US Vitamins and Minerals Supplement Market US Vitamins and Minerals Supplement Market Research Report: By Type (Vitamins, Minerals), By Form (Powder, Capsules & Tablets, Liquid, Others), By End User (Men, Women, Unisex), By Application (Energy/Sports Nutrition, Weight Management, Immunity and Digestive Health, Anti-Cancer, Skin Care, Glycemic & Diabetes Management, Other) and By Distribution Channel (Supermarkets & Hypermarkets, Chemist/Pharmacies, Drugstores/Parapharamices, Online, Others) - Forecast to 2

US Vitamins and Minerals Supplement Market

US Vitamins and Minerals Supplement Market Research Report: By Type (Vitamins, Minerals), By Form (Powder, Capsules & Tablets, Liquid, Others), By End User (Men, Women, Unisex), By Application (Energy/Sports Nutrition, Weight Management, Immunity and Digestive Health, Anti-Cancer, Skin Care, Glycemic & Diabetes Management, Other) and By Distribution Channel (Supermarkets & Hypermarkets, Chemist/Pharmacies, Drugstores/Parapharamices, Online, Others) - Forecast to 2035.

US Vitamins and Minerals Supplement Market Overview:

As per MRFR analysis, the US Vitamins and Minerals Supplement Market Size was estimated at 13.05 (USD Billion) in 2023. The US Vitamins and Minerals Supplement Market Industry is expected to grow from 13.71(USD Billion) in 2024 to 29.67 (USD Billion) by 2035. The US Vitamins and Minerals Supplement Market CAGR (growth rate) is expected to be around 7.271% during the forecast period (2025 - 2035).

Key US Vitamins and Minerals Supplement Market Trends Highlighted

The US Vitamins and Minerals Supplement Market is witnessing a surge in demand driven by an increasing awareness among consumers about health and wellness. This shift is largely attributed to the growing prevalence of chronic diseases and a general focus on preventive healthcare. Many Americans are incorporating supplements into their daily routines to fill nutritional gaps in their diets, indicating a trend toward proactive health management. The rise of social media and influencer marketing also plays a crucial role in promoting these products, as younger generations look to their peers for health guidance. Opportunities in this market are expanding with the introduction of personalized nutrition.Consumers are now seeking out vitamin and mineral supplements tailored to their individual health needs, fostering growth in custom formulations. The trend towards clean labels and natural ingredients is also influencing purchasing behaviors. As consumers become more health-conscious, there is a significant opportunity for brands that can highlight their transparency, sustainability, and ethical sourcing practices. In recent times, the popularity of plant-based diets has contributed to a demand for vegan and vegetarian-friendly supplements. This aligns with the rise in consumer preference for products free from artificial additives and genetically modified organisms (GMOs).Additionally, online retail channels have gained momentum, as the convenience of home delivery appeals to consumers' busy lifestyles. Overall, these trends reflect a broader societal shift toward holistic health, where consumers are increasingly seeking resources that support their overall well-being.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Vitamins and Minerals Supplement Market Drivers

Rising Health Consciousness Among Consumers

The increasing awareness of health and wellness among consumers is a significant driver for the US Vitamins and Minerals Supplement Market Industry. According to the Centers for Disease Control and Prevention (CDC), over 60% of adults in the United States are now focused on maintaining a healthy lifestyle, which includes dietary supplements, exercise, and nutrition. This shift towards preventive healthcare has increased demand for vitamins and minerals as consumers aim to fill nutritional gaps and prevent chronic diseases.The popularity of health influencers and social media platforms also contributes to this trend, encouraging more individuals to turn to supplements to boost their immune systems, improve mental health, and enhance overall well-being. Organizations such as the American Dietary Association advocate for the importance of adequate micronutrient intake, further stimulating interest within the market. Such a cultural shift towards personal health management is projected to continue fueling growth in the US Vitamins and Minerals Supplement Market.

Aging Population Driving Demand

The aging population in the United States serves as a critical market driver for the US Vitamins and Minerals Supplement Market Industry. According to the U.S. Census Bureau, by 2030, 20% of the American population will be 65 years and older. This demographic shift brings an increased focus on health maintenance, with older adults keen on investing in vitamins and minerals to enhance their quality of life and mitigate age-related health issues. The National Institutes of Health (NIH) emphasizes that older adults often face deficiencies in essential micronutrients, leading many to turn to supplements for support.Given their need for stronger immune support and chronic disease prevention, this aging trend will continue to boost demand for vitamins and minerals in the coming years.

Growth of E-commerce and Online Retail

The rapid growth of e-commerce and online retail platforms significantly impacts the US Vitamins and Minerals Supplement Market Industry. According to the U.S. Department of Commerce, e-commerce sales in the United States have increased by approximately 44% in recent years, suggesting a shift in purchasing behavior among consumers. Many individuals now prefer shopping online for vitamins and minerals due to the convenience, variety, and competitive pricing that these platforms offer.Additionally, major retailers like Amazon and Walmart have seen substantial online sales growth in health-related categories, including dietary supplements. This increased availability and ease of access to vitamins and minerals online have made it more likely for consumers to explore and purchase these products, ultimately driving market growth.

US Vitamins and Minerals Supplement Market Segment Insights:

Vitamins and Minerals Supplement Market Type Insights

The US Vitamins and Minerals Supplement Market is prominently categorized by Type, which is instrumental in shaping the market dynamics. This market encompasses key segments such as Vitamins and Minerals, where each plays a crucial role in the overall health and wellness of the population. Vitamins, known for their vital functions in maintaining bodily processes, have gained immense popularity among consumers focused on preventive health care. The demand for specific vitamins, including Vitamin D and B-complex vitamins, has surged due to increasing awareness about their beneficial impacts on mood, immunity, and energy levels. On the other hand, the Minerals segment also holds significant importance, as essential minerals like calcium, magnesium, and zinc contribute to overall health, including bone density and metabolic functions. The evolving lifestyle choices and the rising trend of aging populations in the US serve as primary growth drivers, contributing to increased consumption of both vitamins and minerals. Additionally, the awareness of nutrient deficiencies prevalent in daily diets further escalates the demand for supplements. This growth is supported by various opportunities in the market, particularly within demographics striving for healthier lifestyles and preventive health measures. However, challenges such as regulation on supplement claims and the need for stringent quality control present hurdles in the market. The growing trend is towards natural and organic formulations, pushing manufacturers to innovate in their offerings and cater to health-conscious consumers seeking clean label products. Furthermore, an increasing focus on personalized nutrition signifies a growing trend toward supplements tailored to individual health needs, enhancing engagement among consumers. Overall, the insights into the Type segmentation reveal a dynamic landscape driven by consumer trends and healthcare demands, setting the stage for sustained market growth in the US.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Vitamins and Minerals Supplement Market Form Insights

The Form segment within the US Vitamins and Minerals Supplement Market is seeing substantial evolution as consumer preferences lean towards convenient and effective delivery methods. The segment encompasses various forms, including Powder, Capsules and Tablets, Liquid, and Others, each catering to different consumer needs and lifestyles. Capsules and Tablets remain a popular choice for their precise dosages and portability, making them ideal for on-the-go individuals. Powders are gaining traction due to their versatility and ease of incorporation into shakes or smoothies, appealing to the fitness-conscious demographic.Liquid forms are widely recognized for their rapid absorption rates, making them a preferred option for those seeking quick results. The Other category includes unique forms such as gummies and effervescent tablets that cater to the growing demand for palatable supplement options, especially among younger consumers. The overall dynamics of the market are underpinned by rising health awareness, a growing aging population, and a shift towards preventive healthcare, which continue to propel demand across the entire Form segment. Additionally, a focus on clean-label products and natural ingredients is driving innovation within these forms, emphasizing the importance of quality and efficacy in the US Vitamins and Minerals Supplement Market.

Vitamins and Minerals Supplement Market End User Insights

The US Vitamins and Minerals Supplement Market focuses significantly on the end user segment, encompassing Men, Women, and Unisex categories. Each of these groups exhibits distinct needs and preferences, influencing their purchasing decisions within the market. For instance, Men often seek supplements that support muscle health and energy levels, while Women tend to prioritize immune support and skin health, reflecting their unique nutritional requirements. The Unisex category appeals to a broader audience, addressing general wellness and preventative health measures.This segment is crucial as growing health awareness and lifestyle changes contribute to an increasing reliance on dietary supplements across varying demographics. Furthermore, factors such as aging populations, a rise in health-conscious consumer behavior, and advancements in formulation science fuel growth in this market space. Market trends indicate that consumers increasingly seek products that not only provide essential nutrients but also cater to specific lifestyle choices, such as veganism or gluten-free diets. Awareness campaigns and educational initiatives also play a pivotal role in expanding consumer knowledge and driving demand within the US Vitamins and Minerals Supplement Market.

Vitamins and Minerals Supplement Market Application Insights

The Application segment of the US Vitamins and Minerals Supplement Market is a vital and diverse area that caters to a broad spectrum of health needs. In recent years, there has been a noticeable rise in demand for Energy and Sports Nutrition as consumers increasingly focus on boosting their physical performance and endurance during workouts. Weight Management supplements remain significant as lifestyle changes and dietary awareness drive individuals toward health-centric choices. Immunity and Digestive Health products have gained traction, particularly in light of growing health concerns and the ongoing quest for maintaining wellness.Additionally, Anti-Cancer vitamins and minerals are becoming increasingly important to those seeking preventative measures against various health threats. Skin Care supplements address the rising interest in beauty from within, emphasizing the connection between nutrition and skin health. Furthermore, Glycemic and Diabetes Management products occupy a critical space within the market, offering options for those managing blood sugar levels. Overall, this segment showcases a blend of growing consumer awareness and a focused approach toward holistic health, reflecting broader trends in preventive healthcare and wellness in the United States.The market is characterized by a diverse array of products that align with shifting consumer preferences and lifestyle choices.

Vitamins and Minerals Supplement Market Distribution Channel Insights

The US Vitamins and Minerals Supplement Market reflects a diverse landscape, particularly within its Distribution Channel segment. Supermarkets and hypermarkets play a significant role, serving as key destinations for consumers due to their convenience and wide product selection, attracting a large demographic of health-conscious shoppers. Chemist and pharmacy outlets are also essential, as they offer professional guidance alongside product availability, enhancing consumer trust and safety in supplement use. Drugstores and parapharmacies capture an audience seeking both health products and beauty items, consolidating multiple needs in one location, which enhances their appeal.The online channel has rapidly gained traction, driven by the increasing preference for digital shopping, providing consumers with ease of access and often better pricing. Other channels also contribute to market dynamics, catering to niche consumer preferences and specialized health needs. The segmentation of the US Vitamins and Minerals Supplement Market by Distribution Channel indicates the evolving consumer behavior driven by convenience, accessibility, and informed purchasing, highlighting an overall trend of growth in this industry.

US Vitamins and Minerals Supplement Market Key Players and Competitive Insights:

The US Vitamins and Minerals Supplement Market is characterized by a dynamic competitive landscape driven by increasing consumer awareness regarding health and wellness, coupled with a growing inclination towards preventive healthcare. With the rising popularity of dietary supplements and the ever-evolving preferences of consumers, companies in this sector are focusing on innovation, product differentiation, and strategic marketing efforts to capture a larger market share. The competition is intense, with numerous brands vying for consumer attention, necessitating a clear understanding of market trends, distribution channels, and consumer preferences. The market is expected to witness sustained growth as new players enter and established brands reinforce their positions through mergers, acquisitions, and partnerships, thereby heightening the competitive environment.Solgar has solidified its position in the US Vitamins and Minerals Supplement Market with over 70 years of experience in the industry, known for its high-quality products and commitment to excellence. The company emphasizes the use of premium ingredients and innovative formulations, attracting a loyal customer base seeking effective dietary supplements. Solgar's strength lies in its strong brand equity and widespread distribution channels, including health food stores, online platforms, and pharmacies. This extensive market presence allows Solgar to maintain a competitive edge, particularly among health-conscious consumers who prioritize quality and efficacy in their supplements. The brand has been successful in promoting sustainable practices and transparency in its sourcing and manufacturing processes, further enhancing its appeal in a market that increasingly values ethical consumption.NutraBio is recognized in the US Vitamins and Minerals Supplement Market for its commitment to delivering high-quality, transparent supplements. The company prides itself on its rigorous testing and adherence to strict manufacturing standards, ensuring that consumers have access to safe and effective products. NutraBio’s product range includes vitamins, minerals, amino acids, and specialty supplements tailored to various health needs, catering to fitness enthusiasts and general wellness consumers alike. The brand's strong focus on research and development allows it to stay ahead of evolving market trends, and it has built a reputation for being innovative. Additionally, NutraBio's effective marketing campaigns, including collaborations with fitness influencers and sponsorships of health-related events, have bolstered its presence in the market. The company has also engaged in strategic partnerships and acquisitions to expand its product offerings and distribution capabilities within the US, further enhancing its competitiveness in this thriving sector.

Key Companies in the US Vitamins and Minerals Supplement Market Include:

Solgar

NutraBio

Herbalife

NOW Foods

Vitamin Shoppe

GNC Holdings

Nestle

Blackmores

Jarrow Formulas

Pfizer

Amway

Nature's Bounty

Twinlab

Garden of Life

Bayer

US Vitamins and Minerals Supplement Market Industry Developments

The US Vitamins and Minerals Supplement Market has seen notable developments, especially with companies like Herbalife, GNC Holdings, and Nature's Bounty. Herbalife recently expanded its product portfolio by launching a new line of plant-based vitamins in September 2023, responding to the growing demand for natural supplements. GNC Holdings announced a strategic partnership with a leading online retailer in October 2023, aiming to enhance product accessibility and reach a broader customer base. Additionally, in the first half of 2023, Nature’s Bounty introduced innovative gummy vitamins targeted towards children, reflecting trends in health-conscious parenting.In terms of mergers and acquisitions, Pfizer's acquisition of a small health and wellness company was publicly announced in August 2023, targeting the integration of nutritional supplements into its product offerings. Market valuation reflects significant growth, as the Vitamins and Minerals Supplement Market is projected to reach $60 billion by 2025, driven by an increasing consumer focus on preventive health and immunity-boosting products. The past few years have seen substantial market shifts, including the trend toward clean label products and plant-based alternatives becoming increasingly popular among consumers.

US Vitamins and Minerals Supplement Market Segmentation Insights

Vitamins and Minerals Supplement Market Type Outlook

Vitamins

Minerals

Vitamins and Minerals Supplement Market Form Outlook

Powder

Capsules & Tablets

Liquid

Others

Vitamins and Minerals Supplement Market End User Outlook

Men

Women

Unisex

Vitamins and Minerals Supplement Market Application Outlook

Energy/Sports Nutrition

Weight Management

Immunity and Digestive Health

Anti-Cancer

Skin Care

Glycemic & Diabetes Management

Other

Vitamins and Minerals Supplement Market Distribution Channel Outlook

Supermarkets & Hypermarkets

Chemist/Pharmacies

Drugstores/Parapharamices

Online

Others

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	13.05(USD Billion)
MARKET SIZE 2024	13.71(USD Billion)
MARKET SIZE 2035	29.67(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.271% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Solgar, NutraBio, Herbalife, NOW Foods, Vitamin Shoppe, GNC Holdings, Nestle, Blackmores, Jarrow Formulas, Pfizer, Amway, Nature's Bounty, Twinlab, Garden of Life, Bayer
SEGMENTS COVERED	Type, Form, End User, Application, Distribution Channel
KEY MARKET OPPORTUNITIES	Natural and organic formulations, Customized supplements for individuals, Increased demand for immunity support, Rising awareness of preventive healthcare, E-commerce sales growth in supplements
KEY MARKET DYNAMICS	rising health consciousness, aging population, increasing chronic diseases, e-commerce growth, product innovation
COUNTRIES COVERED	US