Broadcasting Equipment Market Analysis

Broadcasting Equipment Market Trends

Market CAGR for the broadcasting equipment market is being driven by the increasing demand for OTT services. With the introduction of OTT platforms, content expending and audience viewing patterns are experiencing a remarkable shift. The initiative of providing audio/video data streaming by subscription-based digital content providers and OTT service providers has driven the market. The demand for technological and maintenance enhancement for multi-screen content distribution has propelled multiple production houses to shift to these platforms.

The number of devices utilized for accessing digital content has increased significantly, which enlarged the number of platforms in which users can approach streamed audio and video content. An OTT video delivery system includes numerous video servers that store and stream content according to the multiple formats defined by standards like HLS, HDS, HSS, and MPEG-DASH. The enormous increase in OTT services has enlarged the use of multiple broadcast equipment products, like SDI& HDSR encoders, video servers, etc. The surge in D2C offerings through OTT is propelling the utilization of cloud solutions. The operators can acquire a hybrid approach to deliver OTT videos by using private cloud-based CDN solutions, a few components such as management systems, and the analytic, on-net streaming servers provides in-house to boost security and control. The streaming servers for off-net delivery are positioned outside the enterprise in the public cloud and closer to end-users for excellent performance.

The increase of media streaming services is highly inflamed by the surging requirements for subscription-based services, the expanding accessibility of region-specific content, and the creation of original content worldwide. All these drivers have been administering the service providers to alter their strategies and center their plans on improving the customer's experience. Furthermore, the acquisition of mobile devices and cloud-based solutions with the growing inclusion of OTT-based platforms and amalgamation of artificial intelligence with machine learning to assist in the regulation of live streaming and bring up data regarding consumer usage patterns and collaboration in providing region-specific content has been propelling the market across many regions.

Furthermore, the commoditization of sports and entertainment has uplifted OTT streaming and become popular among millennials and Generation Z, owing to their increase in interest in sports and entertainment. Thus, driving the broadcasting equipment market revenue.

Broadcasting Equipment Market Segment Insights

Broadcasting Equipment Application Insights

The Broadcasting Equipment Market segmentation, based on application, includes CATV, Direct Broadcasting Satellite, Terrestrial Television, IPTV, and Radio. The Terrestrial Television segment stands for the largest share of the broadcast equipment market and is anticipated to grow at fastest rate and monopolized the market. The increased demand for IPTV and digital terrestrial broadcasting services, with already available terrestrial broadcasting and the increasing satellite broadcasting, has led to the growth in television broadcasting demand.

Broadcasting Equipment Product Insights

The Broadcasting Equipment Market segmentation, based on products, includes Encoders, Dish Antenna, Transmitter and repeaters, Switch, application Server, Amplifier, and Modulator. The encoders segment of products in broadcasting equipment holds the largest share, widely used for digital broadcasting. Surging demand for UHD content production and transmission is the key reason for its growth in the market. The increasing number of digital channels is expected to provide high growth opportunities for new and established broadcast equipment players.

Figure 1: Broadcasting Equipment Market, by Distribution Channel, 2022 & 2032 (USD billion)

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Broadcasting Equipment Market Regional Insights

By region, the study gives market insights into North America, Asia-Pacific, Europe, and the Rest of the World. The North American broadcasting equipment market area dominates the market and is estimated to hold the largest share by 2030 at a CAGR of 6%. The rapidly growing satellite and cable television channels, internet penetration, and rapid adoption of OTT have given broadcasters a chance to offer high-quality content to the viewers, thus driving the demand for broadcast equipment in this region.

Further, the countries studied in the market report are The U.S., Canada, German, the UK, Italy, Spain, China, Japan, India, France, Australia, South Korea, and Brazil.

Figure 2: BROADCASTING EQUIPMENT MARKET SHARE BY REGION 2022 (%)

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Europe's broadcasting equipment market accounts for the second-largest market due to the increasing adoption of IoT devices and OTT subscriptions, internet penetration, and increased investment by a local vendor. Further, the Germany broadcasting equipment market held the largest market share, and the U.K. broadcasting equipment market was the fastest-growing market in the European Region.

The Asia-Pacific broadcasting equipment Market is expected to grow at a gradual rate. This region is the fastest adopter of high-speed internet; the development of new radio stations, OTT subscriptions, increase in demand for high-definition videos and audio are driving the market in this region. Further, the India broadcasting equipment market held the largest market share, and the China broadcasting equipment market was the fastest-growing market in the Region.

Broadcasting Equipment Key Market Players & Competitive Insights

Leading market companies are investing heavily in research and development in order to expand their product lines, which will help the weight loss products market grow even more. Market participants are also undertaking a many strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the broadcasting equipment industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business strategies used by manufacturers in the global broadcasting equipment industry to benefit clients and increase the market sector. In recent years, the broadcasting equipment industry has offered some of the most important advantages to broadcasting technology. Major players in the broadcasting equipment market, including Cisco Systems Inc. (US), Eletec Broadcast Telecom SARL (France), Evertz Microsystems Ltd (Canada), Harmonic Inc. (US), Belden Inc. (US), Clyde Broadcast (UK), Global Invacom Group Limited (Singapore), Euro Media Group (France), Sencore (US), and others, are attempting to provide market demand by investing in broadcasting equipment.

CommScope is one of the top companies in the broadcasting equipment industry, and it holds the largest market share worldwide. The reason behind this is the company is the main manufacturer of transmitters and encoders, which is the main broadcasting equipment's component of broadcasting equipment. CommScope is also the provider of basic raw materials to different other companies worldwide. Moreover, they are focused on the development of products and launches, acquisitions, and partnerships with many SME companies to expand the broadcasting equipment market in its region. In 2022, CommScope collaborated with Orange Belgiun company, which is a provider of telecommunication services. This partnership with Orange Belgiun, helped them provide the latest generation Android TV operating system set-up boxes to their customers, enhancing the streaming services and live television services. CommScope strategical partnership with Kaltura, which is a cloud-based video streaming service provider company, both companies were on a platform to provide Amazon Web Service-based streaming cloud TV service to media worldwide.

EVS Broadcast Equipment signed a contract with HBS AG in 2021, according to which HBS AG will be provided with Turkey solutions inclusive of all broadcasting equipment and services like live replay and production for FIFA World Cup 2022, which was held in Qatar. In May 2021, XtraMotion was launched by EVS Broadcast Equipment, which is a cloud-based solution that helps transform the quality and intensity of the end-users storytelling. XtraMotion with artificial technology was successfully tested for Fox Sports in the US for many sports events.

Key Companies in the broadcasting equipment market include

• Cisco Systems Inc. (US


• Eletec Broadcast Telecom SARL (France)


• Evertz Microsystems Ltd (Canada)


• Harmonic Inc. (US)


• Belden Inc. (US)


• Clyde Broadcast (UK)


• Global Invacom Group Limited (Singapore)


• Euro Media Group (France)


• Sencore (US)

Broadcasting Equipment Industry Developments

April 2024: NDI announced the release of NDI 6, which is expected to have a huge impact on broadcasting and content creation as it is known to be the global video-over-IP connectivity standard. According to them, NDI 6 has brought native HDR support into use and expanded WAN connectivity for hardware, too, thereby meeting critical industry needs and pushing visual quality boundaries along with remote workflows. Equipped with native HDR as well as ten-plus bit color support, NDI-six is an option for tier-one broadcast, thus satisfying professional-grade video streaming demand over IP required by industries while enabling broadcast quality streaming at scale.

February 2024: the International Cricket Council (ICC) today announced the tender process for the provision of production services and outside broadcast (OB) equipment services for the 2024-27 cycle. Tender documents for these processes – which will cover various major ICC events over the next four years – have now been made available at the request of the governing body. Applicants must deliver “outstanding live cricket coverage” with their production services, including having appropriate experience, infrastructure, staffing, resources, capability, and financial standing; joint applications are not permitted. The successful provider will produce a live feed from required ICC events as well as highlights programming.

Saankhya Labs Pvt. Ltd., an Indian wireless communications and semiconductor chipset producer, aims to commercially launch its direct-to-mobile technology by 2023, allowing video streaming on mobiles at 5G speeds without using data plans provided by telecom companies. At present proof-of-concept stage), this indigenous innovation permits phone makers to embed a chip into handsets that access broadcast radio head developed by Saankhya, so connecting it with a wireless network allows streaming directly onto the device, eliminating any need for existing dongle-equipped handsets accessing such service.

After NASA’s SpaceX 30th commercial resupply mission was successfully launched in March 2022, new scientific experiments and technological demonstrations for the agency are en route to the International Space Station, including studies into sea ice measurement technologies and plant growth in space.

July 2022: The Blackmagic Design has introduced a new line of AREM production switchers with a 3G-SDI connection. The new ATEM SDI series of switchers that have standards converters on all inputs, a built-in Fairlight audio mixer with six bands parametric EQ, compressors, and limiters on all inputs, internal DVEs, chroma keyers, and professional transitions has been introduced, enabled to be quick in setting up and easy to operate. The ATEM SDI live production switchers are preferable for broadcasters who look for portable and advanced professional functionality.

December 2021: The Routed Optical Networking Solution was provided by Cisco to DATAGROUP. DATAGROUP is a leading Ukraine-based telecom operator for home and business users. DATAGROUP, with the help of Cisco's Routed Optical Network and Converged Software Defined Network (SDN), is building a high-speed data transmission in Ukraine, which helped them to connect more people and businesses.

February 2021: Grass Valley has partnered with Gravity Media to supply production solutions and modern workflow for big sporting events. This partnership helped Grass Valley to be able to leverage a future-ready production environment for broadcast services.

Broadcasting Equipment Market Segmentation

Broadcasting Equipment Application Outlook

• CATV


• Direct Broadcasting Equipment Satellite


• Terrestrial Television


• IPTV


• Radio

Broadcasting Equipment Product Outlook

• Encoders


• Dish Antenna


• Transmitter and Repeater


• Switch


• Video Server


• Amplifier


• Modulator

Broadcasting Equipment  Regional Outlook

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  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  
  


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  Europe

  
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


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  Asia-Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


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  Rest of the World

  
  
  
  
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    Middle East

    
    
  
  
  • 
    

    Africa

    
    
  
  
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    Latin America