Broadcasting Equipment Market

Market CAGR for the broadcasting equipment market is being driven by the increasing demand for OTT services. With the introduction of OTT platforms, content expending and audience viewing patterns are experiencing a remarkable shift. The initiative of providing audio/video data streaming by subscription-based digital content providers and OTT service providers has driven the market. The demand for technological and maintenance enhancement for multi-screen content distribution has propelled multiple production houses to shift to these platforms.

The number of devices utilized for accessing digital content has increased significantly, which enlarged the number of platforms in which users can approach streamed audio and video content. An OTT video delivery system includes numerous video servers that store and stream content according to the multiple formats defined by standards like HLS, HDS, HSS, and MPEG-DASH. The enormous increase in OTT services has enlarged the use of multiple broadcast equipment products, like SDI& HDSR encoders, video servers, etc. The surge in D2C offerings through OTT is propelling the utilization of cloud solutions.

The operators can acquire a hybrid approach to deliver OTT videos by using private cloud-based CDN solutions, a few components such as management systems, and the analytic, on-net streaming servers provides in-house to boost security and control. The streaming servers for off-net delivery are positioned outside the enterprise in the public cloud and closer to end-users for excellent performance.

The increase of media streaming services is highly inflamed by the surging requirements for subscription-based services, the expanding accessibility of region-specific content, and the creation of original content worldwide. All these drivers have been administering the service providers to alter their strategies and center their plans on improving the customer's experience.

Furthermore, the acquisition of mobile devices and cloud-based solutions with the growing inclusion of OTT-based platforms and amalgamation of artificial intelligence with machine learning to assist in the regulation of live streaming and bring up data regarding consumer usage patterns and collaboration in providing region-specific content has been propelling the market across many regions.

Furthermore, the commoditization of sports and entertainment has uplifted OTT streaming and become popular among millennials and Generation Z, owing to their increase in interest in sports and entertainment. Thus, driving the broadcasting equipment market revenue.

The Global Broadcasting Equipment Market Industry is experiencing rapid technological advancements that enhance broadcasting capabilities. Innovations in high-definition and 4K broadcasting technologies are becoming increasingly prevalent, allowing for superior image quality and viewer experience. Additionally, the integration of artificial intelligence and machine learning in broadcasting equipment is streamlining operations and improving content delivery. For instance, automated editing tools and real-time analytics are gaining traction among broadcasters. This trend is likely to drive market growth, as the industry adapts to evolving consumer preferences for high-quality content.

By region, the study gives market insights into North America, Asia-Pacific, Europe, and the Rest of the World. The North American broadcasting equipment market area dominates the market and is estimated to hold the largest share by 2030 at a CAGR of 6%. The rapidly growing satellite and cable television channels, internet penetration, and rapid adoption of OTT have given broadcasters a chance to offer high-quality content to the viewers, thus driving the demand for broadcast equipment in this region.

Further, the countries studied in the market report are The U.S., Canada, German, the UK, Italy, Spain, China, Japan, India, France, Australia, South Korea, and Brazil.

Figure 2: BROADCASTING EQUIPMENT MARKET SHARE BY REGION 2022 (%)

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Europe's broadcasting equipment market accounts for the second-largest market due to the increasing adoption of IoT devices and OTT subscriptions, internet penetration, and increased investment by a local vendor. Further, the Germany broadcasting equipment market held the largest market share, and the U.K. broadcasting equipment market was the fastest-growing market in the European Region.

The Asia-Pacific broadcasting equipment Market is expected to grow at a gradual rate. This region is the fastest adopter of high-speed internet; the development of new radio stations, OTT subscriptions, increase in demand for high-definition videos and audio are driving the market in this region. Further, the India broadcasting equipment market held the largest market share, and the China broadcasting equipment market was the fastest-growing market in the Region.

Leading market companies are investing heavily in research and development in order to expand their product lines, which will help the weight loss products market grow even more. Market participants are also undertaking a many strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the broadcasting equipment industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business strategies used by manufacturers in the global broadcasting equipment industry to benefit clients and increase the market sector. In recent years, the broadcasting equipment industry has offered some of the most important advantages to broadcasting technology.

Major players in the broadcasting equipment market, including Cisco Systems Inc. (US), Eletec Broadcast Telecom SARL (France), Evertz Microsystems Ltd (Canada), Harmonic Inc. (US), Belden Inc. (US), Clyde Broadcast (UK), Global Invacom Group Limited (Singapore), Euro Media Group (France), Sencore (US), and others, are attempting to provide market demand by investing in broadcasting equipment.

CommScope is one of the top companies in the broadcasting equipment industry, and it holds the largest market share worldwide. The reason behind this is the company is the main manufacturer of transmitters and encoders, which is the main broadcasting equipment's component of broadcasting equipment. CommScope is also the provider of basic raw materials to different other companies worldwide. Moreover, they are focused on the development of products and launches, acquisitions, and partnerships with many SME companies to expand the broadcasting equipment market in its region.

In 2022, CommScope collaborated with Orange Belgiun company, which is a provider of telecommunication services. This partnership with Orange Belgiun, helped them provide the latest generation Android TV operating system set-up boxes to their customers, enhancing the streaming services and live television services. CommScope strategical partnership with Kaltura, which is a cloud-based video streaming service provider company, both companies were on a platform to provide Amazon Web Service-based streaming cloud TV service to media worldwide.

EVS Broadcast Equipment signed a contract with HBS AG in 2021, according to which HBS AG will be provided with Turkey solutions inclusive of all broadcasting equipment and services like live replay and production for FIFA World Cup 2022, which was held in Qatar. In May 2021, XtraMotion was launched by EVS Broadcast Equipment, which is a cloud-based solution that helps transform the quality and intensity of the end-users storytelling. XtraMotion with artificial technology was successfully tested for Fox Sports in the US for many sports events.