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Acrylic Surface Coating Market Share

ID: MRFR//4009-HCR | 140 Pages | Author: Anshula Mandaokar| September 2024

In the competitive landscape of the Acrylic Surface Coating Market, positioning strategies play a pivotal role in determining a company's market share and overall success. These strategies encompass various approaches aimed at establishing a distinct identity and perceived value for a company's products or services within the market. One commonly employed strategy is differentiation, where companies strive to distinguish their offerings from competitors through unique features, quality, or branding. For instance, a company may focus on developing acrylic surface coatings with advanced durability, eco-friendly formulations, or innovative application techniques to set itself apart in the market. By highlighting these distinctive attributes, companies can attract customers seeking specific benefits or solutions, thereby capturing a significant portion of the market share.

The growing demand for acrylic protective coatings on the industrial tools and equipment and decorative parts in building & construction industry is the prime factor driving the global market growth.

Another key positioning strategy in the Acrylic Surface Coating Market involves targeting specific market segments or niche markets. Rather than pursuing a broad, generalized approach, companies identify and cater to the needs of particular customer groups with specialized requirements or preferences. For example, a company may focus on providing acrylic surface coatings tailored for industrial applications, such as automotive coatings or protective coatings for infrastructure, thus carving out a niche within the broader market. By concentrating efforts on serving these specialized segments exceptionally well, companies can strengthen their market position and command a higher share of customer demand within their chosen niche.

Furthermore, companies in the Acrylic Surface Coating Market often utilize a pricing strategy to influence their market share positioning. Price positioning involves setting prices at levels that reflect the perceived value of the product or service relative to competitors. Some companies may opt for a premium pricing strategy, positioning their acrylic surface coatings as high-end products associated with superior quality or performance. This approach targets customers who prioritize quality and are willing to pay a premium for premium products. Conversely, other companies may adopt a value-based pricing strategy, offering cost-effective acrylic surface coatings that provide adequate performance at a lower price point. By aligning pricing with target customers' perceived value and willingness to pay, companies can effectively capture market share while maximizing profitability.

In addition to differentiation, targeting specific market segments, and pricing strategies, effective distribution channels also play a crucial role in market share positioning within the Acrylic Surface Coating Market. Companies must ensure that their products are readily available to customers through efficient distribution networks. This may involve partnering with distributors, retailers, or online platforms to reach a wide audience effectively. Moreover, companies may invest in marketing and promotional activities to raise awareness and visibility for their acrylic surface coatings, thus increasing demand and market share. By optimizing distribution channels and leveraging marketing initiatives, companies can enhance their competitive position and gain traction in the market.

Furthermore, innovation and product development are fundamental aspects of market share positioning in the Acrylic Surface Coating Market. Companies must continually invest in research and development to stay ahead of evolving customer needs and technological advancements. This may involve introducing new formulations, enhancing product performance, or incorporating novel features that address emerging trends or challenges in the industry. By innovating and staying at the forefront of technological advancements, companies can differentiate their offerings, attract customers seeking cutting-edge solutions, and secure a larger share of the market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Forecast Period   2022 to 2030
Growth Rate   5.9%(2022-2030)

Acrylic surface coatings Market Overview According to MRFR analysis, the global acrylic surface coatings market is estimated to reach USD 38.7 billion by the end of 2025 at a high CAGR of 5.9%.


Acrylic surface coatings are fast-drying paints which comprise a number of pigments suspended in acrylic polymer emulsion. These coatings are manufactured from methacrylic or acrylic polymers which exhibits excellent color retention property. Also, acrylic coatings are characterized by properties such as better elastomeric finish and high surface hardness when applied as roof coatings on buildings. These coatings are soluble in water; however, they possess water-resistant property in the dry state. It is used for functional, protectoral, or decorative purposes. Owing to the beneficial coating properties such as enhanced gloss, better clarity, weatherability, and excellent finish, it accounts for about 25% of the market share in the overall paints and coatings market. The growing demand for acrylic protective coatings on the industrial tools and equipment and decorative parts in building & construction industry is the prime factor driving the global market growth. Also, the increasing demand for metal substrate acrylic coatings to protect the metal surface from rusting and other mechanical damage in automobiles, aluminum and steel coil, and machinery and equipment is expected to propel the market growth in the coming years. Furthermore, upsurge in waterborne acrylic coatings in roof coatings, industrial finishing, bridges, cabinets, and furniture is likely to augment the market growth during the review period on account of its low VOC content, less carbon footprint, excellent corrosion, and high surface compatibility. Also, acrylics held the largest market share in roof-coatings market in 2018. Moreover, exceptional durability of acrylic coatings has created lucrative opportunities for the market players in architectural and automotive refinishing applications. Additionally, increasing government initiatives in the construction of commercial and residential buildings and growing furniture industry in the emerging countries are further expected to offer immense opportunities to the producers of acrylic coatings during the assessment period. Also, the eco-friendly nature of waterborne acrylic paints in furniture and building sectors is expected to boost the overall market growth. However, the stringent regulations pertaining to solvent-borne acrylic surface coatings is likely to hinder the market growth during the forecast period. In addition, fluctuating prices of acrylic surface coatings are expected to restrain the overall market growth in the coming years. Regional analysis: The global acrylic surface coating market has been studied across five key regions, namely Asia-Pacific, North America, Latin America, Europe, and the Middle East & Africa. Asia-Pacific dominated in the global acrylic surface coatings market and is projected to register the highest CAGR of 6.8% during the forecast period owing to the expanding construction activities and escalating automotive production. China is the leading country-level market in the region and is estimated to register a robust CAGR of 6% in the coming years on account of rapid industrialization and high consumption of acrylic coatings in roof coatings, electronics, and machinery equipment in the automotive sector. Japan, India, South Korea, and other South-East Asian countries such as Malaysia, Indonesia, and Thailand are other major countries contributing to the regional market growth. The North American market held a substantial market share and is likely to register  a steady CAGR due to the mature construction and automotive markets in the region. The US is the major contributor in the region owing to the presence of key acrylic surface coating producers such as PPG Industries, Inc., Axalta Coating Systems, RPM International Inc., and Dunn-Edwards Corporation. The European market is projected to exhibit a healthy CAGR due to the increasing automotive production which is leading to a surge in the consumption of acrylic paints in industrial finishing. Germany is the prominent country in the region followed by Switzerland, France, Italy, and the Netherlands. The Latin American market is likely to register a healthy CAGR during the review period due to the economic recovery after the recessions in Brazil and Argentina. The end-use markets of automotive and construction are expected to registerat considerable CAGR in the region. The market in the Middle East & Africa is estimated to record a significant CAGR in the coming years due to the gradual shift from oil & gas business to construction and automotive sector. Saudi Arabia and Turkey are the major countries contributing to the market growth in the region. Segmentation AnalysisThe global acrylic surface coating market has been segmented based on substrate, chemistry, end-use industry, and region. On the basis of substrate, the global acrylic surface coating market has been classified as concrete, metal, plastic, wood, and others. Based on chemistry, the global acrylic surface coating market has been divided into waterborne, solvent-borne, powder, and radiation curable. By end-use industry, the global acrylic surface coating market has been categorized as building & construction , automotive & transportation, furniture, aerospace & defense, electrical & electronics, marine, and others. Based on region, the global acrylic surface coating market has been studied for five key regions—Asia-Pacific, North America, Latin America, Europe, and the Middle East & Africa. Key players: Some of the key players operating in the global acrylic surface coating market are Arkema Group (France), PPG Industries, Inc. (US), Dunn-Edwards Corporation (US), Sika AG (Switzerland), Wacker Chemie AG (Germany),, Axalta Coating Systems (US), Akzo Nobel N.V. (Netherlands), RPM International Inc. (US), BASF SE (Germany), and NIPSEA GROUP (Japan). Target audience:




  • Acrylic surface coating manufacturers




  • End use industries




  • Potential investors




  • Raw material suppliers and traders




  • Government bodies and association




  • Research institutes and nationalized laboratories



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