Android STB and TV Market Size was valued at USD 73.16 Billion in 2023. The Android STB and TV industry is projected to grow from USD 83.38 Billion in 2024 to USD 208.28 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.12% during the forecast period (2024 - 2032). Increasing STB compatibility with android televisions, expanding cooperation among content distributors, and the rising popularity of over-the-top (OTT) services are key market drivers contributing to market growth and expansion.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Market CAGR for android STB and TV is driven by the rising popularity of over-the-top (OTT) services. Customers are increasingly interested in having an android-powered STB and TV due to its benefits, such as a rich and comprehensive user interface, access to a wider range of uses, and the broader market growth it will bring. Customers may connect to these devices via USB ports, Bluetooth connectivity, WI-FI, HDMI outcomes, and Ethernet connections, amongst other options. A growing number of legislative activities worldwide aimed at encouraging the use of Android STBs, such as the transition from analog-digital to analog-watching television, which is expected to accelerate expansion in the Android STB and TV market for the foreseeable future.
Additionally, increased viewership of high-definition channels and a growth in the number of phones and other comparable gadgets will result in an eventual rise in the worth of both the Android set-top box (STB) and TV (television) markets. Despite providing profitable development prospects in the short term, they increased regulatory initiatives to expand the marketplace for Android TV gadgets, providing considerable growth potential in the long run. Furthermore, increased audience demand for hybrid content will drive growth in the Android STB and TV consumer markets, benefiting both firms. TRAI recently revealed intentions to phase out analog broadcasting by the end of 2027 to boost the adoption of multimedia formats in less sophisticated parts of the world. It is part of an initiative to improve the uptake of electronic formats in less developed parts of the world.
As a direct result of lockdowns implemented in several countries worldwide to stop the spread of coronavirus, television demand is expected to skyrocket. Consumers have turned to prevalent over-the-top (OTT) providers, including Amazon Prime and Netflix, reviving or improving their present pay-tv bundles, buying IPTV memberships, and various other ways of meeting their ideal needs, as they must remain at home. As a result of this, online video streaming companies have profited, and Android set-top box manufacturers have capitalized on the scenario.
The global Android STB and TV industry is rapidly growing, thanks primarily to the fast rise of OTT (over-the-top) services in addition to locally generated and distributed content. Also, many Android STBs and TV suppliers are trying to provide their clients with a comprehensive experience of OTT applications such as Amazon, Netflix, and YouTube, in addition to locally generated and redistributed content, which helps the market's growth. Thus, it is anticipated that demand for Android STB and TV will increase throughout the projected timeframe due to the rising popularity of over-the-top (OTT) services. Thus, driving the Android STB and TV market revenue.
The Android STB and TV Market segmentation, based on type, includes Android STB and Android TV. The android STB segment dominated the market, accounting for 80% of market revenue (USD 51.4 Billion) in 2022. Android STBs are evolving and quickly becoming a preferred alternative among customers due to their offers, which include diversified content, a rich and robust user experience, and access to a broader selection of apps. These gadgets are far more personalized than traditional STBs, attracting a larger audience.
The Android STB and TV Market segmentation, based on distribution channels, includes Online and Offline/Retail. The offline/retail category generated the highest market revenue of about 75% (USD 48.2 billion) in 2022. Physical inspection of the product by the customer before making a buying choice is one of the elements driving the development of this market. Furthermore, most buyers first study and gather product-related data through websites before purchasing it in physical locations, fueling the development of this market.
Figure 1: Android STB and TV Market by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The Android STB and TV Market segmentation, based on Application, includes Residential and Commercial/Enterprises. The Residential segment dominated the market, accounting for 67% of market revenue (USD 43 Billion) in 2022. The residential category contributed a sizable revenue share because of expanding penetration rates and levels of disposable income across nations.
By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Android STB and TV market area will dominate this market during the projected timeframe, aside from the growing popularity of Ultra-High Quality gadgets, the growth of UHD content, and the increase in customer demands regarding data searches via expensive over-the-top (OTT) platforms including Netflix and HBO Now which will boost the market growth in the North American region.
Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Android STB and TV Market Share by Region 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe region’s Android STB and TV market accounts for the second-highest market share as Television viewing has also risen dramatically, shifting away from traditional forms and towards cutting-edge digital media. Further, the German Android STB and TV market holds the largest market share, and the UK Android STB and TV market is anticipated to grow and expand significantly in the European region during the projected timeframe.
The Asia-Pacific Android STB and TV Marketare expected to grow quickly during the projected timeframe. This is due to Increased web, and smart television adoption leads to increased online data usage. Furthermore, it increased consumer awareness of content digitalization in emerging markets. Moreover, China’s Android STB and TV market dominates the market share, and the Indian Android STB and TV market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.
Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the Android STB and TV market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their global footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Android STB and TV industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.
Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the global Android STB and TV industry to benefit customers and capture untapped market share and revenue. The Android STB and TV industry has recently offered significant advantages to the Information technology industry. Moreover, more industry participants are utilizing and adopting cutting-edge Technology has grown substantially. Major players in the Android STB and TV market, including Arris International, Evolution Digital, Humax, Kaon Media Co Ltd, Nvidia Corporation, Sagemcom, Xiaomi Inc., Hisense, Sharp Corporation, Toshiba Corporation, Haier Inc., Vu Televisions, and Hitachi Ltd, are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.
Evolution Digital is a global leader in providing various integrated video devices and whole-home Wi-Fi services. In June 2020, Evolution Digital announced Evolution Device Manager (eDM), an online software-as-a-service solution that enables operators to deploy their eSTREAM 4K devices. It offers operators a hosted platform for managing, administering, and controlling their eSTREAM 4K equipment outdoors, enabling them to concentrate on other duties.
Irdeto is the global leader in web-based cybersecurity, enabling companies to develop ideas for a more secure and connected future. Irdeto announced a collaboration with Amlogic and Skyworth Digital in November 2019 to launch an inexpensive Android-powered combination set-top box.
Arris International
Coship
Shenzhen SDMC Technology Co.
Humax
Kaon Media Co Ltd
Nvidia Corporation
Xiaomi Inc.
Panasonic Corporation
Hisense
TCL Corporation
Sharp Corporation
Toshiba Corporation
Haier Inc.
Vu Televisions
Hitachi Ltd
ZTE and Telecab unveiled their B866V2FA set-top-box with Android TV™ support in March 2024, targeting HD-quality brands. Being able to offer third-party streaming apps and integrate the telecast pay TV business, this joint venture came out as a solution to this problem.
In January 2024, Tata Sky introduced India’s first 4K set-top-box, which will give access to ultra-HD 4K picture clarity of upcoming cricket matches both for existing and new subscribers. The box displays SD and HD channels alongside the 4K content.
In April 2024, Vereinigte Stadtwerke launched its own IPTV service, VS Media IPTV, in partnership with Zattoo. This service offered more than 130 TV channels, with some available in foreign languages that could be accessed through STBs and mobile devices.
Bouygues Telecom, a French company launched Bbox 4K HDR in March 2022. The new product launched is expected to be the main attraction since it can be connected to modern Wi-Fi. It should also have been expected that small LCD screen displayers would allow you to watch up to 100 hours of programming recorded from the cloud.
In June 2020, Evolution Digital released the Evolution Device Manager (eDM), a web-based software-as-a-service designed to enable operators to easily deploy their eSTREAM 4K devices. This platform provides an operator with a hosted environment that efficiently manages, administers, and controls their eSTREAM 4K devices remotely, thus allowing them time to focus on other duties.
GTPL Hathway Limited (GTPL), one of India’s leading digital cable TV and broadband services providers, unveiled the GTPL Genie set-top-box, which is Hybrid Android. This innovative device enables customers to watch Live TV & OTT channels at a very attractive bulk price. In addition, The GTPL Genie combines traditional cable TV reliability with modern features, providing a customizable environment that brings OTT entertainment apps together to provide extensive content diversity. Thus, the GTPL Genie now compliments your existing television screens with popular OTT content as well as traditional channels for only Connection Dil Se offers.
Android STB
Android TV
Online
Offline/Retail
Residential
Commercial
North America
Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 73.16 Billion |
| Market Size 2024 | USD 83.38 Billion |
| Market Size 2032 | USD 208.28 Billion |
| Compound Annual Growth Rate (CAGR) | 12.12% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Distribution Channel, Application, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Arris International, Coship, Evolution Digital, Humax, Kaon Media Co Ltd, Nvidia Corporation, Skyworth Digital Holdings, Panasonic Corporation, Hisense, TCL Corporation, Sharp Corporation, Toshiba Corporation, Haier Inc., Vu Televisions, Hitachi |
| Key Market Opportunities | Increasing STB compatibility with Android televisions and expanding cooperation among content distributors, internet service providers, and TV makers to reduce the overall cost for each service |
| Key Market Dynamics | Android and smart televisions are becoming more affordable. The growth of high-definition channels. The rising popularity of over-the-top (OTT) services. |
Android STB TV Market Highlights:
Frequently Asked Questions (FAQ) :
The Android STB and TV Market size was valued at USD 73.16 Billion in 2023.
The global market is projected to grow at a CAGR of 12.12% during the forecast period, 2024-2032.
North America had the largest share of the global market
The key players in the market are Arris International, Coship, Evolution Digital, Kaon Media Co Ltd, Nvidia Corporation, Sagemcom, Skyworth Digital Holdings, Technicolor SA Sony Corporation, Xiaomi Inc., Panasonic Corporation, TCL Corporation, Sharp Corporation, Toshiba Corporation, Vu Televisions, and Hitachi Ltd.
The Android STB category dominated the market in 2022.
Offline/Retail had the largest share of the global market.
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Senior Research Analyst Ankit gupta is an analyst in market research industry in ict and semi industry. with post-graduation in "telecom and marketing management" and graduation in "electronics and telecommunication" vertical he is well versed with recent development in ict industry as a whole. having worked on more than 150+ reports including consultation for fortune 500 companies such as microsoft and rio tinto in identifying solutions with respect to business problems his opinions are inclined towards mixture of technical and managerial aspects.
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