• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor

    Canada Vitamin Supplements Market

    ID: MRFR/F-B & N/46666-HCR
    128 Pages
    Snehal Singh
    September 2025

    Canada Vitamin Supplements Market Research Report By Type (Vitamin B, Vitamin C, Vitamin D, Multivitamins, others), By Form (Tablets, Capsules & Soft Gels, Powder, Others) and By Distribution Channel (Store-Based, Non-Store-Based) - Forecast to 2035.

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    Canada Vitamin Supplements Market Research Report - Forecast Till 2035 Infographic
    Purchase Options
    $ 4,950.0
    $ 5,950.0
    $ 7,250.0
    Table of Contents

    Canada Vitamin Supplements Market Summary

    The Canada Vitamin Supplements market is projected to grow from 10.8 USD Billion in 2024 to 15 USD Billion by 2035.

    Key Market Trends & Highlights

    Canada Vitamin Supplements Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 3.0 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 15 USD Billion, indicating robust growth.
    • In 2024, the market is valued at 10.8 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of health-conscious lifestyles due to increasing awareness of nutrition is a major market driver.

    Market Size & Forecast

    2024 Market Size 10.8 (USD Billion)
    2035 Market Size 15 (USD Billion)
    CAGR (2025-2035) 3.0%

    Major Players

    New Chapter, Nutraceutical Corporation, Herbalife, Blackmores, NutraScience, Nature Made, Jamieson Wellness, Sundown Naturals, GNC Holdings, Nature's Bounty, Rainbow Light, Now Foods, Garden of Life, Twinlab, Bayer

    Canada Vitamin Supplements Market Trends

    The Canada Vitamin Supplements Market is witnessing several important trends that reflect changing consumer behavior and preferences. A key market driver is the increasing awareness of health and wellness among Canadians, significantly influenced by the COVID-19 pandemic. Many Canadians are now focusing on preventive healthcare, leading to a surge in the demand for vitamins and minerals to support immune function and overall health. Furthermore, the growing trend towards natural and organic products is encouraging consumers to opt for vitamin supplements that are derived from natural sources, as opposed to synthetic alternatives.

    Opportunities within the Canadian market include the rise of personalized nutrition, where consumers seek tailored vitamin supplementation based on their individual health needs.

    This trend aligns with the broader movement towards customization in consumer goods, allowing for a more targeted approach to health and wellness. Additionally, the aging population in Canada presents opportunities as older adults are increasingly relying on vitamin supplements to enhance their quality of life and manage age-related health issues. Recent times have also shown a shift towards online purchasing of vitamin supplements, accelerated by the pandemic. As more Canadians turn to e-commerce, this presents an opportunity for brands to strengthen their online presence and leverage digital marketing strategies to reach a wider audience.

    There is also a notable increase in consumer education, with many seeking information about the benefits and efficacy of different vitamin supplements, further influencing purchasing decisions.

    Overall, these trends reflect a dynamic market landscape that is evolving in response to consumer demands and societal shifts in Canada.

    Canada Vitamin Supplements Market Drivers

    Market Segment Insights

    Vitamin Supplements Market Type Insights  

    The Canada Vitamin Supplements Market, particularly within the Type segment, showcases a diverse array of products designed to meet the various nutritional needs of consumers. This market segment includes essential vitamins such as Vitamin B, Vitamin C, Vitamin D, Multivitamins, and others, each serving distinct roles in promoting health and well-being. For instance, the Vitamin B complex is known for its pivotal role in energy metabolism and cognitive function, making it highly sought after among active individuals and those looking to enhance mental clarity.

    Similarly, Vitamin C is recognized for its important antioxidant properties and its key role in bolstering the immune system, especially in a region like Canada where seasonal changes can impact health.

    Vitamin D, often referred to as the "sunshine vitamin," is significant in Canada, where light exposure can be limited during the winter months, leading to increased supplementation among the population to support bone health and immune responses. Multivitamins are another crucial segment, as they offer a convenient solution for consumers seeking to fill nutritional gaps in their daily diets. The rising health awareness among Canadians drives the demand for such products, with a growing trend towards preventive healthcare highlighting the importance of maintaining adequate vitamin levels for overall wellness.

    The segmentation of the Canada Vitamin Supplements Market reflects not only consumer preferences but also the regional health challenges faced by the population. Factors such as lifestyle changes, dietary habits, and the increasing prevalence of certain health conditions lead to a higher consumption of specific vitamins. Additionally, product innovation in formats, such as gummies and liquid formats, appeals to a broader demographic, including children and older adults. As these trends continue to evolve, the market is expected to witness sustained growth driven by a population increasingly prioritizing health and wellness.

    Overall, the Type segment within the Canada Vitamin Supplements Market remains vibrant, characterized by a range of products that cater to various health needs while adapting to consumer demands and preferences. This dynamic environment fosters opportunities for both established players and new entrants in the market, facilitating continued advancements and the introduction of specialized formulations aimed at enhancing health outcomes across the diverse Canadian population.

    Vitamin Supplements Market Form Insights  

    The Canada Vitamin Supplements Market demonstrates a diverse landscape, particularly within the Form segment, which includes various formats such as Tablets, Capsules, and Soft Gels, Powder, and Others. Tablets have traditionally been popular for their ease of use and convenience, making them a preferred choice for many consumers. Capsules and Soft Gels are gaining traction for their faster absorption rates and ease of ingestion, appealing to a growing demographic seeking effective supplementation. Powders stand out due to their flexibility and versatility, with consumers often opting for this format to incorporate vitamins into smoothies or beverages.

    The Other category accommodates a range of innovative forms and delivery methods that cater to niche markets and specific health preferences, highlighting the dynamic nature of the vitamin supplement industry. The trend toward personalized nutrition is driving the development of unique formats that resonate with consumer desires for tailored health solutions. With the increasing focus on health and wellness in Canada, the demand for these diverse forms of vitamin supplements is expected to thrive, reflecting changing lifestyle habits and preferences in the population.

    Vitamin Supplements Market Distribution Channel Insights  

    The distribution channel segment of the Canada Vitamin Supplements Market plays a crucial role in shaping consumer access and purchasing behavior. This market is typically divided into two main categories Store-Based and Non-Store-Based. Store-Based distribution includes traditional retail outlets such as supermarkets, health shops, and pharmacies, which continue to dominate due to customer familiarity and the instant gratification of purchasing products physically. On the other hand, Non-Store-Based channels, which encompass e-commerce platforms and direct sales, are gaining traction as consumers increasingly prefer the convenience of online shopping and home delivery services.

    This shift is particularly significant in Canada, where the government has been promoting the digital economy. The growth of online distribution channels is driven by factors like user-friendly shopping experiences, expansive product selections, and often competitive pricing. Furthermore, the increasing focus on health and wellness among Canadians presents a significant opportunity for both distribution channels, making it essential for retailers to adapt their strategies to meet evolving consumer preferences effectively. The overall trends indicate that while Store-Based channels will maintain a significant presence, the Non-Store-Based segment is expected to grow robustly, reflecting broader changing consumer behavior.

    Get more detailed insights about Canada Vitamin Supplements Market Research Report - Forecast Till 2035

    Regional Insights

    Key Players and Competitive Insights

    The Canada Vitamin Supplements Market is characterized by a dynamic landscape with numerous players vying for consumer attention, driven by increasing health awareness and a rising inclination toward preventive healthcare. The market is influenced by a range of factors, including demographics, lifestyle changes, and trends in dietary preferences. With the growth of e-commerce platforms and the prevalence of health-focused marketing strategies, companies in this sector are constantly innovating to meet consumer demands.

    Competitive insights highlight the strategic importance of product differentiation, quality, and brand loyalty, as consumers seek not just effective solutions for their health concerns but also transparency regarding ingredients and sourcing. This competitive environment pushes companies to explore various channels for distribution while navigating regulatory challenges in the supplement industry.

    New Chapter has established a strong presence in the Canada Vitamin Supplements Market, focusing on delivering natural, whole-food-based supplements that resonate with health-conscious consumers. The company prides itself on utilizing high-quality, organic ingredients that are not only beneficial for health but also sustainable and environmentally friendly. New Chapter's strengths lie in its commitment to science-backed formulations, which are developed through extensive research and innovation. The company's strong brand reputation and loyal customer base provide a competitive edge as consumers increasingly seek transparency and efficacy in their supplements.

    With the rise of consumer interest in clean label products and holistic wellness, New Chapter's emphasis on quality and sustainability positions it favorably within the marketplace as it continues to expand its offerings to meet the evolving demands of Canadian consumers.

    Nutraceutical Corporation also holds a significant position in the Canada Vitamin Supplements Market, known for its extensive portfolio of high-quality dietary supplements, vitamins, and minerals. The company boasts a variety of key products, including popular multivitamins, specialty formulations, and targeted nutritional solutions that cater to diverse consumer needs. Nutraceutical Corporation’s strengths include robust research and development capabilities, which enable it to innovate and adapt its product offerings based on market trends and consumer preferences.

    The company has made strategic mergers and acquisitions to enhance its market presence, allowing it to broaden its reach across various segments of the dietary supplement industry. In Canada, Nutraceutical Corporation focuses on reinforcing brand recognition and accessibility, leveraging partnerships with retail outlets and online platforms to maximize consumer engagement. Its commitment to delivering effective health solutions while ensuring product safety and regulatory compliance fortifies its competitive standing in the Canadian vitamin supplements arena.

    Key Companies in the Canada Vitamin Supplements Market market include

    Industry Developments

    Market Segmentation

    Vitamin Supplements Market Form Outlook

    • Tablets 
    • Capsules & Soft Gels 
    • Powder 
    • Others 

    Vitamin Supplements Market Type Outlook

    • Vitamin B 
    • Vitamin C 
    • Vitamin D 
    • Multivitamins 
    • others 

    Vitamin Supplements Market Distribution Channel Outlook

    • Store-Based 
    • Non-Store-Based 

    Report Scope

    Report Scope
    Report Attribute/Metric Details
    Market Size 2023 10.13(USD Billion)
    Market Size 2024 10.84(USD Billion)
    Market Size 2035 15.0(USD Billion)
    Compound Annual Growth Rate (CAGR) 2.999% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled New Chapter, Nutraceutical Corporation, Herbalife, Blackmores, NutraScience, Nature Made, Jamieson Wellness, Sundown Naturals, GNC Holdings, Nature's Bounty, Rainbow Light, Now Foods, Garden of Life, Twinlab, Bayer
    Segments Covered Type, Form, Distribution Channel
    Key Market Opportunities Growing preference for plant-based vitamins, Increased demand for personalized supplements, Rising awareness of preventive healthcare, Expansion of online retail channels, Enhanced product formulations for specific demographics
    Key Market Dynamics health consciousness, aging population, e-commerce growth, natural ingredients trend, product innovation
    Countries Covered Canada

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

    Leave a Comment

    FAQs

    What is the expected market size of the Canada Vitamin Supplements Market in 2024?

    The Canada Vitamin Supplements Market is expected to be valued at 10.84 billion USD in 2024.

    What is the projected market growth rate for the Canada Vitamin Supplements Market from 2025 to 2035?

    The market is anticipated to grow at a CAGR of 2.999% from 2025 to 2035.

    What will be the market size of the Canada Vitamin Supplements Market by 2035?

    By 2035, the market size is projected to reach 15.0 billion USD.

    Which type of vitamin supplement is expected to dominate the market by 2035?

    Multivitamins are expected to dominate the market, reaching a value of 5.0 billion USD by 2035.

    What are the estimated values for Vitamin C supplements in 2024 and 2035?

    Vitamin C supplements are valued at 2.0 billion USD in 2024 and are expected to rise to 2.5 billion USD by 2035.

    Who are the key players in the Canada Vitamin Supplements Market?

    Major players include Herbalife, Nature Made, Jamieson Wellness, and GNC Holdings, among others.

    How much is the Vitamin D segment expected to be valued in 2035?

    The Vitamin D segment is projected to be valued at 2.2 billion USD by 2035.

    What is the expected market value for the other segments in 2024?

    In 2024, the other segment is anticipated to be valued at 1.54 billion USD.

    What are the market dynamics for the Canada Vitamin Supplements Market?

    The market is driven by increasing health awareness and a growing demand for dietary supplements.

    What impact do current global scenarios have on the Canada Vitamin Supplements Market?

    1. EXECUTIVE SUMMARY
      1. Market Overview
      2. Key Findings
      3. Market Segmentation
      4. Competitive Landscape
      5. Challenges and Opportunities
      6. Future Outlook
    2. MARKET INTRODUCTION
      1. Definition
      2. Scope of the study
        1. Research Objective
        2. Assumption
        3. Limitations
    3. RESEARCH METHODOLOGY
      1. Overview
      2. Data Mining
      3. Secondary Research
      4. Primary Research
        1. Primary Interviews and Information Gathering Process
        2. Breakdown of Primary Respondents
      5. Forecasting Model
      6. Market Size Estimation
        1. Bottom-Up Approach
        2. Top-Down Approach
      7. Data Triangulation
      8. Validation
    4. MARKET DYNAMICS
      1. Overview
      2. Drivers
      3. Restraints
      4. Opportunities
    5. MARKET FACTOR ANALYSIS
      1. Value chain Analysis
      2. Porter's Five Forces Analysis
        1. Bargaining Power of Suppliers
        2. Bargaining Power of Buyers
        3. Threat of New Entrants
        4. Threat of Substitutes
        5. Intensity of Rivalry
      3. COVID-19 Impact Analysis
        1. Market Impact Analysis
        2. Regional Impact
        3. Opportunity and Threat Analysis
    6. CANADA VITAMIN SUPPLEMENTS MARKET, BY TYPE (USD BILLION)
      1. Vitamin B
      2. Vitamin C
      3. Vitamin D
      4. Multivitamins
      5. others
    7. CANADA VITAMIN SUPPLEMENTS MARKET, BY FORM (USD BILLION)
      1. Tablets
      2. Capsules & Soft Gels
      3. Powder
      4. Others
    8. CANADA VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL (USD BILLION)
      1. Store-Based
      2. Non-Store-Based
    9. COMPETITIVE LANDSCAPE
      1. Overview
      2. Competitive Analysis
      3. Market share Analysis
      4. Major Growth Strategy in the Vitamin Supplements Market
      5. Competitive Benchmarking
      6. Leading Players in Terms of Number of Developments in the Vitamin Supplements Market
      7. Key developments and growth strategies
        1. New Product Launch/Service Deployment
        2. Merger & Acquisitions
        3. Joint Ventures
      8. Major Players Financial Matrix
        1. Sales and Operating Income
        2. Major Players R&D Expenditure. 2023
    10. COMPANY PROFILES
      1. New Chapter
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      2. Nutraceutical Corporation
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      3. Herbalife
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      4. Blackmores
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      5. NutraScience
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      6. Nature Made
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      7. Jamieson Wellness
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      8. Sundown Naturals
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      9. GNC Holdings
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      10. Nature's Bounty
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      11. Rainbow Light
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      12. Now Foods
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      13. Garden of Life
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      14. Twinlab
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      15. Bayer
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
    11. APPENDIX
      1. References
      2. Related Reports

    Canada Vitamin Supplements Market Segmentation

    • Vitamin Supplements Market By Type (USD Billion, 2019-2035)
      • Vitamin B
      • Vitamin C
      • Vitamin D
      • Multivitamins
      • others
    • Vitamin Supplements Market By Form (USD Billion, 2019-2035)
      • Tablets
      • Capsules & Soft Gels
      • Powder
      • Others
    • Vitamin Supplements Market By Distribution Channel (USD Billion, 2019-2035)
      • Store-Based
      • Non-Store-Based

     

     

    Report Infographic
    Free Sample Request

    Kindly complete the form below to receive a free sample of this Report

    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials