Biscuits Market

• Rising inclination towards gluten-free and clean label products to propel the market growth

Due to rising disposable incomes and the rising popularity of free-from products in nations like the United States, the United Kingdom, China, India, and many others, there has been a significant increase in demand for clean-label and gluten-free processed food products, such as biscuits, cookies, crackers, and scones, in recent years. This is especially true in Asia-Pacific. The prevalence of celiac disease in various parts of the world is one of the primary factors influencing consumer preference for gluten-free goods. According to the Coeliac Organization of the UK, celiac disease affects one in every 100 people.

In a similar vein, according to the Beyond Celiac Organization, in 2021 there were around 1 in 133 Americans, or 1% of the population. People tend to favor products that are gluten-free as a result. Players in the industry are also concentrating on creating high-fiber, high-calorie, and gluten-free products in light of the trend. For instance, Arnott's firm introduced gluten-free variations of Tiny Teddy, Scotch Finger, and Choc Ripple in July 2021. A gluten-free mixture of corn, soy, rice, sorghum, and tapioca is used to make the items.

The market expands as a result of increased customer demand for nutritive goods as well as a rise in clean-label items. Customers have discreetly benefited from product launches throughout the years that made label claims like "no artificial ingredients," "non-GMO," and "reduced sugar." Thus, this factor is driving the market CAGR.

Furthermore, the market is anticipated to increase quickly in the future due to rapid urbanisation. The term "urbanisation" describes the movement of people into relatively confined areas to create cities. Land is altered for residential, commercial, industrial, and transportation uses as a result of this concentration. Urbanization has an impact on consumer preferences and spatial patterns of food demand, which helps to modify food systems globally. For instance, the World Economic Forum, a non-governmental and lobbying organisation with headquarters in Switzerland, predicted in April 2022 that by the year 2050, 80% of the world's population would live in cities.

By 2050, it is anticipated that 80% of the world's population, or more than 4.3 billion people, will reside in cities.

Additionally, the biscuits sector faces a challenge from the growing demand for healthy snack bars worldwide. Recently, granola bars have gained a lot of popularity as more wholesome snacks. Additionally, there is a parallel rise in demand for very nutritious snack food bars. The desire for better meal replacement options among modern consumers is what drives the market for snack bars. Even while fruit snacks and other snacks, including yoghurt, cereal bars, and others, are thought of as better options for snacking, the consumption of processed snacks, such as dried, and preserved types of processed fruit snacks, offends certain customers.

Fresh fruits and vegetables do not include any of the processed additives or toxins found in packaged snacks, therefore consumers are changing their diets to include more of them.

However, a crucial trend that is becoming increasingly popular in the market is product innovation. To maintain their position in the business, major competitors like Club Crisps and Town House Dipping Thins are creating goods with improved flavours and textures. For instance, the Sunfeast All-Rounder potato biscuit, which ITC Limited, an Indian food manufacturer active in the market, introduced in July 2021, is masala sprinkled and one of the thinnest biscuits, while the potato in the foundation gives them a special feel.

Customers enjoy a powerful aroma and flavour from the masala sprinkled on top that remains long after each bite. So, it is anticipated that this aspect will accelerate biscuits market revenue globally.

The Global Global Biscuits Market Industry is projected to experience substantial growth over the coming years. With a market value of 115.3 USD Billion in 2024, it is anticipated to reach 204.6 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 5.35% from 2025 to 2035. Such projections indicate a robust demand for biscuit products across various regions, driven by factors such as changing consumer preferences and the expansion of distribution channels. The market's resilience and adaptability to evolving trends are likely to play a pivotal role in sustaining this growth.

The Global Global Biscuits Market Industry is significantly influenced by the health and wellness trends that are shaping consumer preferences. There is a growing inclination towards healthier snack options, prompting manufacturers to develop biscuits with reduced sugar, whole grains, and added nutritional benefits. This trend is evident as consumers become more health-conscious, seeking products that align with their dietary goals. The introduction of functional biscuits, which may include ingredients like fiber and protein, caters to this demand. As the market evolves, it is anticipated that these health-oriented innovations will contribute to sustained growth in the industry.

Sustainability initiatives are increasingly shaping the Global Global Biscuits Market Industry, as consumers become more environmentally conscious. Manufacturers are adopting eco-friendly practices, such as using sustainable ingredients and reducing packaging waste. This shift is driven by consumer demand for products that align with their values, prompting companies to enhance their sustainability efforts. Brands that successfully communicate their commitment to sustainability may gain a competitive edge in the market. As the industry adapts to these changing consumer expectations, the emphasis on sustainability is likely to influence purchasing decisions and foster brand loyalty.

Innovation plays a crucial role in the Global Global Biscuits Market Industry, as manufacturers continuously seek to differentiate their products. The introduction of unique flavors, textures, and packaging designs captures consumer interest and drives sales. For instance, the incorporation of exotic ingredients or limited-edition flavors can create buzz and attract attention. This focus on innovation is essential for maintaining competitiveness in a crowded market. As the industry evolves, it is expected that creative product development will not only enhance consumer engagement but also contribute to a compound annual growth rate of 5.35% from 2025 to 2035.

The Global Global Biscuits Market Industry is witnessing a transformative shift due to the expansion of e-commerce platforms. Online shopping offers consumers unparalleled convenience and access to a diverse range of biscuit products. This trend is particularly pronounced in regions where traditional retail channels may be limited. E-commerce allows manufacturers to reach a broader audience, facilitating the introduction of niche and premium biscuit varieties. As more consumers turn to online shopping for their snack needs, the industry is likely to experience accelerated growth, with projections indicating a market value of 204.6 USD Billion by 2035.

The Global Global Biscuits Market Industry experiences a notable surge in demand for convenience foods, driven by changing consumer lifestyles. As urbanization continues to rise, consumers increasingly seek quick and easy snack options that fit their busy schedules. Biscuits, being portable and ready-to-eat, align perfectly with this trend. In 2024, the market is valued at approximately 115.3 USD Billion, reflecting a growing preference for on-the-go snacks. This shift in consumer behavior is likely to propel the industry further, as manufacturers innovate to meet the evolving needs of consumers, thereby enhancing their product offerings.

By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific biscuits market accounted for USD 47.1 billion in 2021 and is expected to exhibit a 43.20% CAGR during the study period. The industry has been boosted by the rising demand in nations like India and Japan. The industry has been driven by an increase in demand as a healthy alternative to sweet treats. The producers are adding fresh flavours like tomato salsa, onion & garlic, cheese, and others while highlighting their positive health effects.

Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: BISCUITS MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

North America market of biscuits is expected to grow at a significant CAGR from 2022 to 2030 because demand from consumers is growing. The market is being driven by the rising trend of healthy snacking, particularly among the working-class population in the United States and Canada. The expansion of the regional market is being driven by a shift in customer preference toward them due to their superior appeal, taste, and convenience. Further, the US biscuits market held the largest market share, and the Canada biscuits industry was the fastest-growing market in the region

Europe biscuits market accounts for the second-fastest growing market share. The industry is fueled by consumers in Europe's growing need for quick snacks made with nutritious components. The region's demand for healthy biscuits is rising as a result of the constant introduction of a wide variety of new products, such as morning biscuits, thins, and healthy biscuits. Due to the increased demand in the area and the influx of new market competitors, competition is at an all-time high. Moreover, Germany biscuits industry held the largest market share, and the UK biscuits industry was the fastest-growing market in this region.

Major market players are spending a lot on R&D to increase their product lines, which will help the biscuits industry grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, market developments and collaboration with other organizations. Competitors in the industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market industry.

One of the primary business strategies manufacturers adopt in the biscuits industry to benefit clients and expand the sector is manufacturing locally to reduce operating costs. In recent years, biscuits industry has provided medicine with some of the most significant benefits. The biscuits market major player such as Burtons Foods Ltd., Danone Group, Jiashili Group, Kraft Foods, MARS, Kellogg, McVities, Mondelez International, Nestle, Thomas Tunnock Limited, Uni-President, United Biscuits and Want Want Group.

An American international candy, food, holding, beverage, and snack food corporation with its headquarters in Chicago is called Mondelz International. Mondelez operates in around 160 countries and generates annual revenues of about $26 billion. In March 2022, Chipita SA, the high-growth market leader in croissants and baked snacks like bagel chips, cake bars, and biscuits in Europe, was successfully acquired by Mondelez International.

The Kellogg Firm, also known as Kellogg's, is a worldwide American food manufacturing company with its main office in Battle Creek, Michigan. The company Kellogg's makes cereal as well as convenience items like crackers and toaster pastries. In February 2019, to develop the factory run by Parati Group in Sao Lourenco, do Oeste, Brazil, Kellogg contributed BRL 215 million (about USD 68 million). Under the trade names Parati, Padua, Minueto, Zoo Cartoon, and Hot Crackers, the Parati Group produces and markets biscuits, crackers, stocks, pasta, and powdered drinks at two plants in Santa Catarina.