Japan Vitamins and Minerals Supplement Market Research Report: By Type (Vitamins, Minerals), By Form (Powder, CapsulesTablets, Liquid, Others), By End User (Men, Women, Unisex), By Application (Energy/Sports Nutrition, Weight Management, Immunity and Digestive Health, Anti-Cancer, Skin Care, GlycemicDiabetes Management, Other) andBy Distribution Channel (SupermarketsHypermarkets, Chemist/Pharmacies, Drugstores/Parapharamices, Online, Others)- Forecast to 2035

Japan Vitamins and Minerals Supplement Market Overview

Japan Vitamins and Minerals Supplement Market Size was estimated at 2.28 (USD Billion) in 2023. The Japan Vitamins and Minerals Supplement Market Industry is expected to grow from 2.4(USD Billion) in 2024 to 5 (USD Billion) by 2035. The Japan Vitamins and Minerals Supplement Market CAGR (growth rate) is expected to be around 6.9% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Japan Vitamins and Minerals Supplement Market Trends Highlighted

The Japan Vitamins and Minerals Supplement Market is experiencing significant growth driven by several key factors. The rising awareness about health and wellness among Japanese consumers is a critical market driver, leading to increased demand for dietary supplements. As the aging population in Japan becomes more health-conscious, there is a surge in interest in products that support immune health, joint function, and overall vitality. Additionally, the popularity of preventive healthcare contributes to this trend, as many people prefer to maintain their health rather than treat illnesses after they arise. Opportunities in this market are emerging from the growing trend of natural and organic supplements.Simply identified as clean labels, products without artificial ingredients and preservatives are gaining tremendous popularity among Japanese shoppers. This creates a great opportunity for brands to create and design natural formulations that satisfy such needs. The rise of e-commerce has opened new fronts for distribution and allows consumers easier access to an expansive selection of products, ranging from local to international brands. Personalization has emerged as a new frontier of holistic self-care, and it is clear that more consumers are turning to tailored supplements to fit their unique health requirements and lifestyles. As a result, companies are now motivated to direct their resources into research and devising tailored solutions.

Furthermore, the Japanese government promotes healthy dietary habits through initiatives that aim to educate the public about nutrition, which can complement the growth of the vitamin and minerals supplement market. By focusing on quality and tailored solutions, brands can effectively meet the evolving needs of consumers in Japan.

Japan Vitamins and Minerals Supplement Market Drivers

Increasing Health Consciousness among Consumers

In Japan, the rising health consciousness among consumers is a significant driver propelling the Japan Vitamins and Minerals Supplement Market Industry. Surveys conducted by the Ministry of Health, Labour and Welfare indicate that approximately 51% of the Japanese population actively seeks ways to maintain or improve their health. This growing trend is accompanied by an increase in preventive healthcare measures, with the government investing over 1 trillion JPY in health promotion initiatives over the last five years.As people become more aware of the importance of vitamins and minerals in their diet, they are turning to supplements to fill nutritional gaps. This trend is expected to bolster the demand for dietary supplements, making it a key driver in the market's growth.

Aging Population and Associated Health Issues

Japan has one of the most rapidly aging populations globally, with approximately 28% of its citizens aged 65 and older, according to the Statistics Bureau of Japan. This demographic shift is contributing to an increase in health-related issues prevalent in older adults, such as osteoporosis, cardiovascular diseases, and cognitive decline. As a result, the demand for vitamins and mineral supplements targeting these specific age-related health concerns is on the rise.The Japan Nutrition Society has reported a 20% increase in supplementation among senior citizens over the past five years, which underscores the growing importance of nutraceuticals in maintaining health among the aged population. This demographic trend is one of the vital growth drivers for the Japan Vitamins and Minerals Supplement Market Industry.

Rising Acceptance of E-commerce and Online Purchasing

The proliferation of e-commerce platforms and increasing acceptance of online purchasing habits among Japanese consumers have greatly impacted the Japan Vitamins and Minerals Supplement Market Industry. Reports indicate that e-commerce sales of health and wellness products in Japan surged by more than 30% in the past year alone. Notably, companies like Amazon Japan and Rakuten have incorporated extensive ranges of vitamins and mineral supplements, making them easily accessible to a broader demographic.The convenience of online shopping and home delivery has further spurred the inclination toward purchasing vitamin and mineral dietary supplements online. This ease of access is projected to continually drive market growth in the coming years.

Japan Vitamins and Minerals Supplement Market Segment Insights

Vitamins and Minerals Supplement Market Type Insights

The Japan Vitamins and Minerals Supplement Market is experiencing notable growth driven by increasing health awareness and the rising trend of preventative healthcare among consumers. Within the Type segment, the market is broadly classified into two categories: Vitamins and Minerals. Vitamins play a critical role in supporting various bodily functions and enhancing the immune system, making them a popular choice among consumers seeking to maintain overall health. The continuous evolution in dietary habits and the prevalence of modern stressors have led to a greater emphasis on the importance of Vitamin intake, thus driving substantial demand. On the other hand, the Minerals segment addresses essential dietary requirements, with consumers increasingly recognizing the importance of minerals such as calcium and magnesium in supporting bone health and muscle function. The Japanese government actively promotes nutritional supplements, advocating for public health initiatives that emphasize the benefits of Vitamins and Minerals. Furthermore, the aging population in Japan has heightened the need for effective supplementation, as older adults often face challenges in obtaining all necessary nutrients solely through diet. This demographic shift has fostered a tailored approach to health, where Vitamins and Minerals supplements are viewed not merely as added nutrients but as a necessary component of a holistic health strategy. With advancements in technology and product innovation, a wealth of options is available in the market, catering to diverse dietary needs and preferences. This ongoing product development resonates well with the health-conscious consumer base in Japan. The integration of fortified food products and convenient supplement formats, such as gummies and effervescent tablets, allows for a more appealing approach to health supplementation. Additionally, as natural and organic products gain traction in consumer preferences, the Vitamins and Minerals Supplement Market is shifting toward environmentally-friendly sourcing and manufacturing practices. Market growth is further supported by collaborations between health professionals, nutritionists, and supplement manufacturers aimed at raising awareness about the benefits of these products. Educational campaigns and research studies reinforce consumer understanding, fostering a positive perception of Vitamins and Minerals as essential components for maintaining health and preventing deficiencies. However, challenges such as regulatory scrutiny, product safety concerns, and competition from alternative health solutions also pose obstacles that need to be addressed. Despite these challenges, opportunities remain abundant in this dynamic market, particularly as innovation continues to expand the offerings in the Vitamins and Minerals segment, promising a vibrant landscape for future growth. Overall, the growing recognition of the importance of dietary supplementation in Japan underscores a clear trend toward preventive health care, with both Vitamins and Minerals holding significant importance in this evolving market environment.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Vitamins and Minerals Supplement Market Form Insights

The Japan Vitamins and Minerals Supplement Market is experiencing notable growth across various forms, including Powder, Capsules and Tablets, Liquid, and Others. The market is driven by increasing consumer awareness regarding health and wellness alongside the aging population in Japan that emphasizes preventive healthcare. Capsules and Tablets dominate in popularity due to their convenience and precise dosage, appealing to busy consumers seeking easy-to-consume health solutions. Meanwhile, the Powder form is gaining traction, especially among fitness enthusiasts and younger demographics, who prefer mixing supplements into shakes or smoothies for active lifestyles.The Liquid form offers quick absorption rates, attracting individuals looking for immediate health benefits. Additionally, there is a rising trend towards innovative delivery methods under the "Others" category, including gummies and functional foods, catering to diverse consumer preferences. Overall, the Japan Vitamins and Minerals Supplement Market segmentation illustrates a dynamic landscape shaped by demographic trends and evolving consumer habits, with all forms contributing significantly to market evolution amid growing health consciousness.

Vitamins and Minerals Supplement Market End User Insights

The Japan Vitamins and Minerals Supplement Market is shaped significantly by its End User segmentation, which includes Men, Women, and Unisex categories. Each of these groups exhibits distinct preferences and needs, driving the market's growth. Men often seek products that support muscle health, stamina, and overall vitality, aligning with the country’s culture of fitness and wellness. Women, on the other hand, tend to prioritize supplements that enhance beauty, hormonal balance, and reproductive health, reflecting the traditional and modern aspects of Japanese society.Unisex products cater to consumers looking for all-around health benefits, attracting a broad audience. As the Japanese population ages, there is an increasing focus on health maintenance and disease prevention across all demographic segments, resulting in a rising demand for tailored supplements. This trend is further reinforced by the growing awareness of health and wellness, along with the influence of social media promoting healthier lifestyles. With a projected increase in health consciousness among the Japanese populace, the market for vitamins and minerals supplements tailored to specific demographics continues to expand, creating new opportunities for manufacturers and marketers within the industry.

Vitamins and Minerals Supplement Market Application Insights

The Application segment of the Japan Vitamins and Minerals Supplement Market is diverse and significant, reflecting evolving consumer health and wellness trends. Energy and Sports Nutrition remains a crucial area, driven by the growing fitness culture among the Japanese population, leading to a surge in demand for products that enhance performance and recovery. Weight Management solutions are increasingly sought after, particularly among health-conscious individuals aiming to maintain optimal body weight. The Immunity and Digestive Health category has gained prominence, especially post-pandemic, as consumers prioritize products that support their overall health and bolster their immune systems.Furthermore, the Anti-Cancer segment is prominent as awareness regarding cancer prevention grows, leading to the exploration of supplements that may contribute to protective health strategies. Skin Care has also become essential, with a focus on beauty from within and natural ingredient sourcing. Glycemic and Diabetes Management reflects rising health issues in Japan, emphasizing the need for supplements designed to help manage blood sugar levels. As dietary supplement preferences shift, this segment showcases the dynamic landscape of consumer needs driving the Japan Vitamins and Minerals Supplement Market.

Vitamins and Minerals Supplement Market Distribution Channel Insights

The Japan Vitamins and Minerals Supplement Market showcases a diverse range of distribution channels, reflecting the evolving preferences of consumers in the region. Supermarkets and hypermarkets are pivotal in providing easy access to a wide variety of vitamins and minerals, making them a preferred choice for many families. Chemist and pharmacies play a critical role by offering specialized products, ensuring that consumers can obtain supplements aligned with their health needs. Drugstores and parapharmacies further complement this market by catering to niche consumer demands, enhancing the available selection.Online channels have gained traction, especially post-pandemic, as they offer the convenience of shopping from home and accessing a broad spectrum of products without geographical limitations. Lastly, other outlets contribute to market diversity, capturing a segment of consumers seeking alternative purchasing methods. The overall segmentation in the Japan Vitamins and Minerals Supplement Market is characterized by a blend of traditional and modern retail, catering to various consumer preferences and trends in health and wellness, which underscores the significance of distribution strategy in driving market advancement.

Japan Vitamins and Minerals Supplement Market Key Players and Competitive Insights

The Japan Vitamins and Minerals Supplement Market is characterized by intense competition steered by a blend of local and international entities striving for market share in a rapidly evolving landscape. The demand for dietary supplements has surged in recent years, propelled by a growing awareness among consumers regarding health, wellness, and preventative care. This market is marked by diverse offerings ranging from traditional vitamins and minerals to innovative functional supplements, addressing varying health concerns, including aging, immunity, energy levels, and overall well-being. The competitive dynamics are shaped by product differentiation, brand loyalty, distribution channel strategies, and promotional efforts that appeal to health-conscious consumers. In addition, the market benefits from robust regulatory frameworks ensuring product quality, further fostering trust and credibility among users.Kewpie Corporation holds a notable position within the Japan Vitamins and Minerals Supplement Market, leveraging its longstanding reputation in the food industry to expand its offerings in the realm of nutritional supplements. The company has concentrated on integrating high-quality ingredients into its products, thereby appealing to health-conscious consumers seeking reliable and effective solutions for their dietary needs. Kewpie's strengths lie in its extensive distribution network throughout Japan, which enables the company to maintain a strong relationship with retailers and reach a wider audience. The brand's commitment to safety and quality assurance resonates with its customer base, reinforcing loyalty and encouraging repeat purchases. Kewpie's innovative approach to product development has resulted in a steady stream of new launches that attract attention within the sector, reflecting the company's adaptability to changing consumer trends and preferences.Asahi Group Holdings also plays a significant role in the Japan Vitamins and Minerals Supplement Market, recognized for its expansive portfolio of health-related products. The company's offerings encompass a wide range of vitamins, minerals, and functional supplements designed to meet diverse consumer needs in the health and wellness sphere. Strengthened by its established market presence, Asahi Group Holdings has successfully tapped into trends such as preventive health, collaborating with various health and wellness experts to enhance product credibility. The company prides itself on leveraging research and development to innovate and refine its product lines, ensuring that they align with the latest scientific insights and consumer preferences. Asahi Group Holdings has also made strategic moves through mergers and acquisitions to bolster its position in the market, allowing for the integration of complementary brands and expanding its reach within Japan. The strength of its brand, coupled with effective marketing strategies and a commitment to quality, continues to drive Asahi's growth in this competitive landscape.

Key Companies in the Japan Vitamins and Minerals Supplement Market Include

• Kewpie Corporation


• Asahi Group Holdings


• Mitsubishi Corporation


• Fujifilm


• Kirin Holdings


• Daiichi Sankyo


• Ajinomoto


• Eisai


• Sunstar


• Nagase and Co.


• Shiseido


• Amway Japan


• Otsuka Pharmaceutical


• Meiji Holdings


• Morinaga Milk Industry

Japan Vitamins and Minerals Supplement Market Industry Developments

The Japan Vitamins and Minerals Supplement Market has recently seen significant developments, including an increase in consumer awareness regarding health and wellness, influenced by the COVID-19 pandemic. Companies like Kewpie Corporation and Asahi Group Holdings have reported growth in their supplement lines as demand for immunity-boosting products rises. In October 2023, Meiji Holdings announced a strategic initiative to enhance its vitamin and mineral supplement portfolio, aligning with foreign trends towards more personalized nutrition products. In terms of mergers and acquisitions, Kirin Holdings acquired a minority stake in a local health food startup in September 2023 to expand its product offerings, while Fujifilm has explored partnerships to integrate biotechnology into its supplement production. Additionally, the recent expansion of Ajinomoto's plant in May 2023 is expected to increase capacity for amino acid supplements, which are gaining popularity in the market. Over the past few years, increased competition, driven by new entrants and innovative product development, has distinguished the landscape of this sector, resulting in a projected market growth rate that reflects robust consumer interest in preventative health solutions.

Japan Vitamins and Minerals Supplement Market Segmentation Insights

Vitamins and Minerals Supplement Market Type Outlook

• Vitamins


• Minerals

Vitamins and Minerals Supplement Market Form Outlook

• Powder


• CapsulesTablets


• Liquid


• Others

Vitamins and Minerals Supplement Market End User Outlook

• Men


• Women


• Unisex

Vitamins and Minerals Supplement Market Application Outlook

• Energy/Sports Nutrition


• Weight Management


• Immunity and Digestive Health


• Anti-Cancer


• Skin Care


• GlycemicDiabetes Management


• Other

Vitamins and Minerals Supplement Market Distribution Channel Outlook

• SupermarketsHypermarkets


• Chemist/Pharmacies


• Drugstores/Parapharamices


• Online


• Others

Report Scope

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	2.28(USD Billion)
MARKET SIZE 2024	2.4(USD Billion)
MARKET SIZE 2035	5.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	6.9% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Kewpie Corporation, Asahi Group Holdings, Mitsubishi Corporation, Fujifilm, Kirin Holdings, Daiichi Sankyo, Ajinomoto, Eisai, Sunstar, Nagase and Co., Shiseido, Amway Japan, Otsuka Pharmaceutical, Meiji Holdings, Morinaga Milk Industry
SEGMENTS COVERED	Type, Form, End User, Application, Distribution Channel
KEY MARKET OPPORTUNITIES	Aging population health concerns, Growing demand for natural ingredients, Increased awareness of nutrition, Rising online sales channels, Expansion of plant-based supplements
KEY MARKET DYNAMICS	aging population, health consciousness growth, regulatory compliance challenges, increasing online sales, product innovation and variety
COUNTRIES COVERED	Japan