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Automotive Motor Oil Market Share

ID: MRFR//7203-CR | 128 Pages | Author: Snehal Singh| February 2020

The competitive position of companies in the industry is significantly affected by strategies of market share positioning, which are essential determinants in the dynamic nature of the Automotive Motor Oil Market. These strategies must be employed by businesses to establish and maintain a competitive advantage in the emerging technologies, changing customer tastes, and government policies. One such strategy that firms often follow is product differentiation.
In order to be distinct, businesses divert huge funds towards research and development so as to produce motor oils that have different formulas, additives or even performance levels. In this way stimulating customers’ interest through some attributes like better gas mileage, longer-lasting engines etc., enables the company to win more clients hence greater market share than competitors.

Another way relates to price settings. By setting prices for their motor oils strategically firms can serve various sections within the market. Some choose premium pricing where they put their oil as high quality technological items that justify higher rates. On the other hand, others sell low priced motor oils targeting those buyers who focus on price first while making purchases like cost conscious consumers. This helps to align prices with perceived value of goods while at the same time satisfying financial expectations of target markets.

Brand positioning constitutes another important factor in market share strategies. Thus it is significant for organizations to create a positive brand image capable of attracting prospective purchasers.A lot companies therefore require marketing and branding activities so as to build distinctive identities among consumers.Strengths such as reliability or innovation or environmental consciousness associated with specific brands may give them significant edges over rivals.For example, branding also promotes customer loyalty which makes them come back for more products from that company or take others there thus increasing sales volumes leading to higher market shares.

Also relevant are distribution channels towards determining one’s shares as well as positioning on a certain market level among top players in automotive lubricant business world-wise if not regionally only covering domestic countries across the globe.A good number of businesses prefer traditional retail outlets while others go online using e-commerce platforms due to rise of internet shopping channel. Distribution networks are vital in terms of the efficiency and effectiveness that enhance or deter a company’s ability to make its products available to consumers thus affecting market stake.

Finally, strategic alliances and partnerships are other factors, which contribute towards optimization of business position within the market. In this case, firms create ties with vehicle manufacturers, service centres or any other firm operating in this industry in order to gain visibility and penetrate into markets. Trustworthy partners offer a company both credibility and clientele base that can be used as an upper edge towards increasing one’s share in the market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 3.21% (2024-2032)

Global Automotive Motor Oil Market Overview


Automotive Motor Oil Market Size was valued at USD 38.32 billion in 2023. The Automotive Motor Oil industry is projected to grow from USD 39.55 Billion in 2024 to USD 50.93 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.21% during the forecast period (2024 - 2032). Rising automotive manufacturing and the requirement for synthetic and traditional goods are the key market drivers enhancing the market growth.
Automotive Motor Oil Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Motor Oil Market Trends


Growing use in high mileage vehicle is driving the market growth


Market CAGR for automotive motor oil is being driven by the rising n high mileage vehicle. Synthetic automobile motor oil is thought to be a better alternative to mineral-based motor oils. Synthetic motor oilss are created by polymerizing short-chain hydrocarbon molecules known as alpha-olefins into poly alpha-olefins, which are long-chain hydrocarbon polymers. They are chemically identical to mineral oils refined from crude oils and, as a result, are in high demand in developed nations such as North America and Europe. The advantages of synthetic motor oils include improved fuel efficiency, lower oil use, and longer oil change intervals. Synthetic vehicle motor oils is used to replace mineral-based motor oils. Polymerization of short-chain hydrocarbon molecules known as alpha-olefins into long-chain hydrocarbon polymers known as poly alpha-olefins produces synthetic motor oils. Because they are chemically comparable to mineral oils refined from crude oils, they are in great demand in developed regions such as North America and Europe. Synthetic motor oils has the advantage of improving fuel efficiency, lowering oil use, and extending oil change intervals. Furthermore, synthetic motor oils are more temperature resistant, less volatile than mineral motor oils, and less prone to oxidize. As a result, demand for synthetic motor oil is predicted to rise throughout the projection period. When the engine is properly oiled, it performs well. It needs less effort to move the piston, allowing it to glide more freely.


Motor oils is needed for the car to consume less fuel and run at a lower temperature. Lower-viscosity motor oil is becoming more popular due to its capacity to improve fuel economy. These lubricants are recommended by OEMs to maximize performance and convert factory and service fill requirements to low-viscosity grade products. To decrease the environmental effect, environmental authorities have strict emission rules for cars. Furthermore, motor oils producers such as Shell (UK), ExxonMobil (US), and Castrol (UK) create products and manufacturing techniques that fulfill pollution laws while improving productivity and profitability. As a result, the demand for high-quality motor oilss has risen. Companies engage in research and development to create cars that cut GHG emissions, have a minimal environmental effect, and function well.


The motor oils industry must collaborate with automotive manufacturers to provide products that are suitable for each manufacturer's vehicle design while also adhering to various regulatory restrictions. Furthermore, global governments recognize the serious impact of car emissions on the environment and human health and have enacted tough vehicle emission regulations. As a result, firms such as Valvoline (US), FUCHS (Germany), and Gulf Oil (US) engage in research and development to manufacture high-quality motor oilss that fulfill emission laws. As a result, there is a huge need for high-quality motor oils. Thus, driving the Automotive Motor Oil market revenue.


Automotive Motor Oil Market Segment Insights


Automotive Motor Oil Type Insights


Based on type, the global Automotive Motor Oil market segmentation includes conventional, synthetic blend, fully synthetic, and high-mileage. The synthetic blend segment dominated the market, accounting for 45% of market revenue. This is due to various favorable properties such as greater lubrication, improved stability, smaller deposits, less deterioration, and more. It provides three times the engine protection of standard mineral oils, up to five times the cleaning qualities, and reduces engine wear and tear by nearly half compared to mineral engine oils.


Automotive Motor Oil Engine Type Insights


Based on engine type, the global Automotive Motor Oil market segmentation includes diesel, petrol, and alternative fuels. The diesel segment dominated the market. The demand for diesel engines is slightly higher than for petrol engines. Cars that operate on diesel are more expensive than cars that run on petrol, mainly because diesel is less expensive. Diesel engines are 40% more efficient than gasoline engines because diesel contains 40% more energy than gasoline. The combustion process is more efficient and produces less CO2.


Automotive Motor Oil Vehicle Type Insights


The global Automotive Motor Oil market segmentation is based on Vehicle Type, passenger car (PCMO) and heavy-duty commercial vehicle (HDMO). The passenger car (PCMO) category generated the most income (70.4%). Rapid urbanization and rising wages, particularly among the consumer class, will likely propel the passenger car industry. Furthermore, demand for SUVs has increased in recent years as leisure and tourism activities have increased internationally.


Figure 1: Global Automotive Motor Oil Market, by Vehicle Type, 2022 & 2032 (USD Billion)Global Automotive Motor Oil Market, by Vehicle Type, 2022 & 2032 (USD Billion)


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Motor Oil Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Automotive Motor Oil market will dominate this market due to the region's growing demand for commercial vehicles from the e-commerce and logistics industries. Due to higher fuel economy and reduced carbon emissions, the country utilizes more diesel fuel than petrol or natural gas alternatives.


Further, the major countries studied in the market report are The US, Canada, German, France, China, Japan, the UK, Italy, Spain, India, Australia, South Korea, and Brazil.


 Figure 2: Global Automotive Motor Oil Market Share By Region 2022 (USD Billion)


Global Automotive Motor Oil Market Share By Region 2022 (USD Billion)


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe has the second-largest market share for Automotive Motor Oil. The industrial revolution improved Europe's living level, per capita income, manufacturing breakthroughs, and acceptance of new technologies. Engine oil demand is driven by the region's world-class automotive, construction, agricultural, and transportation industries. Furthermore, the German Automotive Motor Oil market dominated, while the UK Automotive Motor Oil market grew fastest in Europe.


From 2023 to 2032, the Asia-Pacific Automotive Motor Oil Market will develop at the quickest CAGR. This is due to the product's wide customer base and expanding production and consumption in nations like China. Product developers, such as Total, are progressively investing in the future expansion of this region. Automotive multinationals operating in this region have begun to spend extensively on digitizing their production facilities to produce output more quickly. Furthermore, China's Automotive Motor Oil market had the highest market share, while India's Automotive Motor Oil market was the fastest expanding in the Asia-Pacific region.


Automotive Motor Oil Key Market Players & Competitive Insights


Leading market companies are extensively spending R&D on increasing their product lines, which will help the Automotive Motor Oil market grow even more. Important market developments include new product releases, contractual agreements, acquisitions and mergers, greater investments, and collaboration with other organizations. The Automotive Motor Oil industry must produce cost-effective merchandise to flourish and thrive in a more competitive and increasing market climate.


Manufacturing locally to reduce operating costs is an effective business strategy manufacturers use in the worldwide Automotive Motor Oil industry to serve clients and expand the market sector. The Automotive Motor Oil industry has provided some of the most important benefits recently.  Shell and other major competitors in the Automotive Motor Oil market are seeking to improve market demand by investing in R&D efforts.


Shell is a multinational energy business with around 87,000 workers in over 70 countries. They collaborate to fuel development by developing more and greener energy alternatives. They serve over 30 million consumers daily at about 46,000 retail service stations. Shell, a key component of Big Oil, is the world's second-biggest investor-owned oil and gas firm by revenue and one of the world's largest companies in any industry. In May 2022, Shell has announced the introduction of a new synthetic oil line for SUVs. The new Shell Helix Ultra SUV line is intended to provide enhanced protection for SUVs, frequently subjected to harder driving conditions.


Castrol Limited is a British oil firm that sells industrial and automotive lubricants, with a large range of oil, greases, and related products suitable for most lubrication applications. The term Castrol was initially merely a brand name for CC Wakefield's motor lubricants, but the firm later changed its name to Castrol after the product name became more well-known than the old company name. In June 2021, Castrol has teamed with Automovill, an auto care and maintenance platform, to provide engine oil delivery to your door. The collaboration will enable Castrol to reach more clients and make obtaining the engine oil they want easier.


Introducing a new line of ValvolineTM 4-stroke Full Synthetic Premium Motor Oil for marine and powersports, Valvoline worldwide, a worldwide automotive pioneer driving the future of mobility via innovative lubricant and fluid products, said today that it will be available in 2023. In contrast to automotive engines, four-stroke ATV/UTV and marine motors have distinct difficulties due to increased operating speeds, seasonal usage, and harsh operating conditions.


The new line of synthetic engine oils that comply with BS-VI, Shell Helix HX6 5W-30 and Shell Helix SUV 5W-30, was introduced in India in 2023 by Shell, a global leader in finished lubricants. They are made to provide the passenger car motor oil (PCMO) market with improved engine protection, increased fuel efficiency, and longer engine life.


Indian Oil Corporation Ltd., a public sector oil refiner and retailer, introduced its SERVO Hypersport F5 fully synthetic 4T engine oil for bikes in 2023. IndianOil offers cutting-edge, environmentally friendly solutions to its clients. Grease Miracle, a sustainable grease for heavy-duty industrial applications, and SERVO Hypersport F5 completely Synthetic 4T Engine Oil, a high-performance synthetic oil for motorbikes, are the two new items we are delighted to introduce today.


Key Companies in the Automotive Motor Oil market include



  • Valvoline

  • Wurth Group

  • Castrol

  • ExxonMobil

  • Total

  • Eni GmbH

  • Amsoil Inc

  • Petronas

  • Fuchs Petrolub

  • Shell

  • Liqui Moly

  • Chevron

  • Pennzoil

  • Lucas Oil


Automotive Motor Oil Industry Developments


May 2023: Valvoline, a prominent global lubricant manufacturer, has agreed to pay $2.5 billion for CST Brands, a convenience store and gasoline retailer. Valvoline will get access to CST Brands' network of over 1,100 convenience stores, allowing it to offer its lubricating goods to a larger audience.


June 2022: ExxonMobil intends to invest $900 million in a new lubricant manufacturing plant in India. The project, scheduled to open in 2025, would manufacture a variety of synthetic and traditional lubricants for the Indian market.


Automotive Motor Oil Market Segmentation


Automotive Motor Oil Type Outlook



  • Conventional

  • Synthetic Blend

  • Full Synthetic

  • High-Mileage


Automotive Motor Oil Engine Type Outlook



  • Diesel

  • Petrol

  • Alternative Fuels


Automotive Motor Oil Vehicle Type Outlook



  • Passenger Car (PCMO)

  • Heavy-Duty Commercial Vehicle (HDMO)


Automotive Motor Oil Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin Americav



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