstores/Parapharamices, Online, Others)- Forecast to 2035

Canada Vitamins and Minerals Supplement Market Overview

Canada Vitamins and Minerals Supplement Market Size was estimated at 3.26 (USD Billion) in 2023. The Canada Vitamins and Minerals Supplement Market Industry is expected to grow from 3.75(USD Billion) in 2024 to 8.5 (USD Billion) by 2035. The Canada Vitamins and Minerals Supplement Market CAGR (growth rate) is expected to be around 7.723% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Canada Vitamins and Minerals Supplement Market Trends Highlighted

The Canada Vitamins and Minerals Supplement Market is witnessing notable market trends driven by several factors. The increasing health consciousness among Canadians is playing a significant role as more individuals are seeking preventive healthcare solutions. With a focus on maintaining a healthy lifestyle, consumers are turning to vitamins and minerals to enhance their overall well-being. Moreover, the rise in the aging population in Canada is contributing to higher demand for dietary supplements as older adults often require specific nutrients to maintain their health. Additionally, the trend towards natural and organic supplements is shaping consumer preferences, as Canadians are becoming more aware of the potential side effects of synthetic additives.This preference for clean labels and transparent sourcing is already pushing manufacturers to develop new products that meet these and other consumer expectations. The retail market for vitamins and minerals is also undergoing a transformation as online shopping becomes more popular for purchasing health products in Canada, particularly after the pandemic. Gaps exist in the marketplace, particularly with the increased demand for personalized nutrition—supplements tailored to a person’s health requirements according to genes and lifestyle. This complements the rising interest in holistic health among Canadians.

Furthermore, the government’s supportive policies for health and wellness sectors encourage local and small-scale producers, which might drive innovation in the market. Overall, the landscape of the Canada Vitamins and Minerals Supplement Market is evolving with a strong push towards health, wellness, and consumer-centric products, reflecting the values of a health-aware population.

Canada Vitamins and Minerals Supplement Market Drivers

Rising Health Consciousness Among Canadians

The increasing focus on health and wellness amongst the Canadian population is driving demand in the Canada Vitamins and Minerals Supplement Market Industry. According to a report by Statistics Canada, approximately 59% of Canadians aged 18 and older believe that regular consumption of supplements contributes to overall health. This surging awareness is largely influenced by campaigns led by organizations such as the Canadian Health Food Association, which promotes education about nutritional supplements.Furthermore, as many Canadians pursue healthier lifestyles, the demand for products such as multivitamins, vitamin D, and omega-3 fatty acids has increased significantly, further propelling market growth in this segment.

Increasing Geriatric Population

Canada's aging population is significantly contributing to the growth of the Canada Vitamins and Minerals Supplement Market Industry. Statistics Canada reported that the proportion of Canadians aged 65 and older is expected to rise from 18% in 2021 to 25% by 2036. As older adults often require additional nutritional support to maintain health, the consumption of supplements among this demographic is expected to rise. Organizations like the Canadian Institute for Health Information emphasize the importance of nutrition in the prevention of chronic diseases among seniors, further driving the adoption of vitamins and minerals in this age group.

Increased Awareness About Preventative Healthcare

There is a growing recognition among Canadians of the role vitamins and minerals play in preventative healthcare. A survey by the Canadian Nutritional Society found that over 40% of Canadians actively seek supplements to prevent health issues rather than just treating existing conditions. The Canadian government has also been supportive of this trend, launching initiatives aimed at enhancing public awareness about healthy living. This shift in mindset has led to a surge in demand for various supplements, greatly boosting the Canada Vitamins and Minerals Supplement Market Industry.

Canada Vitamins and Minerals Supplement Market Segment Insights

Vitamins and Minerals Supplement Market Type Insights

The Canada Vitamins and Minerals Supplement Market is expected to witness significant growth, driven by an increasing health-conscious population and rising awareness of the importance of nutrition in daily life. Within this vast market, the segmentation by Type encompasses two primary categories: Vitamins and Minerals, both of which play critical roles in maintaining overall health and well-being. Vitamins are vital organic compounds that support various bodily functions, including immune responses, energy production, and the maintenance of healthy skin, bones, and blood. Moreover, the demand for vitamin supplements is fuelled by the growing trend of preventive healthcare and self-medication, particularly among the aging population and fitness enthusiasts in Canada. Due to variations in diet and lifestyle, many Canadians rely on vitamin supplements to meet their nutritional requirements, contributing to the increasing popularity of these products. On the other hand, minerals are essential inorganic elements that contribute to various physiological processes, such as bone structure, muscle function, and hydration. The significance of mineral supplements is highlighted by their role in combating deficiencies that can arise from modern dietary habits. Minerals like calcium, magnesium, and zinc are especially popular, addressing health concerns such as osteoporosis and immune system support. As Canadians become more proactive about their health, the consumption of both vitamins and minerals is projected to surge. Additionally, emerging trends such as plant-based diets and the rise of dietary restrictions due to allergies or intolerance further emphasize the importance of this segment in ensuring adequate nutrient intake. This space is ripe with opportunities as manufacturers innovate with formulations targeting specific health conditions, age groups, and lifestyles, leading to a plethora of product offerings. The industry is also witnessing a shift towards clean-label products, with consumers increasingly seeking transparency regarding ingredient sourcing and formulation processes. Furthermore, with the growing influence of e-commerce, Canadian consumers are increasingly inclined to purchase vitamins and minerals online, making access to these supplements more convenient than ever before. Consequently, the segment of Vitamins and Minerals within the Canada Vitamins and Minerals Supplement Market is characterized by dynamic growth potential, a diverse product range, and evolving consumer preferences, positioning it as a fundamental component in the health and wellness sector.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Vitamins and Minerals Supplement Market Form Insights

The Canada Vitamins and Minerals Supplement Market exhibits a diverse range of forms, including Powder, Capsules and Tablets, Liquid, and Others, each catering to varying consumer preferences and needs. The Powder form is popular among fitness enthusiasts and those seeking customized dosages, as it allows for easy integration into smoothies or shakes. Capsules and Tablets maintain a strong foothold due to their convenience and precise dosing, making them a preferred choice for daily vitamin intake. The Liquid segment has gained traction, particularly among children and older adults who may struggle with swallowing pills, offering easier absorption.Other forms, such as gummies and chewables, have also become significant, driven by a demand for more palatable options. The Canada Vitamins and Minerals Supplement Market showcases trends such as an increasing focus on natural and organic formulations, responding to consumer demands for cleaner labels, and healthier lifestyles. As health consciousness rises among Canadians, driven by factors such as aging populations and heightened awareness of nutritional benefits, the growth trajectory of these forms is likely to be supported by enhanced marketing and distribution strategies.

Vitamins and Minerals Supplement Market End User Insights

The Canada Vitamins and Minerals Supplement Market showcases a detailed segmentation that caters to various end users, specifically focusing on Men, Women, and Unisex categories. Each of these segments plays a pivotal role in shaping the market landscape. The demand for vitamins and minerals among men often centers around enhancing energy levels, muscle health, and overall vitality, marking this group as a significant contributor to the market. Meanwhile, women's supplements frequently emphasize bone health, skincare, and hormonal balance, addressing the unique nutritional needs inherent to their physiology.Unisex supplements have gained popularity due to their versatile formulations that appeal to a broader audience, representing a convenient option for those seeking balanced nutrition. The growth of this sector reflects a general trend towards personalized nutrition and wellness, driven by increasing health awareness among Canadians. Additionally, factors such as aging populations and a growing inclination towards preventive healthcare amplify the importance of this market segment, providing ample opportunities for innovation and product development aimed at these distinct user groups.

Vitamins and Minerals Supplement Market Application Insights

The Canada Vitamins and Minerals Supplement Market shows significant growth potential within the Application segment, reflecting a robust interest from consumers in enhancing their overall health and wellness. Various categories such as Energy/Sports Nutrition, Weight Management, and Immunity and Digestive Health have gained traction, driven by the increasing health consciousness of Canadians. Energy and Sports Nutrition products are becoming essential for athletes and fitness enthusiasts, supporting performance and recovery. The Weight Management sector is consistently appealing to those seeking to manage their body composition, coupled with a rising trend in healthy lifestyles.Immunity and Digestive Health formulations are garnering notable attention, particularly in the post-pandemic period, as consumers prioritize their well-being. Additionally, anti-cancer supplements are emerging due to the growing awareness of nutritional support in cancer prevention and treatment. Skin Care supplements are trending as people increasingly seek holistic approaches to beauty. Furthermore, products focused on Glycemic and Diabetes Management are notably pertinent given the rising population of diabetics, enhancing the quality of life.These trends highlight the dynamic landscape of the Canada Vitamins and Minerals Supplement Market segmentation that aligns with evolving consumer preferences and health objectives.

Vitamins and Minerals Supplement Market Distribution Channel Insights

The Distribution Channel segment of the Canada Vitamins and Minerals Supplement Market plays a crucial role in the overall accessibility and consumption of supplements. Supermarkets and Hypermarkets serve as key locations for consumers, as they offer a vast array of products in one convenient shopping environment, which caters to varying consumer preferences. Chemist and Pharmacies, recognized for their specialized knowledge, allow consumers to receive informed recommendations, further driving sales in the Vitamins and Minerals Supplement Market.Drugstores and Parapharmacies also play an important role, often exploring niche products that appeal to health-conscious consumers. The growth of online shopping has reshaped market dynamics, with e-commerce providing convenience and a wider selection, leading to significant consumer interest and engagement. This trend reflects the increasing digital adoption across Canada, as seen by the growing online shopping populace. Other channels, such as health food stores and specialty shops, also cater to specific demographics, emphasizing organic or tailored solutions, appealing to a market increasingly focused on health and wellness.Each of these channels showcases a diverse approach to distributing vitamins and minerals, collectively strengthening the market's growth potential and responsiveness to consumer demands.

Canada Vitamins and Minerals Supplement Market Key Players and Competitive Insights

The Canada Vitamins and Minerals Supplement Market is characterized by a rapidly evolving landscape filled with numerous players vying for market share amid growing health consciousness among consumers. The market is influenced by a combination of factors, including increasing awareness of the benefits of vitamins and minerals, rising disposable income, and a growing trend towards preventive healthcare. In this competitive realm, companies are innovatively positioning themselves to address diverse consumer needs by offering a wide range of products, from multivitamins to specialized supplements targeting specific health concerns. As the demand for natural, organic, and ethically sourced products surges, the need for companies to differentiate themselves through unique selling propositions becomes increasingly critical. Overall, the competitive environment is marked by strategic collaborations, brand loyalty, and a focus on quality that keeps the market dynamic.Within this competitive framework, Groupe Jardins de Sante stands out as a notable player in the Canada Vitamins and Minerals Supplement Market. The company has carved out a strong market presence by focusing on delivering high-quality products that emphasize natural ingredients and wellness. One of the key strengths of Groupe Jardins de Sante is its commitment to producing supplements that cater to a health-conscious demographic, allowing it to resonate well with consumers looking for trustworthy and effective options. This commitment is reflected in their product range, which includes vitamins that are often made from plant-based sources, appealing to both health enthusiasts and those seeking environmentally friendly alternatives. The company also benefits from a solid distribution network, which enhances its accessibility across various retail channels in Canada, thereby reinforcing its competitive edge in the market.Jamieson Wellness also plays a significant role in the Canada Vitamins and Minerals Supplement Market and is renowned for its comprehensive array of products aimed at promoting everyday health and well-being. The company's product lineup features an extensive selection, including vitamins, minerals, probiotics, and specialty supplements, asserting its dominance in various health segments. Jamieson Wellness has established a reputable brand presence, partly due to its focus on rigorous quality control, sustainability initiatives, and adherence to health regulations. A notable strength of the company is its emphasis on research and development, which leads to the introduction of innovative products that meet contemporary health trends. Furthermore, Jamieson has expanded its portfolio through strategic mergers and acquisitions, allowing it to enhance its distribution capabilities and market reach within Canada. This proactive approach in aligning its product offerings with consumer demands has positioned Jamieson Wellness as a leader in the vitamins and minerals supplement sector, reinforcing its loyalty among Canadian consumers seeking reliable health solutions.

Key Companies in the Canada Vitamins and Minerals Supplement Market Include

• Groupe Jardins de Sante


• Jamieson Wellness


• Nature's Way Products


• Pharmavite LLC


• NOW Foods


• Herbalife Nutrition Ltd


• New Chapter


• Bayer AG


• Unilever


• Walgreens Boots Alliance


• Nestle S.A.


• GNC Holdings


• Ritual


• NutraBlast


• Quest Nutrition

Canada Vitamins and Minerals Supplement Market Industry Developments

Recent developments in the Canada Vitamins and Minerals Supplement Market have been significant, reflecting a growing consumer interest in health and wellness. Companies like Jamieson Wellness and Nature's Way Products are experiencing increased demand for their product lines, particularly in the wake of the COVID-19 pandemic, which has heightened awareness of immune health. In terms of merger and acquisition activity, there have been no notable reported acquisitions involving companies such as Groupe Jardins de Sante, Herbalife Nutrition Ltd, or Bayer AG in Canada in recent months. However, market valuations for companies like GNC Holdings and Walgreens Boots Alliance have shown robust growth due to rising consumer spending on dietary supplements, now estimated to exceed CAD 1 billion. Over the past 2-3 years, the overall market has seen transformations, such as a shift towards plant-based supplements, with new entrants like Ritual gaining traction. The Canadian government is actively regulating the supplement sector to ensure product safety and efficacy, further encouraging innovation among industry players. These trends illustrate a dynamic environment in Canada’s vitamins and minerals supplement market, where consumer preferences and regulatory landscapes continue to shape market realities.

Canada Vitamins and Minerals Supplement Market Segmentation Insights

Vitamins and Minerals Supplement Market Type Outlook

• Vitamins


• Minerals

Vitamins and Minerals Supplement Market Form Outlook

• Powder


• CapsulesTablets


• Liquid


• Others

Vitamins and Minerals Supplement Market End User Outlook

• Men


• Women


• Unisex

Vitamins and Minerals Supplement Market Application Outlook

• Energy/Sports Nutrition


• Weight Management


• Immunity and Digestive Health


• Anti-Cancer


• Skin Care


• GlycemicDiabetes Management


• Other

Vitamins and Minerals Supplement Market Distribution Channel Outlook

• SupermarketsHypermarkets


• Chemist/Pharmacies


• Drugstores/Parapharamices


• Online


• Others

Report Scope

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	3.26(USD Billion)
MARKET SIZE 2024	3.75(USD Billion)
MARKET SIZE 2035	8.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.723% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Groupe Jardins de Sante, Jamieson Wellness, Nature's Way Products, Pharmavite LLC, NOW Foods, Herbalife Nutrition Ltd, New Chapter, Bayer AG, Unilever, Walgreens Boots Alliance, Nestle S.A., GNC Holdings, Ritual, NutraBlast, Quest Nutrition
SEGMENTS COVERED	Type, Form, End User, Application, Distribution Channel
KEY MARKET OPPORTUNITIES	Rising health awareness, Plant-based supplements demand, Aging population growth, E-commerce expansion, Personalized nutrition trends
KEY MARKET DYNAMICS	increasing health awareness, aging population, growing e-commerce sales, demand for plant-based supplements, regulatory compliance challenges
COUNTRIES COVERED	Canada